Sellics vs AMZ Tracker: Which One to Choose in 2026?

Are you looking for a new tool to run your Amazon business? Are you confused about the difference between Sellics vs AMZ Tracker? Don’t worry, you’ve come to the right place.

As an Amazon seller, I decided I would do a deep-dive into both tools. This allowed me to offer a comprehensive comparison for you.

In this comparison, I’ll look at what both tools offer that are similar. Plus, I’ll give you a heads-up about what each tool has that is different.

This will save you a ton of time and help you make a better decision. So, let’s dive right in.

Sellics no longer sells the old all-in-one Amazon seller suite through the same buying path. Sellics joined Perpetua, so treat the Sellics side below as legacy feature context. If you wanted Sellics for advertising automation and retail media reporting, compare Perpetua as the current path.

Comparison Table

Comparing Sellics vs AMZ Tracker

Amazon sellers will find both Sellics and AMZ Tracker valuable tools. Both share similarities in the tools that they provide.

But, there are some differences that we’ll discuss in more detail. Plus, I’ll run through the similarities and how they compare.

So, first, let’s look at the features that both tools have in common.

#1: Keyword Research

Both Sellics and AMZ Tracker have effective keyword research tools.

Sonar is a free keyword research tool offered by Sellics.

Sellics - Sonar

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This is quite a comprehensive tool and will give you a ton of information to work with. I also like the fact that it allows you to do a reverse ASIN lookup. This can be invaluable if you’re researching a new private-label product. Especially one that is similar to products currently on offer on Amazon.

I tested it by searching for the keyword “Kitchen organizer”. Here are some of the results:

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As you can see, there are quite a few keywords with decent search volume. You can also click on the keywords to get more results. Then, below the “frequent words” on the right, there’s a selection of relevant products.

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If you hover over these images, you can see the product title. I clicked on the first one and a reverse ASIN search popped up. Here’s what that looks like:

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You’ll notice that it identifies the keywords that are being used in a PPC campaign.

Overall, I think this is an excellent keyword research tool. It gives a lot of useful information you can work with.

AMZ Tracker - Keyword Research Tool

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With the keyword research tool from AMZ tracker, you enter a seed keyword to start. This is a very basic tool suitable for those who are just starting.

AMZ Tracker - DeepWords

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AMZ Tracker has a second keyword research tool called DeepWords. This tool allows you to find long-tail keywords. It can be useful to find keywords that your competitors aren’t using.

Quite often, customers are searching using words that are not instantly clear. With DeepWords, you can identify those search terms easily.

#2: Listing Optimization And Keyword Rank Tracking

You can find useful keyword rank tracking and listing optimization tools both in Sellics and AMZ Tracker.

In Sellics, these tasks are handled together in their all-in-one tool. Conversely, AMZ Tracker has two separate tools for this.

Sellics - Amazon Ranking Software

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Within the Sellics tool-kit, you can search keywords, optimize your listings, and track those keywords. This is separate from the Sonar tool mentioned previously.

After you enter the keywords you want to rank for, you can check your listing to see whether it’s optimized.

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I do like the fact that you can see how your competitors compare with their listing.

This tool from Sellics also allows you to conduct A/B testing for specific keywords. This is highly useful to ensure that you’re using the best keywords.

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AMZ Tracker - Keyword Tracking Tool

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You’ll find keyword tracking right within the AMZ Tracker dashboard. You can add new keywords easily. And, you can track changes, similar to doing A/B testing.

AMZ Tracker - On-Page Listing Analyzer Tool

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I really like the fact that you can get this pop-up right on your product page. You can do this by using AMZ Tracker’s Unicorn extension. Using this quickly allows you to see how well your listing is optimized.

#3: Review Alerts

Getting negative reviews can really hurt your Amazon account and your IPI score. So, it’s convenient if the tools you use, alert you when a negative review is received.

Both Sellics and AMZ Tracker have their own way of alerting you to reviews that you should be addressing.

#4: Financial Analysis

Knowing your numbers is important if you want to run a successful Amazon business. Now, Sellics handles this differently to AMZ Tracker. Here’s a description of each one.

Sellics - Profit

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Using the Sellics Profit dashboard, you can see where your sales are coming from. Plus, you can see instantly where you’re spending money to make those sales. This then shows you the profit that you’re making.

Importantly, you can drill down to see which products are bringing in the most profit. This will allow you to set your product strategies to make the most profit.

AMZ Tracker - Tracker M

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Using Tracker M you can easily see your profit stats on the dashboard. Ir also shows you how many units you have in stock and gives you a profit margin.

I also like the extra information such as the “ratings” and the “BSR”. This is also quite adequate as an inventory management tool.

#5: Inventory Management

You already know that Tracker M also handles inventory management. It’s one of the most basic ways of keeping track of your inventory. Plus, it’s adequate if you have a low number of products.

On the other hand, Sellics has a separate inventory management tool. This is far more comprehensive. It provides a better way to track your inventory as you build up your product list.

Sellics - Amazon Inventory Management

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Although this system is still fairly simple, I do believe it’s more valuable. I like the fact that the tool shows you how many days of stock you have. It’s always really useful to know when you have to re-order.

This makes future financial planning a lot easier. I also like the 90-day reorder pipeline. With this, you can see exactly what you need to order every 30 days.

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This is extremely useful if you have to order your products from China or other countries. It allows you to map out your orders for a full 90 days.

#6: Additional Tools

AMZ Tracker has several extra tools that Sellics does not. These include tools for:

• Product Research
• Product Promotion
• Hijack Alerts
• Follow-up Email Automation
• Competitor Analysis

Conversely, Sellics also focuses heavily on PPC Ad Automation. AMZ Tracker does not have this capability.

#7: Pricing

Pricing is handled very differently by Sellics vs AMZ Tracker. Essentially, AMZ Tracker has 4 pricing levels. But, Sellics’ pricing is dependent on your annual sales. Here’s a rundown of each one.

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AMZ’s plans start at $50 per month with limited functionality. The plan you choose depends on how many products you have.

Sellics - Pricing Structure

As I mentioned, Sellic’s pricing is dependent on your annual sales. Here’s a table that explains this further.

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#8: Customer Support

It’s possible to get support 24/7 from both Sellics and AMZ Tracker via their messenger apps. Both also have large knowledge bases that you can tap into if you have questions.

You can also follow either on social media on Facebook and YouTube. Plus, both have a blog with interesting articles you can read.

Final Verdict

The original matchup was close because Sellics had stronger PPC, profit, inventory, and keyword depth, while AMZ Tracker was simpler for rank tracking and launch-focused work.

In 2026, the decision is less about the old Sellics plan names and more about the job you need done. If you wanted Sellics for advertising automation and marketplace reporting, evaluate Perpetua. If you wanted keyword tracking, negative review alerts, and a lighter Amazon toolkit, AMZ Tracker is the closer fit.

Use the Sellics or Perpetua path if:

• You care most about PPC automation, retail media reporting, and advertising workflows.
• You want deeper marketplace and profit context than a lightweight rank tracker can provide.
• You are comfortable evaluating the current Perpetua product instead of the old Sellics suite.

Use AMZ Tracker if:

• You want a simpler toolkit for keyword tracking, product promotion, and negative review alerts.
• You prefer a narrower workflow instead of a broader advertising and reporting platform.
• You are comparing the old Sellics feature set mainly to understand what AMZ Tracker does differently.