Short answer: the Helium 10 Starter plan is no longer available to new users.
In 2026, Helium 10 simplified its pricing. On the official pricing page, you’ll now only see Platinum, Diamond, and custom Enterprise plans, with a Free plan still available as a limited entry point.
This guide explains what happened to the Helium 10 Starter plan, which Helium 10 plan to pick instead, how to sign up with a discount, and a few entry-level alternatives if price is your main concern.
Key Takeaways
- Helium 10 removed the Starter plan – new users must choose Free, Platinum, Diamond, or Enterprise.
- Most sellers now start with Platinum, the most popular Helium 10 plan.
- You can still test Helium 10 with the Free plan, but it comes with heavy limits.
What Replaced the Helium 10 Starter Plan?
Technically, nothing directly replaced the Helium 10 Starter plan.
Helium 10 simply removed Starter from the public pricing page and now promotes a tighter lineup:
- Free – limited forever plan to test the platform.
- Platinum – positioned for sellers doing $0–$100K in yearly sales.
- Diamond – aimed at $100K–$10M in yearly sales and more complex workflows.
- Enterprise – custom pricing and support for brands above ~$10M/year.
The most realistic upgrade path for someone who would previously have picked Helium 10 Starter is now:
- Kick the tires on the Free plan (if you just want to see how Helium 10 works).
- Move into Platinum once you’re researching products seriously or actively selling.
Helium 10 still lets you create a Free account with limited access (for example, restricted Chrome extension usage and lower caps across core tools), but all meaningful scaling is now expected to happen on Platinum or Diamond.
Which Helium 10 Plan Should You Choose Instead of Starter?
Since Helium 10 Starter is gone, the right plan really depends on where you are in your Amazon journey:
If You’re Brand New (No Product Yet)
Go with the Free plan first.
- Cost: $0
- Use it to:
- Learn the interface.
- Run a small number of product and keyword searches.
- See if Helium 10 fits how you like to work.
You’ll hit the usage limits quickly, but that’s fine if you’re just testing ideas and not ready to commit.
If You’re Already Selling or Actively Sourcing
Your best replacement for Helium 10 Starter is now Platinum.
- Cost: $129/month, or $99/month when billed yearly.
- Built for sellers doing up to $100K/year in sales.
Includes:
- Access to product and keyword research tools (Black Box, Xray, Cerebro, Magnet, etc.).
- Core listing optimization tools (Listing Builder, Listing Analyzer).
- Profit tracking, basic analytics, and limited AI ad tools.
With our coupon codes REVENUEGEEKS20 (20% off for 6 months) or REVENUEGEEKS10 (10% off for life), you can pull Platinum back closer to what Starter used to cost.
When Does Diamond Make Sense?
You don’t need to talk yourself into Diamond just because Starter disappeared. Diamond is mainly for sellers who:
- Manage bigger catalogs and multiple brands.
- Need higher limits (more tracked keywords, SKUs, markets).
- Want extra seats, expert training, and deeper ad automation.
If you’re still at the “one or two products and learning PPC” stage, Platinum is usually the sweet spot.
Helium 10 Starter vs Platinum vs Diamond: Pricing Comparison
Wondering how much the Helium 10 Starter plan used to cost vs Platinum or Diamond? This Helium 10 pricing table breaks it down:
| Plan | Status | Monthly Price | Features Included |
|---|---|---|---|
| Starter | Discontinued | $39/month ($29/month billed annually) | Limited tool access, lower usage caps |
| Free | Active | $0/month | Basic access to core tools (heavily limited) |
| Platinum | Active | $129/month ($99/month billed annually) | Full access to main tools (with usage limits) |
| Diamond | Active | $229/month ($199/month billed annually) | Higher usage caps, more seats, advanced features |
How to Sign Up to Helium 10 (Step by Step)
Getting started with Helium 10 is easy. Here’s how:
- Start by using my exclusive discount link.
- Scroll down to the pricing plans, choose either Platinum or Diamond, and click “Claim Coupon” to continue with your subscription.
- For this demonstration, I’ve selected the Diamond plan. To complete your purchase, you’ll need to either create an account or sign in. The pricing and available discount will appear in the panel on the right.
- Enter your payment details and address, and then click “Complete Payment.”
And that’s it – you’re all set with your Helium 10 subscription!
Helium 10 Alternatives with Entry-level Plans
If you came looking for Helium 10 Starter mainly because of the lower price point, there are tools with cheaper entry-level plans that still give you solid data.
Here are three alternatives with beginner-friendly tiers.
SmartScout’s Basic Plan
SmartScout is a powerful Amazon research tool with brand, seller, and subcategory views that go deeper than most “all-in-one” suites.
Price: starts from $29/month (or $25/month on annual billing).
Best for:
- New sellers who want brand-level and product-level research at a low cost.
- Wholesale/OA sellers scouting brands and catalogs.
Key points:
- Basic plan gives you core research features and SmartScout University training.
- There are usage restrictions compared to Essentials/Business, so it’s best as a starter or “test the tool” plan, similar in spirit to what Helium 10 Starter used to be.
- 7-day money-back guarantee lets you upgrade and still bail if it’s not a fit.
If you mainly wanted Helium 10 Starter for cheap, focused product research, SmartScout Basic is a strong alternative.
Jungle Scout’s Starter Plan
Jungle Scout is another big name in the Amazon tools space, and they still have a Starter plan for new sellers.
Price: starts from $49/month (or $29/month on annual billing).
Best for:
- First-time Amazon sellers who want simple product and keyword research without a huge tool stack.
- Users who like the Jungle Scout Chrome extension and supplier database.
Key points:
- Starter plan focuses on core research and tracking for one user.
- Comes with a 7-day money-back guarantee instead of a free plan, so you can try it risk-free.
If you were eyeing Helium 10 Starter as a low-friction entry into Amazon tools, Jungle Scout Starter is probably the closest like-for-like option in terms of price + focus.
Data Dive’s Starter Plan
Data Dive is more niche: it’s made for sellers who want deep keyword research and listing optimization rather than a full “do-everything” suite.
Price: starts from $39/month (or $32/month on annual billing).
Best for:
- Private label sellers who care about keyword depth, conversion rate, and SEO-driven ranking.
- Anyone who already has ASINs live and wants to squeeze more revenue from them.
Key points:
- Starter plan includes access to Data Dive’s core keyword, ASIN tracking, and market analysis tools with lower limits.
- Think of it as a specialist replacement for the “listing optimization” and keyword depth you might have leaned on Helium 10 for.
If your main focus is dialing in keywords and listings, Data Dive Starter can complement or even replace Helium 10 for that part of your workflow.
Frequently Asked Questions
Which Helium 10 Plan Is Best?
Platinum is the best plan for most Amazon sellers – it includes all the essential tools to research, launch, and grow. If you’re just getting started, try the Free plan. For larger teams or advanced needs, Diamond is the better fit.
Still Thinking About Helium 10 Starter? Here’s Our Take
Let’s keep it real: the Helium 10 Starter plan is gone, and overall pricing has gone up.
If cost is a concern, check out our full list of Helium 10 alternatives – many still offer entry-level plans at a lower price.
But if you want the most complete Amazon seller tool suite out there, Platinum is your best bet. It gives you everything you need to research, launch, and scale – and with our exclusive discount, you’ll get the best possible deal.
