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Helium 10 vs SellerApp

Best All-Around Suite for Your Amazon Business
Helium10 logo
4.9 / 5
  • More advanced features powered by AI
  • Seamless product and keyword research cross-referencing
  • Covers several Amazon marketplaces worldwide
  • User-friendly dashboard
No Credit Card Required
Best for PPC & Other Campaign Management Requirements
SellerApp logo
4.8 / 5
  • Excellent array of PPC campaign management tools
  • Easy-to-use Google Chrome extension
  • Product sourcing capability
  • Great customer service
No Credit Card Required

Helium 10 and SellerApp are two e-commerce enablement tools that empower small business owners to scale their Amazon business.

Both provide a gamut of turnkey solutions, but the burning question is which one should you choose?

I was just as undecided as you probably are. The Helium 10 vs. SellerApp debate was confusing until I decided to check both out to understand if one was better than the other.

So what did I find out?

Helium 10 is an all-in-one suite of software solutions that any Amazon seller can use to manage, streamline, and scale their business. Whether you’ve just started off or have been on Amazon for a while, you can turn to Helium 10 for right-sizing and fine-tuning your business. If holistic management is your goal, this is the one for you.

SellerApp, on the other hand, focuses on data-driven insights to boost your existing marketing strategies. So, here you have an AI-based intelligence monitoring system that helps you derive stellar results from your PPC campaigns. I’m talking of target-specific growth here, but let’s look at how the two compare in greater detail.

Comparison Table

Features Helium 10 SellerApp
Our Rating 4.9/5.0 4.8/5.0
Competitor Monitoring
Email Automation
Google Chrome Extension
Hijack Alerts
Identify Top Keywords
Keyword Research
Keyword Tracking
Keyword Optimization
Listing Optimization
List Creation
PPC Campaign Manager
Product Database
Profitability Analysis
Product Research
Product Launches
Product Management
Product Monitoring
Product Analysis
Refund Management
Supplier Database

Presenting the Products

While Helium 10 and SellerApp share some functionalities, a few standout features set each apart from the other. I’ll first discuss these features and then briefly analyze the unique features.

Data Accuracy

Which one out of Helium 10 and SellerApp provides the most accurate data?

Helium 10 partially sources its data from Amazon’s APIs. The remaining data is mined by their tech team using a combination of data scraping and proprietary algorithms.

In fact, per their official statistics, these guys process more than 2 billion data points daily.

And my research reveals that their data is fairly accurate.

However, I must admit that neither Helium 10, SellerApp, or any other seller tool like Jungle Scout, AMZ Scout, Sellic, etc., can provide you with 100% accurate data.

They cannot because Amazon does not share its data in its entirety.

So, given the constraints, Helium 10 performs quite well in terms of data accuracy.

SellerApp takes an AI-based approach to data mining and therefore is at par with Helium 10 when it comes to data accuracy.

So what do I recommend? Choose a tool depending on what you want from your data.

Close your eyes and go for Helium 10 if you’re looking for a competitive edge over other sellers in the same niche as you. Choose SellerApp if you need data to back up your investment decisions and marketing strategies.

Product Research

Helium 10 Xray

While you and I are both aware that every Amazon seller, including us, wants their products to sell the most at the best prices, that’s a tough ask to achieve.

Given that there are 500,000 Amazon sellers in the US alone, the competition is fierce.

So your product research needs to be top-notch to fetch you the desired results.

Helium 10 offers the following product research tools:

  • Black Box – lets you scour Amazon’s 450 million-plus database to find winning products from every niche
  • Trendsetter – allows you to understand year-round demand
  • X-Ray (Chrome Extension) – helps perform a comparative analysis of your product performance with products from other sellers

Together, these three product research tools can help you zero in on which product will sell best at what time of the year and how much profit it will fetch you. All you need to do is select the best-performing niche your products fall under, figure out seasonality, and bingo!

SellerApp uses product intelligence tools to track a gamut of factors like product ratings, revenue, and BSR score in real-time to give you an up-to-date understanding of top-selling products.

You can access their 100 million strong product database and filter your search to find products from your niche that sell the best.

However, the one major drawback of SellerApp is that while it displays individual products, it does not indicate their niche.

