How to Find Storefronts on Amazon: Brand, Seller, and Influencer Pages

An Amazon storefront is one of three different pages, and how you find it depends on which one you mean. Brand stores and third-party seller pages are three clicks from any product listing. Amazon Influencer storefronts, the amazon.com/shop pages creators link from TikTok, are the hard ones: Amazon has no directory for them and no search box.

Spreesy is the storefront search Amazon never built. It indexes 115,196 Influencer storefronts and lets you look one up by name, handle, or category, or paste a product ASIN to see every creator featuring it. I ran one carpet cleaner through it and got 540 storefronts back, social handles included.

• Brand store (Bissell, Anker): the URL starts with amazon.com/stores/. Methods 1 to 3.
• Third-party seller page: the URL contains seller= or me=. Method 4.
• Someone's Influencer storefront: the URL is amazon.com/shop/handle. Methods 5 to 8.
• Every creator featuring a product: paste the ASIN into Spreesy (see the seller section below).

The Three Kinds of Amazon Storefront (and Why It Matters)

Amazon uses the word storefront for three unrelated pages. A brand store is built by the brand through Brand Registry and lives under amazon.com/stores. A seller storefront lists everything one third-party seller ships. An Influencer storefront is a creator's curated page under amazon.com/shop, and Spreesy counts 115,196 of them on amazon.com alone.

How to Find a Brand's Storefront on Amazon

A brand store is the multi-page shop a brand builds through Amazon Brand Registry. Its URL always starts with amazon.com/stores/, followed by the brand name and a page ID. Three routes get you there: type the short address, search the brand name, or click the store link that sits under every product title.

Method 1: Type the Store Address into the Address Bar

Many brands claim a short vanity address in the form amazon.com/brandname. Typing amazon.com/adidas into the address bar drops you on the adidas store in one step, no search involved. It only works for brands that claimed a short URL and whose exact name you know, so treat an error page as the cue to use Method 2.

1. Open a new tab and go to amazon.com.
2. Add the brand name after the slash so the address reads amazon.com/brandname, then press Enter.
3. If a store loads (banner, tabs, product grid), bookmark it. If you land on a search page or an error, switch to Method 2.

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Method 2: Search the Brand and Click Its Logo Above the Results

Searching a brand name puts that brand's logo or banner above the first row of results when the brand runs a store, and clicking it opens the storefront. The banner is usually a Sponsored Brands placement, so it shows only while the brand bids on its own name. No banner means Method 3.

Step 1: Search the brand name

Type the brand into Amazon's search bar and press Enter. Use the exact spelling, because Amazon matches the brand banner to the query.

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Step 2: Click the logo or brand name above the results

Look above the first row of products for the brand's logo, banner, or a 'Visit the [Brand] Store' line. Searching new balance shows the NB logo next to 'Filter by category'. Click it.

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Step 3: Browse the store or use its own search box

The store opens with the brand's tabs and product grid. Bigger stores add a search box that only searches that brand's catalog.

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Method 3: Click 'Visit the [Brand] Store' on a Product Page

Every product that belongs to a brand with a store carries a 'Visit the [Brand] Store' link under its title. On the Bissell Little Green listing it reads 'Visit the Bissell Store' and opens amazon.com/stores/BISSELL. This is the most dependable route because it needs no ad, no vanity URL, and no exact spelling.

Step 1: Open any product from the brand

Search the product or brand and click any listing the brand sells. Listings from third-party sellers work too, as long as the product belongs to the brand.

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Step 2: Click 'Visit the [Brand] Store' under the title

The link sits directly under the product title, above the star rating. On the Olay listing below it reads 'Visit the Olay Store'.

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Step 3: Browse the store or search inside it

You land on the brand's store page. Use its tabs to move between product lines, or the store's own search box to find one item.

