Helium 10’s pricing changed in 2026. The old Starter plan is discontinued, and the platform now sells two standard plans, Platinum and Diamond, ranging from $129/month to $359/month when billed monthly ($99 and $279 with annual billing). You’ll also find a Free plan with limited features and custom Enterprise options for brands that need advanced support.
In this guide, you’ll get the latest Helium 10 pricing details, plus how to claim up to 30% off using our exclusive discount link. Start with my detailed Helium 10 review if you want the tool-by-tool verdict before the numbers.
Key Takeaways
- Helium 10 now sells three plans: Platinum, Diamond, and Enterprise. The old Starter plan is discontinued.
- Platinum costs $99 a month with annual billing ($129 month to month); Diamond costs $279 a month with annual billing ($359 month to month).
- You can still cut costs by up to 30% with our Helium 10 discount.
- The price increases came alongside new features like AI ad tools and TikTok Shop support.
- Sellers are pushing back: Helium 10 sits at 2.1/5 on Trustpilot across 709 reviews, with pricing the most common complaint.
Helium 10 Pricing Changes
Helium 10 increased plan pricing in 2026. Here’s a quick summary of what changed.
Monthly Pricing Changes
In 2026, Helium 10 raised monthly prices across its core plans. It has since discontinued the Starter plan, so the tables below cover the two standard plans you can still buy: Platinum and Diamond.
Plan | Old Monthly | New Monthly | Change |
|---|---|---|---|
Platinum | $99/mo | $129/mo | +$30 (+30.3%) |
Diamond | $279/mo | $359/mo | +$80 (+28.7%) |
Annual Pricing Changes
Annual plan rates also increased, though the changes were more moderate compared to monthly pricing.
Plan | Old Annual (mo. equiv.) | New Annual (mo. equiv.) | Change |
|---|---|---|---|
Platinum | $79/mo | $99/mo | +$20 (+25.3%) |
Diamond | $229/mo | $279/mo | +$50 (+21.8%) |
How Much Does Helium 10 Cost?
A Helium 10 subscription now starts at $99 per month with annual billing ($129 month to month) and goes up to $359 per month for standard plans. What you pay depends on your business size, how often you use the tools, and whether you choose monthly or annual billing.
Annual plans still offer solid savings, cutting costs by up to $960 per year at the Diamond level. For example, Diamond drops from $359/month to the equivalent of $279/month when billed annually.
With recent price increases, using a discount code matters more than ever. Our exclusive Helium 10 coupon gets you up to 30% off any plan.
You can also explore Helium 10 with its forever Free plan, which includes limited access to essential tools. For larger teams or agencies, custom Enterprise plan is available with advanced features and dedicated support. And if you upgrade but change your mind, monthly plans have no long-term commitment: you can cancel anytime from Plans & Billing.
What 12 Months Actually Costs
Billing choice changes the real cost more than most sellers expect. Twelve months of Platinum runs $1,548 on monthly billing versus $1,188 billed annually. Diamond runs $4,308 versus $3,348. That gap is $360 to $960 per year before any coupon. Annual billing is the bigger lever, but it locks the year in.
Plan | 12 months, monthly billing | 12 months, annual billing | Annual saves |
|---|---|---|---|
Platinum | $1,548 ($129 × 12) | $1,188 ($99/mo equivalent) | $360 |
Diamond | $4,308 ($359 × 12) | $3,348 ($279/mo equivalent) | $960 |
Stack our discount on top of whichever cycle you pick: it cuts up to 30% off the first six months, which trims monthly-billing Platinum by up to another $232.
Paid Add-Ons for Helium 10 Users
Some tools inside Helium 10 aren’t included by default, even on the higher-tier plans. These optional add-ons are designed for sellers who need more advanced tracking, analytics, or seller education.
- Keyword Tracker (from $19/month): track more keywords beyond what’s included in your base plan. Available as an add-on to Platinum and Diamond users.
- Market Tracker 360 (from $650/month): category-level competitive insights and deeper market trend tracking. Only available to Diamond users.
- Elite Sellers Group (from $99/month): a high-level seller mastermind, including strategy calls, private community, and networking events. Available as an add-on to Diamond users.
Hidden Costs to Budget For
Four costs never show up on the pricing cards. Taxes are added at checkout on top of every plan. Helium 10 Ads charges a 2% fee on ad spend it manages, so $5,000 of monthly PPC adds $100. The refund service keeps 15% of recovered money on Platinum, 10% on Diamond. Freedom Ticket costs $997 without a subscription.
- Taxes. Plan prices are pre-tax in USD, and checkout adds your local rate.
- Helium 10 Ads management fee. Diamond accounts pay 2% of the PPC spend the tool manages.
