In 1994, Jeff Bezos quit his lucrative job at a hedge fund to start Amazon, then an online bookstore.
As the internet’s popularity surged, he expanded Amazon’s offerings to include electronics, apparel, and other products. Today, Amazon is the world’s largest online retailer, influencing various industries beyond retail.
With this in mind, we took the plunge to find statistics, facts, and trends that define Amazon’s illustrious trajectory nearly three decades since its inception.
Let’s crunch the numbers.
Top Amazon Statistics (Editor's Pick)
- In 2023, Amazon sold over 375 million items globally during Prime Day, translating to 260,000 products per minute.
- Amazon made $143 billion in Q1 2024.
- The United States was the biggest Amazon marketplace in 2023, netting $395.64 billion.
- In 2024, Amazon is estimated to have over 310 million active users worldwide.
- 28% of Amazon purchases in 2022 were completed within 3 minutes or less.
- Over 200 million shoppers had an Amazon Prime membership as of October 2023.
- Amazon has over 40 subsidiaries and brands.
- In 2022, visitors spent about 10 minutes on Amazon on average.
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Amazon General Statistics
1. Amazon was the most valuable public entity worldwide as of August 2023.
The company had a net value of $299.28 billion in 2023, outperforming Apple, valued at $297.51 billion, and Google, at $281.38 billion.
2. Jeff Bezos, the founder of Amazon, was ranked as the second richest person in the world as of October 2023.
Bezos had a net worth of $114 billion, behind Elon Musk at $180 billion.
Larry Ellison, the co-founder of software giant Oracle, came in third at $107 billion.
3. Amazon has been the #1 e-commerce brand in the United States for 3 years since 2021.
In 2023, Amazon led U.S. online retailers with a 37.6% market share, followed by Walmart at 6.4% and Apple at 3.6%.
| eCommerce Company | Market Share |
|---|---|
| Amazon | 37.6% |
| Walmart | 6.4% |
| Apple | 3.6% |
| eBay | 3% |
| Target | 1.9% |
| The Home Depot | 1.9% |
| Costco | 1.5% |
| Best Buy | 1.4% |
| Carvana | 1.4% |
| Kroger | 1.3% |
4. Amazon was the 3rd most popular retail advertising network in 2022.
In 2022, Amazon generated $38 billion in global ad revenue, nearly two times more than in 2020. Only Google and Meta performed better, with the retail giant poised to take over 70% of the US digital retail media ad spend in 2023.
5. Amazon reported its biggest loss after almost a decade of profitability in 2022.
The retailer lost $2.27 billion, mainly attributed to the company’s investments in Rivian.
How Much Does Amazon Make?
6. In 2023, US-based Amazon sellers sold more than 4.5 billion items, averaging 8,600 items every minute.
7. Amazon made $143 billion in Q1 2024.
This figure surpassed the total net sales of $127 billion recorded in the same quarter of 2023.
8. In 2023, Amazon sold over 375 million items globally during Prime Day, translating to 260,000 products per minute.
Shoppers saved over $2.5 billion, more than on any other Prime Day sale.
9. Amazon generated $574.78 billion in revenue in 2023, the highest of all time.
This was a $60.80 billion increase from the previous year.
10. Amazon realized $12.9 billion in revenue on Prime Day in the US in 2023, a nearly 7% increase from 2022.
Nearly 30% of U.S. Amazon Prime buyers purchased home goods on Prime Day in 2023, while 24% bought apparel and shoes.
11. The United States was the biggest Amazon marketplace in 2023, netting $395.64 billion.
Germany came in second with $37.6 billion in revenue, followed by the United Kingdom with $33.6 billion.
12. Amazon is poised to generate $491 billion in new eCommerce sales from 2023 to 2027.
Amazon’s neighborhood stores and supermarkets, like Amazon Go and Whole Foods, are expected to bring in an extra $3.5 billion in new sales over the same period.
13. The average Amazon customer is a white female with an annual income of around $60,000, shopping 72 times per year.
14. In 2023, Amazon's total number of employees was 1,525,000, a 1.04% decline from 2022.
Affected by the economic downturn in 2022, Amazon saw workforce reductions and lower profitability, but indicators stabilized in 2023, suggesting a more optimistic outlook for 2024.
15. Amazon is set to become the largest retailer in the US by 2024, surpassing Walmart.
How Popular Is Amazon?
16. Amazon received 2.2 billion visitors in April 2023, a 200 million drop from March over the same year.
In 2022, Amazon recorded its highest monthly visits in December, with 2.7 billion people flocking to the eCommerce website.
17. As of December 2023, the United States generated over 80 percent of desktop traffic to Amazon.com, the highest of any country.
