PPC Entourage is no longer a tool you can sign up for. It was Amazon PPC automation software built around Smart Pilot rules and a Bulk Engine for editing campaigns at scale. Carbon6 bought it in 2022, SPS Commerce absorbed Carbon6 in 2025, and the product now sits inside a sales-led offering called SPS Ad Performance. Self-serve signup is gone, so most readers should head straight to a working alternative.
If you wanted PPC Entourage for hands-off bulk PPC automation, the Helium 10 suite starts at $99 a month, includes its Helium 10 Ads automation (formerly Adtomic), and scores 4.9 out of 5 in our review. The rest of this page covers what PPC Entourage did, what it last cost, and the best tools to replace it.
The facts below come from the last working version of the PPC Entourage site, archived in January 2024, plus the public acquisition announcements from Carbon6 and SPS Commerce. We rate it 2.7 out of 5: the software was good, but a new buyer cannot start.
Quick Verdict
PPC Entourage was a capable Amazon PPC automation tool, last priced at 2.9% of ad spend across connected accounts. It suited sellers and agencies who wanted bulk edits and rule-based automation without spreadsheets. The problem today is simple: signup is closed and the brand is folded into SPS Ad Performance. We rate it 2.7 out of 5.
- Use Helium 10 instead if you wanted PPC Entourage for bulk Amazon ad automation inside one supported, all-in-one suite.
- Look at Sellozo if you want a dedicated Amazon PPC automation tool focused only on ads, rated 4.5 out of 5 in our review.
The Bouncer: Who Should Skip PPC Entourage
PPC Entourage is the wrong destination for any seller shopping today, because you cannot buy it as a new customer. That does not leave you stuck. Each job people hired PPC Entourage for now has a stronger tool you can still start this week. Run these four checks before you hunt for a dead signup link.
- You want a PPC tool you can start today. PPC Entourage no longer takes self-serve signups. The Helium 10 suite gives you Adtomic ad automation, plus research and listings, from $99 per month.
- You want transparent, flat pricing. PPC Entourage charged 2.9% of ad spend, which climbs as you scale. Scale Insights uses public tiers from about $62 a month, so a big ad-spend month does not inflate your software bill.
- You want a dedicated PPC tool, not a suite. If ad automation is all you need, the Sellozo platform focuses only on Amazon PPC and rates 4.5 out of 5 in our review.
- You wanted the done-for-you service. The managed side drew the harshest reviews. For premium AI ad management, the Perpetua platform is the better-supported option for brands and agencies.
PPC Entourage at a Glance
PPC Entourage was an Amazon-only PPC automation platform built around two ideas: rule-based Smart Pilot automation and a Bulk Engine for mass campaign edits. It supported Sponsored Products, Brands, and Display across regions. Its last self-serve price was 2.9% of ad spend, with a 7-day free trial, until the brand was folded into SPS Ad Performance.
- What it was: Amazon PPC automation software for sellers and agencies, founded by Mike Zagare.
- Last-known price: 2.9% of ad spend across connected accounts, billed monthly per Sponsored Region.
- Free trial: a 7-day free trial, billed on day 8 based on your past 30 days of ad spend.
- Standout: Smart Pilot rule-based automation with dayparting, paired with a Bulk Engine for fast mass campaign edits.
- Ad types: Sponsored Products, Sponsored Brands, and Sponsored Display and Video.
- Status: folded into SPS Ad Performance after the Carbon6 and SPS Commerce acquisitions.
- Best replacement: Helium 10, from $99 per month, rated 4.9 out of 5 in our review.
PPC Entourage Bulk Optimization, editing ACoS targets, spend, and bids across campaigns at once. From the last live version of the site, archived January 2024.
What Was PPC Entourage?
PPC Entourage was Amazon advertising software founded around 2016 by Mike Zagare, an Amazon seller who built it to tame his own ad spend. It promised to optimize and expand Amazon ads without complex spreadsheets. You connected your Amazon Ads account, then used rules and bulk tools to manage Sponsored campaigns. The later release was branded Entourage 2.0.
The product leaned on automation and scale rather than research. It never did keyword discovery or listing SEO in the way an all-in-one suite does. Instead it focused on one job: cut wasted ad spend and grow profitable campaigns with as little manual work as possible. Agencies ran it across many client accounts.
Company snapshot | Details |
|---|---|
Product | PPC Entourage (Entourage 2.0), Amazon PPC automation software |
Founder | Mike Zagare |
Launched | Around 2016 |
Later owner | Carbon6 (2022), then SPS Commerce (2025) |
Platform | Web app, Amazon advertising only |
Last-known pricing | 2.9% of ad spend across connected accounts |
What Happened to PPC Entourage?
