Not sure if AMZ Tracker is the right tool for your business?
Is it the best bang for your buck?
In this review, I’ll explain all the features and benefits so that you can make an informed decision before you spend your hard-earned money.
I’ve been an Amazon seller for 3 years and have used many tools on the market.
And, like you, have not always found it easy to determine which tools provide value for money.
To that end, I’ve researched and tested quite a few.
Some good, some not so good.
So, let’s dive right in and discover how this tool works.
Pros
- Easy to use with a visual dashboard
- Allows you to discover and track keywords for your products
- Shows you how to optimize your listings
- Helps to increase sales by having more customers find your products
- Helps you to get more reviews for your products
- The Vipon deals website for product promotion is a great feature
Cons
- It’s a little pricey if you’re a serious seller with multiple products
- The included features in the price structure are different if you pay monthly or annually
- Not really suitable for sellers who want to vie for the Buybox on existing listings
- There are other Amazon seller tools on the market that are more affordable
A Quick Overview
| Feature | Benefits |
|---|---|
| Keyword Research Tool | Allows you to find common keywords for your products. |
| Deep Words Tool | Helps you find long-tail keywords that your competitors aren’t using. |
| Rankings Tool | Helps you to track how your products are ranking in the Amazon search engine. |
| On-Page Analyzer Tool | Analyzes your listings to show you where they can be improved. |
| Sales Tracking Tool | Tracks both your own and your competitors’ sales. |
| Negative Reviews Tool | Alerts you whenever you receive a negative review. |
| Product Promotions via Vipon | Use your Amazon coupons to promote your products on the AMZ deals site. |
| Pricing | 4 pricing plans paid monthly or annually. |
| Better Alternative | Get a Better Tool for Amazon |
What Is AMZ Tracker?
AMZ Tracker is a keyword tracking and research tool but it does so much more.
It helps you to analyze every single listing to ensure that it’s fully optimized to show up when a potential customer searches for your product.
Besides, it can help you to further optimize your product listings by increasing your reviews using coupons and promotions.
In fact, you can even take your promotions off Amazon to entice many more customers to check out your products.
With AMZ Tracker you can also track both your keywords and your sales and spy on your competitors.
All of these features will help you to increase your overall sales on Amazon
"@Amztracker is especially good for sellers who have private-label or white-label products or who launch their own bundles."
Who Is It Best For?
AMZ Tracker is ideal for FBA sellers who create their own listings either for private label products, bundles or multi-packs. To get the full benefit from this tool, you have to be able to optimize your listings. In Amazon, this is easy if you created the listing in the first place.
However, if your FBA business model is based on vying for the Buybox and jumping on existing listings, then this tool may not offer enough benefits for what you pay for it.
This is because changing existing listings that you did not create can be quite difficult.
How Much Does AMZ Tracker Cost?
AMZ Tracker does come with a fairly hefty price tag if you’re a serious seller and have more than 50 products.
However, you do save a little and get extra features if you pay yearly.
There’s also a 7-day free trial where you can take the tool for a test run to see whether it’s worth taking out a subscription.
4 Main Plans (Monthly & Yearly)
Here’s a breakdown of the pricing structure.
Basic Plan
The Basic plan is $50 per month if you pay monthly or $500.40 if you pay yearly ($41.70/month).
Here’s what you get with either the monthly or yearly plan:
| Features | Monthly Plan | Yearly Plan |
|---|---|---|
| Keywords | 110 | 110 |
| Products | 50 | 50 |
| Email Reports | Unlimited | Unlimited |
| On-Page Analyzer | Yes | Yes |
| Amazon Super URLs | Yes | Yes |
| Vipon Promotional Products | 0 | 1 per marketplace |
| Vipon Voucher Sends | 0 | Unlimited |
| Sales Tracking | 50 | 50 |
| Concurrent Users | 1 | 2 |
| Negative Review Products | 50 | 50 |
Professional Plan
The Professional plan will cost you $100 monthly or $999.60 if you pay yearly ($83.30/month).
Here’s what’s included:
| Features | Monthly Plan | Yearly Plan |
|---|---|---|
| Keywords | 500 | 500 |
| Products | 100 | 100 |
| Email Reports | Unlimited | Unlimited |
| On-Page Analyzer | Yes | Yes |
| Amazon Super URLs | Yes | Yes |
| Vipon Promotional Products | 3 per marketplace | 6 per marketplace |
| Vipon Voucher Sends | Unlimited | Unlimited |
| Sales Tracking | 100 | 100 |
| Concurrent Users | 1 | 3 |
| Negative Review Products | 100 | 100 |
God Mode
This plan is $200 per month or $2,000.40 if you take a yearly subscription ($166.70/month).
| Features | Monthly Plan | Yearly Plan |
|---|---|---|
| Keywords | 1500 | 1500 |
| Products | 200 | 200 |
| Email Reports | Unlimited | Unlimited |
| On-Page Analyzer | Yes | Yes |
| Amazon Super URLs | Yes | Yes |
| Vipon Promotional Products | 12 per marketplace | 18 per marketplace |
| Vipon Voucher Sends | Unlimited | Unlimited |
| Sales Tracking | 200 | 200 |
| Concurrent Users | 2 | 4 |
| Negative Review Products | 200 | 200 |
Legend
The Legend plan is $400 per month on a monthly subscription and $3999.60 on a yearly subscription ($333.30/month).
