How to Find Amazon Influencers and Their Storefronts (7 Ways That Still Work)

To find Amazon influencers, start from a product your buyers already compare with yours. Open its listing videos, follow each creator to their Amazon storefront, and check what they recommend. For more than a handful of names, run the competitor's ASIN through an influencer search tool.

I ran one product, the Levoit Core 300-P air purifier, through these methods. Its listing showed 10 creator videos from 10 different people. A Spreesy search of the same ASIN returned 2,224 influencers.

Start with a competing ASIN. In Spreesy, inspect who recommends it, review their videos or idea lists, and check published contact routes. Use the matches to build a shortlist for your product.

Looking for one particular person's shop, or the storefronts you follow? Use my guide to finding Amazon storefronts. This guide is for sellers choosing influencers to approach about their products.

What You Need Before You Search

Gather three inputs before you search: your product's ASIN, two or three competing ASINs, and a short content brief. An ASIN is Amazon's 10-character product ID. You can copy it from the product URL after /dp/. The brief decides who fits. Without one, a list of 2,000 names is hard to narrow.

For this walkthrough, I chose the white Levoit Core 300-P air purifier, ASIN B07VVK39F7. Say you sell a competing bedroom air purifier. Relevant demonstrations might cover operating noise, replacing the filter, and how much space the unit takes up.

• Your product: write down its ASIN and the customer problem it solves.
• Comparable products: choose two or three with a similar use, price range, and buyer. A premium whole-home unit may be a poor comparison for a small bedroom model.
• Desired content: decide whether you need an Amazon shoppable demonstration, a social post, or both. Specify each deliverable separately.

Use the exact variant you want to research. A different size, model, or marketplace can lead to a different result set.

7 Ways to Find Amazon Influencers and Their Storefronts

Of these 7 methods, 5 are free, and they work best for a short list. The free routes start from a product, a search engine, a social profile, a livestream or your own customers. The two paid routes cost money but reach far more creators at once.

1. Start From a Competitor's Product Videos

A competitor's listing is the fastest free starting point because creator videos link to storefronts. Scroll to Videos for this product, play a clip, and click the creator's name. The Levoit Core 300-P listing showed 10 videos from 10 different creators per page load on October 12, 2026.

When a creator's video plays, Amazon shows their name with an Earns commissions label. Manufacturer clips can sit in the same row: the Levoit viewer mixed a brand safety guide with influencer reviews. Check who made each clip before you add the person to your list.

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The row shows a sample, and Amazon changes which videos appear and in what order. Repeat it on two or three competing listings, then remove duplicates. A video linked to a storefront also does not mean it holds a permanent spot on that listing.

2. Search Google for Amazon Storefronts

Google indexes influencer storefronts and idea lists under amazon.com/shop. Search site:amazon.com/shop followed by a product name or niche phrase. When I tried it for a pet hair roller, Google reported about 415 results at 10 per page. Most were idea lists rather than videos.

Add a model number to narrow the search, such as site:amazon.com/shop "core 300". Open each result and find the product inside the storefront. An idea list shows that the person recommends an item. It does not show that they used it on camera.

3. Search TikTok, Instagram and YouTube, Then Check the Bio

Most Amazon influencers also post on TikTok, Instagram or YouTube, and they publish their storefront link there. Search the product name plus "review," then open each creator's bio. A storefront address starts with amazon.com/shop/. One of the 10 Levoit listing creators used a social handle as their display name.

Hashtags such as #amazonfinds and #founditonamazon surface creators you do not know yet. Social search also shows things Amazon hides: follower counts, how often someone posts, and how their audience reacts to product videos.

Check the link, not the claim. An amzn.to product link in a caption only shows an affiliate link, not an influencer storefront. If you know the handle, try amazon.com/shop/ followed by it. A failed guess does not prove the person has no storefront.

4. Browse Amazon Live

Amazon Live shows creators selling products on camera, but it has no search box. You browse the Discover and Browse tabs instead. Its Featured Creators list showed 10 accounts on October 12, 2026. Five of them were brands, such as Logitech G and iRobot.

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Click a host's name to open their Live channel, then View my storefront to reach their amazon.com/shop page. Each stream lists the products it featured, so you can see what the host sells. The featured hosts are well-known personalities, so expect higher fees than the micro-creators you find through listing videos.

5. Check Who Already Features Your Products

The warmest leads already use your product. Check your own listing's video row first; the Levoit listing held 10 creator videos. Then search your brand name on Instagram and TikTok and read the tagged posts. A creator who filmed your item unprompted already knows it, so your pitch can be specific.

A happy customer is not automatically a paid creator. Ask whether they make sponsored content before you discuss fees. You can also search your own ASIN in an influencer tool to see who already recommends it.

6. Search a Competitor ASIN in an Influencer Tool

An ASIN search tool reads Amazon storefronts in bulk and lists everyone linked to a product. In Spreesy, I opened Find by product, chose the US marketplace and pasted B07VVK39F7. It returned 2,224 influencers. Of those, 1,158 had shoppable videos, 82 had photos and 1,078 had idea-list placements.

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Do not add those counts together. One influencer can feature the same product in a video and a list. These are leads to inspect, not 2,224 people who agreed to promote your product. A broad description search showed only 20 keyword matches, so start with the exact ASIN.

Open a creator's panel to see why they matched. Adam Talks Tech appeared with a Core 300-P versus Vital 200S comparison and a standalone features review. The comparison suits a brief about choosing between models. The standalone review suits a detailed demonstration.

