The Helium 10 Starter plan (formerly $39/month) is discontinued, so you can no longer buy it. The entry plan today is the Platinum plan at $99 a month with annual billing ($129 month to month), which includes everything Starter had plus far higher usage limits. I compare every plan in depth in my complete Helium 10 breakdown.
Wondering how the old Starter plan compared, or whether Platinum is worth it today? Continue reading for the full breakdown. Whichever tier wins, my Helium 10 coupon codes take up to 30% off the bill.
Key Takeaways
- Helium 10 discontinued the Starter plan; you can no longer buy it.
- Platinum is now the entry plan at $99/month with annual billing ($129 month to month).
- There is no Helium 10 free trial, but the free plan lets you test the tools with limited usage.
- My verified coupon codes take up to 30% off the Platinum and Diamond plans.
How Do the Helium 10 Starter and Platinum Plans Compare?
Here is how the Starter and Platinum plans compared while Helium 10 still sold Starter. Treat the Starter details as history; Platinum is the plan you can buy today.
By the end of this section, you’ll be equipped to make an informed decision.
Operations Comparison
Let’s start comparing the operations category by looking at the available tools and features for both plans:
Starter | Platinum | |
|---|---|---|
Alerts | 2 products | 20 products |
Follow-Up | Not available | 5,000 emails |
Refund Genie | Not available | Not available |
Inventory Management | Limited | Up to 40 SKUs |
Business Valuation | Not available | Not available |
The Starter plan only offers 2 products with the Alerts tool (to monitor your products against fraud) and limited functionality with Inventory Management. Hence, making it only relevant to a new Amazon business launching the first few products.
Meanwhile, the Platinum plan can track 20 products and provides up to 40 SKUs with Inventory Management – hence, it’s more suitable for a growing Amazon business looking to scale.
Also, your ability to ask for customer reviews and market other products is better with Platinum since you can send 5,000 monthly emails with Follow-up, while the Starter plan doesn’t offer this function.
However, the Starter and Platinum Helium 10 plans don’t support Refund Genie or the Business Valuation feature. You must upgrade to the Helium 10 Diamond plan to access these tools.
Product Research Comparison
Let’s begin the product research comparison by inspecting the tool usage limits for each plan:
Starter | Platinum | |
|---|---|---|
Black Box | Limited | Available |
Xray | Available | Available |
Xray for Walmart | Available | Available |
The only difference between the plans for product research is that Black Box is limited for Starter plan users, while Platinum subscribers can enjoy unlimited use. Therefore, the Starter plan may offer enough functionality to find a few good product selling opportunities, but you’ll need to upgrade to the Platinum plan to find more.
Keyword Research Comparison
Keyword research is essential for evaluating a marketplace and determining what keywords will drive traffic to your product listing. Here’s a table to compare the keyword research tools for the Starter and Platinum plans:
Starter | Platinum | |
|---|---|---|
Cerebro | 2 uses | 250 uses |
Cerebro for Walmart | 2 uses | 250 uses |
Magnet | 2 uses | 250 uses |
Magnet for Walmart | 2 uses | 250 uses |
Keyword Sales | Not available | Not available |
Advanced Brand Analytics | Not available | Not available |
Notably, both plans lack access to Keyword Sales and Advanced Brand Analytics, which are only available on the Diamond plan. However, there are some significant differences for keyword research tools like Cerebro and Magnet; the Starter plan only offers two uses, whereas you get 250 uses with the Platinum plan.
Hence, the Starter plan is only applicable when searching for your first product, and even then, it might not be enough if you don’t find what’s needed with the two searches.
Listing Optimization Comparison
Listing optimization is essential for increasing conversions to capitalize on incoming traffic. Here’s a summary of the tools and usage rights for listing optimization tools across both plans:
Starter | Platinum | |
|---|---|---|
2 uses | 50 uses | |
2 suggested searches per month (No access to versions) | 20 product listings, 20 suggested searches per month - no Amazon sync | |
Scribbles | Limited | Unlimited use |
Frankenstein | Limited | Unlimited use |
Analytics Comparison
The Helium 10 analytics tools help you track different aspects of your Amazon business.
Here’s a table to illustrate the available tools for the Starter and Platinum plans:
Starter | Platinum | |
|---|---|---|
Keyword Tracker | Not available | 500 keywords |
Market Tracker | Up to 1 Market | Up to 3 Markets |
Profits | Available | Available |
Profits for Walmart | Available | Available |
Keyword Tracker for Walmart | Limited | Limited |
Profits is a handy tool for keeping track of your product listing’s financial health, and luckily, both plans provide unlimited use of this tool. However, the Starter plan supports fewer Market Tracker uses than Platinum, and Keyword Tracker is unavailable on this pricing tier.
This is a significant disadvantage of the Starter plan since Keyword Tracker can help you determine when your target keyword rankings are good or bad.
