Do you find software pricing confusing?
Are the Helium 10 pricing plans sending you cross-eyed? Fear not!
I’ve dissected the individual subscription levels for you and laid them out one by one.
This way, you can easily tell what you’re going to get with each plan.
I’ve also made suggestions on which one you should consider depending on the size and type of your business. So, let’s dig right in.
For those in a hurry: Apart from the Free Trial plan, Helium 10 pricing offers 4 subscribe levels. Starter ($29/month), Platinum ($84/month), Diamond ($209/month) and Elite ($399/month). We cover these in detail so you can choose the right plan for your Amazon FBA business.
Helium 10 Pricing Table
Price: | $29 to $500 |
Discount: | 20% OFF Your First 6 Months or 10% OFF Every Month |
Free Trial: | Free-to-use forever |
Training: | FREE Helium 10 Academy |
Helium 10 Pricing Plans
Helium 10 has 5 different subscription levels.
You can pay these either monthly or annually. Plus, if you pay annually, you’ll get 2 months free.
This also includes a Basic plan that is FREE but has limited use. Let’s look at each scenario separately.
Monthly Plans
Here’s a breakdown of the monthly plans.
I’ve listed what you get and how much it will cost you.
Basic Plan | Platinum Plan | Diamond Plan | Elite Plan |
---|---|---|---|
$0/month | $99/month | $249/month | $399/month |
Limited access to Helium 10 suite of tools. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Index Checker, Alerts, Inventory Protector, Refund Genie, Keyword Tracker, Market Tracker) | Full unlimited single-user access to Helium 10 suite of tools. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Frankenstein, Scribbles, Inventory Protector, Refund Genie, Profits) | Full unlimited multi-user access to Helium 10 suite of tools for up to 3 users. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Frankenstein, Scribbles, Inventory Protector, Refund Genie, Profits) | Full unlimited multi-user access to Helium 10 suite of tools for up to 5 users. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Frankenstein, Scribbles, Inventory Protector, Refund Genie, Profits) |
30-day Free trial to Scribbles, Frankenstein, Inventory Management & Profits | Index Checker - 150 uses per month | Index Checker - 300 uses per month | Index Checker - 500 uses per month |
Single-user access | Keyword Tracker - 2,500 keywords per month | Keyword Tracker - 5,000 keywords per month | Keyword Tracker - 5,000 keywords per month |
Up to 2 Seller Central Account connections | Alerts - 300 ASINs per month | Alerts - 600 ASINs per month | Alerts - 1,000 ASINs per month |
Follow-up - 5,000 emails per month | Follow-up - 15,000 emails per month | Follow-up - 50,000 emails per month | |
Freedom Ticket to Amazon Training ($997 value) | Freedom Ticket to Amazon Training ($997 value) | Freedom Ticket to Amazon Training ($997 value) | |
Inventory Management for up to 20 SKUs | Access to PPC management platform (ADS) | Access to PPC management platform (ADS) | |
Up to 2 Seller Central Account connections | 4 Seller Central Account connections | 4 Seller Central Account connections | |
Inventory Management for Unlimited SKUs | Inventory Management for Unlimited SKUs | ||
Quarterly in-person workshops | |||
Live monthly online training with top industry experts | |||
Access to the private Elite Facebook group | |||
Get the Free Trial | Check for Platinum Discount | Check for Diamond Discount | Check for Elite Discount |
Yearly Plans
As I mentioned, with the yearly plans you’ll get 2 months free. This is a good saving if your budget can stretch to an annual subscription. You’ll get all the same inclusions as indicated in the table below.
On top of that, you should check our Helium 10 coupon page to find great deals and save even more!
You will notice though, that the Elite Plan is not available as an annual subscription.
