With over 2 million active users, it is no surprise that Helium 10 remains popular among Amazon sellers. This success stems from the dependability that Helium 10 evokes, even amid growing competition from the likes of Jungle Scout and Viral Launch.
Launched in 2015, Helium 10 has cultivated a knack for identifying e-commerce pain points to create products that increase profitability and help users throughout their Amazon journey.
With this in mind, we have compiled 14 Helium 10 statistics, facts, and trends highlighting the success of the Amazon sellers platform and the effectiveness of its products.
How Many Users Visit Helium 10?
1. Helium 10 managed over $6 billion Amazon GMV in 2023.
Amazon’s total GMV in 2023 was valued at US$700 billion.
<a href="https://revenuegeeks.com/helium10-statistics" target="_blank" data-wpel-link="internal"><img src="https://revenuegeeks.com/wp-content/uploads/2023/11/helium-10-amazon-gmv.png" alt="Helium 10 Amazon GMV" width="768" border="0" height="544.35912581217" loading="lazy" fetchpriority="low" srcset="https://revenuegeeks.com/wp-content/uploads/2023/11/helium-10-amazon-gmv-1536x1089.png 1536w, https://revenuegeeks.com/wp-content/uploads/2023/11/helium-10-amazon-gmv-1024x726.png 1024w, https://revenuegeeks.com/wp-content/uploads/2023/11/helium-10-amazon-gmv.png 768w, https://revenuegeeks.com/wp-content/uploads/2023/11/helium-10-amazon-gmv-300x213.png 300w" sizes="auto"></a>
2. Helium 10 processes over 2 billion data points daily.
It fetches data directly from Amazon and uses a proprietary algorithm to estimate unavailable data points.
3. Helium 10 averaged over 2.7 million visits monthly in October 2023.
Over 31% of the visits in October 2023 were from the US. Other countries where Helium 10 gets most of its traffic were Turkey (9.3%) and China (8.6%).
4. 25-34-year-olds visited Helium 10 more than any other age group in October 2023.
This age group accounted for 38% of Helium 10’s traffic for October 2023.
This is followed by the 35-44-year-olds (23%), while 65-year-olds contributed 5% of Helium 10’s audience distribution that month.
5. Helium 10 has over 2 million users worldwide.
Helium 10 reached this milestone of a 2 million user base in 2022.
6. Helium 10 Facebook group has grown to over 71,000 members in 2024.
This represents an increase of 1,000 members since 2023.
7. As of 2024, there are more than 700,000 users of the Helium 10 Chrome extension.
Helium 10 launched its Chrome extension in 2016.
8. As of November 2023, there were over 2,200 certified Helium 10 FBA Ticket students.
These students generated over $370 million in annual Amazon sales.
<a href="https://revenuegeeks.com/helium10-statistics" target="_blank" data-wpel-link="internal"><img src="https://revenuegeeks.com/wp-content/uploads/2023/11/helium-10-fba-ticket-students.png" alt="Helium 10 FBA Ticket Students" width="768" border="0" height="544.35912581217" loading="lazy" fetchpriority="low" srcset="https://revenuegeeks.com/wp-content/uploads/2023/11/helium-10-fba-ticket-students-1536x1089.png 1536w, https://revenuegeeks.com/wp-content/uploads/2023/11/helium-10-fba-ticket-students-1024x726.png 1024w, https://revenuegeeks.com/wp-content/uploads/2023/11/helium-10-fba-ticket-students.png 768w, https://revenuegeeks.com/wp-content/uploads/2023/11/helium-10-fba-ticket-students-300x213.png 300w" sizes="auto"></a>
How Popular Is Helium 10 Adtomic?
9. Helium 10 users created over 140,000 ad campaigns in 2022 using Adtomics.
Adtomic also initiated over 85 million automated bid adjustments on these ad campaigns.
How Accurate Is Helium 10?
10. As of 2022, Helium 10's keyword volume estimates were off by an average of 87% compared to Amazon's data.
The same 2022 survey showed that Jungle Scout data was off by an average of 84%.
| Tool | Total Average Deviation (%) | Average Deviation When It’s More Accurate (%) | Average Deviation When It’s Less Accurate (%) |
|---|---|---|---|
| Helium 10 | 87% | 62% | 126% |
| Jungle Scout | 84% | 34% | 117% |
11. On average, Helium 10 accurately estimates 38% of product sales with perfect precision.
In contrast, Jungle Scout estimates 30% of product sales perfectly correct.
12. Helium 10 predicts 71% of product sales with an error rate of fewer than 5 units.
Jungle Scout accurately predicts 56% of product sales, also with an error rate of fewer than 5 units.
13. Helium 10 offers sales estimations with a margin of error within 22 units above or below the actual figures.
Jungle Scout’s estimations come with a wider margin of error, at 35 units above or below.
How Many Markets Does Helium 10 Support?
14. Helium 10 supports over 20 marketplaces.
Among the latest additions to its supported Amazon marketplaces are Poland and Turkey.
Make Informed Decisions
The above statistics and facts reiterate Helium 10’s prominence in the Amazon sales software market. It also depicts the accuracy of Helium 10’s estimates compared to one of its major competitors and Amazon’s actual data.
With this information, you can better understand the dynamics of Helium 10 and the array of ways it can help grow your Amazon business.
Want to go beyond the numbers? Check out our guides on how to use Helium 10 and an in-depth exploration into whether Helium 10 is worth it.
Helium 10, SimilarWeb, Facebook, EcomCrew.