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Use the Shoppable video filter when a filmed demonstration is your priority. Has socials narrows the list to profiles with a linked social account. A keyword match or a similar-product suggestion is a research lead, not evidence that the influencer covered your exact ASIN.

My recommendation: Spreesy fits sellers who want to start with competing products and inspect the influencers behind them. It costs $59 a month for seller access. Creating an account is free, there is no free trial, and Spreesy refunds the first charge on request within 30 days.

If you already pay for Helium 10, check its Influencer Finder before buying another subscription. Platinum includes 10 uses, and Diamond allows 250 a day. My comparison of Amazon influencer search tools runs one ASIN through both, plus five other options.

7. Let Creators Come to You With Creator Connections

Amazon Creator Connections reverses the search. You publish a campaign with a bonus commission, and creators in Amazon's program opt in to promote your product. Campaigns need at least a 10% commission and a $5,000 budget, and run for 30 to 365 days. You fund the bonus commission.

You cannot pick or reject individual creators, so fit varies. Pair a campaign with the research above when you need specific people. My Creator Connections guide covers eligibility, Brand Registry access and the budget math.

How to Vet an Amazon Influencer Before You Reach Out

Keep an influencer only if you can explain why their content fits and how you will reach them. Check the product evidence, the video itself, their recent posts and a published contact route. In my Levoit shortlist, 1 of 3 strong candidates showed no contact link at all.

• Shoppable video: they filmed the product. Watch it for framing, sound, and how long your type of product is on screen.
• Shoppable photo: they photographed it, but a photo tells you nothing about how they present on camera.
• Idea list: they recommend it. A list entry does not show a hands-on test or an existing video.

Then look past the match. Check other recent posts on the live storefront or social profile. Treat category percentages as the mix of products someone carries; they do not describe the age, location, or interests of their audience. A high video count or a Top Creator badge helps you explore, but neither replaces your own judgment.

These are research candidates, not endorsements of their services or confirmed availability. Jami's wider product mix leaned toward beauty, clothing, and sports, so I would check the actual purifier video before deciding she fits a home-appliance brief.

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For each candidate, record the storefront URL, matching ASIN, video or list link, fit reason, contact route, and next action. Spreesy has Save to list; a spreadsheet also works. If no email is shown, check the public bio or linked website. A missing email does not mean the person cannot be contacted.

How to Contact an Amazon Influencer

Your first message should name a specific video, explain the product and ask about rates. Ask about availability before you ship a sample. Price Amazon content, social posts and reuse rights as 3 separate items, because each can carry its own fee. Send one short follow-up at most.

Here is a template for the air-purifier example. Replace the bracketed details and refer to a video you have actually watched:

Subject: Air purifier demonstration for [brand]

Hi [name],

I watched your [specific video title], especially the section on [actual detail from the video]. I work with [brand], and we sell [product and Amazon link].

Would you be open to discussing a paid shoppable video showing [specific feature or use]? We can provide a sample. Please let me know your rate, availability, and what the deliverable includes. We would agree on any social posts or reuse rights separately.

You would be free to give your honest opinion. If it sounds relevant, I can send a short brief.

Thanks, [your name]

For optional gifts, follow-ups and usage requests, choose from our influencer outreach templates. Before offering free samples, use the product seeding budget and checklist to choose recipients and set a spending limit.

Agree on sponsorship disclosures, delivery timing, and how the content may be used. Track replies, agreed fees, samples sent, and delivered content. Do not treat every sale during the campaign as influencer-generated. If your brief includes social posts that send shoppers to Amazon, use our external traffic campaign guide to set a break-even budget and measure the resulting purchases.

Common Mistakes When Finding Amazon Influencers

Most wasted outreach comes from trusting a signal that proves less than it seems. A follower count says nothing about whether someone shows products like yours. Some popular tips no longer work either. On October 12, 2026, searching Amazon for #founditonamazon returned 3 sweater listings and no creators.

• Searching Amazon for #founditonamazon. The hashtag works on TikTok and Instagram. In Amazon's own search bar, it returns ordinary product listings.
• Treating Amazon Live as a search engine. It has no search box, and half of its featured accounts were brands when I checked.
• Pitching from a follower count. Look for a video of a comparable product first.
• Reading an idea list as a video. A list entry is a recommendation. Watch an actual clip before you pitch a filmed brief.
• Asking for a review. Never make payment or a sample conditional on an Amazon customer review. Commissioned content and customer reviews are separate.
• Expecting a permanent spot on your listing. Amazon decides where creator videos appear, and placements change.

Which Method Should You Use?

Pick the method by how many influencers you need. The free routes work for up to about 20 prospects you check by hand. An ASIN tool makes sense when you research several competing products or refresh your list every month. Creator Connections suits sellers who prefer commissions over outreach.

Both Spreesy and Helium 10 accept ASINs. I would not buy a second subscription only for that. Compare the matches, recommendation detail, contact availability, and limits for your own products. My Helium 10 Influencer Finder guide explains its filters and plan access. For the rest of your software stack, see the Amazon seller tools comparison.

Start With One Product and a Short List

Pick one competing ASIN and work through methods 1 to 3 first. Keep only influencers whose videos fit your brief and who publish a contact route. Need more names than manual checks allow? Run the same ASIN through an influencer tool and remove duplicates.

Once you have a shortlist, use our first influencer campaign plan to compare quotes, budget samples and rights, and agree deliverables before sending products.