Basic Plan | Platinum Plan | Diamond Plan | Elite Plan |
---|---|---|---|
$0/month | $84/month | $209/month | $399/month |
Limited access to Helium 10 suite of tools. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Index Checker, Alerts, Inventory Protector, Refund Genie, Keyword Tracker, Market Tracker) | Full unlimited single-user access to Helium 10 suite of tools. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Frankenstein, Scribbles, Inventory Protector, Refund Genie, Profits) | Full unlimited multi-user access to Helium 10 suite of tools for up to 3 users. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Frankenstein, Scribbles, Inventory Protector, Refund Genie, Profits) | Full unlimited multi-user access to Helium 10 suite of tools for up to 5 users. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Frankenstein, Scribbles, Inventory Protector, Refund Genie, Profits) |
30-day Free trial to Scribbles, Frankenstein, Inventory Management & Profits | Index Checker - 150 uses per month | Index Checker - 300 uses per month | Index Checker - 500 uses per month |
Single-user access | Keyword Tracker - 2,500 keywords per month | Keyword Tracker - 5,000 keywords per month | Keyword Tracker - 5,000 keywords per month |
Up to 2 Seller Central Account connections | Alerts - 300 ASINs per month | Alerts - 600 ASINs per month | Alerts - 1,000 ASINs per month |
Follow-up - 5,000 emails per month | Follow-up - 15,000 emails per month | Follow-up - 50,000 emails per month | |
Freedom Ticket to Amazon Training ($997 value) | Freedom Ticket to Amazon Training ($997 value) | Freedom Ticket to Amazon Training ($997 value) | |
Inventory Management for up to 20 SKUs | Access to PPC management platform (ADS) | Access to PPC management platform (ADS) | |
Up to 2 Seller Central Account connections | 4 Seller Central Account connections | 4 Seller Central Account connections | |
Inventory Management for Unlimited SKUs | Inventory Management for Unlimited SKUs | ||
Quarterly in-person workshops | |||
Live monthly online training with top industry experts | |||
Access to the private Elite Facebook group | |||
Get the Free Trial | Check for Platinum Discount | Check for Diamond Discount | Check for Elite Discount |
Helium 10 Payment Methods
Helium 10 provides users with several options for payment methods when subscribing to their paid plans. These options include credit cards, such as Visa, Mastercard, and American Express, as well as payment systems like PayPal and Amazon Pay.
Additionally, Helium 10 allows you to apply a discount coupon to your membership.
If you have any inquiries regarding your account or billing, you can refer to their FAQ page or contact their support team for further assistance.
Plan Comparison
If this all looks a little confusing, don’t worry.
I’m going to break down each plan for you so that you can easily decide which subscription level is best for you.
So, let’s look at each plan individually.
When Should You Choose a Free Trial Plan?

The FREE plan is ideal if you want to check out all the tools to see whether you like them.
It has some decent limits so that you can get a really good feel of how the tools work.
Here’s a quick breakdown of the usage limits on the Free plan:
- Black Box – 20 free lifetime uses
- Trendster – 30 days of total free usage
- Xray – 50 free lifetime launches. (This means you can use the Chrome extension 50 times in total when validating products)
- Cerebro – 2 uses per day (this means you can do a Reverse ASIN Lookup twice a day)
- Magnet – 2 uses per day (this means you can research 2 keywords per day)
- Misspellinator – unlimited Free usage
- Frankenstein – 30 days total free usage
- Scribbles – 30 days total free usage
- Index Checker – 6 uses in total
- Alerts – only on a total of 2 ASINs
- Inventory Protector – unlimited free usage
- Refund Genie – limited usage
- Keyword Tracker – track up to a total of 20 keywords
- Market Tracker – track 1 market with limited usage
- Profits – 30 days total free usage
- Inventory Management – 30 days total free usage
- Connected Accounts – up to 2
One of the benefits of using the free trial is that you don’t have to supply your credit card details.
But, if you want to continue using the tools, you’ll have to remember to upgrade to a paid plan.
Do this before you reach some of your usage limits.
Once you use up your usage limits, those tools with limits won’t work for you anymore.
But, you’ll receive a prompt to upgrade your plan. While this is not a problem, having to stop what you’re doing to find your credit card could be inconvenient.
Plus, you don’t want to lose your data if you’re using tools like Inventory Management and Keyword Tracker.
So, my recommendation would be to start with the Free plan.
Take ALL the tools for a test run over a 30-day period and then upgrade to a paid plan.