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How to Find a Third-Party Seller's Storefront and Seller Information

A seller storefront is not a brand store. It lists every item one third-party seller ships, and its URL carries the seller ID: amazon.com/s?me=SELLERID. The seller profile page, amazon.com/sp?seller=SELLERID, holds the business name, address, ratings, and feedback. Both start from the 'Sold by' line in the buy box.

Vetting a seller before you buy is its own job. For the full walkthrough, use the look up a specific Amazon seller guide; the steps below cover the storefront and the ID.

Method 4: From 'Sold by' to the Seller's Storefront and ID

The buy box names the seller next to 'Sold by'. Clicking that name opens the seller profile, and the profile links to 'Visit the [Seller] storefront'. The seller ID sits in both URLs: after seller= on the profile and after me= on the storefront. AnkerDirect's, for example, is A294P4X9EWVXLJ.

Step 1: Open 'other sellers' or the 'Sold by' name

On the product page, find 'Sold by' in the buy box. When several sellers offer the item, click 'other sellers' (or 'New & Used from') to open the full list on the right.

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Step 2: Click the seller whose storefront you want

Each offer in the list shows 'Sold by' and a seller name. Click the name. It opens that seller's profile page at amazon.com/sp?seller=SELLERID.

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Step 3: Open the storefront and copy the seller ID from the URL

At the top of the profile, click 'Visit the [Seller] storefront'. The address changes to amazon.com/s?me=SELLERID, and the string after me= is the seller ID. You need it for A-to-z claims, invoices, and most seller tools.

Check the Seller's Ratings, Feedback, and Business Details

The profile page is where you vet a third-party seller. 'About Seller' shows the customer service phone, 'Detailed Seller Information' adds the legal business name and address, and Feedback shows the star split with a 30-day, 90-day, 12-month, and lifetime filter. Read the 1-star feedback first; shipping and counterfeit problems show up there.

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It also helps to know whether Amazon inspects returns before you buy from an unfamiliar store.

How to Find Someone's Amazon Storefront (Influencer Storefronts)

An Amazon Influencer storefront is the public page a creator gets after Amazon accepts them into the Amazon Influencer Program. It lives at amazon.com/shop/ plus the creator's chosen name and holds their idea lists, photos, and shoppable videos. Amazon has no directory of these pages, which is why 'someone's Amazon storefront' is a search in the first place.

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Method 5: Try the Address amazon.com/shop/handle

Creators who claim a custom storefront name usually match it to their social handle, so amazon.com/shop/arinsolange opens Arin Solange's page directly. The catch is that many storefronts sit on an auto-generated address such as amazon.com/shop/influencer-fcab0b6c, which nobody can guess. Those surface only through a link the creator shares or through an index.

1. Copy the creator's handle from TikTok, Instagram, or YouTube, without the @.
2. Open amazon.com/shop/ and paste the handle after the last slash, then press Enter.
3. If Amazon shows an error page, the storefront uses an auto-generated address. Move to Method 6, or search the handle on Spreesy (Method 8).

Method 6: Follow the Creator's Bio Link (or Search Google)

Active storefront creators put the link in their bio, often behind a link-in-bio page. Open their TikTok, Instagram, or YouTube profile and look for 'Amazon storefront' or 'Shop my Amazon'. Google also indexes these pages: searching site:amazon.com/shop arin solange returned her storefront as the first result. Hashtags such as #amazonstorefront and #founditonamazon surface creators you do not know yet.

Method 7: Start from the Product's Video Row

Product pages carry a 'Videos for this product' list inside the Product Videos section. Every clip there comes from a creator, marked 'Earns commissions', and the creator's name links to their storefront. On the Bissell Little Green listing the first video belonged to KYNDALL WEARS WHAT, whose storefront sits on an auto-generated address you could never have typed.

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The row is short and Amazon decides who appears in it, so it shows a slice of the creators, never the full set. For the same ASIN, Spreesy lists 192 creators with a shoppable video and 348 more who added it to an idea list.

