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How to Use Helium 10? (The Most Complete Tutorial)

You can use Helium 10 by opening a free account and downloading the Chrome Extension.

Also, we recommend you watch the free tutorial and complete the Freedom Ticket Course. 

This will equip you with the knowledge to use the Helium 10 tools effectively and start a successful e-commerce business.

Furthermore, you can visit the Help Center to uncover detailed tutorials and a video library to learn more about how to use Helium 10.

Key Takeaways

  • You can start using Helium 10 by registering for a free trial and installing the Chrome Extension, which has a rating of 4 stars out of 5 based on over 250 reviews.
  • You can learn how to use Helium 10 by visiting the resources library in the Help Center.
  • Our experience using Helium 10 indicates it’s the complete package for running an e-commerce business.

How to Start Using Helium 10?

To start using Helium 10 tools, follow these 4 basic steps:

  1. Sign up for a Helium 10 account: Register with Helium 10 by visiting the website –

You can choose between a free trial or paid subscription. The free trial offers limited functionality with popular tools like Cerebro, Magnet, and Index Checker. Also, you can learn more about the free trial by clicking here.

However, if you’d like to access the Helium 10 tools with higher usage limits, we recommend visiting our Helium 10 pricing page to compare the costs and features of the available plans. Furthermore, don’t forget to use our coupon codes to receive a massive discount – REVENUEGEEKS20 and REVENUEGEEKS10.

  1. Install the Chrome Extension: The Chrome Extension is free and includes 7 tools
  • Xray – product research tool unlocks niche sales data.
  • Asin Grabber – create targeted ads in Amazon by extracting ASINs in bulk.
  • Xray Keywords – Discover the best keywords for every niche.
  • Search Expander – generate effective long-tail keywords.
  • Profitability Calculator – generate accurate product profitability data.
  • Inventory Levels – spy on your competitor’s inventory levels.
  • Review Insights – extract reviews to determine customer experiences.

It’s the complete package for getting started with Helium 10, and it takes just a few minutes to download/install. Click here to learn more about the Helium 10 Chrome Extension and access the download link.

  1. Learn how to use Helium 10 with the Pro Training Videos: Helium 10 offers a library of training videos for all members to learn how to use the tools. The training videos mostly feature Chief Brand Evangelist and Director of Training, Bradley Sutton, but other team members pitch in too. The videos provide step-by-step instructions on using Helium 10 tools and strategies to get the most out of them.

You can find the training videos for each tool by clicking on the “Learn” button in the top right-hand corner of the UI, as highlighted in the screenshot below:

learn to use helium 10 cerebro

Furthermore, you’ll find more training videos in the Help Center, which you can see by clicking on the question mark icon in the header menu and selecting “Help Center” from the drop-down box.

  1. Complete the Freedom Ticket Course. For complete beginners with no idea how to start and run a successful Amazon business, complete the 8-week Freedom Ticket Course. The first 2 weeks are free. One of the course’s main teachers is Kevin King, an industry-leading Amazon Seller. Learn more about the Freedom Ticket Course here.

How to Do Keyword Research With Helium 10?

Keyword research is necessary to find the best keywords to populate your product listings to rank for high-traffic search terms with low competition. Furthermore, you’ll need a list of profitable keywords for your PPC campaign to generate traffic.

The Helium 10 keyword research tools available include:

  • Cerebro: reverse ASIN lookup tool that allows you to leverage competitor keyword research and strategies.
  • Magnet: discover highly searched phrases that are relevant to your product. You can discover actionable search terms to boost your organic product listing traffic in a few seconds.
  • Misspelinator: find commonly searched misspelled search terms to take advantage of more traffic opportunities.

How to Use Cerebro for Keyword Research?

You can use Cerebro by entering up to 10 ASINs, and you’ll receive ASIN suggestions after entering the first one. Also, we recommend using the filter to find keywords matching your criteria. For example, enter a minimum word count of 5 if you’re looking for long-tail keywords.

Once you have a list of keywords, you can export them as a CSV or XLSX file or straight into Frankenstein. You can also use the history button to view your recent searches to pick up where you left off.

Check out our Cerebro guide to learn more about using the tool, including step-by-step screenshots and how to analyze the results.

How to Use Magnet for Keyword Research?