LEARNING | |
Freedom Ticket Amazon Sellers Training |
❌ |
PRODUCT RESEARCH TOOLS | |
Black Box Amazon Product Research |
20 uses |
Trendster Amazon Trends Finder |
30 days |
Xray Chrome Extension - Product Validator |
50 launches |
KEYWORD RESEARCH TOOLS | |
Cerebro Reverse ASIN Lookup |
2 uses per day |
Magnet2 Keyword Research |
2 uses per day |
Misspellinator Misspelling Checker |
✅ |
LISTING OPTIMIZATION TOOLS | |
Frankenstein Keyword Processor |
30 days |
Scribbles Listing Optimizer |
30 days |
Index Checker Keyword Index Checker |
6 uses |
OPERATIONS TOOLS | |
Alerts Hijacker & Product Monitoring |
Up to 2 ASINs |
Inventory Protector Coupon Abuse Prevention |
✅ |
Refund Genie Reimbursement Assistance |
Limited |
Follow Up Email Automation Tool |
❌ |
ANALYTICS TOOLS | |
Keyword Tracker Product Rank Tracking |
Up to 20 keywords |
Market Tracker Competitor Intelligence |
Up to 1 Market (Limited) |
Inventory Management Forecast & Manage |
30 days |
Profits Financial Analytics Dashboard |
30 days |
MARKETING TOOLS | |
ADS Automate Your PPC |
❌ |
Portals Landing Page Builder |
❌ |
ADDITIONAL PERKS | |
Multi-user login Create Limited Access Users |
❌ |
Connected Accounts Seller Central Account Connections |
Up to 2 accounts |
In-Person Workshops High-Level Knowledge Networking |
❌ |
Monthly Expert Training Learn from Top Industry Experts |
❌ |
Private Facebook Group Membership-Exclusive Access |
❌ |
Get Free Trial |
When Should You Choose the Platinum Plan ($97/mo)?

In my opinion, this is such good value for what you get in the full suite of tools.
In fact, if you’re a single-user Amazon seller, this would be a great choice for you.
Here’s a quick breakdown of what you get:
- Black Box – unlimited access
- Trendster – unlimited access
- Xray – unlimited access
- Cerebro – unlimited access
- Magnet – unlimited access
- Misspellinator – unlimited access
- Frankenstein – unlimited access
- Scribbles – unlimited access
- Index Checker – 150 uses per month
- Alerts – on up to 300 ASINs
- Inventory Protector – unlimited access
- Refund Genie – unlimited access
- Follow-up – 5,000 follow-up emails per month
- Keyword Trackers – track up to 2,500 keywords in total
- Market Tracker – track up to a total of 3 markets
- Profits – unlimited access
- Inventory Management – up to 20 SKUs
- Connected Accounts – up to 2 accounts
- Portals – up to 3 portals for the landing page builder
- Freedom Ticket for Amazon Sellers Training
Now, the only real limitation I can see in this plan is that it only allows you to track up to 20 SKUs of inventory. This is not a problem if you’re a private-label seller as it will take you some time to get up to listing more than 20 SKUs.
But, if you source your inventory through wholesalers, you’ll reach that limit quickly.
So, if you want to use the Inventory Management tool, you’ll have to upgrade to the next level.
This will double your monthly subscription.
While this may sound like a lot, consider the alternatives.
Inventory Lab, for example, will cost you around $49 per month anyway.
LEARNING | |
Freedom Ticket Amazon Sellers Training |
✅ |
PRODUCT RESEARCH TOOLS | |
Black Box Amazon Product Research |
✅ |
Trendster Amazon Trends Finder |
✅ |
Xray Chrome Extension - Product Validator |
✅ |
KEYWORD RESEARCH TOOLS | |
Cerebro Reverse ASIN Lookup |
✅ |
Magnet2 Keyword Research |
✅ |
Misspellinator Misspelling Checker |
✅ |
LISTING OPTIMIZATION TOOLS | |
Frankenstein Keyword Processor |
✅ |
Scribbles Listing Optimizer |
✅ |
Index Checker Keyword Index Checker |
150 uses /mo |
OPERATIONS TOOLS | |
Alerts Hijacker & Product Monitoring |
Up to 300 ASINs |
Inventory Protector Coupon Abuse Prevention |
✅ |
Refund Genie Reimbursement Assistance |
✅ |
Follow Up Email Automation Tool |
5,000 emails /mo |
ANALYTICS TOOLS | |
Keyword Tracker Product Rank Tracking |
Up to 2,500 keywords |
Market Tracker Competitor Intelligence |
Up to 3 Markets |
Inventory Management Forecast & Manage |
Up to 20 SKU |
Profits Financial Analytics Dashboard |
✅ |
MARKETING TOOLS | |
ADS Automate Your PPC |
❌ |
Portals Landing Page Builder |
Up to 3 portals |
ADDITIONAL PERKS | |
Multi-user login Create Limited Access Users |
❌ |
Connected Accounts Seller Central Account Connections |
Up to 2 accounts |
In-Person Workshops High-Level Knowledge Networking |
❌ |
Monthly Expert Training Learn from Top Industry Experts |
❌ |
Private Facebook Group Membership-Exclusive Access |
❌ |
Try Platinum Plan |
When Should You Choose the Diamond Plan ($197/mo)?

