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Helium 10 Tools Explained in Simple Terms

Are you overwhelmed while combing Helium 10’s tools and features to find what you need?

Do you need clarification about what some of their products do and how they can help your business?

No worries, we’re here to help. We’ll break down Helium 10 tools and explain them in simple terms to help you decide what you need and don’t need.

What Are the Main Categories?

Before jumping into the tools, let’s briefly discuss the different aspects of selling on Amazon that Helium 10 touches on.

There are six main categories:

  • Product Research
  • Keyword Research
  • Listing Optimization
  • Operations
  • Analytics
  • Marketing

Within these categories are tools that hone in on specific areas to help you improve your business.

Product Research

When conducting product research, Helium 10 understands you need a wide variety of data to determine what product you want to sell. So, they have created four powerful tools to help you with your search:

  • Black Box
  • Trendster
  • Xray
  • Chrome Extension

These tools collect, review, and analyze data and provide revenue, costs, shipping rates, and more metrics.

It takes the guesswork out of finding profitable products!

Black Box

helium 10 black box product research dashboard

Black Box aids you in specifically identifying products to sell. How does it do this, you may ask?

Black Box uncovers high-demand and low-competition products in each category you search. You can instantly see which products will be worth your time investing in and which can turn a profit.


helium 10 trendster asin overview

Want to know if a product will sell year-round or if you need to find a supplemental product to sell? Trendster has you covered.

Trendster measures a product’s seasonality. You can take advantage of a product’s peak season with optimal pricing.

For example, if you want to sell plush bunnies for kids, you can use Trendster to see that this toy is in high demand in spring. With this information, you can plan accordingly and cash in during the peak season.


helium 10 xray dashboard

Xray is Helium 10’s all-in-one product research tool. With Xray, you can conduct keyword research and gain insight into individual products and the general market.

The cool thing about Xray is you can perform this research directly from your browser using the Helium 10 Chrome extension.

This tool does almost everything Trendster and Black Box do, so why would you use Xray instead?

Well, Xray includes more metrics than trends and product profitability. Xray also showcases costs, BSR, related keywords, and much more. You can even discover suppliers through the Alibaba feature in Xray.

So, this tool is helpful for those who want to gather more data outside of what Black Box and Trendster provide.

Keyword Research

Keywords are vital in bringing in traffic to your products and making conversions.

With the right keywords, your products can stay aware of all the noise of your competitors.

But, luckily for you, Helium 10 came prepared. With tools like Cerebro, Magnet, and Misspellinator, you don’t have to worry about your products being buried in search results again!


helium 10 cerebro dashboard

Cerebro is a powerful tool that allows you to spy on your competitor’s keywords and utilize them for your products.

There are two ways you can conduct searches on Cerebro:

  1. Using an ASIN and gathering the keywords from here
  2. Typing in a keyword and seeing what competitor products appear

Cerebro is an excellent tool for those new to keyword research, as the software can show you precisely what draws in customers and which keywords your competitors use.


helium 10 magnet

While Cerebro focuses on your competitor’s keywords, Magnet pulls high-ranking keywords that pertain to your product/market.

Magnet searches allow you to quickly optimize your listings with the best keywords to attract more customers. Magnet will also pull non-English keywords and typos!


helium 10 misspellinator

Typos and misspelled words are common when consumers initiate searches, so why not tap into those mistakes and boost your business?

Helium 10’s Misspellinator displays common typos in keyword searches.

For example, a consumer is looking for a new computer, but they spell computer as “compter.” Misspellinator will show you this mistake, and you can implement the keyword into your listings to boost visibility.

Misspellinator is a great tool to utilize against your competitors because who would think of using typos to optimize listings? You! That’s who.

Listing Optimization

Speaking of optimizing, Helium 10 has a slew of tools to help you optimize your product listings! See the list below for all optimization tools:

  • Scribbles
  • Frankenstein
  • Index Checker
  • Listing Analyzer
  • Audience
  • Listing Builder

Optimization is vital to your success on Amazon, or Walmart, as this is how you will gain visibility on the search results page.

Let’s dive in and go over what these tools can do to help you.


helium 10 scribbles

Scribbles help you optimize your product listings by using keywords.