You can use Magnet to find keywords by entering a seed word or phrase. Once you hit the search button, the tool will extract relevant keywords from a massive database. 

Just like with Cerebro, it’s important to utilize the filter option to narrow down your list of keywords. Furthermore, you can extract the keyword list to Frankenstein or as a CSV or XLSX file.

The Magnet search results provide important information such as search volume and Magnet IQ Score, which is the in-house metric that indicates the quality of a keyword. 

A higher score means the keyword has a better search volume to competition ratio.

To learn more, check out our Magnet guide to boost your product rankings and sales.

How to Use Misspelinator for Keyword Research?

Misspelinator is used for finding frequently typed misspelled search phrases

More importantly, the tool allows you to identify the keywords that Amazon does not auto-correct, which means you can rank for those search terms to generate more traffic.

To use Misspelinator, you need to navigate to the tool in your dashboard and type out the search phrase in the box on the left. Next, you’ll need to ensure the words are selected in the right-hand side box before running the search.

Once the search is complete, you need to focus on the words that aren’t auto-corrected by Amazon. These are worth adding to the backend of your product listing page and PPC campaigns. Also, you can export these words to Frankenstein, or as a CSV or Excel file.

Furthermore, our in-depth Misspelinator guide provides more information about using the tools for higher Amazon search results and boosting sales.

How to Use Helium 10 for Product Research?

Product research is important to find profitable product opportunities with high demand and low competition. It also helps identify product trends to determine what niches are worth entering. Furthermore, choosing the right product is important to ensure you don’t waste money sourcing and promoting products that are unlikely to sell in meaningful quantities.

The product research tools available at Helium 10 include:

  • X-ray: explore an Amazon product database of over 450 million ASINs to learn about the sales volume, trends, reviews, and more.
  • Black Box: find high-demand and low-competition product ideas with powerful smart filters.
  • Trendster: learn about product seasonality and take advantage of spikes to increase sales.

Check out our guide to learn more about the best Helium 10 product research practices with step-by-step instructions.

How to Use Xray for Product Research?

The Xray tool is part of the Helium 10 Xray Chrome Extension suite of tools available for free, so you’ll need to download and install the Chrome extension. Then head over to Amazon and search for products you may want to sell. Now activate the Xray tool once you’re on the product page, and an overlay will appear with relevant information.

We recommend you look at our Helium 10 Xray review to learn more about how to use the tool and how it can help your business.

How to Use Black Box for Product Research?

You can use Black Box by setting the filters and using the “advanced filters” if you’re after a specific product. With filters such as product category, price range review counts, and keyword search volume, you can narrow down the search to find profitable products with low competition.

The advanced features allow you to use Black Box for different use cases. 

For instance, use the shipping time filter if you are after products that can quickly reach your customers after placing the order.

Finally, visit our Black Box guide if you want a detailed breakdown of all Black Box filter options and how to use them.

How to Use Trendster for Product Research?

Trendster allows you to discover product seasonality to identify the best time of year to sell. 

You can use the tool by entering up to 4 ASINs to simultaneously compare the seasonality of multiple products.

The search takes a few seconds to generate a Helium 10 graph and the Google Trends results for side-by-side comparison. In addition, you can view the data based on different time scales, including 24 hours, 7 days, 30 days, 90 days, 1 year, and all time.

Furthermore, our Helium 10 Trendster guide provides insights into how to analyze the search results and find the video tutorial.

How to Use Helium 10 for Listing Optimization?

Listing optimization plays an important role in increasing sales by driving more traffic to product pages. Helium 10 provides several listing optimization tools that simplify the process and ensures your products have the best chance to outrank competitors.

Here is a list of the Helium 10 listing optimization tools:

  • Listing Builder: use this tool to manage your Helium 10 product listing from one dashboard, receive keyword suggestions, and discover the best ways to boost traffic.
  • Scribbles: the Helium 10 tool provides keyword suggestions, you can edit back-end search terms, and provides word count information for each section.
  • Index Checker: check where your product listings are ranking for each keyword to save time and spy on the competition by discovering their highly ranked search terms.
  • Listing Analyzer: free Chrome extension that provides an optimization checklist for your product and import ASINs to compare with competitors.

Want to learn more about how to use the tools above with the best strategies? Then check out the Helium 10 Serious Sellers podcast episode below, where Bradley Sutton walks you through secrets of the trade.