Marketing Comparison
You can increase Amazon sales by driving traffic to your product listings, and Helium 10’s marketing tools will help you. With that thought in mind, here are the marketing tools available for the Starter and Platinum plans:
Starter | Platinum | |
|---|---|---|
Adtomic | Starting at $199 per month | Starting at $199 per month |
Adtomic is Helium 10’s in-house PPC tool that can help you improve the profitability of your marketing campaign. However, it’s only available as an add-on for an extra charge.
Education Comparison
Helium 10 offers comprehensive educational tools to help beginners get started and guides advanced users to improve their skills. Here’s a summary of the available education tools with each plan:
Starter | Platinum | |
|---|---|---|
Freedom Ticket | Available | Available |
Amazon PPC Academy | Not available | With token connected |
Exit Ticket | Not available | Not available |
Monthly Expert Training | Not available | Not available |
In-Person Workshops | Not available | Not available |
Private Facebook Group | Not available | Not available |
Both plans include the Freedom Ticket, a detailed course by Kevin King on how to start a profitable Amazon FBA business. However, the Amazon PPC Academy is only available with the Platinum plan, so Starter users will miss out.
Furthermore, the other Helium 10 training and education resources are unavailable for either plan. These extras used to sit on the Helium 10 Elite plan, which Helium 10 has since discontinued.
Price Comparison
Now that you have an extensive idea of how the tools and features compare, let’s examine the prices. The Starter figures are historical; the Platinum prices are current.
Starter (discontinued) | Platinum | |
|---|---|---|
Monthly | $39 | $129 |
Annual | $29/month ($348/year) | $99/month ($1,188/year) |
Discount Offers | None |
When Helium 10 sold both plans, Platinum cost more than twice as much as Starter. Today Platinum is the entry plan, and my coupon codes still take a sizable amount off the bill.
However, my coupon codes apply to the Platinum and Diamond plans.
- Get up to 30% off Helium 10 with the verified codes on my Helium 10 coupon page.
Should You Upgrade From Starter to Platinum?
The Helium 10 Starter subscription used to be the beginner pick for sellers launching just a few products. That choice is gone: Helium 10 discontinued Starter, so new subscribers start on Platinum.
Meanwhile, the Platinum plan is a good choice for users who have successfully launched their first few products and are looking to scale by releasing more. The increased tool usage ensures you can launch dozens of products, track data across the board better and gain access to new tools to interact with your buyers.
Is your Amazon business ready to upgrade to a Platinum plan? My Helium 10 coupon page has verified codes for up to 30% off.
What Other Helium 10 Plans Are Available?
Not sold on Platinum? Helium 10 sells two other plans today: Diamond and Enterprise (from $1,499 per month, billed annually, sold through a demo). Here is how Diamond stacks up, plus where the discontinued plans stand:
- Diamond: the Helium 10 Diamond plan offers even more tools and usage rights than the Platinum plan. It’s the right choice for large Amazon businesses that must remove limitations. It costs $359 per month when paying month-to-month, or $279 a month with annual billing ($3,348 a year).
- Elite: Helium 10 discontinued the Elite plan, so you can no longer buy it. It was the top tier and bundled extras like in-person workshops and monthly expert training.
- A La Carte: the A La Carte plan is discontinued too. You can no longer buy individual Helium 10 tools as a custom bundle.
How to Sign Up for the Helium 10 Platinum Plan?
Now, look at the step-by-step process for signing up with the Helium 10 Platinum plan. The process takes just a few minutes:
Step 1: Go to the Helium 10 pricing page. You can get a MASSIVE discount on
Go to the Helium 10 pricing page. You can get a MASSIVE discount on your chosen Platinum or Diamond Plan.
Step 2: Enter one of the coupon codes: REVENUEGEEKS20 or REVENUEGEEKS10. Select
Enter one of the coupon codes: REVENUEGEEKS20 or REVENUEGEEKS10. Select “Apply” to view the updated prices. The codes apply to the Platinum and Diamond plans.
Step 3: Select “Buy Now” on the Platinum plan
Select “Buy Now” on the Platinum plan.
Step 4: Enter your payment information and click “Complete Payment.”
Enter your payment information and click “Complete Payment.”
Step 5: Congratulations, you now have a Helium 10 paid subscription to take
Congratulations, you now have a Helium 10 paid subscription to take your Amazon business to the next level.
Made Your Choice?
The Starter plan used to be the cheapest way into Helium 10 at $39 a month, but Helium 10 discontinued it, and you can no longer buy it.
Today the entry point is Platinum at $99 a month with annual billing ($129 month to month). If you just want to test the tools first, Helium 10 also has a free plan with limited usage.
Ready to choose your subscription plan? Then click here to use Helium 10 to take your Amazon business to the next level.