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6 Best Amazon Landing Page Builders, Plus One Overall Best!

LandingCube is the best Amazon landing page builder for marketing, lead generation, and related activities. It is super easy to use, with 16+ templates to choose from

It also offers customizable URL actions and built-in page analytics.

Portals by Helium 10 is almost equally as good. Plus, if you’ve got a Helium 10 subscription, there’s no need to pay extra to use this tool.

I’ve tested 16 Amazon landing page builders and chosen the best six that bring unique things they bring to the table. Let’s dive in.

Tool Monthly Price Discount Best For?
LandingCube $49 to $199 LandingCube Offers Conversion-led Amazon Landing Page Creator
Portals by Helium 10 $39 to $279 Try Portals by Helium 10 Value for Price
Keap From $199 Try Keap Drag-and-Drop Landing Page Builder
GetResponse From $15.6 Try GetResponse for free AI Landing Page Generator
ZonMaster $7 to $30 Get ZonMaster Free Trial Affordable Landing Page Builder
Unbounce $99 to $649 Get 35% OFF AI Copywriting on Landing Pages

LandingCube - Overall Best Amazon Landing Page Builder

LandingCube requires no learning curve. You start a new campaign, paste in an Amazon product listing link, and choose a template. The software then fills your preferred template with data pulled from the product page.

This way, you can create single-product, promo, sign-up, and product insert pages. LandingCube only has 16 templates available, as opposed to 99 from Portals and 200 from GetResponse. However, all 16 fit Amazon businesses.

Furthermore, it’s easy to edit sections, add a countdown timer, add a video, and even edit the final landing page’s URL slug. Unfortunately, there’s no drag-and-drop feature like you would find in Keap or GetResponse. However, editing on the software is so easy that you won’t miss the feature.

LandingCube works across 11 Amazon marketplaces. But that’s less than you get with Helium 10 Portals, which works for 14 marketplaces. It makes up for this by allowing users to track ad pixels from Facebook, Google, TikTok, and Amazon Associates.

It also supports Amazon Attribution links but for only three marketplaces within North America. In contrast, Portals supports Attribution for nine marketplaces.

A standout feature is that LandingCube lets you choose from using a plain Amazon listing URL, add-to-cart URL, buy-together URL, and Amazon Attribution to customize the action that the URL takes.

Finally, you can publish your landing page on LandingCube or your custom domain and hide the landing page’s URL from Amazon. Unfortunately, LandingCube does not have built-in split testing like you’ll get with Helium 10. Instead, you have to create different pages for different split tests.

The saving grace is that LandingCube’s prices are lower than those of several tools on this page. Its plans start from $49 and can go as low as $29 monthly if you get the annual package. However, the lowest tier is very limited, and you must reach the mid-tier to access many features.

Pros
Cons

Our Verdit: LandingCube is an ideal page builder for Amazon sellers, and it has unique features like video content and customized destination URLs.

Portals by Helium 10 - Best Value for Price

Helium 10 Portals lets sellers design pages using any of its 99 templates

That’s way more than LandingCube offers! Not just that, Portals works on 14 Amazon marketplaces, three more than LandingCube, and allows you to edit a page after it’s gone live.

In addition, Portals mimics LandingCube by also tracking Facebook, Google, and TikTok pixels. However, it doesn’t track Amazon Associate links. Instead, Portals enables deep-linking where a customer on a cellphone can be redirected to the Amazon app instead of the site.

Furthermore, Portals enjoys built-in analytics like LandingCube, can customize a URL’s action, and allows for GDPR-compliant email opt-in forms.

Conversely, Portals doesn’t allow you to edit the random URL it assigns, which is a setback for customization. The only way around it is by adding your domain. Likewise, Portals also doesn’t integrate with apps except Zapier, although it allows you to download customer emails via CSV files.

Even so, one cool thing Helium 10’s Portals offers is Scheduling. This automates how long the landing page will be active, unlike LandingCube’s automation, which is limited to scheduling promotional landing pages.

