SellerTools is no longer available. Carbon6 shut the Amazon software down on July 17, 2025, and the signup, login, and billing pages are gone. If you are deciding whether to buy SellerTools in 2026, the choice is already made: you cannot.
Before it closed, SellerTools was a respected Amazon keyword and listing tool. It was best known for reverse-ASIN keyword research and a Listing Manager that pushed keyword-rich listings straight to Seller Central. Brendan Morris and Troy Johnston built it, and Carbon6 acquired it in 2022.
Most sellers used SellerTools for keyword and competitor research. For that job, the SmartScout platform is our recommended replacement from $25 per month. If you also need PPC management and listing tools in one place, the Helium 10 suite covers the rest. We rate the discontinued SellerTools 2.5 out of 5.
Quick Verdict
SellerTools was a capable Amazon keyword, listing, and PPC suite that Carbon6 retired on July 17, 2025. The tool itself was solid, but you can no longer sign up, pay, or log in, so there is nothing left to buy. We rate it 2.5 out of 5 and point new buyers to SmartScout or Helium 10.
- Were an existing user? Your access ended at the shutdown. Move your keyword and listing work to SmartScout or Helium 10 now.
- Shopping for it today? Skip the dead product. SmartScout covers the research jobs most SellerTools users relied on.
What Happened to SellerTools?
SellerTools was sunset on July 17, 2025, and its homepage now shows only a shutdown notice. The closure followed a chain of ownership changes. Carbon6 bought SellerTools in 2022, then SPS Commerce acquired Carbon6 in February 2025. The app was retired a few months later during portfolio consolidation.
Carbon6 spent 2021 and 2022 rolling up Amazon software tools, and SellerTools was one of its 2022 acquisitions. After SPS Commerce took over Carbon6, several smaller products were folded or closed. SellerTools was one of the casualties, which is why its data, login, and support pages no longer load.
Company snapshot | Details |
|---|---|
Product | SellerTools (seller.tools), an Amazon keyword and listing suite |
Status | Discontinued on July 17, 2025 |
Founders | Brendan Morris and Troy Johnston |
Owner | Carbon6 (acquired 2022), later part of SPS Commerce |
Marketplaces | Amazon only (no eBay or Walmart) |
Pricing before shutdown | $37 to $557 per month across six tiers |
Best for now | Former users should move to SmartScout or Helium 10 |
What SellerTools Did
SellerTools grouped its tools around four Amazon jobs: research keywords, optimize listings, study competitors, and run PPC. The keyword engine was the headline. The suite also added launch automation and listing alerts. The descriptions below are written in the past tense because the product is no longer live.
Keyword Research and Reverse ASIN
Keyword research was SellerTools at its strongest. The Keyword Manager held tens of thousands of terms in one workspace, and the R2A (Real Reverse ASIN) tool pulled the keywords a competitor already ranked for. Keyword Wizard guided new research, and search-volume figures came from Amazon Brand Analytics data.
How sellers used it: Brands dropped a rival ASIN into R2A, exported the ranking keywords behind it, then built a tracked list to target in their own listing and PPC. It was a fast way to reverse-engineer a category leader.
- Keyword Manager organized large keyword sets with priority and volume data.
- R2A reverse ASIN surfaced the terms a competitor ranked for, with Cascade and Amplify add-ons.
- Search volume drew on Amazon Brand Analytics rather than third-party estimates.
Listing Optimization
The Listing Manager turned keyword research into live listings. It scored how well a title, bullets, and description covered target keywords, then published the optimized listing to Seller Central. This tight loop between research and publishing was one of the features users praised most.
How sellers used it: A seller imported a priority keyword list, let the Listing Manager flag missing terms, and pushed the rewritten copy to Seller Central without leaving the tool. Helium 10 Frankenstein and Scribbles do the closest version of this today.
- Listing Manager built keyword-prioritized titles, bullets, and descriptions.
- A listing quality score flagged keywords the copy still missed.
- Finished listings published straight to Seller Central.
Product Research and PPC
PRIZM handled product and competitor research across more than 20 data points. The PPCS module ran Amazon ads with campaign building, bulk keyword editing, and bid guidance. Together they extended SellerTools from a keyword tool into something closer to a small all-in-one suite.
How sellers used it: Operators screened product ideas in PRIZM, then handed the winning keywords to PPCS to launch and tune Sponsored Products campaigns. SmartScout covers the research half well today, while Helium 10 covers the PPC half.
