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How to Use the Helium 10 Listing Analyzer?

Helium 10 Listing Analyzer is one of the best listing optimization tools that allows you to evaluate any product listing and see how well they do. These listings include yours but also other Amazon sellers, giving you the possibility of creating the best listing and ranking high in the search results.

So in this blog post, you’ll learn how to use the tool in the most effective way possible!

Key Takeaways

  • Listing Analyzer lets you learn competitor strategies and implement them in your product listings.
  • The opportunity score helps you quickly understand how well you can compete with the ASIN.
  • With Listing Analyzer, you can learn the relevant keywords used by your competitors and how high they rank.

4 Benefits of Using Helium 10 Listing Analyzer

helium 10 chrome extension

Benefit #1 - Detailed Reports Within Seconds

With Listing Analyzer, you can gain insight from detailed reports that are easy to understand, making a learning curve almost non-existent! All you need to do is submit an ASIN, and you’ll get a detailed report about many aspects, such as keyword research, inventory levels, sales units, and much more.

Benefit #2 - Search 10 ASINs at Once

Not only can you get a detailed report within seconds, but you can get it for up to 10 products per search. That way, you can find out the strong points of competitors’ listings  and improve yours to reach the top.

Benefit #3 - Opportunity Score

In Amazon, the more mature your listing and the higher the review count is, the harder it is to compete with it. To show you how good of an opportunity you have for competing, Listing Analyzer has a simple Opportunity Score.

With this, the more green the opportunity score is, the higher your chances of surpassing your competition.

Benefit #4 - Ability to Learn Competitor Strategies and Implement Them on Your Amazon Business

All of these benefits and insights help you do one thing! And that’s learning the competitor’s strategies and implementing them. With this tool, you can quickly find what images work, what are the best keywords they use, how well-optimized the descriptions are, etc.

Then you can use this information to your advantage and improve your listings to better your chances of success.

3-Step Guide for Using Helium 10 Listing Analyzer

Now that you know the many benefits of using Listing Analyzer, it’s time to learn how to access it! Fortunately, it’s pretty simple!

Step #1 - Log in to Helium 10

helium 10 log in button

First, go to the Helium 10 website. From there, you should see a white Log Inbutton

Click on it, then add your login credentials, and you’re ready for the next step.

Step #2 - Navigate to the “Listing Analyzer” Option

helium 10 tools tab

If you did everything right in the first step, you should be on the Helium 10 dashboard by now. 

If that’s true, you should see a dropdown menu on the top left side called “Tools.” Click on it.

helium 10 listing analyzer in tools tab

From there, you should have tons of Helium 10 tools to choose from. For this guide, go to theListing Optimizationsection. There you should see an option namedListing Analyzer.” Click on it, and continue to the final step.

Step #3 - Start Your Search

helium 10 listing analyzer

And now, you’re ready to use the Listing Analyzer! So to start using this, here’s what you need to do.

  1. Find a product listing you’d like to analyze and find its ASIN.
  2. Then copy the ASIN to the Listing Analyzer and hit the blue Run Analysisbutton.
helium 10 listing analyzer report
  1. After a couple of seconds, the report will be ready for you to analyze!

3 Useful Tips When Using Helium 10 Listing Analyzer

Listing Analyzer is a powerful tool that you now know how to use. However, to be effective with it, you need to know some tips to make analyzing more efficient.

Tip #1 - Look for Opportunities

helium 10 listing analyzer analysis sample

With each report, you get many details about each product listing. That includes how well they’ve optimized their descriptions, what images they used, keywords they inserted, and much more.

When doing a multiple ASIN search, you should look for optimization your competitors haven’t done. Make sure to check out the listing quality score! Maybe you find out that your competitors don’t have any videos?

If that’s so, this could be an excellent opportunity to get your products to rank higher.

Tip #2 - Look for Ways of Improving Your Listing

Apart from opportunities, you should also look at where your competitors have done better than you. Most likely, they’ve used some optimization you haven’t done yet to rank higher.

So, make sure you find that out! And if you combine this tip with the previous one, you’ll be unstoppable!

Tip #3 - Go Further Than Helium 10 Listing Analyzer

While the tool is excellent at giving you an overview of your and your competitor’s listing optimization, the tool only tells you some things.

That’s because the tool cannot analyze some aspects of a product listing

These include the contents of product page descriptions and why they use the words.

So instead of solely relying on Helium 10 Listing Analyzer, go beyond that, and look through the product listings manually! That way, you will rank higher on the Amazon search results page and make more sales.


To get full access to Helium 10 Listing Analyzer, you must be a paid Helium 10 user. 

For this, you can choose between three different plans, each giving you access to more searches per month.

  • Starter Plan – $29 per month, 2 analyses per month
  • Platinum Plan – $84 per month, 50 analyses per month
  • Diamond Plan – $209 per month, 150 analyses per month

If you want my two cents, I suggest you go with the Platinum plan or higher. That’s because more than 2 searches per month are needed to take full advantage of this tool.


The answer is yes and no! You can use the listing analyzer for free, even without any Helium 10 account. Still, you won’t get full access to all the details. Furthermore, you’ll only have two searches per month.

There aren’t many differences between a single or multiple ASIN search. 

You get the exact data for all products except keywords analysis. That’s because, on the keyword report, you get only the keywords that all ASINs share.

So if you want more keywords, do a single ASIN search for each product.

Summing It All Up

As you can see, Helium 10 Listing Analyzer is a powerful competitor analysis tool for Amazon sellers. You just have to know how to use it, and you’ll start ranking higher. 

If you want to get even better results, I suggest you learn how to use the Helium 10 Index Checker.

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