How to Find Storefronts on Amazon: Brand, Seller, and Influencer Pages

How you find an Amazon storefront depends on which page you mean. For a brand store, use the brand link on a product listing. For a third-party seller, use the Sold by name. For an influencer, start with their shared storefront link, social bio, or a search using their handle.

If you need a searchable influencer directory, Spreesy lets you look up a handle or search through product recommendations. I used its current Browse influencers page to find Arin Solange and open her Amazon storefront. For a one-off lookup, try the free routes below first.

• Brand store: the URL usually contains amazon.com/stores/. Use Methods 1 to 3.
• Third-party seller: the URL contains seller= or me=. Use Method 4.
• Influencer storefront: look for amazon.com/shop/handle. Use Methods 5 to 8.
• Sellers choosing influencers to approach: use the product-to-shortlist guide.

The Three Kinds of Amazon Storefront (and Why It Matters)

Amazon storefront can refer to a brand’s multi-page store, a third-party seller’s product catalog, or an influencer’s curated recommendations. The owner and URL pattern tell you which one you found. A brand link and a Sold by link on the same product page can lead to different businesses.

How to Find a Brand's Storefront on Amazon

A brand store is a branded shop with its own product collections and navigation. Look for a URL containing amazon.com/stores/. You can try a brand’s short address, a store link in search results, or the brand link on a product listing. The product-page route is usually the easiest starting point.

Method 1: Type the Store Address into the Address Bar

Many brands claim a short vanity address in the form amazon.com/brandname. Typing amazon.com/adidas into the address bar drops you on the adidas store in one step, no search involved. It only works for brands that claimed a short URL and whose exact name you know, so treat an error page as the cue to use Method 2.

1. Open a new tab and go to amazon.com.
2. Add the brand name after the slash so the address reads amazon.com/brandname, then press Enter.
3. If a store loads (banner, tabs, product grid), bookmark it. If you land on a search page or an error, switch to Method 2.

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Method 2: Search the Brand and Click Its Logo Above the Results

Searching a brand name can surface a brand logo, banner, or store link near the results. Some of these placements are sponsored, and the layout varies. Click the link that identifies the brand store. If no useful store link appears, open one of the brand’s products and use Method 3.

Step 1: Search the brand name

Type the brand into Amazon’s search bar and press Enter. Use the exact spelling to make the results easier to assess.

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Step 2: Click the logo or brand name above the results

Look above the first row of products for the brand's logo, banner, or a 'Visit the [Brand] Store' line. Searching new balance shows the NB logo next to 'Filter by category'. Click it.

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Step 3: Browse the store or use its own search box

The store opens with the brand's tabs and product grid. Bigger stores add a search box that only searches that brand's catalog.

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Method 3: Click 'Visit the [Brand] Store' on a Product Page

On a product page, look for the brand name, logo, or Visit the [Brand] Store link near the title. When it links to a brand store, it opens the brand’s curated shop. Placement varies by listing and device, so the link may sit above or below the title.

Step 1: Open any product from the brand

Search the product or brand and click any listing the brand sells. Listings from third-party sellers work too, as long as the product belongs to the brand.

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Step 2: Click 'Visit the [Brand] Store' under the title

The link sits directly under the product title, above the star rating. On the Olay listing below it reads 'Visit the Olay Store'.

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Step 3: Browse the store or search inside it

You land on the brand's store page. Use its tabs to move between product lines, or the store's own search box to find one item.

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How to Find a Third-Party Seller's Storefront and Seller Information

A seller storefront is not a brand store. It lists every item one third-party seller ships, and its URL carries the seller ID: amazon.com/s?me=SELLERID. The seller profile page, amazon.com/sp?seller=SELLERID, holds the business name, address, ratings, and feedback. Both start from the 'Sold by' line in the buy box.

Vetting a seller before you buy is its own job. For the full walkthrough, use the look up a specific Amazon seller guide; the steps below cover the storefront and the ID.

Method 4: From 'Sold by' to the Seller's Storefront and ID

The buy box names the seller next to 'Sold by'. Clicking that name opens the seller profile, and the profile links to 'Visit the [Seller] storefront'. The seller ID sits in both URLs: after seller= on the profile and after me= on the storefront. AnkerDirect's, for example, is A294P4X9EWVXLJ.

Step 1: Open 'other sellers' or the 'Sold by' name

On the product page, find 'Sold by' in the buy box. When several sellers offer the item, click 'other sellers' (or 'New & Used from') to open the full list on the right.

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Step 2: Click the seller whose storefront you want

Each offer in the list shows 'Sold by' and a seller name. Click the name. It opens that seller's profile page at amazon.com/sp?seller=SELLERID.

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Step 3: Open the storefront and copy the seller ID from the URL

Open Visit the [Seller] storefront if the profile offers it. The catalog URL commonly contains me= followed by the seller ID. Keep that ID if you need to identify the seller in another tool; do not confuse it with the separate marketplaceID value.

