The Helium 10 Starter Plan is a good fit if you’re just getting into Amazon and want the basics without paying for tools you’re not ready to use.
You get product research, keyword tracking, and some listing support – enough to get started, but maybe not enough to scale.
Here’s a quick breakdown of what’s included, what it lacks, and whether it’s worth it in 2025.
Key Takeaways
- The Helium 10 Starter Plan provides essential tools for new Amazon sellers at an affordable price.
- It’s ideal for beginners, starting at $39/month – or just $26/month when billed annually with my discount.
- The Starter Plan offers a simple way to scale as your business grows.
How Much Does the Helium 10 Starter Plan Cost? (+How To Save)
The Helium 10 Starter Plan is a budget-friendly option for Amazon selling newbies. Here’s a breakdown of the pricing:
| Subscription Type | Standard Price | With REVENUEGEEKS10 Discount |
|---|---|---|
| Monthly | $39 per month | $39 per month |
| Annual | $29 per month ($349/year) | $26 per month ($305/year) |
When you choose the annual Helium 10 Starter plan, you save over 25% compared to paying monthly.
With the REVENUEGEEKS10 discount, the price drops even further – bringing your monthly cost down to just $26 when billed annually.
What Features and Tools Does the Helium 10 Starter Plan Include?
The Helium 10 Starter Plan gives you access to a range of powerful tools to kickstart your Amazon business, but keep in mind that these tools come with certain usage limits.
Let’s take a closer look at what’s included in each category.
Product Research
These tools allow you to identify profitable products and analyze market opportunities within your usage limits:
| Tool | What’s Included |
|---|---|
| Black Box | 20 uses to discover product ideas based on your criteria |
| Xray | 5,000 requests to analyze products on Amazon |
| Xray for Walmart | 5,000 requests to analyze products on Walmart |
The Starter Plan also includes access to Influencer Xray – a powerful tool that helps Amazon influencers find high-potential products to promote using real-time sales and trend data, right on Amazon product pages.
Keyword Research
Leverage these tools to uncover relevant keywords that can boost your product visibility, but be mindful of the daily limits:
| Tool | What’s Included |
|---|---|
| Cerebro | 2 daily uses to find competitor keywords |
| Cerebro for Walmart | 2 daily uses for Walmart keyword research |
| Magnet | 2 daily uses to discover relevant keywords and product ideas |
| Magnet for Walmart | 2 daily uses for Walmart keyword discovery |
Listing Optimization
| Tool | What’s Included |
|---|---|
| Listing Analyzer | Analyze up to 2 listings to see how they compare |
| Listing Builder | Create and optimize 2 product listings (no Amazon sync) |
| Scribbles | Limited 30-day access to optimize listings with keywords |
| Frankenstein | Limited 30-day access to refine and organize your keywords |
Operations
| Tool | What’s Included |
|---|---|
| Alerts | Monitor 2 ASINs for listing changes or hijackers |
| Inventory Management | Limited 30-day access to manage your stock |
Analytics
| Tool | What’s Included |
|---|---|
| Market Tracker | Track up to 1 market to monitor competition |
| Profits | Unlimited access to monitor profitability |
| Profits for Walmart | 90 days of access to track profitability on Walmart |
Additional Perks
| Perk | What’s Included |
|---|---|
| Freedom Ticket Course | Full access to Helium 10’s Amazon FBA training program |
| Seller Account Connections | Connect up to 2 Amazon seller accounts |
What's Missing from the Helium 10 Starter Plan?
The Helium 10 Starter Plan is a solid entry point, but it does have gaps. You won’t get advanced analytics tools like the Insights Dashboard or Keyword Tracker to monitor performance.
Advertising tools are also missing – meaning you won’t have access to AI Advertising, Rule-Based Automation, Keyword Recommendations, or Dayparting for managing Amazon PPC campaigns.
Other missing features include Refund Genie for reimbursements, the Follow-Up tool for automating customer emails, and the Business Valuation tool to estimate your store’s worth.
Training is also limited – you’ll get the Freedom Ticket course, but no expert sessions, workshops, or access to Amazon PPC Academy.
If these tools are essential for your business, upgrading to a higher-tier plan might be worth considering.
Helium 10 Starter Plan vs Other Plans: What Do You Actually Get?