How to Use Listing Builder for Listing Optimization?

Start by syncing your current product listings to Listing Builder, which will appear on the tool’s dashboard. Next, you can create a new product listing by clicking on the blue ‘Add Listing” button in the top right-hand corner.

You can create a listing from scratch or optimize an existing one using Listing Builder. 

For example, competitor ASINs can be used to create a template for your listing, and you’ll populate information about your product.

Additionally, we invite you to read our guide on using the Listing Builder to discover the best strategies and a step-by-step tutorial.

How to Use Scribbles for Listing Optimization?

You’ll need to find keywords on Cerebro and Magnet before using Scribbles.

Once you have a list of keywords you’d like to rank for, export them to Frankenstein, and then click on Scribbles in the bottom right-hand corner.

Next, you can enter the listing title, bullet points, and description while viewing the used keywords on the left hand-side. Also, can set the word count and character limits for each section. Scribbles helps ensure important keywords are used in the right places to ensure your product listing has the best chance to rank in the search result pages.

Finally, take the time to learn how to use Scribbles from our in-depth guide, where you discover the top features.

How to Use Index Checker for Listing Optimization?

To use Index Checker you’ll need to enter the ASIN and keywords for which you want to see the rankings. You can export keywords you found on tools like Magnet and Cerebro or type them in manually.

Also, importing competitor keywords allows you to spy on other sellers you’re trying to compete against for sales. The tool has a straightforward user interface that allows you to run the search within a few moments.

We created a detailed report on how to use Index Checker, and what you can do if your product listings are not ranking for your desired keywords.

How to Use Listing Analyzer for Listing Optimization?

Start using Listing Analyzer by adding an ASIN manually or clicking on the Select my product to add button. Next, click on the blue “Run Analysis” button, and you’ll be presented with a range of information, including the listing seller score, rating, where the seller is from, how many keywords are in the top 10, and more.

Scroll down to the listing quality score to determine what the listing is getting right and wrong. Therefore, you can determine how to improve your product listings or take inspiration from competitor success.

You can take a deep dive into Listing Analyzer by checking out our guide, which includes a detailed guide with screenshots.

How to Use Helium 10 for Free?

Use Helium 10 for free by opening an account and activating the free trial, which has no expiration date. Therefore, you can test the Helium 10 tools at your own pace to determine if the paid plans are worth getting.

Also, you can upgrade to the paid plans at any time, and they come with a hassle-free 7 day refund. The upgrade options include the Starter, Platinum, or Diamond Plan

Visit the Helium 10 pricing page to compare the plans.

Alternatively, you can access full usage rights for selected tools using the A La Carte plan.

Furthermore, you can use the Helium 10 Chrome Extension for free, as mentioned previously. Check out this guide on how to download and install the extension, which includes a troubleshooting guide.

How to Manage Inventory Levels With Helium 10?

Inventory management is an important aspect of any e-commerce business and getting it right can be tricky. However, with the help of Helium 10, you don’t need an accounting degree to succeed. You can use the Inventory Management tool, which helps you:

  • Complete supplier orders and send them to Amazon warehouses
  • Avoid overstocking or running out of inventory
  • Receive restock recommendations and quantity updates

How to Use Inventory Management to Manage Inventory Levels With Helium 10

To use Inventory Management you need to connect your Helium 10 account with the Amazon Sellers account, which ensures your listing data is transferred to the Inventory Management tool. Next, you’ll see vital information about your product inventory levels on the Restock Suggestions page.

Also, you can order more stock or manage suppliers using the Suppliers page. 

Look through the several pages within the dashboard to determine what functions the Inventory Management tools offer.

For a comprehensive guide on how to effectively manage your inventory, read our guide on Inventory Management to start resolving any inventory issues you may have.

How to Protect Your Products With Helium 10?

Amazon is a fiercely competitive marketplace and some sellers will go to great lengths to sabotage or get an edge over your product listings. Hence, they need to be protected against bad actors that could cost you sales. Helium 10 offers 2 excellent tools for this job, which are Inventory Protector and Alerts.

Here is a summary of what function these tools provide:

  • Inventory Protector: protects your coupon discount promotions from being abused by other sellers.
  • Alerts: sends alerts via email or text message about various listing changes, good and bad.

