Instapage costs between $99 and $299 per month. You can save 20% on its plans by choosing an annual offer, translating into up to $720 in yearly savings!
Additionally, you get to try Instapage free for 14 days before committing to using the software. That way, you’re sure this is the right tool for your business before you go all-in.
Key Takeaways
- Instapage costs $99, $199, or $299 per month on its plans.
- You get 20% off on annual Instapage pricing plans.
- Instapage also has a custom-priced payment tier, offering more extensive software access.
How Much Does Instapage Cost?
Instapage’s Create plan costs $99 monthly, while the Optimize plan costs $199 or $299 monthly, depending on your desired traffic limits. There’s also a custom-priced Convert plan designed for users who want more than the basic plans provide.
The following is an overview of Instapage’s pricing and plans:
| Pricing Plan | Monthly Traffic Limits | Monthly Price | Annual Price (and Annual Savings) | Get Offers |
|---|---|---|---|---|
| Create | 15,000 | $99 per month | $79 per month (save $240) | Try Create |
| Optimize | 30,000 | $199 per month | $159 per month (save $480) | Try Optimize |
| Optimize | 50,000 | $299 per month | $239 per month (save $720) | Try Optimize |
| Convert | Custom | Custom | Custom | Try Convert |
How to Create an Instapage Account?
Follow these steps to create an Instapage account today seamlessly:
- Visit the Instapage website.
- Ensure you select “Monthly” or “Annual” as you wish.
- Pick an Instapage pricing plan to try for 14 days.
- Click “Start 14-day free trial.”
- Next, use “SIGN UP WITH GOOGLE” to automatically create an account associated with your Gmail, or use “CONTINUE WITH EMAIL” to manually sign up.
- If you choose Google, you’ll enter your country of residence and accept the terms of service. Click “ACCEPT.”
- On the other hand, if you choose email, you’ll manually enter your details and click “NEXT.”
- In the billing section, enter your card details and click “SIGN UP.” You won’t be charged until the free trial is over.
- Finally, confirm your email.
- Congrats! Your new Instapage account has been created.
While you’ll start with a 14-day free trial, Instapage will charge you on the account you tested after the trial period or if you hit the trial traffic limits (2,500 visitors). Learn more about this in my Instapage free trial guide.
What Features Do You Get on Each Instapage Pricing Plan?
Instapage pricing plans are tiered based on features and monthly traffic limits.
The higher you pay, the more advanced features you get, and the more traffic you can support for your landing pages.
Still, the plans share many features, including all landing page builder tools, mobile features, security tools, and third-party integrations. But, the differences quickly show up for usage limits and advanced tools like so:
| Feature | Create ($99 Monthly) | Optimize ($199 Monthly) | Optimize ($299 Monthly) |
|---|---|---|---|
| Published pages | 30 | 30 | 50 |
| Conversions | Unlimited | Unlimited | Unlimited |
| Unique monthly visitors | 15,000 | 30,000 | 50,000 |
| Team members | 10 | 10 | 15 |
| Subdomains | 2 | 2 | 10 |
| Workspaces | 1 | 1 | 10 |
| Form builder and form library | Yes | Yes | Yes |
| Server-side A/B testing | No | Yes | Yes |
| Hypothesis setting and history | No | Yes | Yes |
| Customizable traffic splitting | No | Yes | Yes |
| Scheduling | No | Yes | Yes |
| Dynamic text replacement | No | Yes | Yes |
| Multi-step forms | No | Yes | Yes |
Instapage offers many more advanced tools than are mentioned here, but they’re only available on the custom-priced Convert plan.
For instance, you get AI experiments, heatmaps, advanced security, branding tools, and a dedicated customer success manager on the Convert plan. You also access professional services, including design, page migration, and custom integrations.
Which Instapage Plan Should You Choose?
When choosing an Instapage plan, the most critical metrics are estimated monthly traffic, the number of pages you’ll potentially publish per month, and the features you want to access.
At first glance, Create seems perfect for small businesses. However, you must consider that the 15,000 traffic limit is for ALL your published pages in a month. That means if you publish ten landing pages a month, you can only get 1,500 people to look at each one on average.
This limit can quickly run out, especially when launching a product or promo.
Unfortunately, Instapage may unpublish your landing pages when you exceed the limit, which wouldn’t look good to customers. Also, you risk getting locked out of your dashboard.
Therefore, the Optimize plan is better for growing small and mid-sized businesses because it offers higher traffic limits, up to 50,000 across all your pages, and provides access to more advanced features.
Finally, if you want even better usage limits and more advanced tools, contact the support team for a quote for the Convert plan.
Instapage counts a visitor (say, visitor X) as just one visit no matter how many times they visit your page during a 3-day window. However, after 3 days, this visitor will be counted as a new visitor against your traffic limits.
Frequently Asked Questions (FAQs)
Why Is Instapage So Expensive?
Instapage isn’t expensive, considering its extensive lead-generation and ad conversion features. In fact, it’s rare to find a landing page builder that rivals Instapage’s offerings.
Does Instapage Have a Free Trial?
Instapage offers a 14-day free trial period to all new users on all plans except the Custom (Convert) offering.
Does Instapage Offer Refunds?
No, Instapage doesn’t offer refunds. However, if you’re a first-time user unhappy with the software, you may get a refund on your first payment at Instapage’s sole discretion.
Get Instapage at 20% OFF
Instapage stands out among other landing page software mainly because of its extensive feature suite. It offers all the tools you need to convert more customers and scale your business, from building mobile-responsive landing pages to running AI experiments on them.
Fortunately, you can try Instapage FREE by signing up with my discount link.
This link also grants you 20% off any annual plan you finally choose.