PPC Entourage did not fail on its own. It was acquired twice, then retired into a larger product. The timeline matters, because it explains why a real tool with paying customers became hard to find and impossible to buy. Here is the short version, with the public announcements that back it up.
Acquired by Carbon6 (August 2022)
Carbon6, a Toronto software group that rolled up Amazon seller tools, acquired PPC Entourage on August 11, 2022. The product kept its name and joined a portfolio that included the ad-attribution tool PixelMe. Carbon6 never promised to keep PPC Entourage standalone forever, which was the first sign its independent days were numbered.
Folded Into the SPS Commerce Deal (2025)
Carbon6 itself was then acquired by SPS Commerce in a deal worth around $210 million, announced in January 2025 and completed that February. SPS Commerce sells supply-chain and commerce software at enterprise scale. A self-serve PPC tool sat awkwardly next to that focus, and the brand lost its independent home.
Retired Into SPS Ad Performance (2026)
The old web addresses no longer lead anywhere you can buy. The Carbon6 product page for PPC Entourage now redirects to SPS Ad Performance, a sales-led product spanning Google, Meta, Amazon DSP, and Sponsored Ads. It shows no public price, only a Talk to an Expert button. The ppcentourage.com domain itself now bounces into the SPS Commerce site.
Where PPC Entourage went: the SPS Ad Performance page is sales-led, cross-channel, and contact-sales only, with no self-serve signup or public pricing (2026).
What PPC Entourage Did
PPC Entourage kept a tight feature set aimed at one goal: running Amazon ads with less manual work. Three parts carried the product. Smart Pilot automation handled the rules, the Bulk Engine handled mass edits, and in-platform reporting tied it together. Here is what each did while the tool was live.
Smart Pilot Automation and Dayparting
Smart Pilot was the headline feature, a rules engine that adjusted campaigns on a schedule you set. It could harvest search terms, add negative-exact keywords, and run dayparting, so bids shifted by hour and day. You picked triggers like clicks without sales or low click-through, then let the rules act automatically.
In practice: a seller could set a rule to flag any search term with 15 clicks and no sale, then add it as a negative. Dayparting could pause spend during low-converting overnight hours. That removed hours of manual log-checking each week.
PPC Entourage Smart Pilot, building search-term optimization, dayparting, and A/B split-test rules (archived January 2024).
- Automated negative keywords from triggers like clicks without sales or low click-through.
- Ran dayparting to raise or cut bids by hour and day of week.
- Included A/B split testing and negative product targeting on autopilot.
The Bulk Engine
The Bulk Engine was where heavy lifting happened. It bundled a set of bulk tools to optimize and expand campaigns in minutes instead of hours. You could adjust bids, budgets, and targets across many campaigns at once, or expand winning keywords into new campaigns without rebuilding them by hand.
In practice: an operator managing 1,000-plus campaigns could push a single bid change across the whole account in one pass. Expanding a proven keyword into an exact-match campaign took a few clicks rather than a manual rebuild.
- Edited bids, budgets, and targets across many campaigns in one bulk action.
- Expanded winning keywords into new campaigns without manual rebuilds.
- Bundled bulk tools for both campaign optimization and keyword-expansion work.
In-Platform Reporting
Reporting pulled the numbers into one screen so you could act on them. PPC Entourage presented ACoS, spend, clicks, and sales by campaign, then let you adjust right there. It supported every Sponsored ad type, covered multiple regions, and aimed to show issues clearly enough to fix them in the same view.
- Showed ACoS, spend, clicks, and sales by campaign in one reporting view.
- Covered Sponsored Products, Brands, and Sponsored Display and Video.
- Supported multiple regions through connected Sponsored Region accounts.
PPC Entourage Pricing (Last-Known)
PPC Entourage pricing changed over its life, and there is no public price today. It used two models: early flat monthly tiers by catalog size, then a final fee of 2.9% of ad spend across connected accounts. The numbers below are last-known, from pricing pages archived between 2019 and 2024. Treat them as history when sizing up the alternatives.
Pricing era | Model | What it cost |
|---|---|---|
Launch era (around 2019) | Flat monthly tiers by catalog size | $47 (1-5 SKUs), $97 (6-21), $147 (22-52), $247 (52+) |
Final era (Entourage 2.0, through 2024) | Percentage of ad spend | 2.9% of ad spend across connected accounts |
The last-known PPC Entourage pricing: 2.9% of ad spend, with onboarding, Smart Pilot, and Bulk Engine included (archived January 2024).
Because the fee was a percentage, the real monthly cost rose with your ad spend. This table shows what 2.9% worked out to at three spend levels, which is why high-spend sellers often compared it to flat-fee tools.
