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What Is Helium 10 Magnet & How to Use It?

Helium 10 Magnet is a keyword research tool designed to ease the search for high-volume keywords. You can then use these to boost your product listing’s ranking in Amazon search results.

Using Magnet, Amazon sellers can access Helium 10’s extensive database of search terms. You’ll also get access to long-tail keywords used by actual Amazon shoppers worldwide.

How can you use Helium 10 Magnet’s features to help your Amazon business?

Well, we have studied every feature of the tool, so you won’t have to.

Here’s our guide that will show you how Magnet can improve your product’s visibility on Amazon.

How Does Helium 10 Magnet Help You as an Amazon Seller?

Magnet v2 dashboard

Since Amazon marketplaces are very competitive, sellers need all the tools they can get to gain an edge.

Helium 10 Magnet is one such tool that you can use to your advantage.

What benefits does this tool provide for your business?

Find out below.

Accurate Keyword Research Tool

Helium 10’s Magnet serves as a useful keyword research tool for Amazon sellers.

It also allows them to fine-tune SEO strategies for product listings.

With Magnet’s several features, metrics, and filters, you can identify trending keywords in specific Amazon markets. This will help create new opportunities for your business.

Magnet is not just a highly accurate keyword research tool. It keeps its own rich repository of keywords that could boost your product listing. Read on to the next section.

Largest Amazon Keyword Database in the World

The Helium 10 Magnet gives sellers access to an extensive database of search terms and keywords. These are used by consumers in all Amazon marketplaces across the globe.

If you wish to expand to markets outside of the US (the UK for example), you can use the international marketplace keyword data generated by Magnet.

Leverage Helium 10 to sell more on Amazon

With a keyword research tool and a large search term database, you can put them to good use to improve your product’s visibility.

Read on to discover how.

Boost Your Product's Ranking and Sales

With proper analysis of the data provided by Helium 10 Magnet, Amazon sellers can make their products more visible to customers.

They will also be able to outsmart the competition.

Indeed, having Magnet at your disposal allows you to find keywords that improve organic traffic for listings. More importantly, you’ll be able to increase sales for your product.

If you want to check out another Helium 10 tool for optimizing Amazon product listings, read our guide to using Helium 10 Scribbles today.

How to Rank Higher in Amazon Searches?

The key to ranking higher in Amazon searches is to optimize your product listings properly.

This may involve making effective copy for your product using high-ranking and relevant keywords.

Key to creating high-converting amazon listing
Source: IkramNagdawala Twitter

How to Hook Visitors to Your Amazon Product Listings?

Use clean and well-organized copy in your product listings.

The product title and description should be of appropriate length.

You can now organize product details through bullet points.

Be strategic by selling your product’s advantages instead of focusing on just the features.

It also helps if you structure your product listing URL right.

You can use another tool, Helium 10’s Gems, to generate a fully optimized URL.

Know more by reading our Helium 10 Gems guide.

How to Find Your Profitable Product?

You can find your profitable product by doing some research. Amazon allows you to view the best-selling products for each category.

Go for products that don’t come with too much competition.

After that, it’s just a matter of knowing everything you can about the supplier and brokering a deal.

Once that’s done, you can develop a fully optimized product listing that you can post on Amazon.

For added insights, check out 2021’s top-selling products on Amazon now.

Features of Helium 10 Magnet

Searching Protein Powder using Helium 10 Magnet

Helium 10 Magnet offers a wide range of features designed to help Amazon sellers conduct a super accurate keyword search session.

The tool also comes with advanced features that allow users to customize their search results.

The main features that make Magnet such a unique keyword research engine are listed below.

Related Keywords

Helium 10 Magnet makes it possible for Amazon sellers like you to search for related keywords faster.

Looking for related keywords can be a chore when all you have is one lone seed word.

But with the Magnet keyword research tool’s SHOW PHRASES THAT CONTAIN feature (we’ll show you exactly how to use it later), you can streamline your results.

