Helium 10 Starter Plan (2025) – Good Choice for Beginners?

The Helium 10 Starter Plan is a good fit if you’re just getting into Amazon and want the basics without paying for tools you’re not ready to use.

You get product research, keyword tracking, and some listing support – enough to get started, but maybe not enough to scale.

Here’s a quick breakdown of what’s included, what it lacks, and whether it’s worth it in 2025.

Key Takeaways

  • The Helium 10 Starter Plan provides essential tools for new Amazon sellers at an affordable price.
  • It’s ideal for beginners, starting at $39/month – or just $26/month when billed annually with my discount.
  • The Starter Plan offers a simple way to scale as your business grows.

How Much Does the Helium 10 Starter Plan Cost? (+How To Save)

The Helium 10 Starter Plan is a budget-friendly option for Amazon selling newbies. Here’s a breakdown of the pricing:

Subscription Type Standard Price With REVENUEGEEKS10 Discount
Monthly $39 per month $39 per month
Annual $29 per month ($349/year) $26 per month ($305/year)

When you choose the annual Helium 10 Starter plan, you save over 25% compared to paying monthly.

With the REVENUEGEEKS10 discount, the price drops even further – bringing your monthly cost down to just $26 when billed annually.

What Features and Tools Does the Helium 10 Starter Plan Include?

The Helium 10 Starter Plan gives you access to a range of powerful tools to kickstart your Amazon business, but keep in mind that these tools come with certain usage limits.

Let’s take a closer look at what’s included in each category.

Product Research

These tools allow you to identify profitable products and analyze market opportunities within your usage limits:

Tool What’s Included
Black Box 20 uses to discover product ideas based on your criteria
Xray 5,000 requests to analyze products on Amazon
Xray for Walmart 5,000 requests to analyze products on Walmart

The Starter Plan also includes access to Influencer Xray – a powerful tool that helps Amazon influencers find high-potential products to promote using real-time sales and trend data, right on Amazon product pages.

Keyword Research

Leverage these tools to uncover relevant keywords that can boost your product visibility, but be mindful of the daily limits:

Tool What’s Included
Cerebro 2 daily uses to find competitor keywords
Cerebro for Walmart 2 daily uses for Walmart keyword research
Magnet 2 daily uses to discover relevant keywords and product ideas
Magnet for Walmart 2 daily uses for Walmart keyword discovery

Listing Optimization

Listing optimization tools help you enhance your product listings to improve sales performance, though they come with limited usage too:
Tool What’s Included
Listing Analyzer Analyze up to 2 listings to see how they compare
Listing Builder Create and optimize 2 product listings (no Amazon sync)
Scribbles Limited 30-day access to optimize listings with keywords
Frankenstein Limited 30-day access to refine and organize your keywords

Operations

These tools assist in managing your inventory, tracking market trends, and monitoring profits, within certain restrictions:
Tool What’s Included
Alerts Monitor 2 ASINs for listing changes or hijackers
Inventory Management Limited 30-day access to manage your stock

Analytics

You can track your market position and profitability with these insights-driven tools:
Tool What’s Included
Market Tracker Track up to 1 market to monitor competition
Profits Unlimited access to monitor profitability
Profits for Walmart 90 days of access to track profitability on Walmart

Additional Perks

Beyond the core tools, the Starter Plan offers some valuable extras to support your selling journey:
Perk What’s Included
Freedom Ticket Course Full access to Helium 10’s Amazon FBA training program
Seller Account Connections Connect up to 2 Amazon seller accounts

What's Missing from the Helium 10 Starter Plan?

The Helium 10 Starter Plan is a solid entry point, but it does have gaps. You won’t get advanced analytics tools like the Insights Dashboard or Keyword Tracker to monitor performance.

Advertising tools are also missing – meaning you won’t have access to AI Advertising, Rule-Based Automation, Keyword Recommendations, or Dayparting for managing Amazon PPC campaigns.

Other missing features include Refund Genie for reimbursements, the Follow-Up tool for automating customer emails, and the Business Valuation tool to estimate your store’s worth.

Training is also limited – you’ll get the Freedom Ticket course, but no expert sessions, workshops, or access to Amazon PPC Academy.

If these tools are essential for your business, upgrading to a higher-tier plan might be worth considering.

Helium 10 Starter Plan vs Other Plans: What Do You Actually Get?

The table below gives you a side-by-side comparison of the Free, Starter, Platinum, and Diamond plans, so you can see exactly where the Starter plan fits.

