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DataHawk vs. Helium 10: Which Is the Clear Winner?

Best for Sales Analysis
4.0 / 5
  • Ease of Use: Easy to set up and use
  • Pricing: Custom
  • Data Accuracy: High
Best Overall
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4.9 / 5
  • Ease of Use: Slight learning curve
  • Pricing: $39 to $279 per month
  • Data Accuracy: High

DataHawk takes e-commerce data collection and analysis to the next level, doing it in a way that even Helium 10 can’t compete.

Conversely, Helium 10 remains the ultimate tool for beginners, intermediates, and some expert Amazon sellers interested in product, keyword, competitor and market research, and other highly relevant Amazon selling tools.

While these tools present unique offerings, comparing and contrasting is still essential. 

That way, you can choose the best solution for your business. I’ve done that, so you don’t have to, and presented my findings below.

DataHawk vs. Helium 10 Comparison: Overview

  DataHawk Helium 10
Rating 4.0 ★★★★★ 4.9 ★★★★★
Price Custom $39 to $279 per month
Coupons - Get 20% OFF 6 Months
Ease of Use Very easy to set up Easy to use
Data Accuracy High High
Key Features Product and Keyword Tracking, Listing and SEO Optimization, Sales Analytics, Integrations Product and Keyword Research, Profits, Sales Estimator, Listing Optimization, Market Tracking
Support and Resources Documentation, Email Support, Blog Knowledge Base, YouTube, Email Support, Live Chat, Blogs, Podcasts, Case Studies, Paid Courses

DataHawk vs. Helium 10: Plans and Pricing

Helium 10 bills users based on features they want to access, while DataHawk bills users based on sales volume and tracked data. Therefore, DataHawk doesn’t openly state its pricing since it’ll differ for every user.

Plan DataHawk Helium 10
Free Version No Yes
Monthly Price No $39 to $279 per month
Annual Price Based on sales volume and data tracking $29 to $229 per month
Free Trial No Yes
Free Demo Yes Yes
Discount - Get Helium 10 for 20% OFF

Helium 10’s pricing is divided into three tiers (Starter, Platinum, and Diamond) to help beginner, mid-level, and expert sellers succeed. These plans are tiered according to features.

So, you can pay for a smaller plan and scale to the bigger one as your business grows.

On the other hand, you have to book a DataHawk demo to find out what it’ll cost for your business. However, DataHawk shows how it calculates your payment, billing users based on sales volume and data tracking.

You’ll pay a set platform fee to gain full access to all features, including analytics and integrations. Then, you buy credits to track keywords and products.

It makes sense because the number of products and keywords you track can change. Therefore, you only pay for active tracking and avoid wasting money

Even though DataHawk’s pricing model lets you pay for only the needed data tracking, it still isn’t as flexible as Helium 10’s plans.

Even so, DataHawk and Helium 10 offer paid add-ons outside of their usual pricing. 

You can choose Adtomic, Market Tracker 360, and Elite on Helium 10, or get customized dashboards and integrations at a little extra cost on DataHawk.


Helium 10 is very transparent about its pricing and plans, unlike DataHawk. Likewise, Helium 10’s pricing is straightforward, as you always know exactly what you’ll be billed.

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Helium 10 vs. DataHawk: Features

DataHawk isn’t for newbie sellers just releasing a few products and testing the waters on Amazon. It’s for expert sellers, agencies, brands, and marketing teams managing tons of data.

On the other hand, Helium 10 is for every Amazon seller, from beginner to expert. 

Plus, the software has a tool for almost every part of Amazon selling.

Let’s discuss the main features that each software offers Amazon sellers.

Feature DataHawk Helium 10
Product Research
Keyword Research
Product Tracking
Keyword Tracking
Category Tracking
Alerts and Notifications
Sales Estimator
Listing Optimization
Sales Tracking
PPC Tracking
Inventory Management
Trending Products
Anomaly Tracker
FBA Profit Calculator

DataHawk focuses mainly on analyzing data. It pulls your data from Amazon (and other e-commerce platforms you’re selling on) to analyze for insights. This is important if you’re a large business that wants an easy way to view your eCommerce data from different platforms on one dashboard.

One of DataHawk’s standout features is its integration with dozens of big data tools, including Power BI, Excel, Google Sheets, and Oracle.  It even has report templates you can customize to suit your business needs.

Helium 10 differs in that it develops standalone tools every Amazon seller will need. 

They include Black Box for product research, Cerebro for keyword research, Profits for tracking profits, and Market Tracker.

Both tools overlap in features like product research, keyword research, sales analytics, and business reports. However, for DataHawk, many of these are secondary to its main feature and are less developed than Helium 10’s.

For instance, DataHawk’s product research feature resembles Helium 10’s Black Box. 

The tool finds best-selling products within your chosen price range in a niche. 

However, Helium 10’s Black Box has tons more criteria for filtering products, including BSR range, monthly revenue, shipping size, and even the number of existing sellers.

Therefore, Helium 10 offers more features for the average Amazon seller at multiple selling stages.


