Nova Analytics Review 2026: Is the $29 Amazon Profit Tracker Worth It?

Nova Analytics is the Amazon profit tracker I would pick for multi-brand sellers, agencies, and anyone who wants their P&L inside Claude or ChatGPT. It rebuilds your profit and loss from 200+ Amazon cost lines, refreshes hourly across 21 marketplaces, and starts at $29 a month. If you run one Seller Central account under 3,000 orders a month, the Sellerboard profit dashboard does the core job for $19 and stays the better-value buy.

The numbers behind that call: 21 Trustpilot reviews, every one of them five stars, a 4.6 TrustScore, a 14-day trial with no card, and a pricing page that only publishes the $29 entry point.

• Best for: portfolio sellers, aggregators, and agencies running several Seller Central accounts.
• Skip if: you sell on one account, need product research, or want a tool to change PPC bids for you.
• Price: from $29/mo per Seller Central account, custom pricing for agencies.
• Trial: 14 days, no credit card, cancel anytime.

Quick Verdict

Nova Analytics earns a 4.5 out of 5 from me. The P&L depth, hourly refresh, and custom breakdowns beat the budget dashboards. No competitor at this price offers an MCP server today. Two things hold it back: the higher usage tiers are not published, and the company is only three years old.

Buy Nova if you manage more than one Seller Central account, tag products by brand or lifecycle, or want to ask Claude "which SKUs lost margin this week" and get a real answer. Skip it if you sell on one account and mainly need a daily profit number, because Sellerboard costs $19 and covers that.

The Bouncer: Who Should NOT Buy Nova Analytics

Nova is built for operators with live sales, several brands or accounts, and a reason to slice profit beyond marketplace. It publishes one price, $29 per account per month, and higher tiers appear only after you sign up. These four profiles should look elsewhere before starting the trial.

• Your store runs one Seller Central account under 3,000 orders a month. Nova's extra depth costs you $10 more than the Sellerboard Standard plan, which already covers real net profit, alerts, and inventory for $19.
• You still need product research. Nova has no keyword or product discovery tools. Sellers who want research, listing SEO, and profit in one subscription should compare the Helium 10 suite before paying for two tools.
• You want software to change PPC bids for you. Nova's PPC module is reporting only. Bids, budgets, and campaign edits stay inside the Amazon Ads console.
• You process fewer than 250 orders a month. The cheapest way to see true profit at that volume is Shopkeeper's $20 Starter plan, which includes the same all-features access at every tier.

Nova Analytics at a Glance

Nova Analytics is a near real-time Amazon analytics platform made by NovaData SAS, a French company founded in 2023. It covers profit and loss, PPC, inventory, BSR, listing health, and A/B testing across 21 Amazon marketplaces. Its own MCP server exposes all of that data to AI assistants.

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• Core job: SKU-level net profit after Amazon fees, ad spend, refunds, and COGS.
• Data refresh: hourly across P&L, PPC, and inventory; the money metrics on the daily dashboard refresh every 30 minutes.
• Coverage: 21 Amazon marketplaces, currency-normalized, plus a Vendor Central beta.
• Metrics: 520 data points in the public metrics library, from Buy Box share to reimbursements.
• AI access: Nova MCP works with Claude, ChatGPT, and Gemini.
• Price: from $29 per month per Seller Central account, custom pricing for agencies.
• Trial: 14 days, no card, full feature access.

What Is Nova Analytics?

Nova Analytics is the profit and performance layer that sits on top of Seller Central. It connects through the Amazon Selling Partner API (SP-API) and the Amazon Advertising API with read-only access. It rebuilds your P&L line by line and refreshes every hour instead of once a day.

The team is small and public about it. Antoine, the CEO, built Amazon data infrastructure for one of Europe's largest sellers, and Matthieu, the CTO, comes from enterprise data work. That background shows in the product: the P&L reconciles 370 Amazon transaction lines into 154 P&L lines, according to the MCP documentation.

Who Should Use Nova Analytics?

Nova pays for itself fastest when your Amazon business has structure that Seller Central ignores. Several brands under one account, several accounts under one agency, or a catalog split by supplier and lifecycle all fit. At $29 per account, the tool costs less than one hour of a bookkeeper's time each month.

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• Multi-brand sellers who need per-brand P&L roll-ups and unit-level margin on every SKU.
• Agencies and aggregators consolidating client accounts with role-based access and per-client exports.
• FBA and FBM operators past 1,000 orders a month who want fees reconciled to settlement reports.
• Sellers who work in Claude or ChatGPT and want their live numbers available without exporting spreadsheets.
• Brand managers who report to a board and need saved executive views instead of rebuilt reports.

