Ampd does not publish self-serve plan prices anymore. The old public pricing on this page is stale, so do not use those numbers to plan a budget.
The current buying path is a demo for enterprise retail media teams. If you wanted an Ampd-style platform with broader channel coverage, compare the Quartile platform first. It covers Amazon, Amazon DSP, Walmart, Instacart, Google, Meta, and Microsoft in one retail media operating layer.
This guide answers the pricing question directly: what Ampd shows now, what to ask in a demo, and which alternatives make more sense if you need public pricing, a free attribution path, or normal Amazon seller software.
Quick Verdict
Ampd pricing is custom and demo-led in 2026. Its old public plan table is gone, while the current site focuses on Ampd Search, Ampd Connect, and Ampd Signal. That fit points to enterprise CPG teams, agencies, and brands with serious offsite media spend.
- Book the demo if you run enterprise CPG media and need retail routing, attribution, and commerce signal sync.
- Skip the demo if you need a public monthly plan, a free trial, or Amazon seller research tools.
Current Ampd Pricing
Ampd currently sends pricing-intent visitors to a demo flow instead of a public plan table. The demo page asks buyers to discuss offsite media, retail outcomes, and attribution. That means the practical price is a quote, not a fixed monthly sticker price.
Pricing item | What buyers can see now |
|---|---|
Public plan prices | Not published on the current Ampd pricing path |
Free trial | No public self-serve trial shown |
Buying motion | Book a demo and confirm scope with Ampd |
Core products | Ampd Search, Ampd Connect, Ampd Signal |
Best-fit buyer | Enterprise CPG, agency, or retail media team |
- Ignore old plan names. The former named plans are not the pricing path Ampd shows today.
- Expect a sales conversation. The current page asks buyers to book a meeting instead of creating a self-serve account.
- Separate platform and media spend. Ask whether fees include software, managed service, creative support, retailer setup, or ad spend.
- Confirm every retailer. Ampd now talks about Amazon, Walmart, Target, TikTok, Meta, Google, and retail commerce outcomes.
What An Ampd Quote Should Cover
A useful Ampd quote should explain more than one monthly fee. You need the platform fee, media minimums, managed-service scope, retailer coverage, attribution method, and contract term. Those six items decide whether Ampd fits your margin.
Quote question | Why it matters |
|---|---|
What is the platform fee? | Separates software cost from campaign spend |
Is there a media minimum? | Enterprise tools often assume meaningful monthly spend |
Which retailers are included? | Retail routing only helps if your target retailers are covered |
Is service included? | Managed setup can change the real cost |
How is attribution calculated? | Deterministic and probabilistic reporting should be defined |
How long is the contract? | Annual terms change the risk for testing |
Questions To Ask Ampd Sales
Use the demo to force clean numbers before you compare Ampd with Quartile, BidX, Adspert, or Helium 10. Eight questions matter most: fee structure, media minimum, retailer coverage, attribution window, service scope, contract length, reporting access, and exit terms.
- What is the minimum monthly media spend?A low platform fee can still be wrong if the media floor is too high.
- Which channels are included?Ask whether Google, Meta, TikTok, Amazon, Walmart, and Target are in scope.
- Which product is being quoted?Search, Connect, Signal, and Maxwell-backed workflows may price differently.
- Do you manage campaigns or only provide software?Hands-on service changes cost, control, and accountability.
- What attribution method is used?Ask how deterministic and probabilistic data are separated in reporting.
- What reports do we get?Request retailer-level, creative-level, and media-mix examples.
- How long is the contract?A 12-month commitment is a different test than a monthly pilot.
- What happens if a retailer is unsupported?Routing gaps can break the case for buying Ampd.
Decision Matrix: Ampd vs. Quartile vs. BidX vs. Adspert
The pricing decision comes down to four variables: channel coverage, need for retailer routing, budget visibility, and service depth. Ampd and Quartile sit closer to enterprise retail media. BidX fits Amazon Ads and DSP. Adspert is the accessible PPC automation option.
- Choose Quartile if: you want the closest enterprise retail media alternative across Amazon, Walmart, Instacart, Google, Meta, and Microsoft.
