Helium 10 Pricing & Plans: How Much Does It Cost?

Do you find software pricing confusing?

Are the Helium 10 pricing plans sending you cross-eyed? Fear not!

I’ve dissected the individual subscription levels for you and laid them out one by one.

This way, you can easily tell what you’re going to get with each plan.

I’ve also made suggestions on which one you should consider depending on the size and type of your business. So, let’s dig right in.

For those in a hurry: Apart from the Free Trial plan, Helium 10 pricing offers 3 subscribe levels. Platinum ($97/month), Diamond ($197/month) and Elite ($397/month). We cover these in detail so you can choose the right plan for your Amazon FBA business.

Helium 10 Pricing Table

Name: Helium 10
Price: $97 to $397
Discount: 50% OFF Your First Month or 10% OFF Every Month
Free Trial: Free-to-use forever
Training: FREE Helium 10 Academy

Helium 10 Pricing Plans

You can choose between 4 main plans

Helium 10 has 4 different subscription levels.

You can pay these either monthly or annually. Plus, if you pay annually, you’ll get 2 months free.

This also includes a Basic plan that is FREE but has limited use. Let’s look at each scenario separately.

Monthly Plans

Here’s a breakdown of the monthly plans.

I’ve listed what you get and how much it will cost you.

Basic PlanPlatinum Plan Diamond Plan Elite Plan
$0/month$97/month$197/month$397/month
Limited access to Helium 10 suite of tools. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Index Checker, Alerts, Inventory Protector, Refund Genie, Keyword Tracker, Market Tracker)Full unlimited single-user access to Helium 10 suite of tools. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Frankenstein, Scribbles, Inventory Protector, Refund Genie, Profits)Full unlimited multi-user access to Helium 10 suite of tools for up to 3 users. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Frankenstein, Scribbles, Inventory Protector, Refund Genie, Profits)Full unlimited multi-user access to Helium 10 suite of tools for up to 5 users. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Frankenstein, Scribbles, Inventory Protector, Refund Genie, Profits)
30-day Free trial to Scribbles, Frankenstein, Inventory Management & Profits Index Checker - 150 uses per month Index Checker - 300 uses per monthIndex Checker - 500 uses per month
Single-user accessKeyword Tracker - 2,500 keywords per monthKeyword Tracker - 5,000 keywords per monthKeyword Tracker - 5,000 keywords per month
Up to 2 Seller Central Account connectionsAlerts - 300 ASINs per monthAlerts - 600 ASINs per monthAlerts - 1,000 ASINs per month
Follow-up - 5,000 emails per monthFollow-up - 15,000 emails per monthFollow-up - 50,000 emails per month
Freedom Ticket to Amazon Training ($997 value)Freedom Ticket to Amazon Training ($997 value)Freedom Ticket to Amazon Training ($997 value)
Inventory Management for up to 20 SKUsAccess to PPC management platform (ADS)Access to PPC management platform (ADS)
Up to 2 Seller Central Account connections4 Seller Central Account connections4 Seller Central Account connections
Inventory Management for Unlimited SKUsInventory Management for Unlimited SKUs
Quarterly in-person workshops
Live monthly online training with top industry experts
Access to the private Elite Facebook group
Get the Free TrialCheck for Platinum DiscountCheck for Diamond DiscountCheck for Elite Discount

Yearly Plans

As I mentioned, with the yearly plans you’ll get 2 months free. This is a good saving if your budget can stretch to an annual subscription. You’ll get all the same inclusions as indicated in the table below.

On top of that, you should check our Helium 10 coupon page to find great deals and save even more!

You will notice though, that the Elite Plan is not available as an annual subscription.

