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How to Use AMZScout: With Step-By-Step Instructions

Discover how to use the toolkit at AMZScout to fast-track your Amazon FBA and FBM product and keyword research. My guides will save you time and reduce the learning curve when starting with AMZScout.

I’ll also walk you through using the different AMZScout Chrome Extensions, which are crucial for unlocking the full potential of the Amazon sellers toolkit.

Key Takeaways

  • You can use AMZScout for keyword & product research and building listings.
  • AMZScout offers several Chrome Extensions for different purposes.
  • Use the free FBA calculator to estimate product profitability.

How to Sign Up for AMZScout?

You’ll need to sign up for AMZScout to access the toolset. Here’s the step-by-step process to get instant access to its tools:

  1. Go to the AMZScout website and click “Sign up.”
  1. Enter your email, or sign up using your Google or Facebook login details.
  1. Click the confirmation link, which should arrive in your email inbox shortly.
  2. You can now access your AMZScout account and start improving your Amazon business.

How to Use AMZScout for Product Research?

Product research is vital to selling on Amazon, and AMZscout offers multiple tools in this category. I’ll show you how to find unique product-selling opportunities, do robust competitor product research, and use the AMZScout Quick View feature.

How to Do Product Research With AMZScout?

Product research on AMZScout is best done with its PRO Extension. I’ll show you how to evaluate a niche using this tool:

  1. Go to Amazon and enter the niche you want to research. You can also enter a product keyword.
  1. Click the AMZScout Chrome Extension icon.
  1. Wait for the results to load in a new window overlaying the Amazon results page.
  2. Review the data to evaluate the niche or product idea.
Pro Tip!

Ideally, sort the columns by Est. Revenue to organize the best competitors at the top.

How to Find Products via AMZScout Product Database?

The AMZScout Product Database (which works with all 12 marketplaces supported by AMZScout) allows you to find products in most Amazon-listed niches via various helpful filters.

I’ll give you a basic overview of using the Product Database to find a viable product to sell on Amazon.

  1. Click “Product Database” under the “Product Research” tab.
  1. Choose a marketplace. This tool works across all 12 Amazon marketplaces supported on AMZScout.
  1. Enter a product keyword and click “Find Products.”
  1. Evaluate the results by scrolling through the products to find an entry that meets your criteria.
Note:

According to your search strategy, you can click on any of the metrics to sort the results (in ascending or descending order) for faster insights.

How to Spy on Competitors Using AMZScout’s Product Tracker?

AMZScout’s Product Tracker allows you to monitor a list of competitor products. 

It is vital to discover developing trends within your niche and understand competitors’ strategies.

Here’s the step-by-step process for maximizing the Product Tracker:

  1. Click “Product Tracker” under “Product Research.”
  1. Enter the product ASIN and click the plus sign. You can track up to 150 ASINs.
  1. The tracked product(s) will appear in the space below.
Note:

You can export the Product Tracker’s results to a spreadsheet for further analysis. Likewise, you can sort the products in ascending or descending order of your preferred metric, such as the average price or rank.

How to Use the AMZScout Quick View Feature?

The AMZScout Quick View features as a standalone Chrome Extension, different from the tool’s main PRO Extension.

As the name implies, Quick View provides relevant product research information, such as estimated monthly sales and the number of active sellers, while browsing Amazon product pages. This is beneficial because you can access this information without leaving the product page.

Here’s how to use it:

  1. Go to the Chrome Web Store and search “Amazon Quick View by AMZScout.”
  2. Click “Add to Chrome.”
  1. Go to Amazon and search for a product you want to research. I use “yoga mats” as an example.
  2. Scroll to the search results. Quick View will show extra information about each search result beneath it.
Note:

Quick View saves you research time since you’ll already see crucial information like product seller type, FBA fees, listing quality score, monthly sales, and more before digging into any product.

How to Use AMZScout for Keyword Research?

Keyword research is essential for crafting optimized Amazon product listings and targeting the correct phrases for PPC. Fortunately, AMZScout provides a few different options for researching keywords.

I’ll share the step-by-step process for each one to help you get started.

How to Do a Reverse ASIN Lookup?

The Reverse ASIN Lookup 2.0 tool allows you to find keywords already bringing in sales for your competitors. This is a handy shortcut because you can leverage your competition’s hard work.

