Helium 10 vs. Perpetua: Here’s Which One to Buy!

Helium 10 is a household name among Amazon sellers, offering various tools for inventory management, marketing, keyword and product research. Even so, Perpetua has enough credentials to compete against Helium 10 in the Amazon PPC toolset niche.

So, is it worth switching from the Swiss Army Knives of Amazon tools in Helium 10 to the highly specialized Perpetua?

I’ve done the legwork and tested both tools so you don’t have to, and I’ve revealed the best one to put your money on.

Helium 10 vs. Perpetua Comparison: Overview

Plans and Pricing

I don’t simply consider how much Amazon seller tools slap on their plans, but what they offer for the pricing.

But first, how much does Perpetua cost compared to Helium 10?

Perpetua is now a much higher-commitment PPC tool. Its Essentials plan starts at $695/mo for up to $10k in monthly ad spend.

However, you won’t get PPC support on the basic Helium 10 plans. Its Adtomic PPC management tool costs $199 monthly, excluding the basic plan.

Helium 10 also has a more flexible pricing structure. It offers freemium access and discounted annual plans. Perpetua stays on monthly or custom pricing.

Features

I compared Helium 10’s features against Perpetua’s to determine the ideal toolset for Amazon sellers. As you’ll see, Perpetua only focuses on one core feature.

Helium 10 provides a full range of tools to help Amazon sellers start, grow, and scale their business. In comparison, Perpetua only offers Amazon PPC tools, so it has a limited scope.

Interestingly, Helium 10 rivals Perpetua’s offering with Adtomic, an AI-assisted Amazon PPC management tool. The best part is that you can combine Helium 10’s in-app product and keyword research tools with Adtomic for a winning Amazon PPC strategy!

Hence, if you’re looking for a comprehensive toolset at the right price, Helium 10 is the clear choice. However, Perpetua’s focus on advertising means its features are more developed for this purpose.

Platforms, Interface, and Ease of Use

I evaluated the usability of Helium 10 and Perpetua to help you understand the learning curve associated with each tool. This will help you set realistic expectations before loading up either software.

Helium 10 and Perpetua provide optimized user interfaces, ensuring even beginners can use the tools without a steep learning curve. The clean UI designs reduce clutter where possible to help users navigate between menus and execute a strategy.

However, Helium 10’s larger tool selection means there’s a lot more to sift through.

Thankfully, these tools are arranged under different categories to help you find what you need faster.

In fact, you can star your favorite Helium 10 tools for faster access whenever you’re in your dashboard.

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Furthermore, Helium 10 provides a Chrome extension and mobile apps to ensure you don’t have to log in to the web app to use its tools. While the mobile apps don’t have full functionality, you can still manage Amazon PPC campaigns, check sales, and monitor profits.

Support and Resources

Which of Helium 10 and Perpetua offer the best customer support, hands-on training, case studies to make your life simpler, and other support channels?

I dug into every available channel on either provider to test their efficiency.

You can read what I found below.

Helium 10 Support and Resources

Helium 10 provides direct customer support through email and live chat.

I’ve tested the live chat several times, and the average response time is 3-5 minutes.

Also, email support staff typically respond with helpful answers within 24 hours.

For example, I asked about the Elite plan availability and got a detailed answer without delay!

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Also, Helium 10 offers a podcast, tutorial videos, and case studies. These combine to help new and existing Amazon sellers unlock the full potential of its tools.

Perpetua Support and Resources

Perpetua matches Helium 10 on the live chat offering, boasting an average response time of 5 minutes. It also runs a knowledge base with articles that help you understand how to use its tools.

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I also checked its YouTube channel,where you get 200+ videos detailing how to use the ad management platform effectively and showing real-life case studies from users.

Besides the basic support channels, Perpetua offers customized community and expert support, depending on your subscription tier. You can get access to a

• Slack community;
• Support team;
• Customer success team; and
• Quarterly business review

Helium 10 has something similar with its monthly expert training, in-person workshops, and private Facebook group, but these will cost you (around $99 monthly each).

Final Verdict

Helium 10 suits beginner, intermediate, and advanced Amazon sellers who want a more comprehensive range of tools with wider pricing flexibility. However, Perpetua is better suited for intermediate and advanced Amazon sellers seeking custom and detailed Amazon PPC campaign support.

Try Helium 10 and Perpetua to compare them for yourself. You can get up to 20% off your first Helium 10 plan with these juicy discounts.