Basic PlanPlatinum Plan Diamond Plan Elite Plan
$0/month$970/yer$1970/year$397/month
Limited access to Helium 10 suite of tools. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Index Checker, Alerts, Inventory Protector, Refund Genie, Keyword Tracker, Market Tracker)Full unlimited single-user access to Helium 10 suite of tools. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Frankenstein, Scribbles, Inventory Protector, Refund Genie, Profits)Full unlimited multi-user access to Helium 10 suite of tools for up to 3 users. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Frankenstein, Scribbles, Inventory Protector, Refund Genie, Profits)Full unlimited multi-user access to Helium 10 suite of tools for up to 5 users. (Black Box, Trendster, Xray, Cerebro, Magnet, Misspellinator, Frankenstein, Scribbles, Inventory Protector, Refund Genie, Profits)
30-day Free trial to Scribbles, Frankenstein, Inventory Management & Profits Index Checker - 150 uses per month Index Checker - 300 uses per monthIndex Checker - 500 uses per month
Single-user accessKeyword Tracker - 2,500 keywords per monthKeyword Tracker - 5,000 keywords per monthKeyword Tracker - 5,000 keywords per month
Up to 2 Seller Central Account connectionsAlerts - 300 ASINs per monthAlerts - 600 ASINs per monthAlerts - 1,000 ASINs per month
Follow-up - 5,000 emails per monthFollow-up - 15,000 emails per monthFollow-up - 50,000 emails per month
Freedom Ticket to Amazon Training ($997 value)Freedom Ticket to Amazon Training ($997 value)Freedom Ticket to Amazon Training ($997 value)
Inventory Management for up to 20 SKUsAccess to PPC management platform (ADS)Access to PPC management platform (ADS)
Up to 2 Seller Central Account connections4 Seller Central Account connections4 Seller Central Account connections
Inventory Management for Unlimited SKUsInventory Management for Unlimited SKUs
Quarterly in-person workshops
Live monthly online training with top industry experts
Access to the private Elite Facebook group
Get the Free TrialCheck for Platinum DiscountCheck for Diamond DiscountCheck for Elite Discount

Plan Comparison

If this all looks a little confusing, don’t worry.

I’m going to break down each plan for you so that you can easily decide which subscription level is best for you.

So, let’s look at each plan individually.

When Should You Choose a Free Trial Plan?

Helium 10 Free Plan

The FREE plan is ideal if you want to check out all the tools to see whether you like them.

It has some decent limits so that you can get a really good feel of how the tools work.

Here’s a quick breakdown of the usage limits on the Free plan:

  • Black Box – 20 free lifetime uses
  • Trendster – 30 days of total free usage
  • Xray – 50 free lifetime launches. (This means you can use the Chrome extension 50 times in total when validating products)
  • Cerebro – 2 uses per day (this means you can do a Reverse ASIN Lookup twice a day)
  • Magnet – 2 uses per day (this means you can research 2 keywords per day)
  • Misspellinator – unlimited Free usage
  • Frankenstein – 30 days total free usage
  • Scribbles – 30 days total free usage
  • Index Checker – 6 uses in total
  • Alerts – only on a total of 2 ASINs
  • Inventory Protector – unlimited free usage
  • Refund Genie – limited usage
  • Keyword Tracker – track up to a total of 20 keywords
  • Market Tracker – track 1 market with limited usage
  • Profits – 30 days total free usage
  • Inventory Management – 30 days total free usage
  • Connected Accounts – up to 2

One of the benefits of using the free trial is that you don’t have to supply your credit card details.

But, if you want to continue using the tools, you’ll have to remember to upgrade to a paid plan.

Do this before you reach some of your usage limits.

Once you use up your usage limits, those tools with limits won’t work for you anymore.

But, you’ll receive a prompt to upgrade your plan. While this is not a problem, having to stop what you’re doing to find your credit card could be inconvenient.

Plus, you don’t want to lose your data if you’re using tools like Inventory Management and Keyword Tracker.

So, my recommendation would be to start with the Free plan.

Take ALL the tools for a test run over a 30-day period and then upgrade to a paid plan.

