The Helium 10 Starter plan ($39/month) is ideal for new Amazon sellers looking to start their business. In contrast, the Platinum plan ($99/month) suits those looking to scale their existing business to new levels. That’s because the latter offers more tools and higher usage limits.
Still unsure what’s the right choice for your Amazon business? Continue reading to compare the tools to help you decide.
Key Takeaways
- My coupon codes are only available with the Platinum and Diamond plans.
- The Starter plan only applies to launching 1-2 products on Amazon or Walmart.
- You can start with the Helium 10 free trial and upgrade to the Starter or Platinum plans anytime.
How Do the Helium 10 Starter and Platinum Plans Compare?
Now, let’s look at how the Starter and Platinum plans’ tools, features, and prices compare.
By the end of this section, you’ll be equipped to make an informed decision.
Operations Comparison
Let’s start comparing the operations category by looking at the available tools and features for both plans:
Starter | Platinum | |
|---|---|---|
Alerts | 2 products | 20 products |
Follow-Up | Not available | 5,000 emails |
Refund Genie | Not available | Not available |
Inventory Management | Limited | Up to 40 SKUs |
Business Valuation | Not available | Not available |
The Starter plan only offers 2 products with the Alerts tool (to monitor your products against fraud) and limited functionality with Inventory Management. Hence, making it only relevant to a new Amazon business launching the first few products.
Meanwhile, the Platinum plan can track 20 products and provides up to 40 SKUs with Inventory Management – hence, it’s more suitable for a growing Amazon business looking to scale.
Also, your ability to ask for customer reviews and market other products is better with Platinum since you can send 5,000 monthly emails with Follow-up, while the Starter plan doesn’t offer this function.
However, the Starter and Platinum Helium 10 plans don’t support Refund Genie or the Business Valuation feature. You must upgrade to the Helium 10 Diamond plan to access these tools.
Product Research Comparison
Let’s begin the product research comparison by inspecting the tool usage limits for each plan:
Starter | Platinum | |
|---|---|---|
Black Box | Limited | Available |
Xray | Available | Available |
Xray for Walmart | Available | Available |
The only difference between the plans for product research is that Black Box is limited for Starter plan users, while Platinum subscribers can enjoy unlimited use. Therefore, the Starter plan may offer enough functionality to find a few good product selling opportunities, but you’ll need to upgrade to the Platinum plan to find more.
Keyword Research Comparison
Keyword research is essential for evaluating a marketplace and determining what keywords will drive traffic to your product listing. Here’s a table to compare the keyword research tools for the Starter and Platinum plans:
Starter | Platinum | |
|---|---|---|
Cerebro | 2 uses | 250 uses |
Cerebro for Walmart | 2 uses | 250 uses |
Magnet | 2 uses | 250 uses |
Magnet for Walmart | 2 uses | 250 uses |
Keyword Sales | Not available | Not available |
Advanced Brand Analytics | Not available | Not available |
Notably, both plans lack access to Keyword Sales and Advanced Brand Analytics, which are only available on the Diamond plan. However, there are some significant differences for keyword research tools like Cerebro and Magnet; the Starter plan only offers two uses, whereas you get 250 uses with the Platinum plan.
Hence, the Starter plan is only applicable when searching for your first product, and even then, it might not be enough if you don’t find what’s needed with the two searches.
Listing Optimization Comparison
Listing optimization is essential for increasing conversions to capitalize on incoming traffic. Here’s a summary of the tools and usage rights for listing optimization tools across both plans:
Starter | Platinum | |
|---|---|---|
2 uses | 50 uses | |
2 suggested searches per month (No access to versions) | 20 product listings, 20 suggested searches per month - no Amazon sync | |
Scribbles | Limited | Unlimited use |
Frankenstein | Limited | Unlimited use |
Analytics Comparison
The Helium 10 analytics tools help you track different aspects of your Amazon business.
Here’s a table to illustrate the available tools for the Starter and Platinum plans:
Starter | Platinum | |
|---|---|---|
Keyword Tracker | Not available | 500 keywords |
Market Tracker | Up to 1 Market | Up to 3 Markets |
Profits | Available | Available |
Profits for Walmart | Available | Available |
Keyword Tracker for Walmart | Limited | Limited |
Profits is a handy tool for keeping track of your product listing’s financial health, and luckily, both plans provide unlimited use of this tool. However, the Starter plan supports fewer Market Tracker uses than Platinum, and Keyword Tracker is unavailable on this pricing tier.
This is a significant disadvantage of the Starter plan since Keyword Tracker can help you determine when your target keyword rankings are good or bad.
