Amazon Product Video Requirements: A Seller's Checklist

Amazon product video requirements depend on where you upload the file. For US seller-uploaded shoppable videos, Amazon lists MOV or MP4, up to 1080p, a 5 GB maximum and 1 to 12 minutes. Influencer videos and video ads follow separate workflows.

Start by choosing the destination. The detailed checklist below follows Amazon’s US shoppable-video help; your account’s upload screen is the final check before commissioning a file.

Need someone to film your product? Use Spreesy to research Amazon product creators, inspect their recommendations and shortlist people with relevant demonstration experience. You still agree the video files, usage permission and delivery terms directly with the creator.

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Check access and choose the video destination

Amazon’s US help supports video uploads from eligible sellers with or without Brand Registry. It specifies three months of selling. Confirm access in your account before hiring a creator. Choose the destination first. Seller uploads, creator publications and paid advertisements require different deliverables.

The seller video eligibility page does not make Brand Registry a universal requirement for this upload feature. Other placements, including A+ Content and Brand Stores, have their own access rules. Check the specific module before ordering an edit for it.

Have these ready before filming:

• An exact product: The marketplace, ASIN and variation that the footage will show.

• A submission owner: The seller, creator or advertiser responsible for uploading.

• A working destination: Access to the relevant upload tool or advertising format.

• An agreed deliverable: File dimensions, duration, permitted uses, deadline and revision terms.

For the wider budget and campaign choices, use our Amazon seller influencer campaign guide. This checklist focuses on preparing and checking the video itself.

Use the seller-upload specifications for seller uploads

Seller-uploaded shoppable videos support MOV or MP4 files up to 5 GB, with resolution up to 1080p. Amazon lists durations from 1 to 12 minutes and accepts horizontal or vertical layouts. Check the thumbnail separately: its file-size limit is measured in megabytes, not gigabytes.

These are the specifications in Amazon’s detailed shoppable-video guide. A 4K recording can supply source footage, but the seller-upload export should follow the listed resolution. Renaming a file from another extension to .mp4 does not convert it.

A practical export request: “Deliver one horizontal MP4 at 1920 × 1080, lasting 75 seconds, plus a JPEG thumbnail under 5 MB.” The 75-second target is an example within the listed range, not a performance benchmark.

Watch the exported file from beginning to end. Confirm that the first frame is useful, the product stays in view and speech finishes cleanly. Then inspect its file properties for dimensions, duration and size. A correct editing timeline does not guarantee a correct export.

For a vertical deliverable, ask for a composition filmed for that layout. Cropping a wide shot afterward can remove the hands or product detail that the demonstration needs.

Check the content before recording

A technically valid file can still fail content review. Check the product shown, every spoken claim and all visible text before filming. For a 75-second demonstration, keep the script focused on observable use. Remove outside links, promotional calls to action and material you lack permission to use.

Amazon’s content and rights rules apply to the complete file, including the background. A song playing during filming or artwork behind the presenter can create a problem even when the product footage is yours.

Keep claims visible and modest. For a peeler, show the blade removing a strip of skin. Do not turn that shot into a claim that it is the fastest peeler available. If the claim needs testing, agree what evidence supports it before it enters the script.

Product-category rules also apply. A supplement, beauty product or safety item needs a claims review suited to that category. A video passing its file checks does not establish that every claim is acceptable.

If you use an AI-generated presenter: Amazon’s shoppable-video guidance requires metadata for entirely AI-generated, photorealistic people. The keyword is contains-synthetic-performer, placed in the file’s dc:subject (XMP) metadata field. Ask the editor to preserve it in the delivered export. This requirement does not apply simply because a real person’s footage was edited with AI.

Find a creator whose footage answers the buyer’s question

A relevant product video gives you evidence of a creator’s filming style, not permission to reuse their work. Our peeler search returned 213 shoppable-video matches on September 17. Inspect the actual demonstration before contacting someone, then specify whether you need a delivered file, creator publication or both.

The example uses the OXO Good Grips Swivel Vegetable Peeler, ASIN B00004OCIP. Spreesy returned 345 influencer matches overall, including 213 with shoppable videos. Content types can overlap; those counts are not a list of creators who have accepted paid work.

