In 1994, Jeff Bezos quit his lucrative job at a hedge fund to start Amazon, then an online bookstore.
As the internet’s popularity surged, he expanded Amazon’s offerings to include electronics, apparel, and other products. Today, Amazon is the world’s largest online retailer, influencing various industries beyond retail.
With this in mind, we took the plunge to find statistics, facts, and trends that define Amazon’s illustrious trajectory nearly three decades since its inception.
Let’s crunch the numbers.
Top Amazon Statistics (Editor's Pick)
- As of July 2025, Amazon’s market cap hit $2.36 trillion, ranking it the fourth most valuable public company globally.
- Amazon founder Jeff Bezos ranks as the world’s second-richest person, with a net worth of $233–240 billion.
- In 2024, the U.S. remained Amazon’s top and most profitable market.
- In 2024, Amazon Prime Day set records with over 300 million items sold globally.
- By mid-2025, Amazon Prime had over 240 million members worldwide.
- Amazon ships products to customers in more than 100 countries and regions.
- In 2024, Amazon held an ACSI customer satisfaction score of 83 out of 100.
- Amazon customers complete 28% of purchases in 3 minutes or less.
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Amazon General Statistics
1. As of July 2025, Amazon’s market capitalization reached $2.36 trillion, making it the fourth most valuable public company in the world.
It ranked behind Nvidia ($4T), Microsoft ($3.74T), and Apple ($3.28T).
2. As of July 2025, Amazon founder Jeff Bezos had a net worth of $233.4 to $240 billion, making him the second-richest person in the world.
He trailed behind Elon Musk and was closely followed by Oracle co-founder Larry Ellison, whose net worth rose to $258.8 billion.
3. Amazon.com remains the leading e-commerce retailer both in the U.S. and globally, with JD.com as its closest competitor.
In 2024, Amazon generated 22.3% more in e-commerce revenue than JD.com.
4. Amazon was the 3rd most popular retail advertising network in 2024, trailing only Google and Meta.
In 2024, Amazon’s advertising revenue reached $56.2 billion, marking an 18% increase from the previous year .
5. Amazon reported its biggest loss after almost a decade of profitability in 2022.
The retailer lost $2.27 billion, mainly attributed to the company’s investments in Rivian.
Despite this setback, Amazon rebounded strongly in 2023, achieving a net income of $30.4 billion. The company’s financial performance continued to improve in 2024, with net income reaching $59.2 billion.
How Much Does Amazon Make?
6. In 2023, US-based Amazon sellers sold more than 4.5 billion items, averaging 8,600 items every minute.
7. Amazon made $143 billion in Q1 2024.
This figure surpassed the total net sales of $127 billion recorded in the same quarter of 2023.
8. In 2024, Amazon's Prime Day event set new records, with over 300 million items sold globally.
This figure represents a slight decrease from the 375 million items sold in 2023.
9. In 2024, Amazon generated a record $638 billion in net sales and $59.2 billion in net income
This marked an 11% increase in revenue and a 95% surge in net income compared to 2023.
10. In 2024, Amazon's U.S. Prime Day sales reached a record $14.2 billion.
This marked an 11.8% increase from the $12.7 billion generated during Prime Day in 2023.
11. In 2024, the United States remained Amazon’s largest and most profitable marketplace.
Amazon’s revenue in Germany reached $40.9 billion, an 8.7% increase from $37.6 billion in 2023.
Amazon’s UK revenue rose to $37.85 billion, up nearly 13% from $33.6 billion in 2023.
12. Amazon is poised to generate $491 billion in new eCommerce sales from 2023 to 2027.
Amazon’s neighborhood stores and supermarkets, like Amazon Go and Whole Foods, are expected to bring in an extra $3.5 billion in new sales over the same period.
13. The typical Amazon customer is a white Generation X woman with an annual income of approx. $60,000.
On average, she places 72 orders per year, spending about $2,662 annually, which equates to roughly $37 per order.
14. As of 2024, Amazon employed approximately 1,556,000 full-time and part-time employees worldwide.
This marked a 2.03% increase from its 2023 workforce total.
15. Amazon is set to become the largest retailer in the US by 2024, surpassing Walmart.
How Popular Is Amazon?
16. Amazon operates in over 20 marketplaces worldwide, offering localized shopping experiences.
These include major regions such as the U.S., Canada, UK, Germany, Japan, and India, with support for local languages and currencies.
17. In April 2024, Amazon.com received approximately 2.3 billion visits, up from 2.2 billion in March 2024, reflecting a 4.5% month-over-month increase.
In contrast, April 2023 saw 2.2 billion visits, which was 200 million fewer than the 2.4 billion visits recorded in March 2023.
18. As of December 2024, the United States remained the dominant source of desktop traffic to Amazon.com, accounting for approximately 85.89% of total visits.
India was the second-largest contributor, with 1.13% of desktop traffic, followed by China at 0.87%.
19. As of 2025, Amazon is estimated to have approximately 321 million active users worldwide
Of these, Amazon.com consistently receives over 2 billion visitors each month.
20. As of 2024, Amazon maintained its position as the leading platform for cross-border e-commerce.
Temu surged ahead of AliExpress to become the second most-used platform for cross-border purchases, capturing 21% of recent orders compared to AliExpress’s 10%.