Nova Analytics Features: What You Actually Get

Nova ships one data model and several ways to look at it. The Seller Cockpit, Day-to-Day view, and P&L cover daily operations. PPC, inventory, BSR, and listing health cover the levers that move profit. The MCP server and Reporting Builder move all of that data out to your assistant, your team, or your warehouse.

Seller Cockpit

The Seller Cockpit is the SKU table you will open every morning. It lists units, sales, Buy Box share, net profit, BSR, and Amazon fees for any date range. Each range compares against any prior period. You can break it down by marketplace, parent ASIN, child ASIN, SKU, or a custom dimension you define.

Operator scenario: Say you run 140 SKUs across the US, UK, and DE marketplaces. You save a view that shows last week against the same week last year, filtered to your "mature" lifecycle tag. Every Monday the view loads in one click, and any SKU whose net margin dropped more than 5 points sorts to the top.

• Any date range against any comparison period, not fixed weekly or monthly buckets.
• Saved views keep your metric selection, filters, and layout.
• Custom catalog filters built from your own product tags.
• Exports to Excel or CSV that arrive analysis-ready.

Profit and Loss With 200+ Cost Lines

Nova's P&L is the reason to pay for it. It tracks 200+ Amazon fee and cost types automatically, reconciles them to your settlement reports, and claims 99.8% accuracy. COGS can be period-based or FIFO batches per SKU, in more than one currency. The current unit cost shows everywhere a SKU appears.

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Operator scenario: Say your February payout came in $2,300 lower than your sales suggested. In Nova you open the P&L for that month, expand the fee lines, and find a long-term storage charge on two oversized SKUs plus 61 refunds that Seller Central spread across three reports. The fix is a removal order and a listing change, not a spreadsheet hunt.

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• Calculation rules: exclude specific fees, estimate FBM shipping costs, spread monthly charges across SKUs, and choose your margin base.
• Business drivers: ACoS, TACoS, conversion rate, returns, and sessions sit inside the same P&L view.
• Consolidation: one Seller Central account or 200, normalized into one P&L with currencies converted.
• History: 24 months of backfilled data when you connect an account.

Day-to-Day Analytics

Day-to-Day Analytics is the anomaly screen. It shows sales, profit, sessions, conversion, and PPC spend for today against the prior period. Nova says the money metrics refresh every 30 minutes. The point is to catch a Buy Box loss or a stockout the same morning, not two days later in a report.

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Operator scenario: Say a competitor undercuts your hero ASIN by $2 at 10 AM. By 11 AM the Day-to-Day view shows sessions holding steady while units and Buy Box share fall. You match the price by lunch and the afternoon numbers recover. On a tool that refreshes overnight, that same drop costs you a full day of sales.

• Automatic comparison against yesterday, last week, or the same day last year.
• One screen for all 21 marketplaces.
• Outlier detection that highlights spikes and drops as they happen.

Custom Breakdowns and Product Tagging

Custom Breakdowns let you tag products and roll the P&L up by that tag. Nova lists 12 real use cases on its site: product lifecycle, licensed brands, internal categories, FBA size tier, brand manager, and supplier. You can filter, sort, and save views on any tag, and there is no limit on how many you create.

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Operator scenario: Say you license four IPs and pay royalties on each. You tag every SKU by license, then open a P&L grouped by that tag. One license shows a 31% margin and another shows 9% after royalties and returns. That single view decides where next quarter's inventory budget goes.

• Tags by lifecycle stage: new, growing, mature, declining, end-of-life.
• Tags by supplier, to compare margin and return rates across manufacturers.
• Tags by brand manager, so each account manager owns a P&L.
• Tags by size tier, to isolate fee-heavy oversized items.

PPC Analytics at the Keyword Level

Nova connects ad spend to real profit down to the keyword. You group by campaign and expand into every keyword and match type, or flip the grouping the other way. PPC spend, PPC sales, ACoS, ROAS, CPC, CTR, and PPC conversion rate sit on the same row. You can filter to a single child ASIN or SKU.

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Operator scenario: Say you spend $6,000 a month on Sponsored Products across 30 campaigns. You group by match type and see broad-match keywords running a 48% ACoS while exact match runs 19%. You shift $1,500 of budget to exact match in the Ads console. Nova's next hourly refresh starts showing whether TACoS moved.

• Group by campaigns, ad groups, targeting type, match type, keywords, child ASINs, or SKUs.
• Compare any period against the previous period or the same period last year.
• Reporting only: Nova reads Amazon Ads data and never changes bids or budgets.
• The same keyword-level data is available to Claude over MCP.

Listing Health Scanner

The Listing Health Scanner checks every SKU across every marketplace for 12 profit-killing problems and sorts them into three severity buckets. Immediate cash loss covers removed, suppressed, hidden, not-buyable, and Buy Box-lost listings. Degraded covers hijackers, price undercuts, rejected images, and stripped attributes. Watch covers EU compliance gaps, incomplete listings, and quality flags.