Tool / FeatureFreeStarterPlatinumDiamond
Freedom TicketNot includedFull AccessFull AccessFull Access
Profits30 DaysFull AccessFull AccessFull Access
Black Box5 Lifetime Uses20 Lifetime Uses250 Uses/day250 Uses/day
Trendster30 DaysFull AccessFull AccessFull Access
Xray (Chrome Extension)Limited AccessFull Access *Full AccessFull Access
Xray for Influencers10 Lifetime UsesFull AccessFull AccessFull Access
MagnetDemo Use Only2 Daily UsesFull AccessFull Access
CerebroDemo Use Only2 Daily UsesFull AccessFull Access
Frankenstein30 Days30 Day TrialFull AccessFull Access
Scribbles30 Days30 Day TrialFull AccessFull Access
Listing Analyzer2 Searches/Month2 Searches/Month50 Searches/Month150 Searches/Month
Listing BuilderNot included20 Lifetime Uses300 Lifetime UsesNot included
Index Checker6 Uses/Month150 Uses150 Uses300 Uses/Month
Alerts2 ASINs Lifetime2 ASINs Lifetime20 ASINs200 ASINs
Refund GenieNot includedNot includedFull AccessFull Access
Follow-upNot includedNot included5,000 Emails/Month15,000 Emails/Month
Inventory Management30 Days1 UseUp to 40 SKUsFull Access
Keyword TrackerNot includedNot included500 Keywords2,500 Keywords
Market Tracker1 Market (Limited)1 Market3 Markets5 Markets
Portals Landing Page BuilderNot includedNot includedNot included6 Portals
Portals QR CodesNot includedNot included10 Codes / 10K Scans40 Codes / 100K Scans
Portals Product InsertsNot includedNot includedFull AccessFull Access
Multi-User Login1 User1 User1 User5 Users
Connected Accounts2 Tokens2 Tokens2 Tokens5 Tokens

The Starter plan gives you access to Helium 10’s core tools with light usage limits – enough to validate product ideas and test the platform. It’s a solid middle ground between the Free plan’s restrictions and the full-featured Platinum or Diamond plans.

How Do You Get Started with the Helium 10 Starter Plan?

Getting started with the Helium 10 Starter Plan is easy. Just follow these simple steps, and you’ll be up and running in no time:

  1. Start by using my exclusive discount link and hit “Get Started Today.”
  1. If you’re redirected to the Platinum plan (Helium 10’s most popular option), just click “Return to Pricing Page.” From there, pick the Starter Plan from the overview table, apply my coupon codes REVENUEGEEKS20 or REVENUEGEEKS10, and click “Buy Now.”
  1. Fill out the sign-up form, double-check the pricing overview, and then click “Continue to Payment.”
  1. Enter your payment details and address, and then click “Complete Payment.”

And that’s it – you’re all set with the Helium 10 Starter Plan!

When Is the Helium 10 Starter Plan Not Enough?

The Helium 10 Starter Plan is a great place to begin, but as your business grows, you might start feeling its limitations.

If you’re often bumping up against the tool limits, or if you need deeper insights and more automation, it might be time to consider an upgrade. Plus, as you get more into advertising and want access to advanced training, the Starter Plan may no longer cover all your needs.

If you’re curious about what the next levels offer, check out my Helium 10 pricing guide to learn more about the Platinum and Diamond plans. These plans come with more features and higher usage limits to support your growing business.

Frequently Asked Questions

Yes, the Helium 10 Starter Plan is definitely worth it for new Amazon sellers. It offers a great mix of essential tools at an affordable price, making it an ideal choice for beginners who want to get started without a big upfront investment.

No, the Starter Plan doesn’t have a free trial, but it includes a 7-day money-back guarantee. If you’re not satisfied, you can cancel within 7 days and get a full refund.

Yes, Helium 10 has a free plan, but it offers limited access to tools. It’s good for testing the platform, but if you want to research products, optimize listings, or grow your Amazon business, you’ll need a paid plan like Starter.

If you find that the Starter Plan no longer meets your needs, you can easily upgrade at any time through the Plans & Billing section on Helium10.com. For additional help, you can also reach out to support@helium10.com.

The best Helium 10 plan depends on where you’re at with your business. Starter is ideal for beginners who want the essentials without overspending. Platinum is the most popular for active sellers who need full access to core tools. If you’re managing multiple brands or need more user seats, Diamond offers that extra flexibility.

Ready to Grow Your Amazon Business?

The Helium 10 Starter Plan is a solid choice for new Amazon sellers. It gives you the essential tools to get started without overspending.

As you scale, you can upgrade anytime for more advanced features.

Ready to start? Get the Helium 10 Starter Plan today and kick off your Amazon business with the right tools.

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