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10+ Helium 10 Statistics, Facts & Trends

With over 2 million active users, it is no surprise that Helium 10 remains popular among Amazon sellers. This success stems from the dependability that Helium 10 evokes, even amid growing competition from the likes of Jungle Scout and Viral Launch.

Launched in 2015, Helium 10 has cultivated a knack for identifying e-commerce pain points to create products that increase profitability and help users throughout their Amazon journey.

With this in mind, we have compiled 13 Helium 10 statistics, facts, and trends highlighting the success of the Amazon sellers platform and the effectiveness of its products.

How Many Users Visit Helium 10?

1. Helium 10 managed over $6 billion Amazon GMV in 2022.

This equals approximately 10% of Amazon’s total GMV in 2022, valued at US$693 billion.

helium 10 amazon gmv
					<a href="" target="_blank" data-wpel-link="internal"><img src="" alt="Helium 10 Amazon GMV" width="768" border="0" height="544.35912581217" loading="lazy" fetchpriority="low"></a>

2. Helium 10 processes over 2 billion data points daily.

It fetches data directly from Amazon and uses a proprietary algorithm to estimate unavailable data points.

3. Helium 10 averaged over 2.7 million visits monthly in October 2023.

Over 31% of the visits in October 2023 were from the US. Other countries where Helium 10 gets most of its traffic were Turkey (9.3%) and China (8.6%).

4. 25-34-year-olds visited Helium 10 more than any other age group in October 2023.

This age group accounted for 38% of Helium 10’s traffic for October 2023. 

This is followed by the 35-44-year-olds (23%), while 65-year-olds contributed 5% of Helium 10’s audience distribution that month.

5. At the end of 2022, Helium 10 reached the 2 million global userbase milestone.

This marked an around 50% year-over-year jump, as Helium 10 crossed the one million active user threshold in early 2021.

6. Helium 10 Facebook group has grown to 70,000 members in 2023.

It had 67,000 members in 2022, meaning 3,000 accounts joined the private community in 2023.

7. There were about 700,000 Helium 10 Chrome extension users in 2022.

Helium 10 achieved this feat five years after the launch of its Chrome extension.

8. As of November 2023, there were over 2,200 certified Helium 10 FBA Ticket students.

These students generated over $370 million in annual Amazon sales.

					<a href="" target="_blank" data-wpel-link="internal"><img src="" alt="Helium 10 FBA Ticket Students" width="768" border="0" height="544.35912581217" loading="lazy" fetchpriority="low"></a>

How Popular Is Helium 10 Adtomic?

9. Helium 10 users created over 140,000 ad campaigns in 2022 using Adtomics.

Adtomic also initiated over 85 million automated bid adjustments on these ad campaigns.

How Accurate Is Helium 10?

10. As of 2022, Helium 10's keyword volume estimates were off by an average of 87% compared to Amazon's data.

The same 2022 survey showed that Jungle Scout data was off by an average of 84%.

Tool Total Average Deviation (%) Average Deviation When It’s More Accurate (%) Average Deviation When It’s Less Accurate (%)
Helium 10 87% 62% 126%
Jungle Scout 84% 34% 117%

11. In 2022, Helium 10's keyword volume was more accurate 7 out of 20 times compared to Jungle Scout.

In contrast, Jungle Scout gave more accurate keyword volume estimates 13 out of 20 times.

12. Compared to Jungle Scout, Helium 10 gave less accurate sales estimates.

Helium 10 averaged a +202.89% accuracy rate compared to Jungle Scout’s +256.47%.

13. Helium 10's sales estimates are accurate 4 out of 10 times.

In contrast, Jungle Scout was precise 5 out of 10 times.

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Make Informed Decisions

The above statistics and facts reiterate Helium 10’s prominence in the Amazon sales software market. It also depicts the accuracy of Helium 10’s estimates compared to one of its major competitors and Amazon’s actual data.

With this information, you can better understand the dynamics of Helium 10 and the array of ways it can help grow your Amazon business.

Want to go beyond the numbers? Check out our guides on how to use Helium 10 and an in-depth exploration into whether Helium 10 is worth it.


Helium 10, SimilarWeb, Facebook, EcomCrew.

Picture of Adam Wood
Adam Wood
Adam Wood is a seasoned E-commerce Strategist and SaaS Analyst, acclaimed for empowering Amazon sellers with actionable strategies and advanced analytics insight. His expertise in leveraging technology for market success makes him a pivotal resource for both budding entrepreneurs and established online merchants. Adam's approach combines rigorous data analysis with a deep understanding of the nuances of e-commerce, positioning him as a leading authority in the Amazon FBA sphere.
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