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Operator scenario: Say you sell 400 SKUs in five EU marketplaces. Overnight, Amazon suppresses six listings for a missing GPSR field. The scanner ranks them by revenue at risk, so you fix the three that carry 80% of the affected sales first. Without the ranking, you would work through the list alphabetically while the money leaks.

• Issues ranked by the revenue they put at risk.
• Coverage of EU-specific compliance fields such as GPSR and EPR.
• Hijacker and price-undercut detection on your own ASINs.

Nova MCP for Claude, ChatGPT, and Gemini

Nova MCP is a remote Model Context Protocol server that exposes 520 live Amazon data points to AI assistants. You add one server URL in Claude, ChatGPT, or Gemini. The assistant can then pull reconciled profit, PPC, inventory, listing health, and BSR data with fees and returns already applied. Setup is four steps and takes about a minute.

Operator scenario: Say you open Claude on Monday and ask which keywords burned spend with no sales last week. Instead of exporting two reports and joining them in a sheet, Claude queries Nova once and returns a ranked table with spend, clicks, and profit impact. You paste the keyword list into a negative-targeting update before your first coffee finishes.

The setup on a paid Claude plan works like this:

1. Open Claude, go to Settings, then Connectors.
2. Click Add, then Add custom connector.
3. Name it Nova and paste the server URL: https://mcp.novadata.io/api/mcp.
4. Toggle Nova on and start a new conversation.

Nova publishes a library of 32 prompts that return real data. These three are the ones I would run first.

• Works with Claude Desktop, Claude Code, claude.ai, ChatGPT connectors and custom GPTs, and MCP-capable Gemini clients.
• Answers come as structured, pre-aggregated tables, so the model burns fewer tokens than it would on raw exports.
• Read-only: the assistant can query your data but cannot change listings or campaigns.

BSR Tracker and FBA Inventory

BSR lives inside the SKU table as a normal KPI. Nova records Best Sellers Rank per marketplace and per day, for the main category and subcategory, with 180 days of history. The inventory table sits beside it with weighted daily demand, FBA available and reserved units, days of inventory, and pipeline per SKU.

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Operator scenario: Say your sales rose 22% in March and you want to know if the category grew or you took share. You open the SKU, see BSR improved from 4,100 to 2,650 while the subcategory rank held, and conclude the lift is yours. The inventory column shows 19 days of cover, so you raise the next purchase order.

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• BSR across all 21 marketplaces from one SKU drawer, with prior-period average and variation.
• Weighted demand that gives recent sales more weight, with sparklines per ASIN.
• Days of inventory and pipeline columns that make restock timing a sort, not a calculation.

Event Tracker, A/B Testing, and Reporting Builder

The Event Tracker logs every change you make, from a price cut to a new main image or a budget increase. It then measures the KPIs before and after. Nova shows statistical significance indicators on the comparison. The Reporting Builder saves any mix of 64+ metrics and filters as a one-click view or a scheduled report.

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Operator scenario: Say you rewrite the title on your best seller and log it as an event. Fourteen days later the before-and-after panel shows conversion up from 11.2% to 13.9% with sessions flat, and TACoS down 1.4 points. You roll the same title structure out to the rest of the parent ASIN with a real number behind the decision.

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• Event timeline overlaid on every performance chart.
• Before-versus-after comparison at ASIN, parent ASIN, and account level.
• Scheduled exports to Google Sheets, Excel, BigQuery, and Snowflake for teams with their own reporting stack.
• A Winners & Losers view that ranks which SKUs moved profit this week, and by how much.

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Nova Analytics Pricing

Nova publishes one number: plans for sellers and brand owners start at $29 per month with every feature included. The 14-day free trial needs no credit card. Agencies and large operations get custom pricing with unlimited orders, accounts, and seats. Each additional Seller Central account starts at $29 per month.

• Trial: 14 days, no card, full feature access, cancel anytime.
• Billing: major credit cards and PayPal.
• Tiers: Nova's contact page refers to Starter, Pro, and Enterprise plans, and phone support is reserved for Pro and Enterprise. The pricing page does not list what separates Starter from Pro, so budget for a step above $29 once your volume grows.
• Migration: Nova's onboarding team imports your history from Sellerboard, Helium 10, or a CSV export, so you start with 24 months of data.

What Nova Costs Per Account

Nova prices per Seller Central account rather than per order band, which changes the math for multi-account sellers. The table below uses the published $29 entry price only. If your account lands in the Pro tier, add that difference to each row.

