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Helium 10 Platinum vs Diamond: Which One to Choose?

Helium 10 has two paid plans on offer: Platinum and Diamond. Each has a certain set of features at different price points. But what do they mean for your business?

Which one should you choose?

The Platinum plan is best suited for growing Amazon businesses. Meanwhile, the Diamond plan’s steep price tag makes it a better choice for expert sellers and big earners who want to scale their Amazon business further.

Pro Tip:

Use our discount codes to SAVE BIG on your Helium 10 subscription.

In this article, we compare Helium 10 Platinum vs Diamond plans so you can decide which one best fits your needs!

Helium 10 Diamond & Platinum Features and Benefits Compared

Features Platinum Diamond
  • Freedom Ticket FBA Training
  • Amazon PPC Academy with token connected
  • Up to 2 tokens for connected seller accounts  on Walmart & Amazon
  • Freedom Ticket FBA Training
  • Monthly Expert Training
  • Up to 3 users
  • Amazon PPC Academy
  • Up to 4 tokens for connected seller accounts on Walmart & Amazon
Product Research
  • Black Box
  • Trendster
  • Xray
  • 50 launches of Xray for Walmart
  • Unlimited access to Black Box, Trendster, and Xray for Walmart & Amazon
Keyword Research
  • Cerebro
  • Limited Cerebro for Walmart runs
  • Magnet
  • Limited Magnet for Walmart runs
  • Misspellinator
  • Unlimited access to Cerebro and Magnet for Walmart and Amazon, and Misspellinator
Listing Optimization
  • Frankenstein
  • 150 Index Checker uses per month
  • 25 Listing Analyzer uses per month
  • Limited Listing Builder capabilities
  • Frankenstein
  • 300 Index Checker uses per month
  • 50 Listing Analyzer uses per month
  • Unlimited Listing Builder use
  • Alerts for up to 100 ASINs
  • Inventory Protector
  • Limited Refund Genie runs
  • 5,000 follow-up emails per month
  • Inventory Management for up to 20 SKUs
  • Business Valuation
  • Alerts for up to 300 ASINs
  • Inventory Protector
  • Refund Genie
  • Up to 15,000 follow-up emails per month
  • Inventory Management
  • Business Valuation
  • Track up to 2,500 Amazon keywords
  • Track up to 3 markets, Profits
  • 90-day limited time access to Profits for Walmart
  • Track up to 5,000 Amazon keywords
  • Track up to 250 Walmart keywords
  • Track up to 5 markets
  • Profits
  • Profits for Walmart
  • Up to 20 links Amazon Attribution
  • Generate 10 QR codes and scan up to 10,000 using Portals
  • Portals Product Inserts
  • $20k per month ad spend
  • Amazon Attribution for up to 50 links
  • Build up to 6 landing pages on Portals
  • Generate up to 40 QR codes and scan up to 100,000 per month with Portals
  • Portals Product Inserts
Price $84 per month billed annually $209 per month billed annually

To sum it up, if you’re looking for a way to manage and streamline your Amazon business, Helium 10 Diamond and Platinum are two excellent options.

Both plans have the same core functionalities, but the Diamond plan is best for sellers looking to scale an already booming business.

helium 10 diamond plan

Black Box

Black Box is a powerful tool to find the most suitable products for your online store.

You can search through Amazon’s huge catalog of products and filter out any items that don’t meet your needs.

For example, you want to find home organization products with an average monthly revenue of over $75,000. You can set filters to show products that meet your requirements, such as: product must cost more than $75, with at least 50 reviews, and five images in the listing.

helium 10 black box


With Trendster, you can view the demand for a product over time. Just enter the ASIN and keyword phrase to see how the product’s sales rank and any change in price over the last 24 hours, seven days, 30 days, 90 days, and All Time.

This data will help you determine whether an item is worth stocking.

helium 10 trendster


BSR, or Best Seller Rank, is a number assigned by Amazon to each item in its catalog.

It is a numerical value that ranks products and determines which ones appear at the top of the search results.

Helium 10 X-Ray uses BSR to analyze all search results in light of this ranking system and generates sales and revenue metrics.

Helium 10 Platinum and Diamond plans give sellers full access to this feature on Amazon, but the Platinum plan only allows 50 launches per month for Walmart.


With Helium 10 Cerebro’s reverse keyword research function, you can see which keywords your top competitor ranks for by looking up their ASINs.

With this data, you will be able to boost your own products’ search rankings and sales!

helium 10 cerebro


Magnet is a Helium 10 tool used to mine keyword ideas. It has the most extensive collection of Amazon and Walmart-related search phrases and long-tail keywords, so you can find popular search terms related to your product.

The Helium 10 Platinum plan only allows two daily Magnet transactions for Walmart.

Magnet for Amazon can be used as many times as you want on either plan.


With Helium 10 Misspellinator, you can find misspelled versions of words and add them to your list of keyword phrases. This further boosts your listing’s search rankings and sales.

