9 Best Amazon Analytics Tools 2026: Profit, Sales and Ad Tracking Compared

Sellerboard is the best Amazon analytics tool for most sellers, and Nova Analytics is the pick if you want your numbers inside Claude or ChatGPT. Sellerboard shows true net profit after fees, refunds, ad spend, and COGS for $19 a month. Helium 10 and Jungle Scout only make sense if you also need their research tools.

Two catches to know first: Helium 10's full profit and loss report sits on the Diamond plan at $359 a month, and Jungle Scout's Sales Analytics is missing from its $49 Starter plan. I checked every price below on the vendor's own pricing page in September 2026.

• Best value: Sellerboard, $19/mo for 3,000 orders and every feature.
• Best for AI access: Nova Analytics, $49/mo, hourly refresh, unlimited MCP calls.
• Best all-in-one suite: Helium 10, full P&L on Diamond at $359/mo ($279 billed yearly).
• Best under 250 orders: Shopkeeper, $20/mo with every feature.
• Best for seasonal volume: SellerLegend, $49.99/mo, and the plan follows your orders.

How I Ranked These Amazon Analytics Tools

I ranked each tool on four factors. First, whether it reconciles Amazon fees into true net profit. Second, how fast the data refreshes. Third, what the plan with analytics costs at your order volume. Fourth, the workflow around the number. Every price comes from the vendor pricing page in September 2026.

• Fee accuracy: settlement-report reconciliation beats browser-extension estimates.
• Refresh: hourly or real-time beats overnight.
• Real plan price: the cheapest plan that actually includes analytics, not the cheapest plan overall.
• Workflow: alerts, inventory, PPC, reimbursements, and reporting around the profit number.

I compared pricing pages, trials, public demos, and vendor documentation for all nine tools. I did not run one Seller Central account through every tracker at once, so this ranking does not claim a side-by-side accuracy test. Where a vendor makes an accuracy claim, I say so.

Sellerboard - Best Value Amazon Analytics Tool

Sellerboard has been the default Amazon profit tracker since 2017, and its pricing is the reason. Standard costs $19 a month, or $179 a year, and covers 3,000 orders, 4 extra seller accounts, and every feature. Professional is $29 for 6,000 orders, Business is $39 for 15,000, and Enterprise is $79 for 50,000.

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The profit dashboard is the home screen, and it breaks out gross revenue, net profit, payouts, and advertising costs with a forecast for the period. Around it sit the tools that make Sellerboard an operations stack: an inventory planner with purchase orders, PPC bid automation, review requests, and the Money Back module that files reimbursement claims for lost inventory.

• Fits: one Seller Central account under 3,000 orders that wants the most operations per dollar.
• Standout: every plan includes every feature; the tiers only change order and account limits.
• Trial: one month, no card, plus a demo account you can open without registering.

The Sellerboard review covers each dashboard, and the Sellerboard pricing page lists every order band.

Nova Analytics - Best for AI Access and Custom Breakdowns

Nova Analytics is a near real-time profit tracker from a French team founded in 2023. It rebuilds your P&L from 200+ Amazon cost lines and refreshes hourly across 21 marketplaces. Tags by brand, supplier, lifecycle, or manager roll profit up the way you run the business. Plans start at $49 a month per Seller Central account.

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Nova's standout is its MCP server, with unlimited calls on the standard plan. You add one server URL as a custom connector in Claude, ChatGPT, or Gemini, and the assistant can query live metrics with fees and returns already reconciled. Around the P&L, Nova adds a listing health scanner, keyword-level PPC reporting, BSR per marketplace, and returns analytics.

• Fits: brand owners with several product lines, agencies reporting to clients, and sellers who work in Claude.
• Standout: custom breakdowns plus unlimited MCP calls, on a 14-day trial with no card.
• Watch-out: every extra Seller Central account costs another $49 a month.

My Nova Analytics review scores every module, and the Nova vs Sellerboard comparison settles the head-to-head.

Helium 10 - Best Analytics Inside an All-in-One Suite

Helium 10 puts profit tracking inside the same subscription as Black Box and Cerebro. Platinum costs $129 a month, or $99 billed yearly. It includes only basic performance tracking and limited profit reporting. Full profit and loss reporting, inventory management, and managed refunds sit on Diamond. Diamond costs $359 a month, or $279 billed yearly.

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Profits is lighter than a dedicated tracker. It does not tag products by lifecycle, and its fee lines are less granular than Sellerboard's or Nova's. The case for Helium 10 is consolidation: research, keywords, listings, PPC, and profit behind one login. Diamond also includes the Helium 10 MCP server with up to 1,000 calls.