The comparison is blunt on purpose. Sellerboard bundles extra accounts into its order-based tiers, so on raw price it wins every row. Nova's case rests on hourly data, unit-level breakdowns, and the MCP server, not on being cheap. I break the two tools down further in my Nova vs Sellerboard comparison.

Nova Analytics Pros and Cons

Nova's strengths cluster around data depth and freshness. Its weaknesses cluster around scope and pricing transparency. Neither list is long. Both matter more for some sellers than others, so read them against your own account count and order volume before you decide.

Decision Matrix: Nova vs. Sellerboard vs. Helium 10

Most sellers choosing a profit tracker end up between Nova, Sellerboard, and Helium 10 Profits. Three variables decide it: account count, whether you still need research tools, and whether you want your numbers inside an AI assistant. Price alone points to Sellerboard, but price alone is rarely the whole question.

• Choose Nova if: you run several brands or accounts, tag products by lifecycle or manager, or want Claude to query your live P&L. Budget $29 per account and expect a higher tier as volume grows.
• Choose Sellerboard if: you run one account under 3,000 orders and want real net profit, alerts, and inventory planning for $19. It bundles four extra accounts on the Standard plan.
• Choose Helium 10 if: you still need product research, keyword tracking, and listing tools. Profits is included on the $99-a-month annual Platinum plan, so you avoid paying for two subscriptions.

Nova vs. The Competition

Nova competes with dedicated profit trackers on one side and all-in-one suites on the other. The dedicated trackers beat it on entry price. The suites beat it on research. Nova beats both on data freshness, breakdown depth, and AI access. That is why it fits operators with structure rather than beginners with one product.

Sellers who want the lowest price for a real net-profit number should start with the Sellerboard free trial, which runs a full month. Sellers under 250 orders a month get the same all-features access for $20 from Shopkeeper. Sellers who want alerts, reimbursements, and a review tool in one place should read my Sellerise review, which starts at $19.99.

If Sellerboard is the tool you are leaving, my list of the best Sellerboard alternatives ranks Nova against six others with real prices. For the wider field, see the best Amazon profit trackers roundup.

What Real Users Say About Nova

Nova's independent review base is small but unusually clean. Trustpilot shows 21 reviews and a 4.6 TrustScore. Every review is five stars, posted between December 2024 and September 2026. G2 lists the product as Nova Data Analytics with a 5.0 from 4 reviews. The Amazon Selling Partner Appstore listing has no customer reviews yet.

I read all 21 Trustpilot reviews and counted the themes. Support responsiveness came up in 9 of them. Multi-account or agency use came up in 7.

Near real-time data came up in 5, and the team listening to feature requests came up in 5. Roughly a third of the reviewers describe themselves as agencies, so the sample skews toward Nova's strongest use case.

• Praise: "The P&L view is the big one," from a US seller who says it captures every unexpected expense.
• Praise: a UK agency managing 100+ accounts credits the hourly refresh with spotting changes during the day.
• Praise: a brand manager who switched from Sellerboard says custom tagging and excluded inbound costs save him an hour a day.
• Watch-out: no reviewer discusses pricing tiers or what happens above the $29 entry point.
• Watch-out: with 21 reviews there is no complaint pattern yet, which cuts both ways.

Support, Onboarding, and Free Tools

Nova runs support out of France on European business hours, which matters if you sell from the US West Coast. Email and phone are covered Monday to Friday, 9 AM to 6 PM CET. Nova states a 2-to-4-hour response in those hours and a 1-hour target for priority issues. Phone support is limited to Pro and Enterprise subscribers.

• Onboarding: connect Seller Central through OAuth in about 5 minutes per account, upload COGS, and let the 24-month backfill run.
• Migration: Nova's team imports your history from a Sellerboard or Helium 10 export, so you can run both tools in parallel during the trial.
• Roadmap: a public roadmap where customers vote on features, with releases shipped weekly according to Nova.
• Free tools: an FBA calculator, sales estimator, profit and margin calculator, ROI calculator, BSR tracker, and sales tracker on the Nova site.
• MCP prompt library: 32 prompts that work in Claude, ChatGPT, and Gemini once the connector is on.

The Verdict

Nova Analytics is the right profit tracker for sellers whose business has more structure than one account and one product line. The hourly P&L, custom breakdowns, and MCP server are real differentiators at $29. The 14-day trial with no card makes the test cheap. The unpublished tiers above $29 are the one thing to clarify before you commit.

Pick Nova if:

• You run several Seller Central accounts or several brands and need per-brand or per-client P&L.
• You want listing health, BSR, inventory, and PPC data in the same table as net profit.
• You work in Claude or ChatGPT and want to query live Amazon data without exports.

Skip Nova if:

• You sell on one account under 3,000 orders and only need a daily profit figure.
• You still need product research, keyword tools, or listing SEO.
• You want a tool that changes PPC bids for you.