Keyword Tracker

The Helium 10 Keyword Tracker is a powerful tool that allows you to monitor keyword rankings and sales on Amazon and Walmart.

With the Platinum plan, you can monitor 2,500 keywords, while Diamond users can monitor 5,000 keywords.

Market Tracker

One of Helium 10’s best competitor research tools is the Market Tracker.

You can use it to keep track of your competitors’ performance by designing a market and filling it with relevant keywords and product ASINs. You can also view sales, pricing, revenue, BSR, new entrants, market share, and many more.

Helium 10 Platinum subscribers can track three markets per month, while Diamond subscribers can track five.


With Helium 10 Profits, you can easily track sales metrics with color-coded columns and graphs so you can manage orders, get restock suggestions, and make smart, data-centric decisions to further boost your revenue.

This feature is available with the Diamond and Platinum plans. But if you have the Platinum plan, you can only use Profits for 90 days before you get locked out.


Frankenstein is a top-notch keyword research tool that streamlines the process of finding and eliminating redundant keywords.

After using Cerebro and Magnet to find hundreds or even thousands of potential keyword phrases for your campaign, you can use Frankenstein to scan and remove any that are redundant or unnecessary.


Both Helium 10 Platinum and Diamond plans give users full access to Scribbles, a keyword processing tool that can be used to optimize Amazon product descriptions.

On the Scribbles dashboard, you will have a clear view of the keywords you need to use and where you can put them.

Index Checker

Index Checker ensures your products are indexed correctly and appear in Amazon search results. After your listing is live, use Index Checker to ensure visibility for relevant keyword phrases.

The Platinum plan allows 150 Index Checker uses per month. If you have a large storefront and want to track more items, the 300 uses per month that come with the Diamond plan is better.

helium 10 index checker

How Do the Functionality of Helium 10 Platinum and Diamond Plans Compare?

Helium 10 Platinum and Diamond users have access to the same product research tools, but the Platinum plan is limited to only 50 launches of X-Ray for Walmart.

The Diamond plan comes with the following account tools:

  • Monthly expert training sessions
  • Up to 3 user seats Amazon PPC Academy access
  • And the ability to connect up to 4 Walmart and Amazon accounts

Whereas Platinum only allows users to add up to two Walmart and Amazon accounts.

Both plans have access to all of Helium 10’s keyword research tools, but the Platinum plan has limited access to Cerebro and Magnet for Walmart.

The Diamond plan has some key advantages over Platinum:

  • It allows for better operations features, such as alerts for up to 300 ASINs
  • Unlimited Refund Genie access
  • 15,000 follow-up emails per month

On the other hand, the Platinum plan:

  • Only alerts for up to 100 ASINs
  • Has limited Refund Genie uses
  • Manages up to only 20 SKUs
  • Sends up to 5,000 follow-up emails per month.

The Diamond plan also comes with the following:

  • $20k per month ad spend credits, Amazon attribution for up to 50 links (Platinum only allows up to 20 links)
  • The ability to create up to six landing pages on Portals
  • Generate up 40 QR codes or 100,000 scans per month (Platinum only generates up to 10 codes and scans only 10,000 each month).

When Should I Choose Platinum or Diamond Plan?

Helium 10 is an eCommerce software solution that will help you manage and optimize your Amazon business. The Platinum and Diamond plans offer a full suite of tools to manage inventory, advertising, listings, and more.

The main difference between these two plans is their price point and limits to certain functionalities.

At $84 a month, the Platinum plan is best-suited for relatively new entrepreneurs aiming to boost their initial sales efforts. It has all the features needed to run an Amazon store effectively but doesn’t have some of the more advanced functionality available with the Diamond plan.

The Helium 10 Platinum plan is a fantastic option for those with limited budgets or who don’t need to track hundreds of products just yet.

The Diamond plan costs $209 a month, and it is best suited for expert sellers who want to scale their Amazon business rapidly by taking advantage of all Helium 10 has to offer.

This plan gives users access to all features offered by Helium 10 to create and manage the most profitable product listings on Amazon.

Frequently Asked Questions

We recommend Helium 10 Platinum for any entrepreneur that wants to scale up their fledgling Amazon business. This plan is also great if you want to get a feel for what it’s like to use the software before signing up for a more expensive Diamond plan.

If you’re looking to scale your Amazon business rapidly, though—and are willing to pay for it—then Diamond is the best option.

Yes, you can upgrade your Helium 10 Platinum plan to Diamond at any time.

Yes, the Google Chrome Extension is available in both the Platinum and Diamond plans.


There are many things to consider when choosing between Helium 10 Platinum and Diamond. The main difference is that Helium 10 Platinum comes with some limited functionalities.

For example, you only get 50 launches of X-Ray for Walmart per month.

The Platinum plan is a great option for relatively new Amazon sellers. Take a look at some more information about the Platinum Plan here. On the other hand, the Diamond plan is excellent for experts who want to scale their business even further.

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