The feature is more accurate than just clicking the Get Keywords button.

Broad Phrase Search Volume

If you’re wondering what’s the difference between related and broad, here goes.

The former refers to results directly related to your keyword or phrase.

In contrast, broad phrase search considers synonyms, misspellings, and singular and plural forms.

Using Helium 10 Magnet’s broad phrase search volume will, in essence, allow you to find new (and still related) keywords. And with a wider search query, you benefit from increased traffic.

Magnet IQ Score

Magnet IQ score

As an Amazon seller, you would want to know the keywords most frequently used by Amazon customers when searching online.

However, the popularity of these keywords often means that your competitors may also be taking advantage of them for their product listing.

To gain an edge over the competition, you need to strike a balance by finding popular keywords you can use that do not attract a lot of competition.

This is where the Helium 10’s Magnet IQ Score metric comes into play.

It shows the ratio between a keyword’s Search Volume (popularity) and Competing Products (level of competition).

Using this feature, you can pinpoint keywords with high Magnet IQ Scores.

The higher this score, the greater the keywords’ popularity among consumers.

A high score also means the keywords have less competition from buyers offering products similar to yours.

To know more about the Magnet IQ Score, check out the video below.

Actionable Keywords

It is not just about the sheer number of keywords present in Helium 10 Magnet’s Amazon- and Walmart-related database.

Their quality matters as well.

How important are actionable keywords for your Amazon business?

What separates actionable keywords from ordinary keywords is the high value they provide for your product’s visibility.

Aside from boosting your product’s ranking, using high-value keywords translates to better market reach and more sales.

Top Products

Top products

An important part of keyword research is determining which products are selling well for a particular keyword. This is particularly true for the keywords you intend to use for your product.

Helium 10 Magnet covers this by incorporating a Top Products section in the displayed results.

This should give you an idea of the products you are competing against.

You’ll also better gauge how competitive a particular keyword is in a specific Amazon marketplace.

Word Frequency

Word Frequency

The Helium 10 Magnet’s Word Frequency feature shows other words typically associated with your chosen keyword.

It is not just a simple list, though. It can provide Amazon sellers like you a better idea of which associated words are also popular via the number displayed beside each word.

This information will help you better construct your product listing’s copy.

Reverse ASIN Search

If you are not familiar with ASIN, it stands for Amazon Standard Identification Number.

Every product listed on any Amazon website typically comes with a unique ASIN.

So how do you do a reverse ASIN search?

It simply refers to the process of inputting a product’s ASIN into Helium 10 Magnet.

This type of search generates the keywords that are ranking for that specific product.

Keyword research illustration

How is this beneficial to an Amazon seller?

A reverse ASIN search can be an effective way of reverse engineering a competitor’s strategy.

Doing so will allow you to compete or even one-up another seller with the same product as yours.

If you want to know more, read more tips for reverse ASIN searches now.

Helium 10 Magnet has many other features to explore, and if you do not know where to begin, you can watch the video below.

Wondering how much all these features will cost you?

Take a look at Magnet’s pricing structure.

How Much Does Helium 10 Magnet Cost?

You can use the Helium 10 Magnet free of charge if you sign up for a free Helium 10 trial account.

As with most free services, you’ll be bound by restrictions on usage and access.

If you want to do away with the restrictions, you can explore various plan options priced as follows:

 

Plan Options

Helium 10 Magnet Tool Access

Free Plan

  • 2 uses daily of Magnet
  • 2 uses daily of Magnet for Walmart

Starter Plan at $39 Monthly

  • 2 uses daily of Magnet
  • 2 uses daily of Magnet for Walmart

Platinum Plan at $99 Monthly

  • Unlimited use of Magnet
  • 2 uses daily of Magnet for Walmart

Diamond Plan at $249 Monthly

  • Unlimited use of Magnet
  • Unlimited use of Magnet for Walmart

Elite Plan at $399 Monthly

  • Unlimited use of Magnet
  • Unlimited use of Magnet for Walmart

To know more, head now to Helium 10’s Pricing Information page.