Here’s what you get:
| Features | Monthly Plan | Yearly Plan |
|---|---|---|
| Keywords | 3000 | 3000 |
| Products | 400 | 400 |
| Email Reports | Unlimited | Unlimited |
| On-Page Analyzer | Yes | Yes |
| Amazon Super URLs | Yes | Yes |
| Vipon Promotional Products | 50 per marketplace | 80 per marketplace |
| Vipon Voucher Sends | Unlimited | Unlimited |
| Sales Tracking | 400 | 400 |
| Concurrent Users | 3 | 6 |
| Negative Review Products | 400 | 400 |
As you can see from this, to get the most benefit from this tool, you really need to take out a yearly subscription as the monthly plans are much more limited.
In addition, there are also 2 larger Corporate Plans available which can be tailored to your particular needs.
Features & Benefits
Let’s now look at some of the major features that you have access to if you decide to use AMZ Tracker.
Offensive Strategy
AMZ Tracker’s offensive strategy focuses on improving your rankings, your conversion rate and ultimately, your sales.
Here’s a rundown of the main features.
Product Tracking
As an Amazon FBA seller, it’s important to track your sales and your profitability.
AMZ’s product tracker gives you real-time statistics so you can see how your products are performing and make changes immediately.
Keyword Tracking / Research Tool
The first thing you need to determine is what search terms or keywords that customers are using to search for your products.
The AMZ Tracker tool helps you to identify those search terms.
Plus, it will also help to identify keywords that your competitors may be missing.
Once you’ve identified your keywords, you want to know how well your products are ranking for those keywords.
Otherwise, how can you improve your listings to get more sales?
Conversion Rate Optimization
With AMZ Tracker, you can evaluate every single listing that you want to rank better for and determine what you can do to achieve this.
So, what are the key features of any listing that have an impact on rankings?
- The title length
- Bullet points
- High resolution images
- The product ratings
- Number of reviews for the product
- Using the optimum number of characters in the description
On-Page Analyzer
Here’s a screenshot of the type of results you’ll get when you let AMZ Tracker analyze your listing:
In this example, you can see that there are 2 areas in your listing that need some improvement.
- Adding more high-resolution images
- Increasing the number of reviews
Once you know this, you can implement the suggested changes to improve the ranking of your product.
For example, you want to add as many quality images as you can.
This can be photos of the product from all angles and also, lifestyle photos of the product in use.
Increasing the number of reviews is a little more difficult as you cannot ask customers for a review according to Amazon’s terms of service.
However, the more sales that you make, the more likely you are to increase your reviews.
In this instance, creating a promotion for your product is likely to get your product in front of more customers. This, in turn, increases your chances of getting more reviews.
The cool thing with AMZ Tracker is that you can create this promotion within the dashboard after you’ve created the coupons in your seller central account.
Plus, you can track how your promotion is actually working.
Super URLs
The Super URL tool lets you create unique URLs that incorporate the best keywords for your products. This allows you to take your promotions to other marketing channels to bring in even more customers.
However, before using these, check with Amazon’s terms of service as you don’t want to risk your seller account. If you want to err on the side of caution, I would stay away from manipulating any URLs of your products on Amazon.
Product Promotions
Taking your product promotions off Amazon has huge benefits. You can do this using AMZ’s own deals website called Vipon.
Vipon.com
Your AMZ Tracker subscription allows you to showcase the promotions you’re running outside of Amazon on Vipon.Vipon is a leading Amazon deals community with over 2 million shoppers looking for great deals. This is a great way to increase your sales and get more reviews.
Defensive Strategy
AMZ Tracker’s defensive strategy focuses on alerting you if there are issues within your account that you need to address to keep your sales moving.
Alerts for Negative Reviews
Whenever you get a negative review or one that’s less than 5 stars, it’s really important to address it as quickly as you can.
AMZ Tracker will alert you as soon as a negative review comes in.
Therefore, you can log in to your seller central account and address the review or get it removed by Amazon if this is possible. Amazon will generally remove reviews that are product or shipping related if they were fulfilled by Amazon.
Hijack Alerts
How many times have you seen a listing for a single product changed to a multi-pack listing and discovered it too late?
This happens far too often and means that you have to refund orders because you were selling a single product.
Unfortunately, there are also unscrupulous hijackers who will change a listing to something entirely different from the original. With AMZ Tracker, you can get an alert whenever someone hijacks your listing.
This way you can go and fix the problem before it damages your sales and reviews.
Email Notification Tool / Reports
AMZ Tracker’s email notification tool allows you to receive notifications on the products you’re tracking. It’s fully customizable, so you can set up the frequency of the emails that you’ll receive.