- Managed Refund Service cut. Helium 10 keeps 15% of recovered funds on Platinum and 10% on Diamond.
- Freedom Ticket without a plan. The course costs $997 standalone. It is included with Platinum and Diamond.
Helium 10 Plan Features Breakdown
Each Helium 10 plan includes a different set of tools, limits, and seller account access. Below is a breakdown of what’s included in each, starting from the Free plan and moving up.
For a deeper look at what each tool does day to day, the full review I linked at the top of this guide breaks down every module with screenshots.
The Plan Limits That Force Upgrades
Helium 10 buries its usage caps in an expandable table on the pricing page. On Platinum, keyword research stops at 100 searches a month and Follow-Up sends 5,000 emails. Product insights track just 20 ASINs. Diamond lifts those to uncapped searches, 1,000 ASINs, and 15,000 emails. Here is every cap side by side.
Limit | Platinum | Diamond |
|---|---|---|
Keyword research (Cerebro + Magnet) | 100 searches/month | No monthly cap |
Listing Analyzer | 50 uses/month | 150 uses/month |
Product insights ("My Products") | 20 ASINs (lifetime) | 1,000 ASINs (lifetime) |
Fraud alerts | 5 products | 200 products |
Follow-Up emails | 5,000/month | 15,000/month |
Inventory Management | 40 SKUs | 500 SKUs |
Market Tracker | 3 markets (lifetime) | 5 markets (lifetime) |
Extra user logins | 1 | 5 |
Connected seller accounts | 2 | 10 |
Managed Refund Service fee | 15% of recovered funds | 10% of recovered funds |
If two or more Platinum rows look tight for your catalog, price the jump to Diamond against the add-ons you would buy anyway. One capped tool is an annoyance. Three capped tools is a forced upgrade.
Free Plan
Helium 10’s Free Plan is designed to let new users explore the platform with limited access to core tools. You don’t need a credit card to sign up, and it’s a good way to get familiar with the dashboard before upgrading.
Included Features:
- Product Research
Black Box: 5 uses
Xray (Amazon): 10 uses
Xray (Walmart): 1,000 requests - Keyword & Listing Optimization
Cerebro: 2 uses/day
Magnet: 2 uses/day
Scribbles: 30-day trial
Keyword Processor: 30-day trial
Listing Builder: 2 suggested searches/month (no Amazon sync)
Listing Analyzer: 2 uses - Operations
Alerts: Monitor 2 ASINs
Inventory Management: 30-day trial - Analytics
Profits dashboard: Limited access
Market Tracker: 1 market
Profits for Walmart: Limited
Limitations: You can’t sync listings, manage multiple seller accounts, or access premium tools like Helium 10 Ads or Keyword Tracker. Still, it’s useful for testing product and keyword tools before committing to a paid plan.
Starter Plan (Discontinued)
Price: no longer sold. It used to cost $49/month, or $39/month billed annually.
The Starter Plan was Helium 10’s low-cost entry point for new Amazon sellers. Helium 10 has discontinued it: the cheapest paid plan today is Platinum, from $99 a month with annual billing ($129 month to month).
What the Starter Plan included:
- Training
Freedom Ticket: Full access to the Amazon FBA course - Product Research
Black Box: 20 lifetime uses
Xray (Chrome Extension): Full access (sales widget data blurred)
Xray for Influencers: Full access - Keyword & Listing Optimization
Cerebro: 2 uses/day
Magnet: 2 uses/day
Keyword Processor: 30-day trial
Scribbles: 30-day trial
Listing Analyzer: 2 uses/month - Operations
Alerts: Monitor 2 ASINs (lifetime)
Inventory Management: 1 use - Analytics
Profits dashboard: Full access
Market Tracker: 1 market - Account Access
2 connected seller accounts
1 user login
Limitations: Tool usage was limited to basic daily caps. Keyword tracking, listing sync, follow-up automation, and advanced analytics were not included.
Platinum Plan
Price: $129/month or $99/month (billed annually)
The Platinum Plan is Helium 10’s most popular subscription, widely used by growing sellers who need full access to essential tools without the higher cost of the Diamond plan. It hits the sweet spot between affordability and functionality, offering expanded daily limits, keyword tracking, and multi-market support, all while keeping costs manageable.