- Choose BidX if: Amazon Sponsored Ads, Amazon DSP, AMC workflows, and Walmart Connect matter more than offsite shopper routing.
- Choose Adspert if: you want public PPC pricing from EUR99 per month plus commission, with Amazon and marketplace ad coverage.
- Choose Helium 10 if: you need research, listings, PPC, inventory, refunds, and analytics more than enterprise retail routing.
Ampd Pricing Alternatives
Ampd is not the only way to solve offsite retail media or Amazon ad measurement. The better alternative depends on what you tried to buy: enterprise media operations, Amazon Ads execution, lower-friction PPC automation, a seller suite, or free DIY attribution.
Tool | Best use case | Public pricing signal |
|---|---|---|
Ampd | Shoppable media and retailer routing for CPG teams | Demo-led quote |
Quartile | Cross-channel retail media across marketplaces and DTC channels | Demo-led quote |
BidX | Amazon Ads, Amazon DSP, AMC, and Walmart Connect | From EUR495 plus % of connected ad spend per month |
Adspert | AI PPC automation for Amazon, eBay, Google, and Microsoft Ads | From EUR99 per month plus commission |
Helium 10 | Amazon research, listings, PPC, and seller operations | From $99 per month billed yearly |
Amazon Attribution | Free DIY offsite Amazon attribution | Free |
For enterprise retail media breadth, start with the Quartile platform. It covers more channels than a simple Amazon ad tool. For Amazon DSP and AMC work, compare the BidX platform instead.
For accessible PPC automation, compare Adspert. For sellers who need research, listings, PPC, and operations in one account, the Helium 10 software suite is the broader fit.
For a free attribution baseline, turn on Amazon Attribution. It is more manual than Ampd, but it gives Amazon sellers a no-cost way to measure offsite traffic first.
The Verdict
Do not budget Ampd from old public plans. Treat Ampd as a custom-priced retail media platform and force a clear quote before comparing it. Most Amazon sellers should start with Amazon Attribution, Adspert, BidX, Helium 10, or Quartile depending on the job.
- Pick Ampd if your team needs retailer routing, retail attribution, and commerce signal sync for enterprise media.
- Pick Quartile if you want the closest retail media platform alternative with broad marketplace and DTC coverage.
- Pick BidX if Amazon Ads, Amazon DSP, AMC, and Walmart Connect are the real budget drivers.
- Pick Adspert if public pricing and PPC automation matter more than enterprise routing.
- Pick Helium 10 if you need an Amazon seller suite before you need enterprise shoppable media.
Frequently Asked Questions
How much does Ampd cost?
Ampd does not publish current self-serve pricing. The pricing path now leads to a demo, so buyers need a custom quote. Ask for platform fees, media minimums, service scope, and contract length.
Does Ampd still have named self-serve plans?
Do not use the old plan names for current budgeting. They are not shown on the current Ampd pricing path. Treat them as stale unless Ampd sales confirms them in writing.
Does Ampd have a free trial?
No public self-serve free trial is shown. Expect a demo and qualification process. If you need a free starting point, use Amazon Attribution first.
Is Ampd pricing monthly?
Unknown from the public site. Ask sales whether the quote is monthly, annual, or media-spend based. Also ask whether any managed service fee is separate.
What is the closest Ampd pricing alternative?
Quartile is the closest enterprise alternative. It covers retail media across Amazon, Walmart, Instacart, Google, Meta, Microsoft, and other commerce channels.
Is BidX cheaper than Ampd?
BidX has clearer public entry pricing. BidX lists plans from EUR495 plus a percentage of connected ad spend per month. Ampd does not publish comparable plan prices.
Is Adspert a good budget alternative?
Yes, for PPC automation. Adspert lists plans from EUR99 per month plus commission. It fits sellers who want ad optimization without enterprise routing.
Should small Amazon sellers pay for Ampd?
Usually no. Most small sellers should start with Amazon Attribution, Helium 10, Adspert, or BidX before booking an enterprise Ampd demo.
Can I track Amazon offsite ads without Ampd?
Yes. Amazon Attribution is the free baseline. It is more manual than Ampd, but it measures offsite traffic and Amazon shopping actions without buying a platform.