FeaturesStatus
LEARNING
Freedom Ticket
Amazon Sellers Training
PRODUCT RESEARCH TOOLS
Black Box
Amazon Product Research
20 uses
Trendster
Amazon Trends Finder
30 days
Xray
Chrome Extension - Product Validator
50 launches
KEYWORD RESEARCH TOOLS
Cerebro
Reverse ASIN Lookup
2 uses per day
Magnet2
Keyword Research
2 uses per day
Misspellinator
Misspelling Checker
LISTING OPTIMIZATION TOOLS
Frankenstein
Keyword Processor
30 days
Scribbles
Listing Optimizer
30 days
Index Checker
Keyword Index Checker
6 uses
OPERATIONS TOOLS
Alerts
Hijacker & Product Monitoring
Up to 2 ASINs
Inventory Protector
Coupon Abuse Prevention
Refund Genie
Reimbursement Assistance
Limited
Follow Up
Email Automation Tool
ANALYTICS TOOLS
Keyword Tracker
Product Rank Tracking
Up to 20 keywords
Market Tracker
Competitor Intelligence
Up to 1 Market (Limited)
Inventory Management
Forecast & Manage
30 days
Profits
Financial Analytics Dashboard
30 days
MARKETING TOOLS
ADS
Automate Your PPC
Portals
Landing Page Builder
ADDITIONAL PERKS
Multi-user login
Create Limited Access Users
Connected Accounts
Seller Central Account Connections
Up to 2 accounts
In-Person Workshops
High-Level Knowledge Networking
Monthly Expert Training
Learn from Top Industry Experts
Private Facebook Group
Membership-Exclusive Access
Get the Free Trial

When Should You Choose the Platinum Plan ($97/mo)?

Helium 10 Platinum Plan

In my opinion, this is such good value for what you get in the full suite of tools.

In fact, if you’re a single-user Amazon seller, this would be a great choice for you.

Here’s a quick breakdown of what you get:

  • Black Box – unlimited access
  • Trendster – unlimited access
  • Xray – unlimited access
  • Cerebro – unlimited access
  • Magnet – unlimited access
  • Misspellinator – unlimited access
  • Frankenstein – unlimited access
  • Scribbles – unlimited access
  • Index Checker – 150 uses per month
  • Alerts – on up to 300 ASINs
  • Inventory Protector – unlimited access
  • Refund Genie – unlimited access
  • Follow-up – 5,000 follow-up emails per month
  • Keyword Trackers – track up to 2,500 keywords in total
  • Market Tracker – track up to a total of 3 markets
  • Profits – unlimited access
  • Inventory Management – up to 20 SKUs
  • Connected Accounts – up to 2 accounts
  • Portals – up to 3 portals for the landing page builder
  • Freedom Ticket for Amazon Sellers Training

Now, the only real limitation I can see in this plan is that it only allows you to track up to 20 SKUs of inventory. This is not a problem if you’re a private-label seller as it will take you some time to get up to listing more than 20 SKUs.

But, if you source your inventory through wholesalers, you’ll reach that limit quickly.

So, if you want to use the Inventory Management tool, you’ll have to upgrade to the next level.

This will double your monthly subscription.

While this may sound like a lot, consider the alternatives.

Inventory Lab, for example, will cost you around $49 per month anyway.

FeaturesStatus
LEARNING
Freedom Ticket
Amazon Sellers Training
PRODUCT RESEARCH TOOLS
Black Box
Amazon Product Research
Trendster
Amazon Trends Finder
Xray
Chrome Extension - Product Validator
KEYWORD RESEARCH TOOLS
Cerebro
Reverse ASIN Lookup
Magnet2
Keyword Research
Misspellinator
Misspelling Checker
LISTING OPTIMIZATION TOOLS
Frankenstein
Keyword Processor
Scribbles
Listing Optimizer
Index Checker
Keyword Index Checker
150 uses /mo
OPERATIONS TOOLS
Alerts
Hijacker & Product Monitoring
Up to 300 ASINs
Inventory Protector
Coupon Abuse Prevention
Refund Genie
Reimbursement Assistance
Follow Up
Email Automation Tool
5,000 emails /mo
ANALYTICS TOOLS
Keyword Tracker
Product Rank Tracking
Up to 2,500 keywords
Market Tracker
Competitor Intelligence
Up to 3 Markets
Profits
Financial Analytics Dashboard
Inventory Management
Forecast & Manage
Up to 20 SKU
MARKETING TOOLS
ADS
Automate Your PPC
Portals
Landing Page Builder
Up to 3 portals
ADDITIONAL PERKS
Multi-user login
Create Limited Access Users
Connected Accounts
Seller Central Account Connections
Up to 2 accounts
Monthly Expert Training
Learn from Top Industry Experts
In-Person Workshops
High-Level Knowledge Networking
Private Facebook Group
Membership-Exclusive Access
Try Platinum Plan

When Should You Choose the Diamond Plan ($197/mo)?

Helium 10 Diamond Plan

If you need access to these tools for multiple users, then the Diamond Plan is the one you should select.