• Fits: sellers who still launch products and want one subscription.
• Standout: research, listings, PPC, and profit on one plan.
• Watch-out: full P&L reporting starts on Diamond at $359 a month.

The Helium 10 review compares Platinum and Diamond feature by feature, and the Helium 10 coupon page lists the codes that cut the monthly price.

Jungle Scout - Best Sales Analytics With AI Reports

Jungle Scout's Sales Analytics tracks revenue, fees, COGS, net margin, and ROI from Seller Central in real time. It is not on the $49 Starter plan. It starts on Growth Accelerator at $79 a month, or $49 billed yearly. That plan also adds Advertising Analytics, Inventory Manager, and FBA reimbursements.

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The standout is AI Assist. It reads your Profit Overview, including revenue, COGS, and fees, and writes a CFO-style report with ways to improve margin. The P&L view takes custom expenses such as salaries or shipping, and the PPC view compares ad-driven sales with organic sales for each product.

• Fits: sellers who already use Jungle Scout for product and keyword research.
• Standout: AI Assist profit reports and PPC-versus-organic sales per product.
• Watch-out: no free trial, only a 7-day money-back guarantee on standard plans.

The Jungle Scout review covers the research side, and the Jungle Scout pricing breakdown lists every plan limit.

Shopkeeper - Cheapest Analytics Tool Under 250 Orders

Shopkeeper prices by monthly order volume and includes every feature on every plan. Starter is $20 for up to 250 orders and Intermediate is $45 for 1,000. Master is $90 for 5,000 and Superseller is $250 for 10,000. The dashboard shows net profit, margin, ROI, and Amazon fees on one screen and tracks 50+ fee types.

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The two features that stand out are long-range inventory forecasts and accounting exports. Shopkeeper projects stock needs months ahead, where Helium 10's forecast stops at seven days, and it exports to QuickBooks and Sage. Alerts go to email, Slack, and the mobile app.

• Fits: a new or small FBA store that wants full features for $20.
• Standout: all-features access at every tier, plus a free trial.
• Watch-out: $90 a month once you pass 1,000 orders, with no annual discount.

The Shopkeeper review has the full order-band table.

Sellerise - Best Analytics With Alerts and Reimbursements

Sellerise bundles profit tracking with the alerts and recovery tools most sellers buy separately. Starter is $19.99 for one account and 1,000 orders. It includes the finance stack, smart alerts, a review dashboard, and a keyword tracker. Growing at $39.99 adds reimbursement claims and Search Query Performance insights for two accounts and 5,000 orders.

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The profit view covers sales, profit, margin, and orders by product and marketplace. What sells the tool is the alert engine, which watches listing changes, Buy Box losses, and hijackers, and the reimbursement module on Growing that files claims for lost or damaged inventory. Every plan starts with a 7-day free trial.

• Fits: a seller who wants profit, alerts, reviews, and reimbursements under one login.
• Standout: reimbursements and SQP insights from $39.99.
• Watch-out: one seller account on Starter, and a steep jump to $299.99 above Advanced.

The Sellerise review maps every feature to its tier.

SellerLegend - Best for Order Volume That Changes Month to Month

SellerLegend recalculates your plan every month from your average orders over the last two months. Starter is $49.99 for 2,500 orders, Advanced is $59.99 for 5,000, Professional is $69.99 for 15,000, and Enterprise is $99.99 for 50,000. Every plan allows unlimited Seller Central accounts, and the trial runs 21 days.

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That auto-tiering is rare and useful. A Q4-heavy seller pays for December's volume in December and drops back in February without touching the plan. The dashboards cover sales, orders, inventory, and PPC per marketplace and per product, and paid onboarding imports up to 18 months of history.

• Fits: seasonal sellers and multi-account operators who want one predictable bill.
• Standout: unlimited accounts on every plan.
• Watch-out: the $49.99 entry is $30 above Sellerboard, and the interface looks dated.

The SellerLegend review explains the auto-tiering rules.

Tool4Seller - Best Analytics With a Mobile App

Tool4Seller starts at $19.99 a month for 1,000 orders, 5 marketplace slots, and 5 seats. Standard at $79.99 covers 10,000 orders and carries the 14-day free trial. Professional is $159.99 and Premium is $299.99 with unlimited orders, and annual billing runs $199 to $2,999 by plan.

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Tool4Seller wraps profit analytics in an operator stack: PPC optimization with bidding controls, inventory restock planning, product and keyword research, and a mobile app that pushes live sales and alert notifications. The multi-store dashboard lists every marketplace with a to-do list of inventory, Buy Box, and review alerts.