- PRIZM compared products and competitors across 20-plus parameters.
- PPCS built and optimized Amazon Sponsored Products campaigns in bulk.
- Bid guidance and a bulk keyword editor sped up routine ad cleanup.
Automation, Alerts, and the Chrome Extension
SellerTools leaned on automation to save time. ManyChat flows powered launch and rebate messaging, and a review-request tool sent policy-compliant follow-ups automatically. Alerts watched for hijackers, Buy Box loss, and price or title changes. A Chrome extension surfaced on-page metrics and one-click review requests.
How sellers used it: During a launch week, sellers ran ManyChat rebate flows to move units, kept hijack alerts on to protect the Buy Box, and let the review-request tool ask for feedback on autopilot. Helium 10 Follow-Up covers the review-request job now.
- ManyChat flows automated launch promotions and rebate messaging.
- Automated, policy-compliant review requests ran without manual sending.
- Alerts flagged hijackers, Buy Box loss, and title or price changes fast.
SellerTools Pricing Before It Shut Down
SellerTools ran six paid tiers plus a free option in its final Carbon6 years. Prices climbed from $37 per month for Chrome-only access to $557 per month at the top. A Carbon6 account was required, and yearly billing trimmed the rate. None of these plans can be bought today.
Plan | Monthly | Yearly |
|---|---|---|
Free | $0 | Limited testing access |
Chrome Only | $37 | $324 |
Lite | $67 | $684 |
Starter | $117 | $1,164 |
Professional | $227 | $2,364 |
Growth | $357 | $3,564 |
Mastery | $557 | $5,964 |
- Trial: the standalone product offered a 14-day free trial with no card required.
- Entry point: Chrome Only at $37 per month covered the extension and listing quality score.
- Most popular: Starter at $117 per month bundled the full keyword and listing tools.
- Top tier: Mastery at $557 per month targeted agencies and large catalogs.
For context, the SmartScout platform now starts at $25 per month billed annually and delivers deeper brand, seller, and category data than SellerTools ever did at $117.
What Real Users Said About SellerTools
SellerTools earned genuine praise for its keyword data, but its reputation slipped near the end. It holds a 2.0 out of 5 score on Trustpilot across 13 reviews. Most reviews are five stars, yet the latest ones are one star and focus on billing and cancellation, which fits a product winding down.
On Trustpilot, longtime users credited the keyword suggestions, the ManyChat flows, and the data accuracy. The negative reviews tell the other half of the story: trouble cancelling, charges after cancellation, and slow support replies in the final stretch.
- Praised: reverse-ASIN keyword discovery, ManyChat automation, and accurate search volume.
- Complained about: hard cancellation, charges after cancelling, and slow support before the shutdown.
- Our take: a strong keyword tool with a rough final year, now closed, so the score reflects what you can actually use today.
SellerTools Pros and Cons
SellerTools had real strengths, especially around keywords and listings. The one con that overrides the rest is simple: it shut down. The lists below weigh what it did well against the reasons it no longer belongs on a shortlist.
- R2A reverse-ASIN research pulled a competitor’s ranking keywords quickly.
- Keyword Manager organized tens of thousands of keywords in one workspace.
- Listing Manager published keyword-rich listings straight to Seller Central.
- ManyChat flows automated launch promotions and rebate messaging.
- Automated, policy-compliant review requests ran on autopilot.
- The app shut down on July 17, 2025, so you cannot buy or use it.
- Late Trustpilot reviews report billing and cancellation problems.
- It only ever supported Amazon, with no eBay or Walmart tools.
- Top-tier pricing reached $557 per month and required a Carbon6 account.
- Some launch tactics aged poorly under tighter Amazon review policy.
Decision Matrix: SmartScout vs Helium 10 vs Jungle Scout
Former SellerTools users usually land on one of three replacements. SmartScout is the cleaner research and market-intelligence pick. Helium 10 is the all-in-one suite that covers keyword, listing, and PPC together. Jungle Scout is the product-research specialist. Three things decide it: which jobs you ran, your budget, and how much you want in one login.
- Choose SmartScout if: you want fresh brand, seller, and category data and sharp competitor research, from $25 per month.
- Choose Helium 10 if: you need one suite that replaces SellerTools keyword, listing, and PPC jobs at once, from $99 per month.
- Choose Jungle Scout if: your main goal is finding and validating new products to sell, from $29 per month.