How to Use Inventory Protector?

You can use the Inventory Protector by selecting a max order quantity per customer

For example, if you choose 5, it means that each customer can only order 5 units of your product. The tool lets you conveniently set the max order quantity for multiple products from the dashboard.

Furthermore, you can change the max order quantity for multiple products simultaneously. 

You should consider this precaution for products with discount codes or other promotions.

Also, you can learn more about how to use Inventory Protector by visiting our guide.

How to Use Alerts?

Once you arrive on the Alerts dashboard, find the products you want to monitor. 

You’ll see an On/Off toggle on the right-hand side of the product entry. Press the toggle to turn on monitoring, and you can find products using the search bar above the products list.

Additionally, you’ll see the number of slots that are used and available. The latter varies based on the subscription plan you’re using. As displayed on the Helium 10 pricing page, here is a breakdown of the available alerts for different plans:

  • Starter: 2 ASINs
  • Platinum: 100 ASINs
  • Diamond: 300 ASINs

Want to learn more about how to use Alerts? Then visit our Alerts guide to discover what types of changes the tool covers.

How to View Profits in Helium 10?

Amazon sellers are in business to make a profit, so keeping an eye on this metric should be top of mind. However, keeping tabs on product profitability daily can be tricky if you have many ASINs.

Fortunately, Helium 10 provides Profits, a tool that provides key sales metrics

It allows you to view gross sales, expenses, and profits for specified periods.

To use Profits, you’ll need to connect your Seller Central Account to Helium 10, and the dashboard will populate the sales data. You can look at data for your entire account or specific products using the dashboard. Also, you can view graphs to see how the sales data changes over time. This allows you to spot trends at a glance.

We recommend you visit our Profits guide for a detailed account of how to use the tool and analyze the information.

How to Use Helium 10 Marketing Tools?

While marketplaces like Amazon do most of the heavy lifting to drive traffic to your product pages, there are additional steps you can take to get even more eyeballs on your listings. 

Helium 10 assists with several marketing strategies to ensure your brand fights for every sale.

Here is a Helium 10 marketing tools summary:

  • Adtomic: automate Amazon PPC campaigns for up to $20,000 in advertising spend with AI-based suggestions to improve profitability.
  • Portals: this feature allows you to create landing pages, product inserts, and QR codes.
  • Follow-Up: this allows you to create an email sequence to generate further sales and obtain customer feedback.

How to Use Adtomic?

You can use Adtomic to complete multiple tasks, including setting up a new PPC campaign from scratch, monitoring metrics from ongoing campaigns from a single dashboard, and optimizing from the analytics window.

Furthermore, you can add rules to eliminate keywords you don’t want your listing to rank for. This avoids wasting ad spending on unrelated search phrases. Note that Adtomic is only available on the Diamond and Elite plans, and a 2% fee is applied when going over the $20,000 ad spend limit.

We recommend you use our Adtomic guide for detailed help on how to use the platform’s features and set up a new campaign.

How to Use Portals?

Portals is a 3-in-1 tool for creating product inserts, QR codes, and landing pages

To create product inserts from the dashboard, click on Blueprints in the left-hand side navigation menu. Now you can select one of the templates to start creating your product inserts. 

At the time of writing, Helium 10 offers 3 templates:

  • Warranty Activation
  • Social Media Following
  • Claim Coupon Codes

The inserts builder takes you through a step-by-step process that’s beginner friendly

One step involves creating a QR code that will be linked to the landing page URL.

Finally, you’ll need to create the landing page for where users arrive once clicking on the QR code. Helium 10 offers templates for your convenience, which you can customize to make your own.

Portals is a powerful tool, but it can be tricky for new users to use it optimally. 

Hence, we suggest you visit our Portals guide to take your Amazon marketing efforts to the next level.

How to Use Follow-Up?

You’ll need to connect your Amazon Seller Central Account to use the tool. 

Next, click on Email Automation in the Follow-Up dashboard in the left-hand menu. 

Here you can follow the on-screen instructions to create an email sequence that follows a sale.

The tool offers multiple email templates for different use cases or write emails from scratch. Furthermore, Follow-Up is a great tool to ask for reviews and product suggestions for market research. However, the number of emails you can send is limited by your subscription plan:

  • 5,000 emails per month on the Platinum plan
  • 15,000 emails per month on the Diamond plan

Check out our guide for further help with using Follow-Up and some pointers on how to craft emails.