Here’s the process for using the AMZScout reverse ASIN lookup tool:

  1. Click on “Reverse ASIN Lookup 2.0” under “Keywords & Listings.”
  1. Enter an ASIN and click “Find Keywords.”
  1. Analyze the results to find the keywords you want.
  1. Filter by metrics to prioritize the best-performing keywords, according to your strategy.

How to Get the Best Keywords for Your Amazon Product?

AMZScout allows you to search for keywords related to a seed keyword. You can use this tool when you’ve narrowed down your product’s main keyword and want to delve deeper into the pool of valuable keywords.

Here’s how to research keywords for your products:

  1. Click “Amazon Keyword Search” under the “Keywords & Listings” tab.
  1. Select the marketplace for which you need keyword research. You can do this from the upper right corner.
  1. Enter your seed keyword.
  2. Set filters for the keyword count and search volume, if necessary.
  1. Click “Find Keywords.”
  1. Scan the keyword list for potential options that meet your criteria.

How to Track Amazon Keyword Ranking With AMZScout?

Tracking your Amazon keyword rankings (or competitors’) allows you to monitor product listing performance. Hence, you can determine what’s working, know if your keywords are ranking or suppressed, and identify what needs attention.

However, you’ll need a unique Chrome extension to track Amazon product keywords with AMZScout. Here’s everything you need to do:

  1. Go to the Google Web Store and look for “Amazon Keyword Tracker & Reverse ASIN Lookup.”
  2. Click “Add to Chrome.”
  1. Click “Import” or “Add Product” to track your products. I’ll use “Add Product” for this example.
  1. Enter the ASIN you want to track and click “Next.”
  1. Add keywords you want to track and click “Add.”
  1. Review the rankings for your chosen keywords. You can return to this tool at any time to see ranking updates.

How to Create an Amazon Listing With AMZScout?

AMZScout allows you to create product listings within its dashboard and sync it with your Seller Central Account. The best part is that AMZScout helps you add keywords generated by its keyword research tools to ensure a better-optimized listing.

Sounds interesting?

Here’s how to use the Listing builder:

  1. Click “Listing Builder” under “Keywords & Listings.”
  1. Click “Create Listing” to start.
  1. Alternatively, click “Keyword Groups” then “Create Group” to start by getting relevant keywords for your listing. You can skip this step if you already have relevant product keywords to use.
  1. Optional: If you follow Step 3, you can choose to add keywords from a competitor’s ASIN or do so manually. If you go the manual route, I recommend using AMZScout’s keyword research tools to find the best keywords.
  1. On the listing creation page, enter the product title, bullet points, description, and search terms.
  1. Click “Save Listing.”
Note:

Given that you don’t have to sync your AMZScout account with your Amazon Seller Central account, your created listing won’t automatically reflect on Amazon either. So, you’ll have to manually copy it over.

How to Use AMZScout’s Free FBA Calculator?

Estimating product profitability during product research is essential to determine viability. 

To this effect, AMZScout provides a free FBA calculator as a Chrome Extension.

I’ll show you how to set up the tool to get started:

  1. Go to the AMZScout website.
  2. Go to “Tools.”
  3. Click “Fees Calculator for Amazon FBA” under “Free Tools.”
  1. Click “Add to Chrome.”
  1. Search for a product or keyword on Amazon.
  2. Click any result to access the product’s Amazon listing page.
  3. Now, click the Chrome extension icon and select “Run AMZScout Calculator.”
  1. Modify the data appropriately, if necessary. For instance, you can enter the shipping cost, product cost, and taxes (among other things) to get a realistic estimate.
  1. Use the data to determine whether this product is worth selling on Amazon.

You can get different fee estimates by changing the product price, weight, and size. 

This helps you understand how your Amazon FBA fees may change once these product metrics change.

Recommended Readings

Frequently Asked Questions

AMZScout supports 12 Amazon marketplaces for all of its tools. This includes the USA, UK, Germany, France, Italy, Spain, Canada, Mexico, India, Japan, UAE, and Saudi Arabia.

AMZScout doesn’t have apps for mobile phone users. Hence, users are limited to using the website via a browser, which isn’t a good experience on mobile devices. 

Likewise, some of its tools require a Chrome Extension, which can only be gotten on desktop and laptop computers.

Is AMZScout Easy to Use?

AMZScout has an optimized user interface with easy-to-understand features, but even that might be challenging for beginners.

If so, you can follow my guides above to maximize AMZScout for keyword, product, competitor, and market research.

Ready to grow your Amazon FBA business with AMZScout? Grab these AMZScout discounts to start today.

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