The table below gives you a side-by-side comparison of the Free, Starter, Platinum, and Diamond plans, so you can see exactly where the Starter plan fits.
| Tool / Feature | Free | Starter | Platinum | Diamond |
|---|---|---|---|---|
| Freedom Ticket | Not included | Full Access | Full Access | Full Access |
| Profits | 30 Days | Full Access | Full Access | Full Access |
| Black Box | 5 Lifetime Uses | 20 Lifetime Uses | 250 Uses/day | 250 Uses/day |
| Trendster | 30 Days | Full Access | Full Access | Full Access |
| Xray (Chrome Extension) | Limited Access | Full Access * | Full Access | Full Access |
| Xray for Influencers | 10 Lifetime Uses | Full Access | Full Access | Full Access |
| Magnet | Demo Use Only | 2 Daily Uses | Full Access | Full Access |
| Cerebro | Demo Use Only | 2 Daily Uses | Full Access | Full Access |
| Frankenstein | 30 Days | 30 Day Trial | Full Access | Full Access |
| Scribbles | 30 Days | 30 Day Trial | Full Access | Full Access |
| Listing Analyzer | 2 Searches/Month | 2 Searches/Month | 50 Searches/Month | 150 Searches/Month |
| Listing Builder | Not included | 20 Lifetime Uses | 300 Lifetime Uses | Not included |
| Index Checker | 6 Uses/Month | 150 Uses | 150 Uses | 300 Uses/Month |
| Alerts | 2 ASINs Lifetime | 2 ASINs Lifetime | 20 ASINs | 200 ASINs |
| Refund Genie | Not included | Not included | Full Access | Full Access |
| Follow-up | Not included | Not included | 5,000 Emails/Month | 15,000 Emails/Month |
| Inventory Management | 30 Days | 1 Use | Up to 40 SKUs | Full Access |
| Keyword Tracker | Not included | Not included | 500 Keywords | 2,500 Keywords |
| Market Tracker | 1 Market (Limited) | 1 Market | 3 Markets | 5 Markets |
| Portals Landing Page Builder | Not included | Not included | Not included | 6 Portals |
| Portals QR Codes | Not included | Not included | 10 Codes / 10K Scans | 40 Codes / 100K Scans |
| Portals Product Inserts | Not included | Not included | Full Access | Full Access |
| Multi-User Login | 1 User | 1 User | 1 User | 5 Users |
| Connected Accounts | 2 Tokens | 2 Tokens | 2 Tokens | 5 Tokens |
The Starter plan gives you access to Helium 10’s core tools with light usage limits – enough to validate product ideas and test the platform. It’s a solid middle ground between the Free plan’s restrictions and the full-featured Platinum or Diamond plans.
How Do You Get Started with the Helium 10 Starter Plan?
Getting started with the Helium 10 Starter Plan is easy. Just follow these simple steps, and you’ll be up and running in no time:
- Start by using my exclusive discount link and hit “Get Started Today.”
- If you’re redirected to the Platinum plan (Helium 10’s most popular option), just click “Return to Pricing Page.” From there, pick the Starter Plan from the overview table, apply my coupon codes REVENUEGEEKS20 or REVENUEGEEKS10, and click “Buy Now.”
- Fill out the sign-up form, double-check the pricing overview, and then click “Continue to Payment.”
- Enter your payment details and address, and then click “Complete Payment.”
And that’s it – you’re all set with the Helium 10 Starter Plan!
When Is the Helium 10 Starter Plan Not Enough?
The Helium 10 Starter Plan is a great place to begin, but as your business grows, you might start feeling its limitations.
If you’re often bumping up against the tool limits, or if you need deeper insights and more automation, it might be time to consider an upgrade. Plus, as you get more into advertising and want access to advanced training, the Starter Plan may no longer cover all your needs.
If you’re curious about what the next levels offer, check out my Helium 10 pricing guide to learn more about the Platinum and Diamond plans. These plans come with more features and higher usage limits to support your growing business.
Frequently Asked Questions
Is the Helium 10 Starter Plan Worth It?
Yes, the Helium 10 Starter Plan is definitely worth it for new Amazon sellers. It offers a great mix of essential tools at an affordable price, making it an ideal choice for beginners who want to get started without a big upfront investment.
Can I Try the Helium 10 Starter Plan for Free?
No, the Starter Plan doesn’t have a free trial, but it includes a 7-day money-back guarantee. If you’re not satisfied, you can cancel within 7 days and get a full refund.
Can You Use Helium 10 for Free?
Yes, Helium 10 has a free plan, but it offers limited access to tools. It’s good for testing the platform, but if you want to research products, optimize listings, or grow your Amazon business, you’ll need a paid plan like Starter.
What Happens When You Outgrow the Starter Plan?
If you find that the Starter Plan no longer meets your needs, you can easily upgrade at any time through the Plans & Billing section on Helium10.com. For additional help, you can also reach out to support@helium10.com.
Which Helium 10 Plan Is Best?
The best Helium 10 plan depends on where you’re at with your business. Starter is ideal for beginners who want the essentials without overspending. Platinum is the most popular for active sellers who need full access to core tools. If you’re managing multiple brands or need more user seats, Diamond offers that extra flexibility.
Ready to Grow Your Amazon Business?
The Helium 10 Starter Plan is a solid choice for new Amazon sellers. It gives you the essential tools to get started without overspending.
As you scale, you can upgrade anytime for more advanced features.
Ready to start? Get the Helium 10 Starter Plan today and kick off your Amazon business with the right tools.