Yes, the Helium 10 Magnet is an accurate and extensive keyword research tool for Amazon marketplaces. But how about for PPC campaigns? Find out in the next section.

Keywords for Your PPC Using Helium 10 Magnet

You can also make use of Helium 10 Magnet in boosting your pay-per-click (PPC) campaigns.

Already generate a list of relevant keywords for your product listing via Magnet? Use it to structure your campaigns on PPC platforms like Google Ads or Facebook Ads Manager.

To expand your knowledge, get more tips on using Magnet for your PPC campaigns. You can also check out another Helium 10 tool – the Adtomic PPC tool.

In the following sections, we will show you how to use Magnet for keyword research and how to optimize your product listing.

Keyword research and optimization go hand-in-hand when it comes to making your product listing more visible on Amazon. After all, how can you optimize your product listing’s copy if you don’t know which keywords to use?

With Magnet, you can generate a keyword list that can help you optimize your product listing.

Read on below to learn how.

How to Use the Helium 10 Magnet Tool?

Have you used other keyword research tools like Ahrefs or SEMrush, before?

Then you’ll know what to expect when using Magnet for Amazon keyword research.

But if you’re new to Magnet and are unsure of how to proceed, just follow the steps outlined below.

Begin a Search

To start a search, follow these steps:

  1. Log in to your Helium 10 account. If you do not have an account yet, you can easily sign up for a free account.
Log in Helium 10
  1. Launch the Magnet tool. You can access it by clicking the Tools dropdown menu at the top of the web page. Then select the Magnet option listed under “Keyword Research.”
Tools dropdown menu
  1. Click the search field, which looks like a box with default text that reads “Enter 1 keyword …” You will have space for 200 keywords, as long as you separate each one with a comma (,).
Search Field

Select Your Country

The Helium 10 Magnet tool performs its search according to specific Amazon markets.

But it can only do searches for one marketplace at a time.

You need to select a country or Amazon market to generate search results.

https://www.instagram.com/p/CLWz3IeF_SR/

Here is how you do it:

  1. Click the market selection button to display the market options. By default, this button features a small graphic of the USA flag, Amazon’s logo (the small letter A variant), and the text “www.amazon.com.” Once clicked, the button should drop down and display all market options.
Select country
  1. Select the specific Amazon market from the list given.
Specific Amazon Market
  1. Click the Get Keywords button. After a moment, you should see data and search results as you scroll down the page.

This is the most basic way to do a keyword search using Magnet. If you want to narrow down your results, follow the next step.

Narrow Your Results Using Additional Keywords

After getting initial search results, it is possible that you may want to narrow them down further.

To achieve this, follow these steps:

Narrow down the list
  1. Review your keywords and check if you need to edit them or input additional items.
  2. Click any text inside the box. The text that is already displayed should be editable.
Text inside
  1. Add new keywords or modify those that you already have inputted earlier.
  2. Click the Get Keywords button. Any data and search results previously displayed should refresh after a few seconds.
Pro Tip:

Get better results when narrowing down results by trying these techniques:

  • Explore different combinations of keywords you have already inputted.
  • You can also use synonyms. For instance, if you are searching for mystery books, you can include the terms detective fiction or sleuth novels.
  • Add additional keywords that are geographical,like the country, state, or region name.

Try narrowing your search according to demographics (age, sex, etc.)

Raw data is useless without proper context or interpretation. Here’s our guide to understanding how Magnet helps analyze your search results.

Analyze and Interpret Your Results

One of the advantages of using Helium 10 Magnet is that it already performs some basic analysis and data collation of the searches it performs.

