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How to Connect Helium 10 to Amazon? (Add MWS Keys)

You can connect the Helium 10 and Amazon accounts by logging into Helium 10 and navigating to the Connections page. Then follow the on-screen instructions to connect the correct Amazon region.

This process is the same as adding your Amazon MWS keys to Helium 10. Hence, giving the seller software permission to safely stream your Seller Central data to your in-app dashboard.

You’ll need to use Helium 10 tokens to connect Helium 10 to Amazon, and they are available with the Starter (2 tokens), Platinum (2 Tokens), and Diamond (4 tokens) plans.

Key Takeaways

  • It takes up to 24 hours for Helium 10 to receive data from Amazon after adding your MWS Keys.
  • The Helium 10 tools that utilize Amazon data include Profits, Adtomic, Refund Genie, Follow-up, Inventory Protector, and Alerts.
  • Connecting Helium 10 to your Amazon account takes no longer than 5 minutes.

How to Connect Helium 10 to Amazon? (Add Amazon MWS Keys)

  1. Log in: Start by logging into your Helium 10 account.
  2. Access Connections dashboard: next, head over to the connections dashboard by clicking on the settings icon in the top right-hand corner.
  1. Add Seller Account: on the Connections dashboard, you’ll find an option to add Amazon seller accounts by clicking on the blue “+ Add Another Seller Account” button. Also, you can click the “Learn” button in the top right-hand corner to watch a video on how to connect your Amazon account.
helium 10 connections dashboard
  1. Choose your platform: on the next screen, select Amazon and click on the “Next” button in the bottom right-hand corner to proceed.
choose platform to connect to
  1. Choose Amazon region: now you’ll need to select the region, and we have highlighted the option for the US Amazon marketplace.
choose amazon region or marketplace
  1. Initiate in Seller Central: After clicking on the “Initiate in Seller Central” button, a pop-up appears, prompting you to log into your Amazon Seller Central account. From there, you can confirm the connection between the two accounts.

What Helium 10 Subscription Plans Allow You to Connect With Amazon?

You can connect your Helium 10 with Amazon by adding your MWS keys via the Starter, Platinum and Diamond subscription plans. The process involves using tokens, and each one allows you to connect with a different Amazon account.

Also, you can remove a connection to get your token back, which allows you to forge a connection with a different Amazon account. Here’s a summary of the tokens you receive with each Helium 10 subscription plan:

  • Starter: 2 tokens
  • Platinum: 2 tokens
  • Diamond: 4 tokens

Note that you’ll need to use up a different token for connecting each Amazon region, and the options are North America, Europe, and Asia.

In other words, you can add the MWS keys for multiple Amazon marketplaces to one Helium 10 account. That way, you can better manage all your accounts from a single dashboard.

Want to learn more about what each subscription plan includes? Then click here for our Helium 10 pricing guide, where you will discover the available features.

Troubleshooting Common Problems When Connecting Helium 10 to Amazon

You may encounter some issues preventing you from adding your Amazon MWS keys to Helium 10. In this section, you’ll find solutions to common issues that will help you overcome them.

Invalid Token

This problem occurs when you get the error message:

Auth token is not valid for Seller ID and/or Seller Account ID

This tends to happen because of an unidentified ID-Token combination in the following cases:

  • You have selected the incorrect marketplace, and it doesn’t exist on your Amazon Seller Central account.
  • Amazon may be in the process of adding the token to the system, so you’ll need to wait 30-60 minutes and retry. For example, this can occur if you’ve just created your Amazon account.

Token Already in Use

In some cases, you may encounter a message that says “already active” when trying to connect a token. This typically happens when you’ve previously connected Helium 10/added that Amazon MWS key to the Helium 10 account.

You’ll need to remove a token from the currently connected account before reconnecting a Helium 10 account. Alternatively, contact Helium 10 customer support team if you don’t remember the token your Amazon account was connected to. 

Seller Connection Interrupted

When the token connection process initiates, an Amazon window that requires your input opens. You’ll receive a message that states, “Seller Central connection was interrupted!” To overcome the problem, complete the on-screen steps to connect both accounts.

PPC Token Error

When using Adtomic, you may notice that you cannot see all your PPC costs from the connected Seller Central account. That’s because Amazon doesn’t allow more than one PPC token connection to 3rd party services like Helium 10.

Click here for a Helium 10 tutorial on how to overcome and manage multiple Amazon accounts with one Helium 10 Adtomic account.

Our Experience With Connecting Helium 10 to Amazon

To provide you with an honest account of how to connect Helium 10 to Amazon, we tried the process first-hand. Firstly, we easily understood how many Amazon accounts you can connect from the Helium 10 pricing page by using tokens. 

Also, the step-by-step process included helpful messages to ensure we made the correct selection along the way. It took no more than 5 minutes to add our Amazon Seller Central MWS keys to Helium 10.

Consequently, tools such as Adtomic and Profits began to receive data within 24 hours of making the connection.

Frequently Asked Questions

It can take up to 24 hours for Helium 10 to access Amazon data. However, you may get lucky and receive data much quicker.

Yes, you can disconnect Helium 10 from Amazon. This is required to free up your Helium 10 token to connect with other Amazon accounts. Once you’ve uncoupled a Helium 10 and Amazon account, you’ll see an extra available token when navigating to the Connections page.

You can take advantage of the tools that use Amazon data to increase sales. 

For example, you can improve the ROI of PPC campaigns with Adtomic. 

This can be done by incorporating more profitable keywords or using strong analytics features to find existing keywords that require extra funds.

Also, the Profits tool can be used to determine your most profitable products and ones needing extra attention. Improving poorly performing products can increase sales, whether it’s increasing the PPC budget or through listing optimization.

You should connect your Helium 10 account to Amazon as soon as you start selling. 

This allows Helium 10 to gather important information about your Amazon selling activities from day 1.

Connecting the two accounts takes no longer than 5 minutes, so there is no reason to delay the essential step.

Seamlessly Connect Amazon to Helium 10

To conclude, connecting Helium 10 to Amazon can be done in under 5 minutes from the dashboard. Simply navigate to the Connections page and follow on-screen instructions to complete the process.

However, to connect Helium 10 to Amazon, you must use tokens by subscribing to the Starter, Platinum, or Diamond plans. Click here for the Helium 10 pricing page to compare the plans.

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