Finally, Portals is part of Helium 10. Therefore, you get it without charge if you already have a Helium 10 account. You get tiered access to Portals on all Helium 10 plans, but you must upgrade to the Platinum or Diamond plans for better usage limits.

Pros
Cons

Our Verdit: Portals is an excellent tool for creating landing pages quickly from 99 templates. It is also part of the Helium 10 suite.

Keap - Best for Drag-and-Drop

Keap allows you to publish pages on its domain or your custom domain. 

Hence, it’s similar to LandingCube in the way it offers you branding and personalization options. In fact, it has more templates and allows you to build a page from scratch using drag-and-drop.

However, its templates weren’t designed for Amazon products. So, you’ll have to dig around to find a suitable template and do a lot of editing. Plus, it doesn’t pull data from Amazon like LandingCube and Portals. Therefore, all the information has to be manually filled in.

That said, Keap’s standout feature is that it allows users to save a landing page as a template. Therefore, you can build a perfect landing page and save it as a template for later use.

Like LandingCube and Helium 10, Keap allows you to preview desktop and mobile versions of your page. Furthermore, you can edit a landing page once it’s gone live, much like Helium 10 Portals allow.

Unlike Helium 10, though, Keap lets you edit the URL slug assigned to the landing page. This allows you to make your URL more readable and customize it to be more memorable or brand-fitting.

Furthermore, Keap tracks ad pixels from Facebook and Google ads, offering built-in page analytics to measure visitors and click-through rates. Still, it lacks split A/B testing like you can get on Portals.

Finally, Keap is expensive, although you can get a cheaper rate using the annual plan. 

But considering that Keap also offers text-based marketing, sets up a dedicated phone line for your business, and handles quotes and invoices, its higher pricing is justified.

Pros
Cons

Our Verdit: Keap isn’t explicitly designed for Amazon sellers but offers the basics for building landing pages. It’s also expensive and only justified if its other offerings are core to your business type.

GetResponse - Best for AI Landing Page Building

GetResponse immediately stands out with its use of AI to generate landing pages. 

That beats Keap and Unbounce, where you must manually enter your landing page information.

I believe the best application for this is for non-native English speakers selling on Amazon or English-speaking sellers who don’t have the budget to hire top copywriters. 

Now, you can get a ready-made copy in English and tweak it to your purpose.

You just input the landing page title and describe what it promotes, your business, and your customers. Instantly, the AI software generates a landing page and populates it with fitting copy and images, too.

If you decide not to go the AI route, GetResponse provides 200+ templates, although most aren’t suitable for Amazon products. Even so, such a massive template library means you’ll likely always get something to work with.

You can also pick a blank template and build a page from scratch with the drag-and-drop builder. This will be more stressful, but it allows you to create a custom landing page for your business.

Like most, GetResponse has built-in page analytics, tracks Facebook and Google ad pixels, and allows pages to be edited after publication. It allows you to incorporate countdown timers, popups, and email opt-ins into your pages.

Fortunately, GetResponse also allows split tests, unlike LandingCube or Keap. 

That puts it in the same league as Portals by Helium 10. But even though GetResponse can pull product data from other online marketplaces, it can’t from Amazon. That can be a major dealbreaker.

Finally, GetResponse’s monthly pricing starts from $19 – a much more affordable price than LandingCube and Portals. However, considering that Portals’ pricing also includes competitor, product, and keyword research tools, its entry-level price is a better value for money than GetResponse’s.

Pros
Cons

Our Verdit: GetResponse is excellent for Amazon sellers looking for an affordable option with many features. However, it doesn’t pull data from Amazon.

ZonMaster - Most Affordable Landing Page Builder

ZonMaster uses ChatGPT4 to generate landing pages via dozens of mobile-responsive templates.

But before creating a page with ZonMaster, you must connect your Amazon FBA seller account to the software. The software can then pull data about your products to streamline the landing page creation process.

One exciting feature of this landing page builder is its AI integration for easy landing page creation. This is like what you get with GetResponse, but there’s a catch: the AI feature isn’t very stable now because it’s still in the Beta (testing) phase.