The email reports are also white-labeled.
This means that if you’re monitoring various Amazon accounts for clients, you can select the ‘sent from’ address you want to be displayed.
Account Performance
When you sign up with AMZ Tracker, you also receive a Hijack Report Ebook.
This will detail how to prevent listing hijacks and also how to get your listing back.
Plus, it explains how to handle negative reviews and malicious competitors.
Reviewer Hunter
This is currently in beta mode and is being tested.
The tool is designed to allow sellers to search through their orders and retrieve customer emails.
We asked AMZ Tracker what the status of this tool is and here is their chat response.
I would suspect that this tool will actually never be released to the mainstream as it’s definitely against Amazon’s terms of service to mine customer emails.
Reconnaissance Strategy
Knowing what your competitors are doing is important.
AMZ’s reconnaissance strategy allows you to ‘spy’ on your competitors so that you can do things better.
Keyword Research Tool
The keyword research tool allows you to find keywords that your competitors are not using.
This means that you can easily outrank them.
Mine Long-tail Keywords With Deepwords
With AMZ Tracker, you also get access to Deepwords. Deepwords is a long-tail keyword search engine especially for Amazon Sellers.
This allows you to find high converting keywords that other sellers are probably not using.
Competitor Analysis
Ever wanted to spy on your competitors to see what they’re doing right?
With AMZ Tracker, you can do just that.
It even allows you to find flaws in your competitors’ listings. Plus, you can see the changes that they’re making and how these affect the product rankings.
The Unicorn Smasher & Pro Chrome Extension
Unicorn Smasher is a Chrome extension that allows you to analyze current listings on Amazon.
It will give you a snapshot of number of sales, sales revenue, number of reviews and number of sellers on the listing.
This is very useful when you’re doing product research to identify gaps in the market.
Ease of Use
Since its inception in 2014, the tool has undergone a lot of changes and updates.
Past users have reported that it was difficult to use and quite clunky.
Looking at the tool now, it appears that the dashboard is both visually appealing and easy to use with everything at your fingertips.
There are also multiple training videos that will help you to understand how to use the tool as effectively as possible.
User Interface and General Feeling
AMZ Tracker’s current user interface looks to be user-friendly and easy to navigate.
Here’s what it looks like:
Content and Resources
There are a variety of training resources available for new users.
For those who like to learn visually, there are training videos that are easy to follow.
There’s also a Quick Start guide in PDF, if you prefer to read and follow along. It’s complete with screenshots as well.
Customer Support
For customer support, you can find an online chat option on their website.
Be prepared though, as the bot will ask you for a number of details such as your name, email address and phone number.
I tested it with a quick question and it took around 24 hours to get a reply.
- Amz Tracker Help Center – over 100 articles about using the tool
AMZ Tracker Alternatives
There are a number of alternatives to AMZ Tracker that may be more affordable and have the exact features that you’re looking for.
- Helium 10 – Helium 10 offers an entire suite of products that are highly regarded among Amazon FBA sellers. Most of their products are also Chrome extensions. Their support is excellent and their pricing is very affordable. Plus, you get 2 months free with an annual subscription. Read my Helium 10 vs AMZ Tracker comparison for more information.
- Jungle Scout – Jungle Scout is another well-loved tool among Amazon FBA sellers. The Jungle Scout tools are easy to use and affordable. Plus, they also have Chrome extensions that you can access when you’re product researching on Amazon.
FAQ
Are There Any Contracts?
How Far Back Does the Data Go?
Which Marketplaces Are Supported?
AMZ Tracker supports the following marketplaces:
- Amazon.com
- Amazon.co.uk
- Amazon.ca
- Amazon.de
- Amazon.fr
- Amazon.co.jp
- Amazon.in
- Amazon.co.br
- Amazon.cn
- Amazon.it
- Amazon.es
Is AMZ Tracker Legit?
What Happened to AMZ Tracker's Review Club?
Does It Track Kindle Books and Android Apps?
Yes, you can track keywords and product sales with this tool.
How Long Does AMZ Tracker Keep Historical Data?
How to Cancel AMZTracker Subscription?
For a more detailed explanation on how to cancel your AMZ Tracker subscription, have a read of this article.
How Many Products Can I Have on My Account?
This depends on your subscription level but can be between 50 and 400 products.
Recap and Verdict
AMZ Tracker is a good tool for Amazon FBA sellers who need keyword research, sales and listing analyzes and who want to optimize their product sales.
It’s especially good for sellers who have private-label or white-label products or who launch their own bundles. This means that you have control of your own listings and can make the changes that you need to.
The high price tag means that it’s probably not ideal if you’re only doing Retail Arbitrage, Online Arbitrage or even wholesale, unless you have some suppliers who you have an exclusivity agreement with.
This is because, to get the most value from the tool, you need to be able to optimize listings.
This can be extremely difficult if you didn’t create the listing in the first place.