How to Use the Helium 10 Customer Support?

You can contact the Helium 10 customer support team through email, submitting a form, or using live chat. The live chat is available 24/7, and you need to log into your account to use the feature. Furthermore, a chatbot is available to receive answers immediately, or you can click on the “Chat with Agent” button to receive help from a member of the Helium 10 customer support team.

Additionally, you can visit the Help Center for an FAQ section, informative articles with step-by-step screenshots, and video tutorials.

Finally, for an in-depth explanation of how to use Helium 10 customer support, we recommend you visit our dedicated tutorial.

What Users Share About Using Helium 10?

We explored websites like Reddit to learn more about what other users experienced with Helium 10. We discovered that many customers use Helium 10 for different purposes with success. For example, the comment below shares how the Helium 10 product research tools were used:

helium 10 review reddit post

Another user praised the Keyword Tracker tool for its ability to track keyword rankings and improve their Amazon FBA strategy.

helium 10 keyword tracker review reddit post

Overall, the comments indicate that users love the Helium 10 package for different reasons.

The large suite of features provided by Helium 10 ensures there is something for most Amazon sellers.

Our Experience Using Helium 10 to Run an Amazon Business

We recently used the suite of tools provided by Helium 10 to run our Amazon business and were impressed with the results. We found that Helium 10 provided a complete package for finding profitable products and launching them with fully optimized listings.

One of the standout features of Helium 10 for us was the training videos. We found them to be informative and helpful in using the tools effectively from the start, eliminating the need for trial and error. This saved us valuable time and allowed us to focus on other aspects of our business.

Managing an Amazon business can be a challenging task, with many different elements to keep track of. Tools like Keyword Tracker, Refund Genie, Alerts, and Inventory Protector were particularly useful for us in keeping a daily eye on the most important aspects of our business.

Overall, we found Helium 10 to be an ideal tool for launching and maintaining an e-commerce business, it was truly a gift that kept on giving. Its comprehensive suite of tools and helpful training resources made it a valuable asset in our business operations.

Frequently Asked Questions

Helium 10 is used to find profitable products, find keywords, generate and optimize product listings, launch PPC advertising campaigns, spy on the competition, and much more.

The e-commerce suite of tools provides help in completing most tasks along the Amazon selling journey.

Furthermore, Helium 10 can be used to learn more about how to launch and run a successful Amazon business with the Freedom Ticket course, or learn how to execute a successful PPC campaign with the PPC Academy.

Yes, you can use the Helium 10 mobile app on your phone to research products and keywords, and monitor your Adtomic PPC, Alerts, and Profits data. However, the app has limited functionality compared to the desktop version.

Furthermore, you’ll need to visit Google Play for Android users and the App Store for iOS users to download the app. The overall user scores for the app are 3.4 and 4 stars respectively. Therefore, The users of the Google Play version suggest there is room for improvement.

Helium is not only for Amazon, it’s a tools package that works well with Walmart and other e-commerce business models. The core functions like keyword and product research are applicable in any e-commerce industry.

However, the main aim of Helium 10 is for Amazon sellers. This context is used in the training material and how the tools are created.

You don’t need an Amazon seller account to use Helium 10. However, some tools will only work if you connect an Amazon seller account using the Seller Token feature.

The tools that require an Amazon Seller account include:

  • Adtomic
  • Follow-Up
  • Profits
  • Refund Genie
  • Inventory Protector
  • Alerts

The number of people that can use one Helium 10 account depends on your subscription plan. Here is a breakdown of how many users can access the same account for each plan:

  • 1 user: Free, Starter, and Platinum plans
  • 3 users: Diamond plan
  • 5 users: Elite plan

Final Words

To summarize, getting started with using Helium 10 is easy and free.

You can open a new account and choose between a free trial or a paid subscription. Furthermore, the free training videos and Freedom Ticket Course are ideal for beginners to learn how to use Helium 10.

Do you want to learn how to use Helium 10 to start a successful e-commerce business?

Then don’t hesitate to try out the Ticket Freedom Course to learn strategies from Kevin King, an industry expert involved in e-commerce since 1995.

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