I still believe it’s excellent value for money for everything that you get.

Plus, you can have up to 3 different user logins.

So, let’s look in more detail what’s included:

  • Black Box – unlimited access
  • Trendster – unlimited access
  • Xray – unlimited access
  • Cerebro – unlimited access
  • Magnet – unlimited access
  • Misspellinator – unlimited access
  • Frankenstein – unlimited access
  • Scribbles – unlimited access
  • Index Checker – 300 uses per month
  • Alerts – on up to 600 ASINs
  • Inventory Protector – unlimited access
  • Refund Genie – unlimited access
  • Follow-up – 15,000 follow-up emails per month
  • Keyword Tracker – up to 5,000 keywords
  • Market Tracker – up to 10 markets
  • Profits – unlimited access
  • Inventory Management – unlimited access
  • ADS – unlimited access to PPC automation
  • Portals – up to 6 portals for the landing page builder
  • Connected Accounts – up to 4 accounts
  • Freedom Ticket for Amazon Seller Training

As I said before, if you need multi-user access, then this plan is best for you.

Also, if you have a lot of inventory you should consider this plan.

But, if you do have less than 20 SKUs and you are happy to share the same login, then there’s no need to pay the extra $100.

This plan also includes extra features like the PPC automation that might be useful.

At $197 per month, it’s still extremely good value for what you get.

FeaturesStatus
LEARNING
Freedom Ticket
Amazon Sellers Training
PRODUCT RESEARCH TOOLS
Black Box
Amazon Product Research
Trendster
Amazon Trends Finder
Xray
Chrome Extension - Product Validator
KEYWORD RESEARCH TOOLS
Cerebro
Reverse ASIN Lookup
Magnet2
Keyword Research
Misspellinator
Misspelling Checker
LISTING OPTIMIZATION TOOLS
Frankenstein
Keyword Processor
Scribbles
Listing Optimizer
Index Checker
Keyword Index Checker
300 uses /mo
OPERATIONS TOOLS
Alerts
Hijacker & Product Monitoring
Up to 600 ASINs
Inventory Protector
Coupon Abuse Prevention
Refund Genie
Reimbursement Assistance
Follow Up
Email Automation Tool
15,000 emails /mo
ANALYTICS TOOLS
Keyword Tracker
Product Rank Tracking
Up to 5,000 keywords
Market Tracker
Competitor Intelligence
Up to 10 Markets
Profits
Financial Analytics Dashboard
Inventory Management
Forecast & Manage
MARKETING TOOLS
ADS
Automate Your PPC
Portals
Landing Page Builder
Up to 6 portals
ADDITIONAL PERKS
Multi-user login
Create Limited Access Users
Up to 3 users
Connected Accounts
Seller Central Account Connections
Up to 4 accounts
Monthly Expert Training
Learn from Top Industry Experts
In-Person Workshops
High-Level Knowledge Networking
Private Facebook Group
Membership-Exclusive Access
Try Diamond Plan

When Should You Choose the Elite Plan? ($397/mo)?

Helium 10 Elite Plan

The Elite Plan is for serious Amazon sellers who already have a large business and employees.

It allows access for up to 5 users. This plan also includes Live training and access to the private Facebook group.

But, to consider this plan, you have to ensure that the extra cost is within your budget.

Let’s look at what you get for $397 per month.

  • Black Box – unlimited access
  • Trendster – unlimited access
  • Xray – unlimited access
  • Cerebro – unlimited access
  • Magnet – unlimited access
  • Misspellinator – unlimited access
  • Frankenstein – unlimited access
  • Scribbles – unlimited access
  • Index Checker – 500 uses per month
  • Alerts – on up to 1,000 ASINs
  • Inventory Protector – unlimited access
  • Refund Genie – unlimited access
  • Follow-up – 50,000 follow-up emails per month
  • Keyword Tracker – up to 5,000 keywords
  • Market Tracker – up to 15 markets
  • Profits – unlimited access
  • Inventory Management – unlimited access
  • ADS – unlimited access to PPC automation
  • Portals – up to 9 portals for the landing page builder
  • Connected Accounts – up to 4 accounts
  • Freedom Ticket for Amazon Seller Training
  • Monthly Expert Training from top industry experts
  • In-Person Workshops including high-level knowledge networking
  • Private Facebook Group access

This plan requires a serious level of investment in your business.