Included Features:
- Training
Freedom Ticket: Full access - Product Research
Black Box: 250 uses/day
Xray (Chrome Extension): Full access
Xray for Influencers: Full access - Keyword & Listing Optimization
Cerebro + Magnet: 100 keyword searches/month
Keyword Processor: Full access
Scribbles: Full access
Listing Analyzer: 50 searches/month
Listing Builder: 20 lifetime uses
Index Checker: 150 uses/month - Advertising
Helium 10 Ads: not included (Diamond only)
Influencer Finder: 10 uses - Operations
Alerts: fraud monitoring on 5 products
Inventory Management: Up to 40 SKUs
Follow-up: 5,000 emails/month
Managed Refund Service: included (15% fee on recovered funds) - Analytics
Profits dashboard: Full access
Market Tracker: 3 markets
Keyword Tracker: Track up to 500 keywords
Portals QR Codes: 10 codes / 10,000 scans per month
Portals Product Inserts: Full access
TikTok Shop Tools
- Listing converter: 3 SKUs lifetime
Profits: Full access
Influencer Finder: 250 searches per day
MCF Fulfillment: 15 SKUs lifetime
Product Finder: 300 searches per day
TikTok Hot Videos: 300 searches per day
Influencer Messenger: 250 messages per month - Account Access
2 connected seller accounts
2 tokens
Limitations: Listing Builder doesn’t support Amazon sync. The plan includes one additional user login, and extra seats are a paid add-on. Keyword Tracker supports up to 500 keywords by default, but you can increase that limit with a paid add-on if needed.
Diamond Plan
Price: $359/month or $279/month (billed annually)
The Diamond Plan is Helium 10’s most advanced standard subscription, built for sellers managing large catalogs, multiple accounts, or high ad spend. It includes expanded access to nearly all tools, higher usage caps across the board, and multi-user login support, ideal for teams or agencies.
Included Features:
- Training
Freedom Ticket: Full access - Product Research
Black Box: 250 uses/day
Xray (Chrome Extension): Full access
Xray for Influencers: Full access - Keyword & Listing Optimization
Cerebro + Magnet: no monthly search cap
Keyword Processor: Full access
Scribbles: Full access
Listing Analyzer: 150 searches/month
Listing Builder: 300 lifetime uses
Index Checker: 300 uses/month - Advertising
Helium 10 Ads: full access (2% fee on managed ad spend)
Influencer finder: 250 uses per day - Operations
Alerts: Monitor 200 ASINs
Managed Refund Service: included (10% fee on recovered funds)
Follow-up: 15,000 emails/month
Inventory Management: up to 500 SKUs - Analytics
Profits: Full access
Market Tracker: 5 markets
Keyword Tracker: Track up to 2,500 keywords
Portals Landing Page Builder: 6 portals
Portals QR Codes: 40 codes / 100,000 scans per month
Portals Product Inserts: Full access - TikTok Shop Tools
Listing converter: Full access
Profits: Full access
Influencer Finder: Full access
MCF Fulfillment: Full access
Product Finder: Full access
TikTok Hot Videos: Full access
Influencer Messenger: Full access - Account Access
10 tokens (seller account connections)
5 user logins
Limitations: Despite offering broad access, Diamond still enforces usage caps across tools like Listing Builder and Keyword Tracker. Team access is limited to five users, and there’s no customization for larger workflows or dedicated support.
Enterprise Plan
Price: from $1,499/month, billed annually (custom quote based on business needs)
The Enterprise Plan is Helium 10’s top-tier solution, built for high-volume sellers, brands, and agencies that need unlimited access, enhanced collaboration, and custom support. It opens up the full platform with premium usage limits, onboarding, and team-scale capabilities.
Included Features:
- Training & Community
Freedom Ticket: Full access
Monthly Expert Training: Full access
In-Person Workshops: Full access
Private Facebook Group: Full access - Product Research
Black Box: 500 uses/day
Xray (Chrome Extension): Full access
Xray for Influencers: Full access - Keyword & Listing Optimization
Cerebro: 500 uses/day
Magnet: 150 uses/day
Keyword Processor: Full access
Scribbles: 500 uses
Listing Analyzer: 300 searches/month
Index Checker: Full access - Advertising
Helium 10 Ads: Full access - Operations
Alerts: Monitor up to 5,000 ASINs
Managed Refund Service: included
Inventory Management: Full access - Analytics
Profits: Full access
Market Tracker: 15 markets
Market Tracker 360: 5 markets (Americas region)
Keyword Tracker: Track up to 10,000 keywords
Portals Landing Page Builder: 9 portals
Portals QR Codes: 50 codes / 100,000 scans per month
Portals Product Inserts: Full access - TikTok Shop Tools
Listing converter: Full access
Profits: Full access
Influencer Finder: Full access
MCF Fulfillment: Full access
Product Finder: Full access
TikTok Hot Videos: Full access
Influencer Messenger: Full access - Account Access
Multi-user login: 25 users
Connected accounts: 25 tokens
Limitations: Almost none. This plan provides full access across all tools, usage limits, and support features. Pricing is custom and reflects the scale and needs of your business.
Which Helium 10 Plan to Choose for Your Business?
Here’s the real answer: the best Helium 10 plan is the one that matches where your business is right now, not where you hope to be six months from now.
