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10+ Amazon FBA Statistics, Facts & Trends

Over the years, Amazon spent over $100 billion to build a well-oiled shipping and customer support system that caters to its billions of customers worldwide.

With the launch of Fulfillment by Amazon, or simply FBA, in 2006, Amazon made this massive infrastructure available to independent sellers.

Since then, millions of sellers have experienced unprecedented growth using Amazon’s reliable, streamlined, fast order fulfillment system.

With this in mind, below are 11 Amazon FBA statistics, facts, and trends that illustrate the ever-growing hype surrounding the FBA program.

How Popular Is Amazon FBA?

82% of Amazon sellers used FBA in 2023.

22% combined FBA and the Fulfillment by Merchant (FBM) models, while 64% used FBA exclusively.

amazon sellers using fba
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Independent sellers account for over 60% of sales in Amazon's store.

The majority of these are small and medium-sized businesses (SMB).

19% of SMB sellers surpass $10,000 in average monthly sales.

52% of Amazon sellers and SMBs reported sales above $1,000/month.

EmpireFlippers alone helped sell 80 FBA businesses in 2022.

This was a 24% year-over-year drop in the total FBA business sold by the aggregator platform.

The largest Amazon FBA business acquisition on EmpireFlippers for 2022 sold for around $9.25 million.

The second largest sales cost $2.7 million, followed by another selling for just over $1.8 million.

In 2022, the average time on the market for Amazon FBA businesses sold on Empire Flippers was 27.1 days.

This was 9.6 days longer than the average time for Amazon FBA businesses to sell in 2021.

49% of 1,000+ US brands surveyed in 2022 deployed Amazon FBA marketing as part of their sales campaign.

Another 48% share activated Amazon Advertising, while the third largest share (40%) deployed free returns on their products.

How Much Do Amazon FBA Users Make?

FBA Sellers report an average of 20% - 25% jump in sales than non-FBA users.

And as of 2023, Amazon had over 600,000 FBA sellers globally.

What Are the Benefits of Amazon FBA?

Amazon FBA's shipping service costs 30% less per unit on average.

This number rises to 70% compared to premium shipping services available on alternative US carriers.

1 in 4 brands not selling using Amazon FBA cited a lack of control over their platform as the core reason.

This 2022 survey result also revealed that 1 in 3 (33%) preferred to drive traffic to their platform rather than push that traffic to their Amazon store.

As of 2022, 76% of surveyed Amazon FBA sellers ran their businesses from home.

Only 19% use dedicated office spaces to run their FBA-selling business.

amazon fba sellers working from home
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How Much Does It Cost to Use Amazon FBA?

From 2023 to 2024, Amazon FBA fees for orders weighing up to 400 grams increased by 7%.

In that time, the fulfillment cost for standard parcels weighing around 1.40 kilograms rose by 6.8%.

Recommended Readings

Go Beyond the Numbers

Overall, the FBA stats, facts, and trends above give credence to the hype surrounding FBA. Even more so, they show that FBA remains potentially profitable despite increased competition due to the explosion of FBA sellers.

However, like most opportunities, access to Amazon’s massive logistics and fulfillment network does not guarantee success. Beyond the impressive stats and numbers, successful FBA businesses have had to work to get favorable results. 

Want to know more about FBA’s profitability? Check out our deep insight into whether Amazon FBA is worth it in 2023 and beyond.


Jungle Scout, AboutAmazon, SellerApp, Empire Flippers, Statista, Amazon, Amazon AWS

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Adam Wood
Adam Wood is a seasoned E-commerce Strategist and SaaS Analyst, acclaimed for empowering Amazon sellers with actionable strategies and advanced analytics insight. His expertise in leveraging technology for market success makes him a pivotal resource for both budding entrepreneurs and established online merchants. Adam's approach combines rigorous data analysis with a deep understanding of the nuances of e-commerce, positioning him as a leading authority in the Amazon FBA sphere.
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