To sum it up, while Helium 10 is great for finding yourself an exceptional product during the initial launch stage, SellerApp’s product research is ideal for finding a bestseller from your existing inventory of products.

Keyword Research

Cerebro, Magnet, and Misspellinator comprise Helium 10’s keyword research suite of functionalities. Each does the following job:

  • Cerebro’s reverse ASIN locator helps you locate top-ranking keywords as well as keywords performing well for your competitors.

So, you instantly get to customize your listings and PPC campaigns with keywords that would work.

  • Magnet is a keyword planner that lets you find high volume keywords that can organically boost your sales
  • Misspellinator pulls up the most commonly misspelled keywords with high search volume

As you can tell, Helium 10’s keyword research is accurate, contextual, and therefore helps you optimize your product listing for improved visibility, high conversion rates, and discoverability.

SellerApp relies on two features:

  • Keyword Research
  • Keyword Ranking Tracker

The first feature works on the same principle as Helium 10’s Cerebro, while the second dives deep into keyword performance.

When compared together, Helium 10’s keyword research tools score brownie points over SellerApp simply because they cover all the bases. SellerApp’s keyword research feature gives you more of an immediate fix — there’s nothing wrong with that. But for me, it pares down the utility factor by a significant margin.

However, if your keyword research needs are centered around improving immediate sales volumes and visibility, SellerApp will work wonders for you.

Listing Optimization

With Helium 10, you get a set of six different tools to optimize your listings.

Let’s check them out:

Frankenstein This one cleans up long lists of keywords, removes duplicate entries, and provides you with a set of keywords that perform very well in the A9 search engine.
Scribbles This feature helps you retrieve old listings, optimize new ones, and create a listing guaranteed to perform.
Index Checker The Index Checker helps you process data to understand listing performance in seconds.
Listing Analyzer Pit your listing against your competitor’s to discover what’s working, what’s not, and what can be improved.
Audience Testing A rather handy feature, this one lets you split test your listings,
Listing Builder Build high-converting listings from scratch in very little time with this feature.

As you can see, Helium 10’s listing optimization is very intuitive and performance-based.

It saves you time and effort and helps you create high-converting listings.

For example, say you sell pet food and water bowls but now want to add automatic refillable dispensers to your inventory. You can simply create a stellar listing using one of your old ones, with a few new keywords to supplement the niche. With Helium 10, handling listings on your seller account is a breeze.

SellerApp claims an 83% increase in organic traffic when their listing optimization tools are used.

But how does its utility fare in real-time? What I found is that as an AI-driven platform, SellerApp helps you understand two qualities of your Amazon listing. These are how discoverable your listing is and the desirability of the product you’re selling.

Fair enough for listing optimization, right? The clincher is that their listing optimization works for 11 other e-commerce platforms besides Amazon. Helium 10 is only useful if you’re selling on Amazon or Walmart.

Plus, you also get a hands-on Listing Quality Index (LQI) score. So, if you have very little time to understand which listing is performing the best, simply check your LQI score on SellerApp.

For this feature alone, I’d go with SellerApp.

Operating Tools

Helium 10 offers an easy-to-use and navigate mobile app that helps you with everything from inventory management and alerts to refund handling. In other words, you can carry your online store with you wherever you go! Now let’s look at the features in detail.

First comes the Refund Genie, which saves you a lot of time and effort by automating the reimbursement process.

Then there’s the inventory protector, an extremely nifty tool! It restricts the number of items your buyers can purchase in one transaction. By doing that, you prevent large players from buying in bulk from you and selling elsewhere. Ingenious, if you ask me.

The Alert and Follow Up features help safeguard your brand image from online threats. On the whole, Helium 10 is a great Amazon seller enablement tool to use if you’re looking for risk management, theft protection, and brand building.

SellerApp has the Alerts feature like Helium 10 that notifies you of any suspicious activity in your account. The Profit Checker feature does exactly what the name suggests: it gives you filtered sales data so you can make better business decisions.

While Helium 10 always gives you multiple features, SellerApp has a prompt customer service that makes it stand out from any other seller tool/platform currently available on the market.

Most sellers using the tool say they never had to wait more than 24 hours to get their queries resolved.

So, choose the former if efficiency gains are your only requirement and the latter if you feel the need for constant support. Because otherwise, both make handling your Amazon business a seamless experience.

