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Helium 10 Keyword Tracker Explained (Ultimate Guide)

Keyword tracker is a powerful tool that lets you track how high an ASIN rank when the keyword gets searched. That way, you know how well your listing is optimized and if some changes are needed to be made.

However, the tool is only effective when you know how to use it. So, in this blog post, we’ll teach you just that.

Key Takeaways

  • Keyword Tracker allows you to track search rankings for any product, including the competitor ones.
  • With the boost feature, you can let Helium 10 check your rankings every hour for 10 days straight.

Why Do You Need Helium 10 Keyword Tracker?

helium 10 amazon and walmart keyword tracker

You might wonder what’s so powerful about this tool and how it benefits your Amazon business. The main reason is that to sell on Amazon well, the keywords are critical for your success!

Just think about it, instead of paying for Amazon ads to get sales, it’s better to get them through organic traffic. And since more than 80% of Amazon sales take place on the first page, keeping an eye on your listing rankings is critical.

And that’s where Keyword Tracker comes into play. Instead of having to painstakingly look through all the keyword rankings for each product listing, all you have to do is look at the easy-to-understand statistics and get some actionable insights, such as organic rank and search volume.

3 Steps to Using Helium 10 Keyword Tracker

Step #1 - Login to Helium 10

helium 10 log in button

For starters, we need to be logged in to Helium 10. You can do that by clicking on the white Log In button in the top right corner. Then add your login credentials, and you should be on Helium 10 dashboard.

Step #2 - Navigate to the “Keyword Tracker” Page

helium 10 tools tab

Now that you’re on the dashboard, it’s time to navigate to the tool’s page. For this, start off by clicking on the dropdown menu named Tools.”

helium 10 keyword tracker in tools tab

Then you should get a menu filled with tons of tools. From there, in the Analyticssection, you should find an option called Keyword Tracker.” Click on it, and you’re ready for the next step.

Step #3 - Start Tracking Your Keywords

Now you’re ready to start tracking keywords! Here’s how you can start using it.

add new product to helium 10 keyword tracker

First, click on the white Add New Product” button.

track keywords with helium 10 keyword tracker

Then you should be greeted with a page similar to this! Now you need to fill it out with crucial details.

amazon product asin number

For starters, pick your ASIN! You can find it easily under the Product Information section on the listing.

Once you’ve picked that, you should also add how many keywords need to track. 

Add as many relevant keywords as needed.

start tracking button

Then just check that you’ve got the correct Amazon marketplace and hit the green Start Tracking button.

Then you’ll have to wait an hour or two before seeing the results.

3 Tips for Using Helium 10 Keyword Tracker Effectively

Congratulations! You now know how to use Keyword Tracker. However, I’d like to share some tips to make your tracking more efficient.

Tip #1 - Know When to Use Boosts

helium 10 keyword tracker dashboard

Usually, the Keyword tracker checks your product listing rankings once a day. 

While that’s good for the most part, sometimes you want to get more accurate and frequent data. For this, Helium 10 has offered boosts that let Helium 10 check specific keywords and your keyword ranking every hour for 10 days!

However, you’re limited to how many boosts you can have at once, so it’s essential not to waste them. Here are some situations when you should use them:

  • When Your Ranking Fluctuates – Have you noticed that most of the time, your rankings are high, but sales are low sometimes? This could be for a couple of reasons, including Amazon Search Shuffle. So if that happens, you can prove it by boosting the keyword.
  • When Launching New Product – To ensure your launch is going well, it’s critical to get the latest data. So boosting the most essential keywords could help you quickly adapt and improve to avoid losing potential sales.

Tip #2 - Check the Rankings Regularly

Helium 10 Keyword Checker isn’t a set-it-and-forget-it tool! To use it efficiently, you need to check it regularly. That way, you can quickly react when your rankings are getting lower and improve your listings ASAP.

And that, in return, means you’ll lose fewer sales than otherwise!

Tip #3 - Add Your Competitor ASINs

This tool isn’t only good for checking your own listings. Instead, it’s also good for keeping in touch with your competition and how they’re doing. So when you start tracking your competitor listings, you can quickly see when your competitors make changes that make their products rank higher.

So when that happens, you can add it to the keyword tracker and stay competitive.


To access this fantastic tool, you’ll need to be a paid Helium 10 user. There are multiple plans available, each giving you different amounts of keywords for you to track. 

Additionally, some plans offer also keyword tracking for Walmart. Here’s how they differ:

  • Starter Plan – Costs $29 per month and gives you access to 20 Amazon keywords and 0 Walmart keywords.
  • Platinum Plan – Costs $84 per month and gives you access to 2500 Amazon keywords but no Walmart keywords.
  • Diamon Plan – Costs $209 per month and gives you access to 5000 Amazon and 250 Walmart keywords.

So from this comparison, one thing should become clear! And that’s that the best deal for you is the Platinum plan, as 20 keywords aren’t enough for any serious Amazon Seller.

Frequently Asked Questions

There’s a simple explanation for it! The keyword tracker gives you the latest ranking, aka what rank your product currently is. However, with Celebro, you get an average on a specific time frame. That could be an average of seven days to one month.

For more information, check out this article.

The Amazon keyword tracker crawls through Amazon searches consistently. 

Usually, it checks rankings daily, but if you boost, it will crawl every hour for 10 days straight.

Start Tracking Your Keywords Now

As you can see, this tool is extremely valuable! Not only does it make it easy to keep track of your product listing rankings, but it also helps you to keep an eye on the competition. 

And to make the keyword tracker work even better, check out our Helium 10 Magnet guide!

That way, you’ll learn how to do efficient keyword research to rank higher in search results!

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