Monthly ad spend | PPC Entourage fee (2.9%) | Better-value flat option |
|---|---|---|
$5,000 | $145/mo | Either model works |
$20,000 | $580/mo | Flat-fee tools pull ahead |
$50,000 | $1,450/mo | Flat-fee tools much cheaper |
- Free trial: 7 days, billed on day 8 based on your past 30 days of ad spend, with no free plan. Some promo banners advertised 14 days, but the structured terms were 7.
- Agency terms: the agency program required a minimum of five brands to qualify, aimed at teams running many client accounts.
- Today: no public price. SPS Ad Performance replaces the self-serve plan with a sales call.
PPC Entourage Pros and Cons
Judged as a product, PPC Entourage had a focused, capable offer that real sellers liked. Judged as a purchase today, it fails the only test that matters: you cannot buy it as a new customer. The lists below weigh what it did well against its real limits, including the one that ends the conversation.
- Smart Pilot rules automated negatives, dayparting, and A/B tests without manual work.
- The Bulk Engine edited and expanded hundreds of campaigns in one pass.
- Covered Sponsored Products, Brands, and Display and Video across regions.
- Multi-account support and an agency discount fit teams running many accounts.
- Reviewers reported real ACoS cuts and a few hours saved each week.
- New self-serve signup is closed, so a buyer today cannot start.
- The 2.9% of ad spend fee grew expensive at higher monthly spend.
- It was Amazon-only, with no keyword research or listing tools.
- The done-for-you managed service drew the sharpest user complaints.
- Third-party reviews are thin and have not been updated since 2023.
Who PPC Entourage Was For
PPC Entourage fit a specific seller: one who ran enough Amazon ad spend to value automation, but did not want to manage bids by hand. Agencies liked the multi-account setup. Below are the profiles it served, and the tool we point each one to instead.
- Busy Amazon advertisers who wanted rules and bulk edits over manual work. The Helium 10 suite covers that with Adtomic from $99 per month.
- Sellers who disliked paying a percentage of spend and wanted predictable pricing. Scale Insights uses transparent public tiers from about $62 a month.
- Operators who wanted a dedicated PPC tool focused only on ads. The Sellozo platform handles bid and campaign automation and rates 4.5 out of 5 in our review.
- Not a fit: sellers who also needed keyword research, listing SEO, or sales on eBay, Walmart, or Shopify.
Decision Matrix: Helium 10 vs Sellozo vs Scale Insights
Most sellers replacing PPC Entourage are really choosing among three tools you can still buy. Helium 10 is the all-in-one pick. Sellozo is the dedicated PPC pick. Scale Insights is the low-cost, transparent option. Two questions decide it: do you want more than ads in one tool, and how much do you want to spend.
- Choose Helium 10 if: you want PPC automation plus research and listings in one supported suite, from $99 per month.
- Choose Sellozo if: you want a tool focused only on Amazon PPC automation, rated 4.5 out of 5 in our review.
- Choose Scale Insights if: you want transparent public pricing and deep rule control, from about $62 per month.
Best PPC Entourage Alternatives
Anyone who wanted PPC Entourage has strong options today. Its core job, automating Amazon ads to cut waste and grow sales, is well covered by tools you can still buy. We rate each option below in a full review. Each one takes self-serve signups and still answers support tickets, which PPC Entourage no longer does.
Helium 10: The Best PPC Entourage Alternative
Helium 10 is our top pick because it does the PPC job and more, in a tool that is still supported. Its ad module, Helium 10 Ads (formerly Adtomic), automates bids, harvests keywords, and flags wasted spend, much like Smart Pilot did. The suite starts at $99 a month and adds research and listing tools PPC Entourage never had.
Sellers who wanted PPC Entourage for automation get that here, plus the research and listing tools it never had. The Helium 10 suite is the safe choice for anyone burned by a tool that got acquired and shut down.
Sellozo: Dedicated PPC Automation
Sellozo is a dedicated Amazon PPC automation platform, the closest in spirit to what PPC Entourage did. It handles bid management, campaign optimization, and ad-performance workflows through a visual dashboard, with no research or listing tools to distract. It rates 4.5 out of 5 in our review, with pricing from around $250 a month and a demo-led signup.
If you want a tool that does only ads, rather than a full suite, the Sellozo platform is the pick. It covers the PPC job PPC Entourage handled, and you can still sign up and reach support.
Scale Insights: Cheapest Deep Automation
Scale Insights is the choice for hands-on operators who want maximum control for the least money. It runs granular, rules-based PPC automation and ties ad data to organic rank and profit. It has transparent public pricing from about $62 a month and a 30-day free trial, longer than most rivals offer.
Sellers who liked the depth of the Bulk Engine and Smart Pilot will feel at home with Scale Insights. It trades a polished interface for more control and a lower price.