If you need access to these tools for multiple users, then the Diamond Plan is the one you should select.
I still believe it’s excellent value for money for everything that you get.
Plus, you can have up to 3 different user logins.
So, let’s look in more detail what’s included:
- Black Box – unlimited access
- Trendster – unlimited access
- Xray – unlimited access
- Cerebro – unlimited access
- Magnet – unlimited access
- Misspellinator – unlimited access
- Frankenstein – unlimited access
- Scribbles – unlimited access
- Index Checker – 300 uses per month
- Alerts – on up to 600 ASINs
- Inventory Protector – unlimited access
- Refund Genie – unlimited access
- Follow-up – 15,000 follow-up emails per month
- Keyword Tracker – up to 5,000 keywords
- Market Tracker – up to 10 markets
- Profits – unlimited access
- Inventory Management – unlimited access
- ADS – unlimited access to PPC automation
- Portals – up to 6 portals for the landing page builder
- Connected Accounts – up to 4 accounts
- Freedom Ticket for Amazon Seller Training
As I said before, if you need multi-user access, then this plan is best for you.
Also, if you have a lot of inventory you should consider this plan.
But, if you do have less than 20 SKUs and you are happy to share the same login, then there’s no need to pay the extra $100.
This plan also includes extra features like the PPC automation that might be useful.
At $197 per month, it’s still extremely good value for what you get.
LEARNING | |
Freedom Ticket Amazon Sellers Training |
✅ |
PRODUCT RESEARCH TOOLS | |
Black Box Amazon Product Research |
✅ |
Trendster Amazon Trends Finder |
✅ |
Xray Chrome Extension - Product Validator |
✅ |
KEYWORD RESEARCH TOOLS | |
Cerebro Reverse ASIN Lookup |
✅ |
Magnet2 Keyword Research |
✅ |
Misspellinator Misspelling Checker |
✅ |
LISTING OPTIMIZATION TOOLS | |
Frankenstein Keyword Processor |
✅ |
Scribbles Listing Optimizer |
✅ |
Index Checker Keyword Index Checker |
300 uses /mo |
OPERATIONS TOOLS | |
Alerts Hijacker & Product Monitoring |
Up to 600 ASINs |
Inventory Protector Coupon Abuse Prevention |
✅ |
Refund Genie Reimbursement Assistance |
✅ |
Follow Up Email Automation Tool |
15,000 emails /mo |
ANALYTICS TOOLS | |
Keyword Tracker Product Rank Tracking |
Up to 5,000 keywords |
Market Tracker Competitor Intelligence |
Up to 10 Markets |
Inventory Management Forecast & Manage |
✅ |
Profits Financial Analytics Dashboard |
✅ |
MARKETING TOOLS | |
ADS Automate Your PPC |
✅ |
Portals Landing Page Builder |
Up to 6 portals |
ADDITIONAL PERKS | |
Multi-user login Create Limited Access Users |
Up to 3 users |
Connected Accounts Seller Central Account Connections |
Up to 4 accounts |
In-Person Workshops High-Level Knowledge Networking |
❌ |
Monthly Expert Training Learn from Top Industry Experts |
❌ |
Private Facebook Group Membership-Exclusive Access |
❌ |
Try Diamond Plan |
When Should You Choose the Elite Plan? ($397/mo)?

The Elite Plan is for serious Amazon sellers who already have a large business and employees.
It allows access for up to 5 users. This plan also includes Live training and access to the private Facebook group.
But, to consider this plan, you have to ensure that the extra cost is within your budget.
Let’s look at what you get for $397 per month.