Marketing Comparison
You can increase Amazon sales by driving traffic to your product listings, and Helium 10’s marketing tools will help you. With that thought in mind, here are the marketing tools available for the Starter and Platinum plans:
Starter | Platinum | |
|---|---|---|
Adtomic | Starting at $199 per month | Starting at $199 per month |
Adtomic is Helium 10’s in-house PPC tool that can help you improve the profitability of your marketing campaign. However, it’s only available as an add-on for an extra charge.
Education Comparison
Helium 10 offers comprehensive educational tools to help beginners get started and guides advanced users to improve their skills. Here’s a summary of the available education tools with each plan:
Starter | Platinum | |
|---|---|---|
Freedom Ticket | Available | Available |
Amazon PPC Academy | Not available | With token connected |
Exit Ticket | Not available | Not available |
Monthly Expert Training | Not available | Not available |
In-Person Workshops | Not available | Not available |
Private Facebook Group | Not available | Not available |
Both plans include the Freedom Ticket, a detailed course by Kevin King on how to start a profitable Amazon FBA business. However, the Amazon PPC Academy is only available with the Platinum plan, so Starter users will miss out.
Furthermore, the other Helium 10 training and education resources are unavailable for either plan. You must upgrade to the Helium 10 Elite plan to access these features.
Price Comparison
Now that you have an extensive idea of how the tools and features compare, let’s examine the prices to help you choose the right plan for your budget.
Starter | Platinum | |
|---|---|---|
Monthly | $39 | $99 |
Annual | $29/month ($384/year) | $79/month ($948/year) |
Discount Offers | None |
The Platinum plan is more than twice the price of the Starter plan, but you can also use my exclusive coupon codes to get a sizable discount.
However, you can’t enjoy my coupon codes or the discount offer on the Starter plan.
- Get 20% OFF Your First 6 Months with code: REVENUEGEEKS20
- OR 10% OFF Every Month with code: REVENUEGEEKS10
Should You Upgrade From Starter to Platinum?
The Helium 10 Starter subscription is appropriate for beginners launching their business with just a few products. Most Helium 10 tools under this plan are limited but cheap enough to justify the offering.
Meanwhile, the Platinum plan is a good choice for users who have successfully launched their first few products and are looking to scale by releasing more. The increased tool usage ensures you can launch dozens of products, track data across the board better and gain access to new tools to interact with your buyers.
Is your Amazon business ready to upgrade to a Platinum plan? Enter one of my coupon codes for a significant discount: REVENUEGEEKS20 or REVENUEGEEKS10.
What Other Helium 10 Plans Are Available?
Are you uninterested in the Starter or Platinum plans? Here’s a summary of other available Helium subscription plans and their pricing:
- Diamond: the Helium 10 Diamond plan offers even more tools and usage rights than the Platinum plan. It’s the right choice for large Amazon businesses that must remove limitations. It costs $279 per month when paying month-to-month, or an average of $229/month ($2748/year) on the annual plan.
- Elite: the Elite plan is Helium 10’s most expensive and offers even higher usage rights than the Diamond plan. Also, you’ll get access to industry-leading educational material like in-person workshops and monthly expert training.
- A La Carte: the A La Carte plan allows you to create a custom subscription by adding the tools you need individually. This plan is ideal for users using only a few Helium 10 tools.
How to Sign Up for the Helium 10 Starter and Platinum Plans?
Now, look at the step-by-step process for signing up with the Helium 10 Starter or Platinum plans. The process takes just a few minutes:
Step 1: Go to the Helium 10 pricing page. You can get a MASSIVE discount on
Go to the Helium 10 pricing page. You can get a MASSIVE discount on your chosen Platinum or Diamond Plan.
Step 2: Enter one of the coupon codes: REVENUEGEEKS20 or REVENUEGEEKS10. Select
Enter one of the coupon codes: REVENUEGEEKS20 or REVENUEGEEKS10. Select “Apply” to view the updated prices. Note that there are no discount deals on the Helium 10 Starter plan.
Step 3: Select “Buy Now” on the Starter or Platinum plan
Select “Buy Now” on the Starter or Platinum plan.
Step 4: Enter your payment information and click “Complete Payment.”
Enter your payment information and click “Complete Payment.”
Step 5: Congratulations, you now have a Helium 10 paid subscription to take
Congratulations, you now have a Helium 10 paid subscription to take your Amazon business to the next level.
Made Your Choice?
The Starter plan is the cheapest offering from Helium 10, but the significant tool usage limits mean it’s only suitable for Amazon businesses launching their first few products.
Meanwhile, the Platinum plan offers more features and much higher tool usage rights, allowing you to launch more products.
Ready to choose your subscription plan? Then click here to use Helium 10 to take your Amazon business to the next level.