You can add these keywords on the front end or back end of your listing, allowing you to gain the best possible advantage of landing within the first two pages of Amazon search results.


helium 10 frankenstein

Frankenstein is an intense processor that cleans up an extensive list of keywords into a more manageable list. You can remove unrelated terms and characters and filter the condensed results to show which keywords would be best for your listing.

Frankenstein is a stellar tool when updating older listings or introducing a new variation.

With Frankenstein, you can really narrow down your keywords, too, in turn, increase your sales and conversion rates.

Index Checker

helium 10 index checker

To appear in Amazon’s search results, your product listings must be indexed.

Instead of doing this yourself, Index Checker does it for you.

Index Checker lets you know instantly if you are popping up on search result pages, and if not, you can index your listing then and there.

Listing Analyzer

helium 10 listing analyzer

When you input the link to your listing page, Helium 10’s Listing Analyzer will inform you of areas performing well and needing improvement. This tool covers everything on your listing, from the title to the description.

You can also conduct this search on your competitor’s listings and your niche product market.


helium 10 audience

Need feedback on a new product or idea but don’t have a large enough audience to gather data?

Then Audience is exactly what you need. With Audience, you can create a poll, specify your target audience, and send it out through Helium 10 to gather data for you.

Listing Builder

helium 10 listing builder

Listing Builder does exactly as the name suggests: it helps build listings for you!

With this tool, you can manage all your listings from one place, receive keyword suggestions, and use the data gathered through Listing Builder to see which listings work the best.


We know a lot goes into managing a business daily, and so does Helium 10.

That’s why they have created tools for you to keep up with those daily tasks!

Here are the tools Helium 10 offers to help with your day-to-day:

  • Inventory Management
  • Refund Genie
  • Alerts
  • Follow-Up
  • Inventory Protector
  • Seller Assistant
  • Mobile App

Inventory Management

helium 10 inventory management

Managing your inventory can be overwhelming, but with Helium 10’s Inventory Management tool, you can stay in the know, reorder inventory, view current stock, and more.

The inventory management tool is a simple and streamlined way to control supply and avoid stock-outs.

Refund Genie

helium 10 refund genie

Amazon’s refund process can be time-consuming and tedious, something you don’t want to deal with. This is where Refund Genie comes in.

Refund Genie simplifies the process and makes it easier for you to issue refunds, check their status, automate refunds, and generate reports for you.


helium 10 alerts dashboard

Hackers are a real threat to Amazon businesses, but luckily for you, Helium 10 has software that alerts you to potentially fraudulent activity, known as Alerts!

This software monitors your products 24/7 by automatically uploading the ASINs into its system.


helium 10 follow up

The task can be daunting when it comes to following up with your customers.

However, Follow-Up is a tool you can use to create automated emails to send out to consumers.

Whether it is to thank someone for their purchase, remind them of a warranty, or ask if they want to subscribe to your emails, Follow-Up has templates for you to use and continue your communication with consumers after their purchase.

Inventory Protector

helium 10 inventory protector

Inventory Protector is a great software that protects your business from consumers stacking coupons and competitors attempting to wipe out your stock. If you’re pushing a large promotion, it’s your ultimate coupon abuse prevention.

Seller Assistant

helium 10 seller assistant

Reviews are crucial for Amazon products, so having a tool to request reviews from your customers makes life a bit easier.

Seller Assistant is a Chrome extension that allows you to reach out to multiple consumers and request reviews, all with a single click.

Mobile App

helium 10 mobile app for amazon sellers

Helium 10 has finally released a mobile app that allows you to stay up to date on your business while you’re away from your computer. You can receive fraud alerts, view new orders, manage inventory, check in on your tracked keywords, and so much more.

The Helium 10 mobile app is there to support you while you’re on the go.


Knowing the health and performance of your products is pertinent to your business.

With Helium 10’s analytic tools, you can monitor the following:

  • Profits
  • Market Tracker
  • Keyword Tracker


helium 10 profits

Profits are your business’s financial dashboard. From here, you can view your profits, sales analytics, inventory levels, view refunds, and more. This tool keeps you updated in real time with all the financial aspects of your business.