- Black Box – unlimited access
- Trendster – unlimited access
- Xray – unlimited access
- Cerebro – unlimited access
- Magnet – unlimited access
- Misspellinator – unlimited access
- Frankenstein – unlimited access
- Scribbles – unlimited access
- Index Checker – 500 uses per month
- Alerts – on up to 1,000 ASINs
- Inventory Protector – unlimited access
- Refund Genie – unlimited access
- Follow-up – 50,000 follow-up emails per month
- Keyword Tracker – up to 5,000 keywords
- Market Tracker – up to 15 markets
- Profits – unlimited access
- Inventory Management – unlimited access
- ADS – unlimited access to PPC automation
- Portals – up to 9 portals for the landing page builder
- Connected Accounts – up to 4 accounts
- Freedom Ticket for Amazon Seller Training
- Monthly Expert Training from top industry experts
- In-Person Workshops including high-level knowledge networking
- Private Facebook Group access
This plan requires a serious level of investment in your business.
It’s ideal for large Amazon sellers who utilize multiple accounts.
And, those who are researching and investing in new products constantly.
LEARNING | |
Freedom Ticket Amazon Sellers Training |
✅ |
PRODUCT RESEARCH TOOLS | |
Black Box Amazon Product Research |
✅ |
Trendster Amazon Trends Finder |
✅ |
Xray Chrome Extension - Product Validator |
✅ |
KEYWORD RESEARCH TOOLS | |
Cerebro Reverse ASIN Lookup |
✅ |
Magnet2 Keyword Research |
✅ |
Misspellinator Misspelling Checker |
✅ |
LISTING OPTIMIZATION TOOLS | |
Frankenstein Keyword Processor |
✅ |
Scribbles Listing Optimizer |
✅ |
Index Checker Keyword Index Checker |
500 uses /mo |
OPERATIONS TOOLS | |
Alerts Hijacker & Product Monitoring |
Up to 1,000 ASINs |
Inventory Protector Coupon Abuse Prevention |
✅ |
Refund Genie Reimbursement Assistance |
✅ |
Follow Up Email Automation Tool |
50,000 emails /mo |
ANALYTICS TOOLS | |
Keyword Tracker Product Rank Tracking |
Up to 5,000 keywords |
Market Tracker Competitor Intelligence |
Up to 15 Markets |
Inventory Management Forecast & Manage |
✅ |
Profits Financial Analytics Dashboard |
✅ |
MARKETING TOOLS | |
ADS Automate Your PPC |
✅ |
Portals Landing Page Builder |
Up to 9 portals |
ADDITIONAL PERKS | |
Multi-user login Create Limited Access Users |
Up to 5 users |
Connected Accounts Seller Central Account Connections |
Up to 4 accounts |
In-Person Workshops High-Level Knowledge Networking |
✅ |
Monthly Expert Training Learn from Top Industry Experts |
✅ |
Private Facebook Group Membership-Exclusive Access |
✅ |
Try Elite Plan |
Pricing FAQs
Yes, you can cancel your plan at any time. There are no long-term commitments. You can also rest easy with the full money-back guarantee. This guarantee means that you can cancel at any time within the first 30-days and get your money back.
Absolutely. Each level of subscription gives you a wealth of tools. There are product research tools, operational tools, and marketing tools.
Yes, you get unlimited access with any of the paid plans. However, access is available but limited with the Free Trial Plan.
It depends on what you need in a tool. If you’re just looking for a tool to help with product research, then Jungle Scout is great. However, if you need more from your suite of tools and want to really grow your business, then invest in Helium 10.
Most of the tools will work for Amazon US, UK, Canada, Germany, France, Italy, Spain, India, and Mexico. Some tools will even work for Amazon Japan, China, and Turkey. Here’s a link to the list of tools and the marketplaces supported.
ToggYes, you can upgrade your plan at any time by going to the ‘Plans’ section in your Helium 10 account. If you need assistance, you can send an email to support@helium10.com.le Content
No, this is included with any paid plan as long as the subscription is active. The value of this course is $997.
End Notes
Software pricing for Amazon sellers can often be confusing. The subscription plans for Helium 10 are no exception with their multi-level prices.
I do hope that my in-depth analysis of the different plans and what’s included will help you to choose a plan that’s perfect for your business.
I recommend that you start with the Free Trial plan and give all the tools a good work-out for the first 30 days. This will allow you to see whether you think they will be useful for your business.
Then, depending on the size of your business and your needs, choose either the Platinum or Diamond plan. This will give you adequate access to all the tools that you need.
On the other hand, if you’re a high-level seller and need a lot more from your tools, you can subscribe to the high-end Elite plan. This will set you back $397 per month but comes with a lot of live training and other perks.