Helium 10 wins this category because it has a feature for every Amazon seller, whether FBA or FBM. On the other hand, DataHawk’s features are primarily for brands and agencies working with big data.

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DataHawk vs. Helium 10: Data Accuracy

Helium 10 and DataHawk are accurate tools offering up-to-date data from Amazon and other supported platforms. But I didn’t just conclude this by taking their word for it.

Read on to see how I tested both services to determine their accuracy.

DataHawk Accuracy

DataHawk regularly pulls data from all your connected data sources. It also has machine learning models that have been tested and have as low as 6.9% error margin

Therefore, DataHawk is pretty accurate with its data analysis.

Given that it gets the data it analyzes directly from your connected marketplaces, there’s little to no room for error in DataHawk’s accuracy. Hence, why I tested its data analysis tools to get this verdict.

Helium 10 Accuracy

I tested Helium 10’s Sales Estimator to verify how accurate the tool is in pulling sales numbers from Amazon.

To do this, I found a random Amazon product that had sold 30,000+ units in the past month and ran it through Helium 10’s Sales Estimator.

Helium 10 predicted up to 41,000 units sold in the last month – a reasonably accurate number.

Helium 10 also doesn’t only pull data that’s been generated on Amazon and other e-commerce platforms for analysis. Instead, it uses reliable machine learning models to fetch keyword and product data to help you optimize your business.

This puts Helium 10 in a league of its own since it’s easier to pull already available data than to synthesize reliable data as it does.


Helium 10 is designed to get non-readily available data on products, markets, competitors, and keywords. Given the reliability of its results, it offers better accuracy than DataHawk.

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Helium 10 vs. DataHawk: Platforms, Interface, and Ease of Use

A top-tier Amazon seller app should be easy to set up and navigate across its channels. Helium 10, for instance, offers an intuitive web app, Chrome extension, and mobile app. Conversely, DataHawk only ships an easy-to-use web app.

  DataHawk Helium 10
Browser Extension No Chrome
Mobile App No iOS, Android
Usability Level Easy Easy

Helium 10 and DataHawk have well-designed layouts. They also brilliantly utilize charts and graphs for easy data visualization.

With DataHawk, setup is straightforward. Once you’ve connected Seller Central (or other data sources), allow 24 hours for data population, and you can start using the software.

Helium 10 is also easy to set up but has a bit of a learning curve because of its many tools. Thankfully, it’s easy to use once you understand its tools.

Moving on, you get a mobile Helium 10 app to monitor your business on the go and a Chrome extension for on-page Amazon and Walmart research. DataHawk lacks similar features, constricting users to its web app interface alone.


Helium 10 wins here because it provides multiple easy-to-use interfaces, including the web app, mobile app, and Chrome extension.

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DataHawk vs. Helium 10: Support and Resources

One of the biggest valid concerns when choosing tools is the level of support the software team provides. Otherwise, you may be stuck on some features or left hanging at crucial business points.

We don’t want this to happen, so I tested the support you’ll get from either tool.

DataHawk Support and Resources

Surprisingly, DataHawk only allows non-users to contact its team through the demo booking or contact form. Only existing users can reach the support team via email.

While that’s less than ideal, DataHawk redeems itself with robust documentation guides taking you through the software’s features.

However, it falls short again with a rarely updated YouTube channel, which should have been another robust support channel.

You could argue that it’s because DataHawk has covered the basics in its earlier videos, but its tools have changed so much in the last three years that an update to those videos is essential.

Helium 10 Support and Resources

Helium 10 offers email and live chat support to contact the customer success team. 

Nothing beats real-time chatting with an agent to resolve an issue quicker. 

Plus, support emails usually get replied to within the same hour.

As for learning resources, Helium 10 offers tons of free and paid learning guides

It has a Knowledge Base similar to DataHawk’s documentation and a regularly updated YouTube channel.

The YouTube channel doesn’t just introduce Helium 10 tools. It does as much as showing you how to use each tool and presents case studies on success stories achieved while using the tools.

If you’re interested in learning in-depth about running a profitable Amazon business, Helium 10 has paid courses designed by experts. They include Freedom Ticket and Exit Ticket.


Helium 10 provides better support resources through live chat, YouTube channel, free and paid Amazon courses, and email support.

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DataHawk vs. Helium 10: Final Verdict

Helium 10 is the better of both tools, mostly for offering a solution for every type of Amazon seller. But while DataHawk excels in tracking and analyzing data, only advanced intermediate and expert Amazon sellers and brands need its features.

Overview DataHawk Helium 10
Plans and Pricing
Data Accuracy
Platforms, Interface, Ease of Use
Support and Resources
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DataHawk is great if you’re a large business, brand, or agency seeking streamlined data collection and analysis from several eCommerce platforms. 

This way, you can uncover trends and anomalies and make better business decisions.

Conversely, get Helium 10 if you’re a beginning or mid-level Amazon seller who needs product, competitor, market, and keyword research, among other things.

You can start with these 3-6-month Helium 10 deals before they expire.


Easily manage and grow a thriving e-commerce business with just one platform. All plans are covered by a no-hassle 100% money-back guarantee for your first 30 days of service.

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