One result was Tesa Nicolanti, whose 42-second Amazon video shows the peeler beside a partly peeled cucumber. That is useful evidence for a brief about showing the blade in action. It does not establish her rates, availability or willingness to film your product.

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Use the example to make your selection concrete:

• Can you see the action? Look for a view of the feature being used, rather than only a person talking.

• Does the explanation fit your buyer? Check whether the creator answers the question your photos leave open.

• Is the product match clear? Confirm the ASIN and the item visible in the recommendation.

• Can you contact them appropriately? Use a published business contact route and ask about the work you need.

The 42-second example is an existing influencer video. It is not an example of a file meeting the 1-minute minimum listed for seller uploads. If you hire a creator for a Seller Central file, request an export that meets that destination’s requirements.

Amazon’s explanation of influencer videos describes Amazon-controlled distribution and review. A creator’s agreement to publish does not guarantee a position on your product page. If your team needs a reusable file, put that deliverable and its permitted uses in the agreement.

For the full search process, follow our Amazon influencer discovery walkthrough. When you have a candidate, adapt the paid demonstration or usage-rights message to your brief.

Give seller videos and ads separate deliverables

A seller demonstration and a Sponsored Products feature video can use related footage but need separate instructions. A 75-second seller video can explain use with narration. A 15-second feature clip must communicate through visible action, because Sponsored Products video removes audio. Specify both exports and their usage permission before filming.

Amazon’s Sponsored Products video specifications list MP4 or MOV, at least 7 seconds and a maximum 500 MB. They recommend horizontal 1920 × 1080 footage and remove audio. The public guide describes vertical support as a rollout; check your account before commissioning that layout.

Illustrative brief: Say your brand sells a vegetable peeler. You want one seller-upload demonstration and one optional ad cut. This is a planning example, not work commissioned from Tesa or another creator.

The shot timings total 75 seconds: 10 + 30 + 20 + 15. Adjust them to the product, but keep the approved deliverable within the destination’s limits. The optional 15-second cut is a separate file, not a request to submit the longer demonstration unchanged.

Check the ad’s silent cut on its own. If the clip needs a spoken explanation to make sense, reshoot the visible action. For a peeler, a close view of the blade moving along the vegetable communicates more than a silent presenter holding the packaging.

Sponsored Brands and other ad formats have their own rules. Use the Amazon Ads specification pages for the format you select; do not treat the Sponsored Products column as a universal advertising specification.

Submit the file and diagnose the right problem

Uploading, review and display are separate stages. Amazon lists an initial review of 1 to 7 business days for seller videos. Publication can take another three days after approval, with longer seasonal timelines possible. Check the actual status before changing your file, ASIN associations or product images.

1. Open the destination. In Seller Central, use Catalog → Upload and Manage Videos, or the Videos tab in Image Manager.

2. Select the final export. Confirm its file type, size, dimensions and duration before uploading.

3. Complete the fields. Enter a useful title, correct ASINs, supported language and thumbnail.

4. Check variation coverage. Extend the video to other variations only when the demonstration accurately represents them.

5. Submit and record the status. Keep the file version, submission date and eventual rejection message or publication status together.

The shoppable-video help page explains both upload routes. Use the route available in your account, and check its fields before handing the work to someone else.

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Do not remove listing images as your first troubleshooting step. Amazon’s detailed help limits the six-image desktop suppression note to softlines products. Check the product category and symptom before changing useful images. A rule for one category or screen should not become a blanket instruction for every listing.

If a video is rejected, keep the rejection wording with the file version that caused it. Send the editor a precise change request. “Remove the outside URL shown at 00:18” is actionable; “Amazon rejected it, try again” wastes a revision.

Check the live page on desktop and mobile after publication. Record what you observe without promising the same placement to every shopper. Amazon controls how content appears.

Finish with a usable handoff record

A complete handoff connects the final video to its product, permitted uses and submission owner. Keep the video and thumbnail together with the agreed terms. For a 2-file commission, record the seller export and ad cut separately. That helps your team upload the correct version.

Start with one product and one buyer question. Confirm the destination, fill out the brief and inspect a creator’s relevant work. Then agree the deliverable and permissions before sending a sample or paying for production.

If you are offering a sample with no content obligation, follow the product-seeding budget and checklist. A required video, delivery date or paid-ad license belongs in an agreed content arrangement.