You know the feeling: you find a product in your niche doing great on Amazon, and you wonder where their sales are coming from. What if you could see which websites and blogs are sending traffic directly to your competitor’s product pages – and tap into those same sources for your own listings?
SmartScout’s Link Traffic feature does exactly that. It reveals real domains sending external traffic to any Amazon ASIN. You can use it to build partnerships, recruit affiliates, and grow your listings without just relying on PPC or internal Amazon traffic.
Key Takeaways
- SmartScout Link Traffic shows which websites send external traffic to any Amazon ASIN.
- You can use this data to find affiliate partners and redirect competitor traffic to your own listings.
- The feature is available on all SmartScout plans starting at $29/month – and we’ve got a discount to help you get started.
What Is SmartScout’s Link Traffic Feature – and Why It Matters?
SmartScout Link Traffic lets you uncover the specific websites sending traffic to any product page on Amazon. These are external sources – think blogs, review sites, deal hubs – not social media or Amazon ad traffic.
This is a big deal for a few reasons:
- You get a direct look at who’s helping your competitors sell.
- You can find affiliate sites that already promote similar products.
- It’s a faster way to discover link-building and content partnerships that actually move the needle.
- You’re not guessing – you’re using real traffic data.
If you’re selling on Amazon and want to grow beyond in-platform ads, Link Traffic helps you tap into proven external traffic sources that drive conversions.
Which SmartScout Plans Include Link Traffic?
You don’t need a premium subscription to use this feature. Link Traffic is included with SmartScout’s Basic plan, which starts at just $29/month. That makes it accessible even if you’re testing things out or just focusing on competitive insights.
If you’re looking for more advanced tools – like historical data, deeper filters, or multi-market access – check out our full SmartScout pricing guide for a breakdown of what each tier includes.
How to Use Link Traffic in SmartScout
Getting started with Link Traffic is easy:
- Go to the Brands tab inside SmartScout. Look up a competitor brand or niche you’re interested in.
- Click the Products tab to view the list of ASINs and product details.
- Click the magnifying glass icon next to the product image (left side of the row). This opens a dropdown menu.
- Select “Link Traffic” from the dropdown. This will open a list of websites and blogs that are sending external traffic directly to that product’s Amazon page.
Once you’re in, you’ve got two paths:
- Manual vetting: Click through some of the listed domains and check out what kind of content they’re running.
- Systematic outreach: Export or copy the domain list into a spreadsheet. Repeat the process across multiple competitor ASINs to build your master list.
From there, log key info for each site: domain name, content type (blog, review site, coupon, etc.), whether they use Amazon Associates links, and contact info if available. Your virtual assistant (VA) can help streamline this by handling site research, data entry, and even outreach.
We also broke down this process in our SmartScout Brand Hunting strategy guide – which shows how to use this data to actively pitch affiliates and grow your listings faster.
What Kind of Results Can You Expect?
Let’s set expectations up front: Link Traffic won’t bring instant results. But it will show you where to focus your efforts.
Some domains won’t reply. Some will take time to add your product. But if you stick with it and test your outreach offer, you’ll start building a network of external sites that consistently send traffic to your listings.
That can lead to more sessions, higher conversion rates, and even a ranking boost over time – especially if the traffic performs well.
Ready to Take Competitor Traffic for Yourself?
Here’s how to get started with SmartScout Link Traffic:
- Log in and open a few of your competitor’s products
- Click into the Link Traffic section to view referring domains
- Choose a few good-looking sites to contact – or build a full outreach system
- Track your results and see which partnerships drive traffic
It’s one of the most practical ways to grow your Amazon business outside the Amazon platform.
If you’re ready to try SmartScout, don’t pay full price – we’ve secured an exclusive SmartScout discount for our readers. Use it to get started at a lower cost while testing powerful features like Link Traffic, Brand Reports, Traffic Graph, and more.
