Standing out among millions of sellers and products can be daunting for some Amazon sellers. Is that true of you as well? If so, take a breath and don’t worry too much.
One of the most effective strategies to reduce the noise and reach your target audience is proactively leveraging Amazon keywords for product research. This approach helps identify what potential customers are searching for and optimize your listings to meet those search queries head-on.
This blog will guide you on how to proceed with your Amazon keyword research and ultimately boost your sales.
Utilize Amazon seller tools like SellerSprite for effective keyword research. SellerSprite Savings Coupon: RG35
What is An Amazon Keyword?
First of all, you need to figure out the meaning of Amazon keywords.
Simply put, an Amazon Keyword is a word or phrase that potential buyers use when searching for products on Amazon.
Amazon keywords can range from extensive, generic terms that describe a category or type of product, to more specific, long-tail keywords that describe the product in detail, including brand names, product features, or use cases.
As you can see from the above example, a lot of keywords are incorporated in the infographics and descriptions of this makeup remover. These keywords are essential for Amazon sellers because they reflect the search terms that customers enter into the Amazon search bar to find and purchase their desired products.
Understanding the significance of these keywords and utilizing them effectively, sellers can optimize their product listings to appear higher in Amazon’s search results, thereby enhancing visibility and boosting sales.
Why Do Amazon Keywords Matter?
- Visibility: Proper use of keywords can significantly increase a product’s visibility on Amazon. By incorporating relevant keywords that potential customers are using in their search behaviors, sellers can enhance their products’ chance of ranking higher in search results, making it easier for buyers to find them.
- Relevance: Amazon’s search algorithm prioritizes products based on relevance to the user’s search query. By using accurate and targeted keywords in product listings, sellers signal to Amazon that their products are relevant to those searches from buyers, increasing their chances of appearing in top search results.
- Conversion: Keywords that accurately describe the product and match the search intent of buyers can lead to higher conversion rates. Customers are more likely to purchase a product that matches exactly what they’re searching for.
- Competition: In a marketplace as vast as Amazon, it is critical to stand out from your competitors. Effectively researched and applied proper keywords in your product listings can help your product emerge in search results, offering it a competitive edge.
- Customer Understanding: The process of researching and filtering keywords requires understanding customer behaviors and search patterns. This insight can assist sellers better understand their target audience, allowing them to tailor their marketing and product development strategies accordingly.
- SEO Optimization: Beyond Amazon, keywords also play a vital role in search engine optimization (SEO). Products with well-optimized titles and descriptions can show up in conspicuous search engine results, which may drive additional traffic to your Amazon listings.
How to Conduct Your AMZ Keyword Research?
Here’s a detailed guide on how to utilize AMZ keywords to refine your product research and improve your overall selling strategy:
- Identify Keyword Relevance: Start your Amazon product research by understanding which keywords are most relevant to your product. These should include terms that potential customers are likely to use when searching for products akin to yours. Don’t forget to consider variations, synonyms, and related terms that could broaden your reach.
- Use Keyword Research Tools: Tools like Google Keyword Planner or SellerSprite can provide insights into general search behaviors, offering powerful features to find high-volume keywords related to your products.
For example, a feature named Keyword Research in SellerSprite is designed based on buyers’ search behaviors to discover potential markets, helping sellers understand Amazon buyers’ needs and corresponding products through keywords. A simple logic is that when the same keyword is continuously searched by many buyers, it gradually defines a market. Therefore, a keyword corresponds to a niche market, and keyword research is a preliminary market screening.
- Analyze Your Competitors: Monitor and study the product listings of your top competitors. Figure out which keywords they are targeting in their titles, bullet points, and descriptions. Tools like SellerSprite can help you perform a reverse ASIN lookup on competitor products to discover which keywords are driving their sales.
Take the ASIN B0BWHZJHPL as an example.
You can get all search terms that make this ASIN appear on the first 3 search result pages. There are a total of 712 keywords driving traffic to this ASIN, including 503 organic words and 474 advertising words.
If there are several variations of the searched ASIN, you can navigate to the Reverse ASIN tool by clicking the Get keywords of all variations button. It can help you to query up to 20 ASINs at a time of all unique keywords and their ranking.
- Keyword Optimization: Leverage your researched keywords into your product listings. The title should include the most important keywords, as it has the most significant impact on search relevancy. Bullet points, descriptions, and backend search terms should complement the title by incorporating additional keywords to cover all relevant search queries as far as possible. Be mindful not to be keyword-stuffed! Amazon’s algorithm favors natural language that enhances the customer experience. Regarding this point, you can try to build your own keyword library for efficient operations.
- Monitor Keyword Performance: After updating your listings with optimized keywords, monitor how those changes affect your product’s search ranking and sales performance. Amazon’s Seller Central provides reports that can help you track changes in your product’s performance metrics. Adjust your strategy based on the data, experimenting with different keyword placements and combinations to reach your ultimate sales goal.
- Utilize Amazon Advertising: Consider using Amazon Advertising to further research and refine your keywords. Pay-per-click (PPC) campaigns can help you test the effectiveness of your keywords before fully integrating them into your listings. PPC data can provide real-time feedback on which keywords are leading to conversions.
- Long-Term Keyword Research: Keyword trends can vary due to new market entrants, changing consumer behaviors, or seasonal factors. Persistently revisit and revise your keyword strategy to stay competitive is of vital importance. Regularly updating your keyword research will ensure your products remain visible and attractive to Amazon shoppers.
Conclusion
Conducting Amazon keyword research consciously and proactively is a key strategy for any seller targeting to enhance their visibility and sales on Amazon.
By understanding the importance of keywords, utilizing the right tools for research, and continuously optimizing and monitoring your listings, your chances of success on Amazon could be significantly improved.
Remember, the goal is to connect with your target audience by speaking their language – and that starts with the right keywords. Start your keyword research from now on by following this guide!
