Seller Labs Pricing & Plans 2026: Which Should You Get?

Seller Labs pricing is free for your first $30,000 in Amazon sales, then scales with your revenue. Single tools start at $19.99 a month. The Genius Bundle, which adds the Amazon MCP assistant, starts at $49.99. Every plan includes a 14-day free trial with no credit card.

This page breaks down every plan, what each one includes, and which one fits your store. For our hands-on take, read the full Seller Labs review.

How Seller Labs Pricing Works

Seller Labs prices each plan by your last month of Amazon revenue. Under $2,000 a month, every product is free. Above that, you move through seven paid tiers. Monthly and annual billing are both available, and annual takes a flat 20% off.

• Free tier: free for your first $30,000 in Amazon sales (under about $2,000 a month).
• Trial: 14 days on every plan, with no credit card required.
• Billing: monthly or annual; annual saves a flat 20% on any plan.
• Model: the price rises as your store grows, so check your tier before you upgrade.

Seller Labs Pricing Plans

Seller Labs sells three single tools plus the Genius Bundle. The table below shows the monthly price of each product at every revenue tier. Feedback Genius is the cheapest entry at $19.99. The Genius Bundle is the best value if you want all three.

All prices above are monthly. Annual billing takes 20% off each one. At the entry tier, the Genius Bundle drops from $49.99 to $39.99 a month, billed at $479.90 a year. At the $20K to $100K tier, it drops from $149.99 to $119.99 a month.

What Each Seller Labs Plan Includes

Each Seller Labs product handles one Amazon job, and the bundle combines all three. Feedback Genius covers reviews, Ad Genius covers PPC, and Profit Genius covers data. The Genius Bundle adds the Amazon MCP Server on top.

• Feedback Genius: Amazon-compliant review requests, negative-feedback alerts, templates, and review-trend tracking.
• Ad Genius: Sponsored Products management with no ad-spend cap, bid and keyword suggestions, and ad scheduling.
• Profit Genius: profit, fee, and inventory tracking, plus Data Hub exports to Tableau, Power BI, and Google Sheets.
• Genius Bundle: all three products plus the Amazon MCP Server, billed as one plan, saving up to 44% versus buying separately.

The Amazon MCP Server is the bundle headline. It connects your Seller Central data to AI assistants like Claude and ChatGPT. You ask questions in plain English and get answers from your live numbers.

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Which Seller Labs Plan Should You Get?

The right plan depends on your sales and how many jobs you want covered. Small sellers pay nothing, single-job sellers buy one tool, and sellers who want everything pick the bundle. Here is the quick guide.

• Under $30k in sales: start on the free plan and pay nothing while you learn the tools.
• You need one job done: buy a single tool from $19.99 (reviews), $29.99 (ads), or $39.99 (profit data).
• You want all three: take the Genius Bundle from $49.99, which adds Amazon MCP and saves up to 44%.
• You will keep it a year: switch to annual billing for a flat 20% discount.
• You sell over $10M a month: contact Seller Labs for a custom quote.

What Seller Labs Actually Costs as You Grow

Revenue-based pricing confuses buyers, so here is the math. As a share of sales, Seller Labs gets cheaper as you scale. The price tiers grow slower than the revenue brackets do. The catch is the jump at each boundary.

So the percentage is small and shrinks with scale. The discomfort is the step change. A seller who crosses from $100,000 to just over it jumps from $149.99 to $299.99 a month. Plan for those jumps before they surprise you, and watch your renewal date.

Seller Labs Pricing vs. Alternatives

Seller Labs prices differently from most Amazon tools. Rivals charge a flat monthly fee, while Seller Labs scales with revenue. That favors small sellers and can cost more at high volume.

• Want a flat all-in-one price? The Helium 10 software suite starts around $39 a month with research and listing tools Seller Labs leaves out.
• Only need profit tracking? The Sellerboard dashboard charges a flat fee no matter how much you sell.
• Only need review requests? A focused tool like FeedbackFive has a free plan and cheaper paid tiers than the full suite.

Ready to start? You can test any plan free for 14 days, and small sellers stay free under $30k in sales. See our Seller Labs free trial guide for the steps.