No. Helium 10 is Amazon-first, not Amazon-only. One subscription covers Amazon, Walmart, and TikTok Shop. Helium 10 reports 4.5 million users across 24-plus supported marketplaces, but the deepest tools still target Amazon sellers.
- Amazon: the full suite. Over 30 tools cover product research, keywords, listings, PPC, and reimbursements.
- Walmart: Xray, Cerebro, Magnet, and Profits all have Walmart.com versions.
- TikTok Shop: Listing Converter turns Amazon listings into TikTok Shop listings, and Influencer Finder recruits creators.
- Not covered: eBay and Etsy. Helium 10 has no dedicated research or listing tools for either marketplace.
One honest limit: Walmart and TikTok Shop get a slice of the suite, not all of it. Most of the 30-plus tools still assume your main business runs on Amazon. My full Helium 10 breakdown shows which tools carry over to each channel.
Every channel runs on the same plan: Platinum costs $129 a month, or $99 a month billed annually. Before you pay full price, grab a code from the Helium 10 discount page: verified deals cut 20% to 30% off your first six months.