Perpetua: Premium and Agency Option
Perpetua suits brands and agencies that want premium AI ad management and will pay for it. It automates Sponsored Ads, Amazon DSP, and retail-media campaigns with goal-based targets, and is built for larger ad budgets. Pricing starts around $695 a month and is partly quote-based, so it fits scale rather than a small seller.
If you were drawn to the PPC Entourage managed service, the Perpetua platform is the better-supported premium step up for hands-off, agency-grade ad management.
Tool | Entry price | Rating | Focus | Free trial |
|---|---|---|---|---|
PPC Entourage | 2.9% of ad spend (last-known) | Retired | Amazon PPC automation | None (closed) |
Helium 10 | $99/mo | 4.9 / 5 | All-in-one suite with Helium 10 Ads | Free plan |
Sellozo | $250/mo | 4.5 / 5 | Dedicated Amazon PPC automation | Demo |
Scale Insights | $62/mo | 4.3 / 5 | Deep rule-based PPC automation | 30 days |
Perpetua | $695/mo | 4.3 / 5 | AI ads, DSP, and retail media | Demo |
For most sellers who land here, the Helium 10 suite is the upgrade. It matches the PPC automation job, adds research and listing tools PPC Entourage never had, and is a tool you can still buy and rely on.
What Real Users Said
PPC Entourage earned solid reviews while it was selling, but the footprint is thin and dated. Its Trustpilot profile sits at about 4.5 out of 5, with 88% of ratings five-star, but that is across just 34 reviews, and the newest date to mid-2023. There is no usable Capterra or G2 presence to cross-check.
- Common praise: the Bulk Engine saved real time, and several users reported lower ACoS and a steady drop in wasted spend.
- Common complaint: the done-for-you managed service drew the harshest feedback, with reports it trailed self-managing.
- Value note: one reviewer felt the price ran high versus simpler tools, which fits the percentage-of-spend model.
- Watch the review count: some sites quote "4.5 from 1,773 reviews," but that is a vendor or aggregator figure, not the 34 reviews on the genuine Trustpilot profile.
The bigger issue for a 2026 buyer is age. Those reviews describe a product you can no longer sign up for, and no fresh feedback has arrived since the wind-down. By contrast, the alternatives above carry recent, checkable reviews and support you can reach today.
The Verdict
PPC Entourage was a genuinely good Amazon PPC tool. Smart Pilot automation and the Bulk Engine saved time, and reviewers reported lower ACoS. We rate it 2.7 out of 5, and the score is about availability, not quality. You cannot sign up, the pricing is gone, and the brand now lives inside a sales-led SPS product.
- Skip PPC Entourage because self-serve signup is closed and the brand is folded into SPS Ad Performance.
- Use Helium 10 instead because it automates Amazon ads, adds research and listings, starts at $99 per month, and scores 4.9 out of 5.
Frequently Asked Questions
Is PPC Entourage still available in 2026?
No. PPC Entourage no longer takes new self-serve signups. Its old web addresses now redirect into SPS Commerce, and the successor is the sales-led SPS Ad Performance, which lists no public pricing. Helium 10 is the closest tool you can still buy, from $99 per month.
What happened to PPC Entourage?
It was acquired twice, then folded into a larger product. Carbon6 bought PPC Entourage in August 2022, SPS Commerce acquired Carbon6 in early 2025, and the brand was retired into SPS Ad Performance.
Who owns PPC Entourage now?
SPS Commerce, through its purchase of Carbon6. Carbon6 acquired PPC Entourage in 2022, and SPS Commerce acquired Carbon6 in a deal worth around $210 million in 2025. The standalone product is no longer sold.
How much did PPC Entourage cost?
Its last-known price was 2.9% of ad spend across connected accounts. Earlier flat plans ran from about $47 to $247 per month. There is no public price today, since the product moved to a sales-led model.
Did PPC Entourage have a free trial?
Yes, a 7-day free trial on the final plan. You were billed on day 8 based on your past 30 days of ad spend. That offer is gone now, because self-serve signup is closed.
What was PPC Entourage Smart Pilot?
Smart Pilot was its rule-based automation engine. It harvested negative keywords, ran dayparting, and handled A/B tests on a schedule you set, so campaigns adjusted without manual work.
What are the best PPC Entourage alternatives?
Helium 10 is the best overall replacement, from $99 per month. It automates Amazon ads with Helium 10 Ads (formerly Adtomic) and adds research and listing tools. Sellozo, Scale Insights, and Perpetua are strong options too.
Is PPC Entourage the same as SPS Ad Performance?
SPS Ad Performance is the successor that PPC Entourage was folded into. It is a sales-led, cross-channel product that also absorbed PixelMe. The PPC Entourage name no longer appears on it.
Was PPC Entourage worth it?
It was a capable tool, but it is not worth chasing now. The automation was solid and reviews were positive, yet you cannot buy it as a new customer. A live tool like Helium 10 is the better call.