- New to Amazon and just poking around? Stick with the Free Plan. It’s limited, but it gives you enough to understand how Helium 10 works and whether it fits your workflow.
- Doing product research or gearing up for launch? The old Starter Plan used to fit this stage, but Helium 10 discontinued it. Use the Free plan to validate your first idea, then move to Platinum once you need real usage limits.
- Already live and making sales? Go for the Platinum Plan, which Helium 10 itself aims at sellers doing $0 to $100K in yearly sales. This is where most sellers land. You get full tool access, keyword tracking, profit analytics, and email automation: everything you need to grow and stay profitable.
- Managing multiple products, brands, or accounts? That’s Diamond territory: Helium 10 positions it for $100K to $10M in yearly sales. It’s built for scale with bigger data limits, more connected accounts, and user access for small teams.
- Running a serious brand or agency with complex needs? You’ll need Enterprise, pitched at brands beyond $10M in yearly sales. This is where custom support, team onboarding, and enterprise-level capacity come in. It’s not cheap, but it’s built for operations at scale.
What Sellers Say About the 2026 Price Hike
Seller sentiment turned sharply negative after the April 2026 changes. Helium 10 now holds a 2.1 out of 5 rating on Trustpilot across 709 reviews. Recent one-star and two-star reviews focus on billing, not on whether the tools work. Three complaint patterns repeat all through 2026.
- Features moved behind higher tiers. Reviewers from April through July 2026 describe tools they paid for getting capped or shifted upward mid-subscription.
- Plan changes land without notice. Long-term users report finding out about pricing or feature changes only when the renewal hits.
- No refunds after renewal. Helium 10 offers no money-back guarantee. Monthly plans can only be cancelled ahead of the next billing date.
- The tools still keep sellers paying. In Reddit seller threads, Cerebro, Keyword Tracker, and Scribbles come up as daily-use keepers even from sellers who dislike the new pricing.
My take: treat the backlash as a billing warning, not a product warning. Start on the Free plan or monthly billing, prove the tools pay for themselves, then commit to annual for the lower rate.
Helium 10 Pricing: Final Takeaway
Helium 10 isn’t the cheapest option, but it delivers serious value. If you’re just starting out, there’s a free plan. If you’re already selling, you can pick a plan that fits without paying for extras you don’t need.
What sets it apart is flexibility. You get a forever Free account, cancel-anytime monthly billing, multiple pricing tiers, and Enterprise-level options as you scale. Not many tools offer that kind of range.
Yes, some sellers say it’s pricey. But if you’re actively growing your business, it more than pays off. You’re never locked in: start small, upgrade when you’re ready, and stay in control.
Still unsure? That’s fair. Check out our reviews of the best Helium 10 alternatives to compare your options.
When you’re ready to jump in, don’t forget: you can save up to 30% with our exclusive discount.
Frequently Asked Questions
Can You Cancel Your Helium 10 Account at Any Time?
Yes. Helium 10 plans are month-to-month unless billed annually, and you can cancel at any time from your account dashboard. Cancelling stops the next renewal; Helium 10 does not offer refunds on time already billed.
Is Helium 10 Worth It?
For most Amazon sellers, especially those actively listing and optimizing products, yes. The right plan can help you find better products, rank higher, and maximize profits faster.
Is Chrome Extension Access Included With the Plans?
Yes. Every paid plan includes full Chrome Extension access, with Xray for Amazon, Walmart, and TikTok Shop. The Free plan includes the extension with limited access.
Which Is Better: Jungle Scout or Helium 10?
It depends on what you need in a tool. If you’re just looking for a tool to help with product research, then Jungle Scout is great. However, if you need more from your suite of tools and want to really grow your business, then invest in Helium 10.
Which Amazon Marketplaces Are Supported by Helium 10?
Helium 10 supports 24+ marketplaces, including Amazon U.S., Canada, UK, and Germany, plus Walmart. Most plans include multi-market access, depending on tier.
How Many Authorized Users Can I Have on My Account?
User seats vary by plan:
- Starter (discontinued): 1 user
- Platinum: 1 user
- Diamond: 5 users
- Enterprise: Up to 25 users
Can I Upgrade My Plan?
Yes, you can upgrade or downgrade your plan at any time from within your account settings.
Does the Freedom Ticket Course Require a Separate Purchase?
No. Freedom Ticket is included with Platinum and Diamond subscriptions. Bought on its own, the course costs $997.
How Much Is a Helium 10 Subscription?
A Helium 10 subscription costs $99/month (Platinum) or $279/month (Diamond) when billed annually. Month-to-month pricing is $129 and $359, and Enterprise starts at $1,499/month billed annually. Subscriptions renew automatically until you cancel.