Best SellerTools Alternatives in 2026
The good news for orphaned SellerTools users is that the keyword, listing, and research jobs are well covered elsewhere. SmartScout is our top pick for research and competitor data. Helium 10 is the closest full replacement. Jungle Scout is the easiest entry for product research. The table compares all four.
Tool | Entry price | Best for | Rating |
|---|---|---|---|
SellerTools | Discontinued | Nothing new (shut down July 2025) | 2.0 / 5 (Trustpilot) |
SmartScout | $25/mo (annual) | Brand, seller, and market research | 4.7 / 5 (our review) |
Helium 10 | $99/mo (annual) | All-in-one keyword, listing, and PPC | 4.9 / 5 (our review) |
Jungle Scout | $29/mo (annual) | Product research and validation | 4.8 / 5 (our review) |
Most people used SellerTools to research keywords and study competitors. For that work, the SmartScout platform is the upgrade, with deep seller and brand databases from $25 per month. Be honest with yourself on one point: SmartScout does not run PPC campaigns, so heavy ad users need a second tool.
That is where the Helium 10 suite fits. Its Cerebro tool is the closest match to SellerTools R2A, and it adds listing optimization, PPC through Adtomic, and automated review requests in Follow-Up. If product research is your priority instead, the Jungle Scout platform is built for finding and validating products from $29 per month.
SmartScout is our recommended replacement: cleaner Amazon brand, seller, and market research from $25 per month.
How to Migrate Off SellerTools
Moving off SellerTools means matching each job you ran to a tool that still exists. Keyword research and competitor data go to SmartScout or Helium 10. Listing optimization and PPC move to Helium 10. Product research fits Jungle Scout. The steps below keep the switch simple.
- Keyword and competitor research: rebuild your tracked lists in SmartScout or Helium 10 Cerebro.
- Listing optimization: use Helium 10 Frankenstein and Scribbles to replace the Listing Manager.
- PPC management: move campaigns into Helium 10 Adtomic, since SmartScout does not run ads.
- Review requests: switch the review-request automation to Helium 10 Follow-Up.
- Product research: Jungle Scout is the friendliest tool for finding new products to sell.
The Verdict on SellerTools
SellerTools was a good Amazon keyword and listing tool, but that no longer matters for a buying decision. Carbon6 shut it down on July 17, 2025, so the only honest rating reflects a product you cannot use. We score it 2.5 out of 5. Put your budget into a tool that is still being built.
- Pick SmartScout if you want the research and competitor data most SellerTools users relied on, from $25 per month.
- Pick Helium 10 if you want one suite that replaces SellerTools keyword, listing, and PPC jobs together.
Frequently Asked Questions
Is SellerTools still available?
No. SellerTools shut down on July 17, 2025. Carbon6 retired the Amazon software, and the signup, login, and billing pages no longer work. SmartScout is our recommended replacement from $25 per month.
Why did SellerTools shut down?
It was closed during a wider consolidation of its parent company. Carbon6 owned SellerTools from 2022, and after SPS Commerce acquired Carbon6 in February 2025, several smaller products were retired, including SellerTools in July 2025.
When did SellerTools close?
SellerTools was sunset on July 17, 2025. The homepage now shows only a shutdown notice and no longer offers access or pricing.
Can I still log in to SellerTools?
No. The login and dashboard are gone. Access ended at the shutdown, so any keyword lists or listings should be rebuilt in a tool that is still running, such as SmartScout or Helium 10.
Who owned SellerTools?
Brendan Morris and Troy Johnston built it, and Carbon6 acquired it in 2022. Carbon6 later became part of SPS Commerce, which is when the SellerTools product was wound down.
How much did SellerTools cost?
Plans ran from $37 per month up to $557 per month before it closed. The six tiers were Chrome Only, Lite, Starter, Professional, Growth, and Mastery, plus a limited free option.
What is the best SellerTools alternative?
SmartScout for research and Helium 10 for the keyword, listing, and PPC jobs. SmartScout starts at $25 per month with deep brand and seller data. Helium 10 is the closest full replacement and starts at $99 per month.
What replaces SellerTools reverse-ASIN keyword research?
Helium 10 Cerebro is the closest match. It pulls the keywords a competitor ASIN ranks for, much like SellerTools R2A. SmartScout also surfaces competitor keywords inside its research suite.
Does SmartScout fully replace SellerTools?
It replaces the research and keyword work, but not the PPC management. SmartScout is excellent for brand, seller, and competitor data. For Amazon ad campaigns and listing tools, pair it with Helium 10.