Besides that, ZonMaster is similar to most tools on this list, given that it offers editable URL slugs, countdown timers, coupon codes, and built-in page analytics

Furthermore, the software enables split testing like Helium 10 and allows you to embed custom HTML and CSS in your page.

The best part is that ZonMaster is the most affordable option on this list, with a $ 7/month starting price. It’s also ultra-focused on ensuring you get the best landing page possible, offering up to 5000 email templates on a plan cheaper than Helium 10 and LandingCube’s entry-level offerings.

The only downside is that you don’t get additional Amazon seller tool support like with Helium 10. So, you might need to pair ZonMaster with another tool for a robust selling experience.

Pros
Cons

Our Verdit: ZonMaster is an affordable landing page builder explicitly made for Amazon sellers. It can also use AI to generate market-ready pages.

Unbounce - Best for AI Copywriting on Landing Pages

Unbounce allows online sellers to build highly converting pages with 100+ available templates or from scratch. While it doesn’t have AI landing page generation, it incorporates AI in writing the copy on its landing pages.

Unbounce’s standout feature is Dynamic Text, which allows you to personalize the copy that a customer sees on the landing page. This unique feature can help boost conversion, mimicking the split testing you get on Helium 10 and ZonMaster.

In addition, Unbounce integrates with 24 apps, including Klaviyo, SalesForce, and Outgrow. Hence, you can quickly funnel customer emails to a third-party app to stay in touch with them outside the Unbounce system.

Furthermore, this Amazon landing page tool supports split testing, pop-ups, page triggers, and countdown timers. These basics are essential to building a robust landing page that generates the right effect on its audience.

The major downside to Unbounce is that it isn’t optimized for Amazon sellers

So, you may spend time designing an Amazon-compliant landing page rather than getting ready-to-use options like LandingCube and Portals.

Plus, the software is pricey, with its entry tier costing $99 monthly. Getting the Dynamic Text and Split Testing will require upgrading to an even more expensive plan. 

Whereas, you get split testing on the basic Helium 10 plan with Portals’ access.

Pros
Cons

Our Verdit: Unbounce offers unique features and robust templates, but it’s not the best for Amazon products.

How I Created This List of the Top Amazon Landing Page Builders

I tested dozens of landing page builders to select the best six. These are the criteria I kept in mind while picking the tools that made this list:

  • Ease of use: Good landing page builders should be easy to use. That means minimal hours spent tinkering with builders and no need to hire someone. I specifically looked for no-code tools, preferably with drag-and-drop implemented.
  • Split A/B testing: I looked for builders allowing sellers to test different versions of their pages on audiences. That way, you can quickly and simultaneously evaluate what works best.
  • Templates: Since not everyone is a design guru, I looked for landing page builders with pre-made templates. I also considered mobile-responsive designs since most customers browse from their cell phones.
  • Pricing: It was also critical that I pick affordable page builders. However, I also discovered that cheaper doesn’t automatically mean better.
  • Integrations: Connecting with other apps is excellent for extended functionality. Therefore, I aimed for software that accommodates that.
  • Analytics: I prioritized software with built-in analytics to track view, click-through, and conversion rates. This way, you get actionable data on your pages’ performance.
Recommended Readings

Frequently Asked Questions

No, Amazon does not have a unique tool for creating custom product landing pages. Therefore, you must use third-party tools to create pages leading to your Amazon listings.

No, free Amazon landing page builders aren’t worth it. They’re hardly maintained to resolve bugs and don’t offer premium features like mobile responsiveness, robust templates, quality integrations, and split testing. Fortunately, you can get free trials from reliable landing page builders like LandingCube before committing financially.

Drive External Traffic to Your Amazon Listings

LandingCube (discounts inside) is the best Amazon landing page builder overall because it’s explicitly developed for Amazon sellers. It also offers many conversion-optimized features and is relatively affordable.

Alternatively, I recommend Portals by Helium 10 (get a 20% discount) for split testing, higher marketplace support, and access to other Helium 10 tools to grow your business.

However, evaluate all the tools recommended to pick the best one for your business.

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