Leadpages Pricing 2026: All 6 Plans From $10 to $399

Leadpages runs from $10 to $399 a month, and the plan names changed. The old Standard, Pro and Conversion tiers are gone. Leadpages now sells two product lines off one pricing page: HTML Pub for publishing at $10 to $49, and Leadpages for conversion work at $99 to $399. Annual billing takes 20% off any of them.

Buy HTML Pub if you need pages on a custom domain. Buy Leadpages if you will run A/B tests. Skip both if you only need one static page, because a $10 subscription still beats a free host only when you publish repeatedly.

Every Leadpages Plan and What It Costs

Six public tiers, no free plan, and a 7-day trial on all of them. The cheapest way onto the platform is $8 a month on annual billing. The cheapest way into A/B testing is $79.

Annual billing is the only real discount Leadpages offers. There is no coupon code and no promo field at checkout, so 20% off for paying yearly is the whole saving. On Grow that is $240 a year.

The $49 to $99 Jump Is the Only Decision That Matters

Everything below $49 publishes pages. Everything from $99 up optimizes them. That single step doubles your bill, and it is the one place people overbuy.

HTML Pub Business at $49 gives you 50 pages across 2 custom domains with 2 blogs and 12-month analytics. Leadpages Grow at $99 adds unlimited pages and traffic, 4 custom domains, manual A/B testing, dynamic text replacement that matches ad copy to the landing page automatically, and lead enrichment on 2,000 IPs a month.

If you will not run an A/B test in your first month, you are paying $50 a month for features you will not open. Publish on HTML Pub, prove the offer converts at all, then move up when you have enough traffic for a test to reach significance.

What Each Tier Actually Unlocks

The feature gates follow a clean line: page count and domains on the HTML Pub side, optimization depth on the Leadpages side. Knowing which gate you are buying stops you paying for the one above it.

• Starter, $10: 5 pages, 1 custom domain, 4,000 AI credits a month.
• Pro, $29: 25 pages, custom slugs, API access, 5 GB storage, 1 blog, 90-day analytics, 12,000 AI credits, an MCP connector, and publishing straight from Claude or ChatGPT.
• Business, $49: 50 pages, 2 domains with SSL, 2 blogs, 12-month analytics retention, 20,000 AI credits.
• Grow, $99: unlimited pages and traffic, 4 domains, manual A/B testing, dynamic text replacement, lead enrichment on 2,000 IPs.
• Optimize, $199: Smart Traffic AI routing, click and scroll heatmaps, auto-personalization, 10 active integrations, 24-month analytics.
• Scale, $399: full auto-optimization, team seats and workspaces, a dedicated CSM.

The Pro tier is the quiet standout. An MCP connector at $29 a month means you can describe a page in Claude or ChatGPT and publish it to your own domain, which is not something the $99 tier does better.

Smart Traffic Is the Only Reason to Pay $199

Optimize costs $100 a month more than Grow, and one feature carries that difference. Smart Traffic routes each visitor to the variant most likely to convert for them, rather than splitting traffic evenly the way a manual A/B test does.

That is worth $1,200 a year only at volume. On a page taking 500 visits a month, a manual test on Grow reaches a conclusion eventually and costs you nothing extra. On a page taking 50,000 visits, automated routing compounds every day you leave it running. Heatmaps and auto-personalization come along with it, but they are not what you are paying for.

Testing a Plan Before You Pay

Every tier includes a 7-day free trial with full access, and Leadpages also still runs a 14-day version on its own landing page. A card is required either way and billing starts when the trial ends.

Pick the tier that contains the feature you are judging, not the cheapest one. Trialling Grow tells you nothing about Smart Traffic. The Leadpages free trial guide covers both trial paths, the card rule, and why no coupon code exists.

Who Each Price Point Suits

The right plan follows how often you publish and whether you have traffic to test with. Most people land in one of four places.

• You publish occasionally and want a custom domain. Starter at $10, or $8 annually.
• You publish constantly and want AI in the loop. Pro at $29 covers 25 pages and publishes from Claude or ChatGPT.
• You run paid traffic to landing pages. Grow at $99 is the floor, because dynamic text replacement and A/B testing are what make ad spend work.
• You manage client accounts. Scale at $399 brings team seats, workspaces, and a dedicated CSM.

If you are weighing the whole platform rather than the price list, the full Leadpages review covers the builder, the templates, and where it loses to cheaper page builders.