Just below the Get Keywords button, you should be able to see four boxes arranged neatly, side to side. Here is what you need to know about them:

Columns

1st Box

It contains data for Search Volume, Competing Products, Magnet IQ Score, and CPR. What do you need to know about those terms? Here is your cheat sheet:

  • Search Volume refers to the number of times customers search for the keyword or keyword combination (phrase) every month on Amazon.
  • Competing Products refer to the number of products displayed in the search results whenever an Amazon customer uses the keyword.
  • Magnet IQ Score is a ratio computed by comparing the keyword’s Search Volume number against its Competing Products number. A high score means that the number of searches exceeds the number of competitors.
  • CPR stands for Cerebro Product Rank, and it tells you the number of sales you need to generate in eight days to land on page 1 of the search results for a keyword.

2nd Box (Distribution)

It contains data for Total Keywords, Smart Compute, Organic Keywords, and Amazon Recommended.

3rd Box (Top Products)

It shows the top products in Amazon using that keyword.

4th Box (Word Frequency)

It contains the words usually associated with the keyword you used. The box displays each associated word with a number alluding to its frequency.

It is also rendered in varying font sizes depending on its frequency level.

Ready to learn how to make adjustments to your results? Here goes!

Manipulate Your Results According to Your Requirement

One of the advantages that Helium 10 Magnet offers is that not only does it let you analyze and interpret keyword research data, it also enables you to manipulate how you’d like to see search results by setting additional parameters based on the following:

  • Magnet IQ Score
  • Search Volume
  • Competing Products
  • Word Count (the number of keywords present in the search phrase)
  • Title Density (the number of products displayed on page 1 search results that contain the keyword in their web page title)
  • Amazon Choice ( awarded to the product considered to be the ideal match for the keyword used by the customer)

How are these filters useful to you? Let’s take a closer look.

Filter for Magnet IQ Score

This filter works by establishing a definite range of Magnet IQ Score values. Once you set that range, the results will only display those keywords that fall within that range.

Setting up the filter is pretty straightforward—you need to input a value in the Min and Max box. That’s it!

Pro Tip:

The Magnet IQ Score compares the Search Volume value against the Competing Products value. Go for a keyword with a higher Magnet IQ Score. Why? Because it is popular. There will also be less competition (Competing Product value is less than Search Volume).

See how easy it was to use the Magnet IQ Score filter? It’s true for the other filters too.

Find out below.

Modify Your Search Volume

Helium 10 Magnet’s Search Volume filter works similarly to the Magnet IQ Score filter.

To use it, you only need to set desired Min and Max values in their respective boxes.

Now moving on to the next filter: Word Count.

Increase the Word Count in Your Search

Word count

Most keywords used in Amazon marketplaces consist of just a word or two.

However, customers who search for more specific items may end up using long-tail keywords, which refer to keyword phrases or keyword combinations that consist of three or more words.

When using the Helium 10 Magnet tool, you can filter the search results to show short keywords or phrases (one to two words long) or display long-tail keywords, or both.

To do it, you only need to input the desired word count range in the corresponding minimum and maximum value fields.

Pro Tip:

Take note that long-tail keywords will score lower numbers in terms of Search Volume and Competing Products. However, customers who use long-tail keywords when searching are more likely to buy.

Now, what if you want to check the top-selling products for that keyword you searched? See the next step to learn how.

Find the Highest Selling Products

Competing products

You can use the Competing Products filter to find the highest selling products. Simply add the keyword or keyword combination you have chosen.

You can manipulate the displayed results as well. Just type in the desired Min and Max values for the Competing Products score.

Need to add further limits? Check out the filters you can add to search results.

Set Limits on the Type of Search

Set limits

To assign limits on what search results you’d like to see, use the Title Density filter. You can also use the Amazon Choice Badge filter.

The Title Density filter lets you determine which of the products displayed on the page 1 search results generated by a specific keyword actually use that same keyword in the product’s web page title.

To set this limit, fill in the Min and Max fields to the desired range. Then you should be able to see how frequently the keyword is being used among listing titles.

Amazon tags specific products that it considers perfect matches for a particular keyword used by a consumer.