• Fits: sellers who check their numbers from a phone and run several stores.
• Standout: PPC optimization and a mobile app at the $19.99 entry.
• Watch-out: the free trial only applies to the $79.99 Standard plan, and add-ons raise the real fee.

The Tool4Seller review walks through the effective-fee examples.

Intentwise - Best for Brands and Agencies With Large Ad Budgets

Intentwise is commerce data infrastructure for brands and agencies, not a profit tracker for a single store. Its Foundation platform has three parts: an AI Gateway (MCP), a Data Store, and Data Pipelines. It pulls advertising, retail, shopper, and competitive data into one place. Pricing is custom and starts with a demo.

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Choose it when your ad data spans several Amazon ad products and your team already works in a BI tool or data warehouse. The Data Store feeds any reporting tool, and the AI Gateway lets assistants query the same data. A seller who only wants net profit per SKU gets there faster, and far cheaper, with Sellerboard or Nova.

• Fits: brands and agencies with a data team and ad spend across several Amazon ad products.
• Standout: one data store that feeds BI tools and AI assistants.
• Watch-out: no public pricing, so budget for a sales process.

The Intentwise review covers its advertising platform in more detail.

Amazon's Free Analytics Tools (and When They Are Enough)

Amazon gives every Professional seller free analytics inside Seller Central. The Professional plan costs $39.99 a month, and Business Reports show sales, traffic, and conversion by ASIN. Brand-registered sellers also get Brand Analytics. None of these reports subtracts your COGS, so none shows true net profit per SKU.

• Business Reports: sales, sessions, and unit session percentage by ASIN and date, free with the Professional plan.
• Brand Analytics: Search Query Performance, Top Search Terms, Market Basket Analysis, Repeat Purchase Behavior, and Demographics. You need a Professional account and Brand Registry.
• Product Opportunity Explorer: groups search terms into niches and shows demand trends and unmet demand before you launch.

Free is enough when you sell a handful of SKUs and already track COGS in a spreadsheet. Once ad spend, refunds, storage fees, and several marketplaces enter the picture, a $19 tracker saves more time than it costs. Nova's own P&L documentation says sellers without a tracker routinely miss 20% to 30% of their fees. For a quick per-product check, the free FBA calculator runs the fee math without a subscription.

What Each Tool Costs at Your Order Volume

Order volume, not the entry price, decides what most trackers really cost. The table shows the cheapest monthly plan that includes analytics at four order levels for one Seller Central account. Helium 10 and Jungle Scout do not price by orders, so their analytics plans cost the same at every level.

Annual billing cuts most of these. Sellerboard drops to $15 a month, Tool4Seller to $16.58, Jungle Scout to $49, and Helium 10 Diamond to $279. Extra accounts change the math too: Sellerboard includes 4, SellerLegend allows unlimited, and Nova charges $49 for each one. Nova publishes only its entry price, so confirm your tier on a call if you ship thousands of orders.

Full Comparison of Amazon Analytics Tools

The table puts all nine tools on the same six variables. Read the refresh and extra-account columns first. They separate a basic report from a tool that can run a multi-account business. Prices are monthly billing for the plan that includes analytics, checked on each vendor pricing page in September 2026.

How to Choose an Amazon Analytics Tool

Start with account count and order volume, because they set the price. Then decide whether you want research in the same subscription. A single account under 3,000 orders points to Sellerboard. AI questions and custom breakdowns point to Nova. A research-heavy seller points to Helium 10 or Jungle Scout instead.

• Choose Sellerboard if: you run one account under 3,000 orders and want every feature for $19.
• Choose Nova Analytics if: you want to ask Claude or ChatGPT about margins, or need breakdowns by brand or supplier.
• Choose Helium 10 if: you still do product and keyword research and can justify Diamond.
• Choose Jungle Scout if: you already research in Jungle Scout and want AI-written profit reports.
• Choose SellerLegend if: your orders swing hard between Q4 and the rest of the year.
• Choose Shopkeeper if: you ship fewer than 250 orders a month.

For tools beyond analytics, my top Amazon seller tools roundup covers research, PPC, and listings. If you are leaving Sellerboard specifically, start with the best Sellerboard alternatives list.

The Verdict

Sellerboard is the best Amazon analytics tool for most sellers. Its $19 plan buys true net profit, 3,000 orders, four extra accounts, and a full operations stack. Nova Analytics is the upgrade when you want custom breakdowns or answers inside Claude. Helium 10 wins only when you also need its research suite.

Sellerboard and Nova both start with a free trial that needs no card. Run each one against a real settlement report before you pay, and keep the tool whose net profit matches your own numbers.