Market Tracker

helium 10 market tracker

Not only does Market Tracker allow you to see how your niche market is performing, but you can also track your performance and your competitor’s. You can use this information to prepare for peak seasons or low seasons, along with gauging the health of your market.

Keyword Tracker

helium 10 keyword tracker

Unlike the other keyword research tool, Keyword Tracker lets you keep tabs on all your essential keywords for your products and your competitor’s products. You can also view both organic and sponsored keywords, track keyword changes, and view the historical data on your keywords.


Optimizing your listings, gathering keywords, and tracking your business’s performance are just some aspects of maintaining your business. What about marketing?

Helium 10 offers fantastic tools to improve your pays per click (PPC) and landing pages on Amazon.


helium 10 adtomic dashboard

Adtomic is a marketing tool that allows you to hone in on your PPC and improve it.

You can create, manage, and optimize all of your PPC campaigns, meaning you can attract more consumers and turn them into conversions.


helium 10 portals

Portals is about driving external traffic to your product pages by utilizing landing pages (product listings, email subscriptions, and thank you pages).

Bonus Tools

On top of all the great tools we’ve explained in this article, Helium 10 also offers bonus tools to help with minor aspects of your business.

PPC Audit

helium 10 ppc audit

The PPC Audit tool, while attached to Adtomic, is free to use. Once you upload your Search Term Report and input your ACoS percentage goal, PPC Audit will then evaluate your campaign based on five factors:

  • ACoS scores
  • Campaign analysis
  • Search term analysis
  • Keywords analysis
  • Duplicate keyword analysis

With this data, you can strengthen your PPC campaigns and create more conversions!

URL Builder (GEMS)

helium 10 url builder

Helium 10’s free URL Builder, also known as GEMS, creates unique URLs for your Amazon or Walmart listings. This is a great tool to direct customers from external sources to your listings.

QR Code Generator

helium 10 qr code generator

QR codes are a great way to drive external traffic to your products. With Helium 10’s QR Code Generator, you can create codes and gather data, like where the consumer came from.

Amazon Anomaly Tracker

helium 10 amazon anomaly tracker

Remember how Helium 10 has a tool that sees if your listings are indexed with Amazon?

If they aren’t, sometimes it is due to an anomaly or glitch in Amazon’s system.

This is rare, but the tracker can tell you if anything odd is happening with your listings. Anomaly Tracker is useful when troubleshooting any issues you might be having with indexing your listings.


If you want to gather competitor keywords, use Cerebro. Cerebro focuses mainly on top-ranking keywords on customer search results and provides those results to you.

If you want only to gather related keywords based on an earlier keyword search, then use Magnet. Here you’ll collect data on a broader spectrum, such as related and relevant keywords.

Helium 10 has a constantly updated list of all the markets and supported tools in each.

However, Frankenstein is an English-based software, so it might not work well with other languages.

Helium 10 is committed to offering the most precise data available to them. Tools like Profits, Refund Genie, Follow-Up, Inventory Protector, and Alerts utilize data sourced directly from Amazon’s API, representing genuine Amazon information. For all other data, their tech team scrutinizes and processes vast amounts of information daily, converting this raw data using a variety of AI and machine learning techniques. The end product is their optimal interpretation of performance metrics, sales estimates, keyword search volume, relevance assessment, product ranking approximations, and more.

The difference is between where the tools pull data from a single or multiple geological locations, a specific device, and what browser is used. All of these factors will directly affect your search results.

For example, Xray pulls data from a single geological location, and a specific device, versus Cerebro, gathers data from multiple locations and isn’t tethered to one particular device.

Black Box updates its data on a daily basis, while Xray shows real-time data.

This can cause the discrepancy you’re noticing between the two.

All of the tools we discussed in this article work with Amazon; however, only some of them work with Walmart.

See the list below for a complete list of all Helium 10 tools you can use on

  • Magnet
  • Cerebro
  • Xray
  • Profits
  • Keyword Tracker
  • URL Builder
  • QR Code Generator


As you can see, many of Helium 10’s tools overlap in some aspect, especially in the keyword and competitor arena. So, we understand that deciphering each tool and deciding what you need can be challenging.

We hope this article helped you piece together the tools you need for your Amazon business to be successful and thrive.

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