21. As of 2024, approx. 80% of in-basket products on Amazon are selected from the top 10 search results.
22. In 2022, visitors spent about 10 minutes on Amazon on average.
On average, shoppers visited a page about 12 times, totaling 15.3 billion views during the same year.
23. As of June 2024, Amazon U.S. led globally with over 3.3 billion monthly visits, making up 47% of total traffic.
| Country | Domain | Average Monthly Visits |
|---|---|---|
| United States | amazon.com | 3.3 billion |
| Japan | amazon.co.jp | 611 million |
| Germany | amazon.de | 524.4 million |
| India | amazon.in | 452.6 million |
| United Kingdom | amazon.co.uk | 445 million |
24. Amazon ships products to customers in more than 100 countries and regions.
25. In late 2024, the Amazon Shopping app ranked 4th in the U.S. Google Play Store shopping category, behind Temu, Walmart, and Shop.
On the Apple App Store, it held the 6th position, trailing Shop, Temu, Capital One Shopping, Walmart, and Shein.
26. As of 2024, 28.8% of Amazon customers are aged 25–34, making them the platform’s largest age group.
53% of Amazon customers are male, a shift from 2021 when 60% were female.
27. As of 2024, Amazon maintained a customer satisfaction score of 83 out of 100 in the ACSI Online Retailers category.
28. 9 in 10 customers who bought on Amazon in 2021 in the U.S. were satisfied with Amazon's customer service.
33% praised the platform’s quick response to complaints and order issues, 21% liked the swift checkout process, and 14% were impressed by the flexible return policy.
29. As of 2024, 56% of U.S. consumers start their product searches on Amazon, followed by 42% on search engines and 29% on Walmart.
How Many Products Does Amazon Sell?
30. In 2024, Amazon’s Home & Kitchen segment is projected to generate $103.3 billion in sales, reflecting a 21.8% year-over-year increase.
Following closely, computer and consumer electronics account for about 21% of Amazon’s U.S. e-commerce sales, making them the next top-performing category.
31. As of 2024, third-party sellers – primarily small and medium-sized businesses – accounted for approximately 61% of all units sold on Amazon.
This marks a slight increase from 60% in 2023.
32. As of 2024, Amazon shipped approximately 105 million Echo units globally.
This growth positions Amazon on track to meet or surpass the projected 130 million Echo units sold by 2025.
33. Amazon customers complete 28% of purchases in 3 minutes or less.
Additionally, 50% of purchases are completed in less than 15 minutes.
How Many Prime Members Does Amazon Have?
34. As of mid-2025, Amazon Prime has surpassed 240 million global members across 25 countries.
This marks a significant increase from the 200 million reported in October 2023.
35. In 2024, Amazon Prime membership in the United States reached approximately 180.1 million users.
This marked an increase from 174.9 million members in 2023.
36. In 2024, Amazon's Prime Day event achieved record-breaking sales of $14.2 billion.
This marked an 11.8% increase from the $12.7 billion recorded in 2023.
37. In 2025, Amazon Prime Day expanded to a four-day event for the first time, running from July 8 to July 11.
This extension doubled the typical duration of the sale, which traditionally lasted one to two days.
38. During Amazon Prime Day 2024, 27% of U.S. shoppers purchased apparel and shoes, while 25% bought home goods.
39. In 2024, shoppers purchased over 300 million items during Amazon Prime Day.
The Amazon Fire TV Stick was the most purchased product by units sold.
40. In 2024, Amazon Prime membership in the U.S. was 55% female and 45% male.
41. In 2024, Amazon’s AI assistant Rufus helped millions of shoppers browse and buy more easily during Prime Day.
42.During Amazon Prime Day 2024, U.S. Prime members consolidated millions of deliveries into fewer shipments.
This avoided an estimated 10 million trips, contributing to lower average carbon emissions.
Fun Amazon Facts
43. You cannot buy cars, homes, live animals, and cigarettes directly on the Amazon marketplace.
44. Amazon has over 40 subsidiaries and brands.
These include Goodreads, Audible, Souq.com, Whole Foods, and Zappos.com.
45. 4 in 10 Amazon shoppers prefer the marketplace for its low shipping fees.
46. Jeff Bezos considered Relentless.com as an alternative name for Amazon!
He even mulled over calling the retailer “Cadabra,” short for “abracadabra.”
47. You can donate to charity (at no extra cost) whenever you buy on Amazon.
This is possible via the AmazonSmile Foundation, which donates 0.5% of the purchase price of items eligible for the program.
48. Amazon runs a high-tech supermarket, Amazon Go, where customers can purchase groceries without waiting for the cashier.
The supermarket uses the same technology as self-driving cars, allowing customers to shop virtually.
49. Amazon is working on a drone delivery system to drop customers their purchases within 30 minutes as a pilot project for the US market.
50. Amazon is the most preferred company for employment seekers in the United States.
The company pays a starting salary of $19 per hour.
Numbers Don’t Lie
The statistics, trends, and facts above collectively showcase Amazon as a retail giant and a brilliant business idea.
As a stakeholder or a consumer, these numbers offer insights into Amazon’s transformative effects on our buying habits, business operations, and even emerging market trends.
These statistics also testify to the company’s innovation and influence that will likely continue disrupting the eCommerce space for the next decade.
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