You can’t guess your way into a winning product on Amazon – not in 2025. Too many sellers are relying on the same surface-level tools and gut instincts. That’s why I use Viral Launch Market Intelligence.
It tells me what’s actually selling, how much competition there is, and if the margins are worth it – before I spend a dollar on inventory. It’s fast, visual, and way more detailed than just looking at BSR or review counts. If you’re trying to validate a product idea or size up a niche, this tool saves you from making expensive mistakes.
Let me show you how it works – and why it’s worth having in your Amazon toolkit.
Key Takeaways
- Viral Launch Market Intelligence helps you validate Amazon product ideas with real sales and competition data.
- You can access it through the dashboard or use the Chrome extension directly on Amazon.
- It starts at $21/month (annual billing) and includes powerful features like profit calculators, trend tracking, and keyword analysis.
What Is Market Intelligence & What Can It Do?
Market Intelligence is Viral Launch’s product research tool. At its core, it helps you figure out if a product is actually worth selling on Amazon.
You type in a keyword – like “desk lamp” or “silicone baking mat” – and it pulls up real sales estimates, pricing trends, review data, and profit margins for the top listings in that market. It also shows how competitive the space is, how many reviews top sellers have, and whether the trend is growing or dying off.
One of the most useful features is the Product Idea Score. It rates each keyword from 1 to 5 stars based on sales potential, competition, and pricing volatility. It saves you hours by quickly weeding out saturated or low-profit ideas.
You also get:
- Estimated monthly sales and revenue for each product
- Search volume and keyword trends
- Review counts and sales-to-review ratios (super useful for gauging how hard it’ll be to rank)
- Built-in FBA calculator that shows your potential profit after Amazon fees
- Historical charts for BSR, price, and reviews
- Tips, warnings, and alerts to flag red flags you might miss
And if you install the Chrome extension, you can run all this data straight from Amazon’s search results or product pages – no switching tabs.
Which Marketplaces Does Market Intelligence Support?
Market Intelligence works across several Amazon marketplaces, but some get more data than others. If you’re selling outside the U.S., it’s worth checking which ones are fully supported.
Here’s a breakdown:
| Marketplace | Support Level |
|---|---|
| United States | Full Support |
| United Kingdom | Full Support |
| Germany | Full Support |
| Canada | Full Support |
| France | Full Support |
| Italy | Full Support |
| Spain | Full Support |
| Mexico | Full Support |
| Japan | Limited Support |
| India | Limited Support |
The U.S. marketplace has the deepest data and most reliable estimates. Other regions still work well, but if you’re comparing markets, you’ll notice the difference.
How Much Does Market Intelligence Cost?
If you just need product research, the standalone Market Intelligence plan is $25/month, or $21/month if you pay annually. It includes full access to the dashboard and the Chrome extension.
If you want more tools – like listing optimization, keyword tracking, or PPC automation – you’ll want one of the bundles:
- Essentials – starting at $69/month: Adds keyword research, product discovery, listing builder, and more.
- Pro – starting at $99/month: Includes everything in Essentials + rank tracking and more advanced listing tools.
- Pro Plus Ads – starting at $199/month: Adds PPC automation (Kinetic) on top of everything else.
Every plan comes with a 14-day free trial, so you can explore it risk-free.
How to Use Viral Launch Market Intelligence?
You can use Market Intelligence in two ways: through the Viral Launch dashboard or the Chrome extension. Both pull from the same data, but the workflow is different. Here’s how each one works.
Using the Dashboard
You’ll also see:
- Product Idea Score – a 1–5 star rating that tells you if the market is promising or overcrowded.
- Sales-to-review ratio – helps gauge how tough it’ll be to rank organically.
- Tabs for deeper insights – Sellers tab shows top-performing products, Keywords suggests related terms with search volume, and Trends tracks changes in price, sales, and reviews. Analysis highlights tips and red flags, while the Calculator estimates profit and startup costs based on your inputs.
You can also filter out outlier products, export results, and even simulate different pricing or margin scenarios inside the calculator.
Using the Chrome Extension
If you prefer to do your research while browsing Amazon, the Chrome extension is the faster way to use Market Intelligence. Here’s how to get started:
- Log in to your Viral Launch dashboard.
- On the left sidebar, click “Market Intelligence” to expand the menu. Then click “Chrome Extension”.
- Click “Download here” to download the extension.
- After it installs, click the puzzle icon in Chrome (top-right), then click the pin next to Viral Launch – Market Intelligence to keep it handy.
- Start using it on Amazon. Go to any Amazon search or product page, click the extension, and begin your research.
How Accurate Is the Data in Market Intelligence?
The short answer? It’s solid – especially if you’re selling in the U.S. or other major marketplaces.
Market Intelligence pulls its estimates from a huge pool of real Amazon data. We’re talking billions of data points – BSR, historical sales, pricing patterns, review velocity – all across categories. Then it runs that data through proprietary algorithms built by their in-house data science team.
In practice, that means:
- Sales estimates are usually close to what tools like Jungle Scout or Helium 10 show – sometimes even tighter in niche markets.
- You can spot price drops, demand spikes, or review trends that aren’t obvious from BSR alone.
- It’s one of the only tools that lets you tie profit estimates directly to sales data using the built-in FBA calculator. That part’s a huge time-saver.
No tool is 100% accurate – Amazon doesn’t hand over exact sales figures – but Market Intelligence comes close enough to base real decisions on. And when you’re deciding whether to spend thousands on inventory, that matters.
Frequently Asked Questions
Is Market Intelligence the Same as the Chrome Extension?
No. Market Intelligence is the tool itself. The Chrome extension is just one way to use it – right on Amazon product pages and search results. You get the same data, just a different interface.
What’s a Good Sales-To-Review Ratio in Market Intelligence?
A ratio above 3 is generally solid – it means products are selling well without having thousands of reviews. It’s a good sign the market isn’t overly saturated yet.
Can Market Intelligence Help Estimate My Profit?
Yes. The built-in FBA calculator lets you enter your costs and see estimated profit per unit, fees, and total investment needed. It’s fast and fully customizable.
What Is Viral Launch Used For?
Viral Launch is a full suite of tools for Amazon sellers. It covers product research, keyword tracking, listing optimization, and PPC management. Market Intelligence is the research side of the platform.
Final Take: Use Data, Not Guesswork
Most failed Amazon launches come down to one thing – bad research. Viral Launch Market Intelligence gives you the numbers before you commit: sales estimates, price trends, competition, and realistic profit margins.
If you’re done guessing and want real insights backed by actual Amazon data, this tool belongs in your stack.
Get Viral Launch Market Intelligence with our exclusive discount and start making data-backed decisions that actually pay off.
