Shopkeeper Review 2026: Is This Amazon Profit Tool Worth It?

Shopkeeper is a focused Amazon profit dashboard for sellers who want true margin, not just top-line sales. It starts at $20 a month and folds 150+ Amazon fees into one clear profit number. If you live by margin and run one or two seller accounts, it pays for itself fast.

It fits solo and small Amazon FBA operators best. It is weaker if you need true real-time data, multi-account roll-up, or fast support. Some sellers want the cheapest true-profit tool with built-in reimbursements. For them, the Sellerboard platform is the better call.

Quick Verdict

We rate Shopkeeper 4.0 out of 5. It does one job well: it shows real Amazon profit after fees, ads, and returns, without spreadsheets. The reviews split hard. G2 sits at 4.3 from 80+ reviewers, while Trustpilot sits at 1.6, mostly over billing and support. Treat the tool as strong and the back office as a watch-out.

• Buy if you sell on Amazon, want true per-order profit, and run a lean one- or two-account operation.
• Skip if you need second-by-second data, multi-account roll-up, an all-in-one suite, or guaranteed fast support.

The Bouncer: Who Should NOT Buy Shopkeeper

Shopkeeper rewards sellers who manage by margin on a tight number of accounts. It is the wrong tool for several buyers, and they will feel the gaps within a week. Four profiles should look elsewhere before they pay.

• You run many seller accounts. Shopkeeper centers on single-account profit and lacks a true multi-account roll-up. For deep multi-account analytics and VAT, the SellerLegend platform fits better.
• You need second-by-second data. Shopkeeper refreshes roughly hourly. If you trade on live spikes, that lag will frustrate you.
• You want research, listings, and PPC in one tool. Shopkeeper is profit-only by design. For a full suite, the Helium 10 software suite covers keywords, listings, and ads too.
• You expect fast hands-on support. Slow support is the most common complaint across review sites. Factor that in before you commit.

Shopkeeper at a Glance

Shopkeeper is a profit analytics and reporting tool for Amazon, Walmart, and Shopify sellers. It connects to your account, pulls in sales and costs, and subtracts 150+ Amazon fees. The result is true profit in real time. Pricing runs from $20 to $250 a month based on order volume. Every plan includes the full feature set.

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• Best for: solo and small Amazon FBA sellers who manage by margin.
• Entry price: $20 a month on the Starter plan, up to 250 orders.
• Pricing model: tiered by monthly order volume, with every feature on every plan.
• Free trial: 15 days, billed monthly, cancel any time.
• Core job: consolidates 150+ Amazon fees into true per-order profit.
• Alerts: sales, fees, and listing changes by email, Slack, or mobile app.
• Watch-outs: roughly hourly data, no multi-account roll-up, mixed support reviews.

What Is Shopkeeper?

Shopkeeper is Amazon seller software that turns raw marketplace data into a true profit picture. It launched in 2016 as AMZPing. The founder, Paulina Masson, was a private-label seller who wanted her own numbers in one place. That origin shows. The product stays narrow on profit, fees, inventory, and alerts instead of chasing every seller feature.

Think of it as your marketplace P&L, automated. It is not a research suite or a PPC platform. It sits on top of Amazon, Walmart, and Shopify data. It answers one question well: what did you actually make after everything Amazon took.

Who Should Use Shopkeeper?

Shopkeeper suits sellers who treat profit as the scoreboard. The clearest fit is a solo or small-team Amazon business that wants margin clarity without hiring a bookkeeper. It also helps sellers who run Amazon alongside Walmart or Shopify and want the financial side in one view.

• Private-label and wholesale FBA sellers who want profit by ASIN, not just sales.
• Lean operators tired of stitching Amazon settlement reports together in spreadsheets.
• Multi-channel sellers who add Walmart or Shopify and want one profit view.
• Sellers who want alerts the moment fees, sales, or listings shift.
• Budget-minded buyers who want a dedicated profit tool from $20 a month.

Shopkeeper Features

Shopkeeper earns its keep on four jobs: showing real profit, decoding Amazon fees, raising alerts, and timing inventory. Every feature ships on every plan. Your tier only changes how many monthly orders you can track. Here is what each part actually does for a working seller.

Real-Time Profit Dashboard

The dashboard is the core. Shopkeeper shows net profit, margin, ROI, units, and PPC spend across 10+ customizable widgets. It breaks the numbers down by ASIN, SKU, and marketplace. It updates through the day, so you read profit as a live number rather than a month-end surprise. You can reorder widgets to match how you actually scan the business.

Operator scenario: Picture a private-label seller doing 700 orders a month on the $45 Intermediate plan. They open one screen and see profit, margin, and ad spend by product. A bestseller that nets only 4% margin stands out at a glance, before another reorder locks up cash.

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150+ Amazon Fee Consolidation

This is the feature sellers actually buy. Amazon buries referral fees, FBA charges, storage, returns, reimbursements, and ad spend across settlements. Shopkeeper pulls 150+ of these into one profit statement per order and per product. Instead of guessing your true cost, you see the exact number Amazon leaves on the table.

Operator scenario: A seller lists a $24 product and assumes a healthy margin. After referral, FBA, storage, and returns, Shopkeeper shows it nets $3.10 a unit. That single view decides whether the SKU is worth restocking or quietly killing.

Alerts and Notifications

Shopkeeper watches the account so you do not have to refresh it. It sends alerts for sales, profit, fees, inventory levels, and listing status changes. You choose the channel: email, Slack, or the mobile app. For a lean seller, the value is catching a problem in hours instead of at the weekly review.