Method 8: Search the Storefront Index on Spreesy (Fastest)

Spreesy is a searchable index of 115,196 Amazon Influencer storefronts, 1,579,716 products, and 414,773 shoppable videos, refreshed monthly. The Creators directory searches by name, @handle, or keyword and filters by category, social network, Top Creator badge, and videos. Type a handle and the storefront, product count, and social links come back in one row.

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1. Open Spreesy and go to Creators. Type the creator's name or @handle. Searching arinsolange returned one row: Arin Solange, Top Creator, 378 videos, 76 products, 20 idea lists.
2. Click the row. The panel explains why they matched, shows their category mix and Amazon bio, and lists 'Reach them' links for Instagram, TikTok, Pinterest, YouTube, and Facebook.
3. Click 'Open storefront' to land on the live amazon.com/shop page, or 'Save to list' to keep a shortlist and export it as CSV.

Spreesy costs a flat $59 a month with no cut of your sales. There is no free trial, but the first charge is refundable in full for 30 days and you cancel in one click. Nothing connects to your Amazon account: every storefront in the index is a public page you could open yourself.

How to Find the Amazon Storefronts You Follow

Following a storefront files it under your Amazon profile, not in a list you can search. On desktop, the direct address amazon.com/gp/profile/follow/recommendations opens the Who you Follow page, and Account & Lists reaches it through your public profile. In the Amazon Shopping app, tap the profile icon, open Your Profile, and scroll to the same section.

For Sellers: Find the Creators Already Filming Your Competitor's Listing

Sellers search storefronts for a different reason. The video row on a competitor's listing is a slot Sponsored Products cannot buy, and the creators in it are the ones to pitch. Pasting a competitor's ASIN into Spreesy returns every indexed storefront carrying it, with the social handles to DM. Amazon pays the creator's commission, not you.

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Operator scenario: Say you launch a portable upholstery cleaner against the Bissell Little Green. One paste returns 540 storefronts that already feature it. Filter to Shoppable video and Has socials and you have creators who film in your category and publish a DM channel. Doing that by hand from the video row takes days, and the row shows only a slice.

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Saved lists, CSV export, and a Tracker that follows each creator from contacted to sample sent to posted are included. Amazon's own Creator Connections program is the inbound half: you post a campaign and wait for whoever applies. Spreesy is the outbound half, where you pick the names first, and the two work together.

You can see one result set without an account: the worked example on Spreesy's homepage shows the storefronts carrying the Bissell ASIN.

Common Mistakes When Looking for an Amazon Storefront

Most dead ends come from mixing up the three page types or trusting the wrong signal. The fixes are small: read the URL, start from a product page instead of the search bar, and judge a creator by what the storefront carries rather than by follower counts. These five mistakes cost the most time.

• Guessing amazon.com/shop/ for every creator. Auto-generated addresses (amazon.com/shop/influencer-...) cannot be guessed. Use the bio link or an index.
• Typing a storefront name into Amazon's search bar. The search bar searches products. It surfaces a brand store only when the brand's banner shows, and it never surfaces Influencer storefronts.
• Confusing the seller page with the brand store. 'Sold by' opens the seller; 'Visit the [Brand] Store' opens the brand. Third-party sellers often stock brands they do not own.
• Judging a creator by follower count. Followers live on another platform. The storefront shows what a creator put their name on, in public.
• Treating any list as live. Storefronts change. Spreesy re-checks its index monthly, so open the storefront before you message the creator.

Bottom Line: Which Method Should You Use?

For a brand, click 'Visit the [Brand] Store' on any of its product pages. For a third-party seller, click the 'Sold by' name. For a creator whose handle you know, try amazon.com/shop/handle, then the bio link. For everything else, a half-remembered name, a product you saw in a video, or every creator in a category, search Spreesy.

Seen enough storefronts to want one of your own? Here is how to open an Amazon seller account from scratch.