It’s ideal for large Amazon sellers who utilize multiple accounts.

And, those who are researching and investing in new products constantly.

FeaturesStatus
LEARNING
Freedom Ticket
Amazon Sellers Training
PRODUCT RESEARCH TOOLS
Black Box
Amazon Product Research
Trendster
Amazon Trends Finder
Xray
Chrome Extension - Product Validator
KEYWORD RESEARCH TOOLS
Cerebro
Reverse ASIN Lookup
Magnet2
Keyword Research
Misspellinator
Misspelling Checker
LISTING OPTIMIZATION TOOLS
Frankenstein
Keyword Processor
Scribbles
Listing Optimizer
Index Checker
Keyword Index Checker
500 uses /mo
OPERATIONS TOOLS
Alerts
Hijacker & Product Monitoring
Up to 1,000 ASINs
Inventory Protector
Coupon Abuse Prevention
Refund Genie
Reimbursement Assistance
Follow Up
Email Automation Tool
50,000 emails /mo
ANALYTICS TOOLS
Keyword Tracker
Product Rank Tracking
Up to 5,000 keywords
Market Tracker
Competitor Intelligence
Up to 15 Markets
Profits
Financial Analytics Dashboard
Inventory Management
Forecast & Manage
MARKETING TOOLS
ADS
Automate Your PPC
Portals
Landing Page Builder
Up to 9 portals
ADDITIONAL PERKS
Multi-user login
Create Limited Access Users
Up to 5 users
Connected Accounts
Seller Central Account Connections
Up to 4 accounts
Monthly Expert Training
Learn from Top Industry Experts
In-Person Workshops
High-Level Knowledge Networking
Private Facebook Group
Membership-Exclusive Access
Try Elite Plan

Pricing FAQs

Yes, you can cancel your plan at any time. There are no long-term commitments. You can also rest easy with the full money-back guarantee. This guarantee means that you can cancel at any time within the first 30-days and get your money back.

Absolutely. Each level of subscription gives you a wealth of tools. There are product research tools, operational tools, and marketing tools.

Yes, you get unlimited access with any of the paid plans. However, access is available but limited with the Free Trial Plan.

It depends on what you need in a tool. If you’re just looking for a tool to help with product research, then Jungle Scout is great. However, if you need more from your suite of tools and want to really grow your business, then invest in Helium 10.

Most of the tools will work for Amazon US, UK, Canada, Germany, France, Italy, Spain, India, and Mexico. Some tools will even work for Amazon Japan, China, and Turkey. Here’s a link to the list of tools and the marketplaces supported.

For the Free Trial and Platinum plan, you can only have 1 user. The Diamond plan allows for 3 users and the Elite plan allows up to 5 users.

ToggYes, you can upgrade your plan at any time by going to the ‘Plans’ section in your Helium 10 account. If you need assistance, you can send an email to support@helium10.com.le Content

No, this is included with any paid plan as long as the subscription is active. The value of this course is $997.

End Notes

Software pricing for Amazon sellers can often be confusing. The subscription plans for Helium 10 are no exception with their multi-level prices.

I do hope that my in-depth analysis of the different plans and what’s included will help you to choose a plan that’s perfect for your business.

I recommend that you start with the Free Trial plan and give all the tools a good work-out for the first 30 days. This will allow you to see whether you think they will be useful for your business.

Then, depending on the size of your business and your needs, choose either the Platinum or Diamond plan. This will give you adequate access to all the tools that you need.

On the other hand, if you’re a high-level seller and need a lot more from your tools, you can subscribe to the high-end Elite plan. This will set you back $397 per month but comes with a lot of live training and other perks.

Try Helium 10 Risk-FREE!

Create a Thriving Business on Amazon with Helium 10. Start, run, and grow your business with all the tools, training, and expertise you need.

Annette
Annette
Annette has been an Amazon FBA seller for the past 3 years as part of a 4 person all-female business team. She primarily manages the operational side of the business that includes product research, creating listings, ordering products, liaising with suppliers and the prep warehouse, and managing the account health of the business. The business mainly sources its products from wholesale suppliers and distributors. As part of these tasks, Annette has done extensive research on a variety of business tools for Amazon sellers.
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