Operator scenario: Say a hijacker grabs your Buy Box overnight. A Slack alert flags the listing change at 7 a.m., not next Friday. You file the case before a full sales day leaks away. That early warning is the point of the feature.

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Inventory Forecasting and Seller Workflow

Beyond profit, Shopkeeper forecasts how much stock to order and when, using sales velocity and seasonality. The workspace also covers PPC analysis with ACoS and TACoS, plus listing health for Buy Box, BSR, and ratings. It adds VAT reporting, returns analysis, and FBM order handling too. It is closer to a seller analytics workspace than a single dashboard.

Operator scenario: Heading into Q4, a seller needs reorder timing per SKU. Shopkeeper projects units and flags which products will run dry first. They place the purchase order before a top ASIN stocks out, not after Amazon shows it unavailable.

Shopkeeper Pricing

Shopkeeper pricing is simple to read and tied to monthly order volume. Starter is $20 for up to 250 orders. Intermediate is $45 for 1,000 and Master is $90 for 5,000. Superseller is $250 for up to 10,000, and Enterprise is a custom quote. Every plan unlocks the same features.

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The model is honest but it is not flat. As your orders climb, your software bill climbs with it. A seller jumping from 900 to 1,100 orders moves from $45 to $90. Plan around the order band you expect in six months, not just today.

• Free trial: 15 days to test the profit math before you pay.
• Billing: monthly, with cancel-anytime access from the account page.
• No annual discount: the public pricing page shows monthly billing only.
• Paid add-ons: reimbursement filing (12% to 18% of recovered funds), account appeals, PPC, and coaching are sold separately.

Shopkeeper Pros and Cons

Shopkeeper is easy to recommend on product and harder to recommend on service. The dashboard and fee math are genuinely useful for a margin-led seller. The friction shows up in support, billing, and the limits of an hourly, single-account tool. Weigh both sides before you commit a card.

Decision Matrix: Shopkeeper vs. Sellerboard vs. Helium 10

Most profit-tool buyers really choose between these three. Three variables decide it. First is whether you want profit only or a full suite. Second is price sensitivity at scale. Third is whether you need built-in reimbursement recovery. Match the tool to your real constraint.

• Choose Shopkeeper if: you want a clean, dedicated Amazon profit dashboard and start small at $20 a month.
• Choose Sellerboard if: you want the cheapest true-profit tracking with automatic reimbursement claims built in.
• Choose Helium 10 if: you also need keyword research, listings, and PPC, and accept full P&L only on Diamond.

Shopkeeper vs. the Competition

Shopkeeper competes with both dedicated profit trackers and broad seller suites. Against a pure rival, the question is price and reimbursements. Against a suite, the question is whether you want one tool or many. The table compares entry price, pricing model, and best fit across the main options.

The closest call is Sellerboard. Both tools track true profit with similar fee depth. Sellerboard starts a touch cheaper and bundles automatic FBA reimbursement claims, which Shopkeeper charges for. Shopkeeper answers with a cleaner dashboard and a simpler learning curve. See our Sellerboard review for the full breakdown.

If you also want keyword research, listings, and PPC, a single profit tool will not cover it. For that, the Helium 10 suite is the broader pick. Full profit and loss reporting only lands on the Diamond tier. We map the trade-offs in our Shopkeeper vs Helium 10 comparison.

Sellers who need listing creation, label printing, and deeper bookkeeping should look at the InventoryLab platform. It is now bundled inside Seller 365. It goes further on accounting than Shopkeeper, at a higher entry price.

What Real Users Say

User sentiment on Shopkeeper is genuinely split, and the gap matters. Software-focused reviewers on G2 rate it well, while Trustpilot skews to billing and support disputes. Mobile app ratings sit in the middle on low volume. Read both ends before you decide, because the product and the service score very differently.

What buyers praise most:

• A clean profit dashboard that puts every Amazon fee in one place.
• Multi-marketplace profit in a single view, not separate logins.
• Sale and listing alerts that surface problems early.
• A low $20 entry price for a dedicated profit tool.

The most common complaints:

• Slow or unhelpful customer support when issues come up.
• Billing disputes, including charges after a cancellation request.
• Data that updates hourly rather than truly live.
• Occasional integration gaps reported on secondary channels like Etsy.

Support, Onboarding, and Free Tools

Onboarding is light. You connect your Amazon account through the official API, add your product costs, and the dashboard populates. Cancellation is automated and immediate from the account page. The catch is support: slow responses are the single most repeated complaint, so set expectations accordingly.

• Setup connects through the Amazon Selling Partner API, then you upload COGS in bulk.
• Support runs through email and help docs; users report slow turnaround at peak times.
• Cancellation is self-service and immediate, but confirm billing actually stops.
• No first-party free calculators; for reimbursement recovery as a service, compare the Getida platform.

The Verdict

Shopkeeper is worth it if you are a margin-led Amazon seller who wants true profit without spreadsheets. You just need to accept hourly data and self-service support. The core product is good and the price is fair. Go in clear-eyed about the billing and support complaints. Cancel through the account page if it turns out wrong for you.

• Pick Shopkeeper if: you run a lean Amazon business and want a cheap, clean profit dashboard from $20 a month.
• Skip Shopkeeper if: you need real-time data, multi-account roll-up, a full suite, or fast hands-on support.