Check the Seller's Ratings, Feedback, and Business Details

The profile page is where you vet a third-party seller. 'About Seller' shows the customer service phone, 'Detailed Seller Information' adds the legal business name and address, and Feedback shows the star split with a 30-day, 90-day, 12-month, and lifetime filter. Read the 1-star feedback first; shipping and counterfeit problems show up there.

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It also helps to know whether Amazon inspects returns before you buy from an unfamiliar store.

How to Find Someone's Amazon Storefront (Influencer Storefronts)

An Amazon Influencer storefront is a public page containing someone’s curated product recommendations. It commonly uses amazon.com/shop/ followed by a chosen handle or generated identifier. Storefronts can include idea lists, photos, and shoppable videos. The quickest way to find a particular person is usually the link they publish on their social profile.

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Method 5: Try the Address amazon.com/shop/handle

A storefront handle may match the creator’s social username. For example, amazon.com/shop/arinsolange opens Arin Solange’s page. Try this when you know the handle, but do not treat an error as proof they have no storefront. They may use a different name, a generated identifier, or another marketplace.

1. Copy the creator’s handle from their public social profile, without the @.
2. Try amazon.com/shop/ followed by that handle.
3. If it fails, look for a published Amazon link in their bio or use Method 6. A failed guess does not tell you the correct address.

Method 6: Follow the Creator's Bio Link (or Search Google)

Active storefront creators put the link in their bio, often behind a link-in-bio page. Open their TikTok, Instagram, or YouTube profile and look for 'Amazon storefront' or 'Shop my Amazon'. Google also indexes these pages: searching site:amazon.com/shop arin solange returned her storefront as the first result. Hashtags such as #amazonstorefront and #founditonamazon surface creators you do not know yet.

Method 7: Start from the Product's Video Row

Open a product’s video gallery and look for a linked contributor name under a relevant clip. An influencer link can take you to their storefront, including one with a generated address. Manufacturer videos can appear alongside influencer videos, so inspect the contributor rather than assuming every clip belongs to a potential partner.

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The Levoit air-purifier gallery included both manufacturer and influencer content. The displayed selection is a discovery route, not a complete directory of people who have recommended the product. Amazon can change which videos appear and where.

Method 8: Search for an Influencer in Spreesy

Spreesy’s Browse influencers page lets you search for a handle or words in an influencer’s bio, video titles, or product-list titles. Category, social, and contact filters help narrow broader searches. Open a result to inspect the profile, then use Open storefront to visit the actual Amazon page.

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1. Open Spreesy and enter the seller workspace. Choose Browse influencers and the correct marketplace.
2. Enter the known handle. My @arinsolange search returned Arin Solange as one result.
3. Open the result and check the name, bio, and public social profiles to confirm you have the right person.
4. Click Open storefront. In this example it linked to amazon.com/shop/arinsolange.

Spreesy seller access costs $59 a month. Free signup and the public coverage check are separate from full paid research; there is no paid-workspace trial. Spreesy advertises a 30-day refund on the first charge. For a single known storefront, use the free bio-link or Google method before paying for a directory.

How to Find the Amazon Storefronts You Follow

Check the Who you Follow area of your Amazon profile when it is available. On desktop, try Amazon’s follow page. In the shopping app, look under your account or profile. If the follow list is unavailable in your version, return through the creator’s published link or a saved bookmark.

For Sellers: Find Influencers Who Recommend Competing Products

Sellers need to find suitable people to approach, which is a different task from locating a known storefront. Start with your product and comparable ASINs. Look for influencers who demonstrate those items, assess the actual content, and check their published contact routes before discussing a collaboration.

In my Levoit air-purifier search, Spreesy returned exact-product matches in video, photo, and product-list formats. A list entry does not prove that the person filmed the item. A comparison video may feature several products, so open it before deciding whether the influencer suits your brief.

Follow the full guide to finding Amazon influencers for your products for the real ASIN search, screenshots, shortlist examples, and an outreach template.

Budget separately for agreed content fees, samples, and shipping. Standard Amazon commissions do not automatically cover your campaign, and Creator Connections bonus commissions are seller-funded. No research tool can promise that a person will respond or that Amazon will keep a video on your listing.

Common Mistakes When Looking for an Amazon Storefront

Most dead ends come from mixing up the three page types or trusting the wrong signal. The fixes are small: read the URL, start from a product page instead of the search bar, and judge a creator by what the storefront carries rather than by follower counts. These five mistakes cost the most time.

• Guessing storefront handles indefinitely. Try the creator’s published bio link or a focused Google search after a failed guess.
• Treating Amazon product search as a complete influencer directory. A product or brand result is not necessarily the person’s storefront.
• Confusing the seller with the brand. Sold by identifies the merchant; the brand-store link identifies the brand.
• Judging an influencer only by follower count. Inspect their actual recommendations and the content format you need.
• Assuming stored data is current. Open the live storefront and contact page before approaching someone.

Which Storefront Method Should You Use?

For a brand, start with its link on a product listing. For a third-party seller, click Sold by. For an influencer you already know, follow their bio link or try their storefront handle. Spreesy is useful when you need a searchable directory or want to investigate product-based influencer matches repeatedly.

If your goal is choosing people for a campaign, continue with the seller’s influencer discovery guide.