The Helium 10 Magnet tool also offers an Amazon Choice filter. You can use it to see which results come with Amazon Choice badges.

To use this filter, you just need to tick or untick the square box beside the text that reads “Amazon’s Choice Only.”

Ready to discover how you can leverage advanced filters?

Explore the Advanced Filter

Explore The Advanced Filter

If you want to check out the features included in the Advanced Filters section, just click on the V-shaped arrow to display the options.

You should see the following filters:

  • Search Volume Trend
  • Show Phrases That Contain
  • Exclude Phrases That Contain

The Search Volume Trend filter is a new feature introduced last year. It compares a keyword’s most recent Search Volume number against its Search Value number 30 days ago. The results (increase or decrease) will reflect in a separate column.

To use the Search Volume Trend filter, you can set the Min and Max values in their respective fields.

As for the Show phrases that contain and Exclude phrases that contain filters, they basically allow you to narrow down results. They do so by including or omitting keyword phrases that contain a specific word.

Of course, you will have to supply the specific words you’d like to see or exclude. You can do this by typing them in the fields under the Show phrases that contain and Exclude phrases that contain headings.

We’re sure you would want to save the results of your keyword search session. The great thing about Magnet is that it has several options for doing exactly that. Read more about these options in the next section.

Important Reminder

When you’ve adjusted all filters, including the Advance Filters options, remember to click the green-colored Apply button. If you wish to remove all filters, you can use the Clear Filters button.

Save Your Data for Future Use

What I like about Helium 10 Magnet is that it allows users to export the results you generated or save them for future reference.

To export the data, you can click on the Export button to see the four options, which are:

  • Export as a CSV file and save it on your computer
  • Export as an Excel spreadsheet and save it on your computer
  • Export to Frankenstein, Helium 10’s keyword processing tool

  • Copy to Clipboard so that you can paste it to a document later

Apart from the Export options, you can also take advantage of the History button. When you click on it, you should be able to see a record of your past search sessions using Magnet.

If you got this far and have some unanswered questions, check out the Frequently Asked Questions below.

Frequently Asked Questions

Here’s a list of questions typically asked about Helium 10 Magnet. Some of these questions have already been discussed earlier, it doesn’t hurt to have a refresher, right?

What Is Helium 10 Magnet IQ?

It is a metric that shows the relationship between a particular keyword’s Search Volume and its Competing Products number.

Here’s the formula:

Magnet IQ Score = Search Volume number ÷ Competing Products number

What Is a High Magnet IQ Score?

Because the Magnet IQ Score compares a keyword’s Search Volume number to its corresponding Competing Products score, a high score implies greater popularity among Amazon shoppers.

At the same time, competition is low (Competing Products score is minimal).

It is an important metric for Amazon sellers. It helps sellers identify which low-competition keywords to choose for their products.

What Is Smart Complete in Magnet?

The Helium 10 Magnet tool can specify if a particular keyword or keyword combination is Smart Complete or not.

Smart Complete implies there is a keyword or keyword combination in Amazon’s index that matches your chosen keyword.

Master Smart Complete keywords by watching this video.

Final Thoughts

The Helium 10 Magnet is an indispensable tool If you want to reinforce your SEO efforts for your product listings.

Magnet’s keyword database and features make it more than a one-dimensional keyword research aggregator. Its filters give you more control and flexibility when searching for keywords to boost your listings.

If you’re an Amazon seller who has never used Helium 10 Magnet before, sign up for free and give it a try today.

Here’s hoping the tips we provided in this guide help you navigate this keyword research tool more quickly.

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Keren Dinkin
Keren Dinkin
Keren Dinkin had seven years of work experience in digital marketing and e-commerce before shifting gears and becoming a full-time content writer. She loves words and the power they hold, which explains her passion for writing. Keren is based in California. When she is not at her desk whipping up compelling narratives and sipping on endless cups of coffee, you can find her curled up with a book, playing with her dog, or pottering about in the garden.
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