Helium 10 PPC Audit Tool allows you to evaluate your PPC campaigns and determine how close you are to your ACoS (advertising cost of sales) goal. And while that’s invaluable for profitable ad campaigns, you need to know how to use and analyze the report.
So without further ado, let’s get into it.
- Helium 10 PPC Audit Tool is 100% free to use, even if you don’t have a Helium 10 account.
- To access your report, all you need is the search term report from Amazon Seller Central.
- Your audit includes insights about everything from ACoS scores to identifying search terms that might be a wasted spend.
4 Benefits of Using Helium 10 Amazon PPC Audit Tool
Benefit #1 - Ability to See Your Progress to ACoS Score Goal
ACoS (aka advertising cost of sales) compares how much you spend on ads to the revenue earned. The lower the ACoS, the more cost-efficient your ads are! However, understanding why you’ve not reached your goal can be difficult without the proper tools.
So Helium 10 Amazon PPC Audit tool is here to help! With it, you can see how close you are to your goals and which keywords are taking up most of your spending.
Benefit #2 - Get Immediate Insights on How You Can Improve Your Product Ranking and Listing
One of the best things about this tool is the amount of actionable insight you get from each report. In there, you’ll find out how well your campaign works and if there’s any wasted spend on search terms.
Then you can take that information and start improving your products so they can sell more!
Benefit #3 - Analyze Your Profit and Loss
With this, you can quickly learn how profitable or unprofitable your PPC campaigns are.
You get detailed spreadsheets about your highest-earning and least-profitable campaigns, so you can soon find out which campaigns to eliminate and which to allocate more spending to.
Benefit #4 - Find out Duplicate Keywords
You might find yourself ranking for the exact keywords multiple times! That can quickly drive up your costs. So PPC audit tool points them out for you, so you won’t have to spend on them unnecessarily.
Step-By-Step Guide to Using Helium 10 PPC Audit Tool
Step #1 - Download Your Search Term Report From Seller Central
For starters, you must import some data from your seller central. You do that by creating a search timer report. You can do this by following the following five steps:
- Click the “Reports” option on the main menu on the Seller Central dashboard.
- From the dropdown menu, pick the “Advertising Reports” option.
- Click the yellow “Create Report” button in the top left corner.
- Now it’s time to configure your report. Leave the report type as “Search Term” and the report period as “Summary.” Keep the report period as long as possible. Once all is done, click on the yellow “Run Report” button.
- Once clicked, go back to the “Reports” page and click the download button, as it should now be finished.
Step #2 - Create Your Helium 10 PPC Audit Report
Now that you’ve downloaded the search term report, it’s time to get Helium 10’s Audit Report. For this, go to the Helium 10 homepage.
Then click on the “Tools” tab on the main menu.
From there, choose the free tools section.
Under it, you should find “PPC Audit.” Click on it, and then scroll down until you get to a page like the one below.
Start by clicking on a button called “Upload Report.” Now you’re asked to locate your search term report. Find it in your downloads folder and upload.
Then, add your target ACoS and generate your report by clicking the blue button below the target ACoS text box.
ACoS target varies depending on how new your business is. The newer it is the higher your ACoS should be. However, if you’re already established I recommend you choose 15% ACoS.
Step #3 - Analyze Your Report
In just a few seconds, the report should be ready. Now all that is left to do is analyze your results and see how well you’re doing. Carefully go through every insight to get maximum value out of it.
But if you’d like a more detailed report ready for you at any time, you can let Helium 10 email it to you. You can do that by scrolling down to the end of your PPC audit report.
You should see a section with an “Email Detailed Report” button. Click on it, and a pop-up appears like the one below.
It will only ask you for some information about your business and your email address! So fill it out and click the blue “Send Report” button.
Frequently Asked Questions
How Long Does an Amazon PPC Audit Take?
You don’t need more than a minute or two to create an Amazon PPC Audit!
However, I suggest you plan at least 30 minutes to analyze the statistics and determine your next steps.
Download Your Free PPC Audit Today!
By now, you should understand how powerful this free tool is! It gives insight into your performance and where you can improve your ads! So create your PPC audit today!
And if you’re looking for a way to improve your ads more, I highly suggest you read our Adtomic guide.