Marketing Tools

The one feature that makes SellerApp a clear winner in this category is the excellent marketing support you get from them. For example, just consider their Amazon PPC Optimization Tool.

It lets you:

  • Automate your ads and campaigns, eliminating the need to hire a PPC team
  • Discover and discard bad spends, so you can focus your funds on campaigns that convert
  • Change and edits campaigns in bulk
  • Get a detailed analysis of your ad performance and spend

As far as marketing is concerned, SellerApp takes the cake because it minimizes your spends, saves time, and boosts your existing marketing efforts.

Helium 10 is not so bad either. Its Portals feature lets Amazon sellers create landing pages that can drive external traffic from anywhere in their customer funnel directly to their product page.

So, rather than waiting for customers to come to you, you can go out and find them yourself.

If your business is in the product launch stage, Helium 10’s suite of marketing tools will be a blessing for you.

Product Sourcing

When it comes to product sourcing, Helium 10 has amped up its efforts by partnering with For sellers, it means you can head over to to find a suitable supplier as soon as you find a product for bulk sourcing. is a great marketplace for small to medium-sized businesses for sourcing products.

  • You get access to a vast network of suppliers
  • Your manufacturing costs are nominal, implying a higher profit margin
  • You don’t need to worry about sourcing because Alibaba takes care of it for you

So, how does SellerApp compare? SellerApp provides you with the same feature, although what tilts the scale in their favor a wee bit is that they’ve been doing it for longer than Helium 10.

That said, there’s something you need to keep in mind.

The prices on Alibaba are always on the higher side. So if you find a supplier who is not on the platform, you stand a chance to get a better deal in terms of prices.

Customer Support

Like I’ve mentioned before, when it comes to customer support, SellerApp wins hands down!

You can head to the Help Center on their website for guidance or get in touch with the Customer Care team, who are quick to revert.

Most sellers I’ve checked with affirm that their interactions with the SellerApp customer support team have been nothing short of phenomenal.


Helium 10 offers six plans at the following prices:

  • Free Plan: $0/month (best for sellers just starting out)
  • Starter Plan: $39/month (must-have for growing businesses)
  • Platinum Plan: $99/month (tailor-made for experts looking to scale)
  • Diamond Plan: $249/month (customized solution for large enterprises)
  • Elite Plan: $399/month (excellent for large enterprises expanding their scale)

SellerApp’s pricing tier structure is more straightforward with three offerings:

  • Freemium: $0/month (fits the needs of startup sellers)
  • Pro Lite: $49/month (made for growing businesses)
  • Professional: $99/month (great growth partner for large enterprises looking to scale)

While Helium 10 has more specific subscription plans for Amazon sellers of varying scales, SellerApp is much cheaper.

My verdict is to go for SellerApp if you’re looking for Amazon seller account management services at affordable prices. Try out Helium 10 if you have a big budget and need end-to-end support.

What Does Helium 10 Offer That SellerApp Does Not?

Even though both are contenders for the same set of customers, Helium 10 gets brownie points for the following reasons:

  • An exhaustive database of products and data points, with 350 million more products than SellerApp offers
  • Email automation, keyword optimization, and product launch features make it better for new sellers entering the market
  • A seamless and automated refund and reimbursement feature
  • A landing page creator tool that is time, cost, and effort efficient

What Does SellerApp Offer That Helium 10 Does Not?

SellerApp has the following features that Helium 10 does not:

  • A PPC toolkit that helps you maximize ROI on your ad spend
  • Product management, monitoring, and analysis for better product research
  • A dependable supplier database for sourcing your products
  • Excellent customer service and 24×7 support

Final Words

Helium 10, if you want comprehensive support for entry-level to well-established Amazon seller central accounts. SellerApp if your primary goal is product-specific growth and profit.

At the end of the day, which one you choose boils down to what you want from your Amazon business.

Use Helium 10 if you want:

  • A long-term partner to support your Amazon business
  • Data-backed insights for growth and efficiency gains
  • To launch a new product or business

Go for SellerApp if you want:

  • Budget-friendly services with data-driven advice
  • A good bargain in terms of product research and sourcing

Easy to use with excellent customer service


Easily manage and grow a thriving e-commerce business with just one platform. All plans are covered by a no-hassle 100% money-back guarantee for your first 30 days of service.

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