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Aura Repricer Pricing & Plans: How Much Does It Cost?

Aura Repricer has four main plans: Early Stage, Essential, Plus, and Pro. Monthly plan subscribers pay between $27/month to $397/month to access Aura Repricer’s tools, but you can save up to 17% with an annual pack.

In addition to these basic plans, advanced sellers and agencies can request a custom plan for a personalized experience. I’ve tested and compared these plans, and you can find unique insights below.

Key Takeaways

  • Aura Repricer pricing plans are Early Stage, Essential, Plus, and Pro.
  • Aura costs between $27 and $397 for a month-to-month subscription. Annual plans give you excellent discounts.
  • Each Aura Repricer pricing plan includes a 14-day free trial.

How Much Does the Aura Repricer Cost Monthly or Yearly?

Aura Repricer has four monthly subscription plans, but you can only renew three annually. 

I’ve summarized their pricing in the table below.

  Early Stage Essential Plus Pro
Monthly $27/mo $97/mo $197/mo $397/mo
Annually Not available $970/year $1,970/year $3,970/year
Annual Savings Not applicable 17% 17% 17%
Get Best Price Here Here Here Here

While the upfront payment for an annual plan seems high, it’s a worthy investment for those who plan on using the tool for a long time.

Finally, there’s a custom Aura Repricer plan for Amazon sellers doing over $1M in monthly sales. You can schedule a Scale Pricing Call with the Aura team to get it. I’ve explained this below.

How to Sign up for Aura Repricer?

Signing up for Aura Repricer is simple and fast. Furthermore, Aura automatically activates the 14-day free trial on new registrations.

Follow these steps to sign up for your favorite Aura Repricer plan:

  1. Go to the Aura website. Use my exclusive link to automatically get a discount on any plan when you sign up.
  2. Click “Pricing.”
  1. Choose a plan, then click “Begin trial.”
  1. Enter your details to accept the offer, then create a strong password.
  1. Click “Sign up” to finish setting up your account.
  1. Enter the verification code Aura sends to your email.
  1. Congratulations! You can now add an Amazon marketplace from your dashboard and start repricing with Aura free of charge for the first 14 days.

You can start with the Early Stage plan if your business makes less than $10,000 in monthly sales. Fortunately, you’ll get a 50% discount on any other plan you upgrade to within 12 months of starting with the Early Stage plan!

How to Get a Custom Aura Repricer Plan?

To get the custom-scale pricing plan for your business or agency, you must book a call with Aura’s team.

During the call, an expert will see how they can personalize the tool for your business.

Follow these steps to get the plan:

  1. Go to the Aura website.
  2. Click “Pricing.”
  1. Scroll to the FAQ section and click “What if I’m over $1M in sales?
  1. Click the text “Scale Pricing Call here” to open the link.
  1. Choose your time zone, then pick a convenient date and time.
  1. Enter your name and email address, then include essential details about your expectations with Aura.
  1. Click “Confirm” to finish the process. You’ll get an email confirming the meeting details.

What Features Come With Each Aura Repricer Pricing Plan?

Each Aura Repricer pricing plan has unique features and specific limits. Comparing the available tools and features of each pricing tier in the table below will help you pick the best one for your Amazon business.

Features Early Stage Essential Plus Pro
Listings Unlimited Unlimited Unlimited Unlimited
Monthly sales Up to $10,000 Up to $50,000 Up to $250,000 Up to $1 million
Marketplaces 1 2 3 5
Aura AI, Maven 50 listings 250 listings 1,000 listings 10,000 listings
Hyperdrive 5 listings 10 listings 25 listings 50 listings
Workflows 1 2 5 10
Users 1 1 3 5
Chat support
Priority support

What Aura Repricer Plan Is Right for Your Business?

Before choosing an Aura Repricer plan, consider your budget, the size of your inventory, and the number of Amazon marketplaces you focus on. Remember, each pack supports just a few Amazon marketplaces.

I’ve explained the best use case for each plan below.

For Beginners

I recommend Aura’s monthly plans to Amazon sellers who want to test the tool for a while before committing fully. Of these, the Early Stage and Essential plans are good starting points for newbies, given that they have enough resources and usage limits to help small businesses gain a competitive edge with AI-assisted repricing.

However, Early Stage’s AI support may not help a budding seller with upwards of 50 listings or selling in more than 1 Amazon marketplace. In this case, I recommend scaling to the Essential plan as quickly as possible.

In addition to managing 250 listings with Maven (Aura’s AI repricing tool), the Hyperdrive feature now allows you to quickly reprice up to 10 top-performing listings. Best of all, the Essential pack allows you to add one more Amazon marketplace.

For Intermediate Sellers

Intermediate sellers can start with the Plus plan, especially if they manage multiple stores (up to 3). While some larger businesses opt for Pro out of the box, it may be overkill if you don’t need all its features.

Remember, you can use the AI repricer on 1,000 listings, get the standard repricer on unlimited listings, and reprice for products with up to $250,000 monthly sales (combined) with the Plus plan.

For Advanced Sellers

The Pro plan is the best option for advanced sellers who manage several thousand listings (10,000 max) and want to apply fast repricing strategies for improved revenue. 

Hence, Aura offers this tier for users who register up to $1M in monthly sales.

Furthermore, investing in this plan is worth it for businesses that venture into as many as 5 Amazon marketplaces. This shows it best suits agencies and brands with multiple stores and channels.

How to Get Aura Repricer Cheaper?

Building a profitable Amazon business means cutting your expenses legitimately whenever you can. Here are a few tips to help you save money when subscribing to the Aura Repricer:

  • Get my discount offer: grab my exclusive Aura Repricer discount to save a few bucks on any paid subscription.
  • Explore the free trial: use the Aura Repricer free trial to test all tools and features for 14 days. It’s also a reasonable starting point for new Aura users to set up their Seller Central, create a repricing strategy, explore repricing settings, and understand the software before sticking to a paid plan.
  • Choose the annual plan: unlike the monthly plans, a yearly subscription helps you save up to 17%. Once you’re sure of committing to the tool, switch from month-to-month payments to the annual option.
  • Choose a cheaper plan: the Early Stage plan is the best if you’re just starting with Amazon and focusing on one Amazon marketplace. You can upgrade to a higher plan once your business is ready.

Are There Good Aura Repricer Alternatives to Consider?

Yes, some of the best Aura Repricer alternatives include Seller Snap, Repricer, and Feedvisor.

Aura is relatively new in the Amazon seller software space and may not offer the repricing strategies you need. It may also lack additional features to justify the price, like Feedvisor’s extra ad management at the same low price.

Hence, it makes sense to discover better alternatives via our detailed guide to the best Amazon repricer tools.

Recommended Readings

Frequently Asked Questions

Yes, the Aura repricer has a 14-day free trial shipped with all the features of the Essential plan. Luckily, you can change plans inside your account dashboard to test more features of the repricing tool.

No, Aura only supports Amazon marketplaces. So, you can’t use the tool to reprice on Walmart, eBay, and other popular e-commerce marketplaces. Furthermore, Aura only allows you to connect up to 5 Amazon marketplaces simultaneously rather than supporting the whole landscape on its biggest tier.

Optimize Your Pricing With Aura

Aura is worth investing in because its AI helps increase sales by automatically offering better prices than your competitors.

Furthermore, Aura Repricer’s pricing plans are flexible enough to fit new and advanced sellers. So, whether you need to find your feet with a basic plan or thrive with a custom one featuring advanced offerings, Aura has the solution.

Remember to grab these Aura discounts for excellent savings when you’re ready to start improving your Amazon sales and market shares with a better pricing strategy.

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