India was a distant second, with just over one percent of the traffic.
18. In 2024, Amazon is estimated to have over 310 million active users worldwide.
Of these, Amazon.com consistently receives over 2 billion visitors each month.
19. In 2023, 24% of online shoppers in 41 countries made their most recent cross-border purchase via Amazon.
Alibaba/AliExpress followed, with 16% of e-commerce users making their latest international order through their platform.
20. 5 in 10 shoppers aged between 27 and 40 frequently purchased the first item listed on Amazon’s Search Engine Result Page (SERP) in 2021.
Overall, 55% of buyers noticed ads on the Amazon search results page.
21. In 2022, visitors spent about 10 minutes on Amazon on average.
On average, shoppers visited a page about 12 times, totaling 15.3 billion views during the same year.
22. In December 2023, Amazon.com recorded approximately 2.27 billion combined web visits.
62% of desktop shoppers were direct visitors. 21% come from organic search, and 5% from referrals.
23. Amazon US recorded over 2 billion monthly visitors in February 2023, almost 40% more than Amazon Japan.
| Amazon Domain | Average Monthly Visits |
|---|---|
| amazon.com | 2 billion |
| amazon.co.uk | 200 million |
| amazon.fr | 94.8 million |
| amazon.de | 219.0 million |
| amazon.co.jp | 332.9 million |
24. Amazon ships products to customers in more than 100 countries and regions.
25. The Amazon app was the third most popular application in the US Google Play shopping section in 2022.
It was beaten to the top spot by Shein and Alibaba. The app’s iOS version was the 2nd most popular application in the US App Store shopping section, behind Shein.
26. 1 in 4 Amazon customers in 2021 were millennials aged 25-34.
In second place were 35 to 44-year-olds, comprising 21.6% of the total shopper share.
On average, 60% of Amazon shoppers in 2021 were female, with the rest being male.
27. In 2023, Amazon achieved a customer satisfaction rating of 83 out of 100 points on the American Customer Satisfaction Index (ACSI).
28. 9 in 10 customers who bought on Amazon in 2021 in the U.S. were satisfied with Amazon's customer service.
33% praised the platform’s quick response to complaints and order issues, 21% liked the swift checkout process, and 14% were impressed by the flexible return policy.
29. 62% of consumers started their product search on Amazon in 2021.
In contrast, 18% began new product searches on Google, while Walmart was the preferred destination for 10% of the buyers.
How Many Products Does Amazon Sell?
30. As of May 2022, home and kitchen products were Amazon's most sold items ($28.1 billion in revenue).
28.6% of Amazon sales will come from electronic products by 2027.
By then, apparel and fashion should account for 25.7%, according to estimates.
31. Amazon sold most of its products through independent sellers in 2023.
Small to medium-sized businesses supplied 60% of all the items Amazon sold in 2023.
32. Amazon shipped 82 million Echo units in 2022, projected to reach 130 million by 2025.
33. Amazon sold 200 million more products between January and May 2022 compared to the same period in 2021.
This led to an extra $30.2 billion in revenue than the compared period.
34. Amazon customers complete 28% of purchases in 3 minutes or less.
Additionally, 50% of purchases are completed in less than 15 minutes.
How Many Prime Members Does Amazon Have?
35. Over 200 million shoppers had an Amazon Prime membership as of October 2023.
36. Amazon has more than 200 million paid Prime members across 25 countries around the world.
In the US, the e-commerce giant has over 167 million Prime members.
37. Amazon recorded its biggest Prime Day on July 13, 2023, generating $12.7 billion in sales.
This was a 6.1% increase from the previous year. On this day, the average order increased to $54.05 from $52.26 the last year.
38. During Amazon Prime Day 2023, nearly 30% of U.S. Amazon Prime buyers purchased home goods.
Additionally, 24% of responding Prime Day purchasers in the United States bought apparel and shoes during the sales event.
39. The kitchen bowl by the brand Qiopertar achieved an outstanding sale growth of 13,008,766% on Amazon Prime Day 2023, outranking all other products.
On the UK marketplace, the house-shaped Peppa Pig bucket experienced a sales growth of 936,000%.
40. In 2021, 73% of male Amazon shoppers in the US were Amazon Prime members.
Conversely, 71% of US female shoppers had an Amazon Prime membership.
Fun Amazon Facts
41. You cannot buy cars, homes, live animals, and cigarettes directly on the Amazon marketplace.
42. Amazon has over 40 subsidiaries and brands.
These include Goodreads, Audible, Souq.com, Whole Foods, and Zappos.com.
43. 4 in 10 Amazon shoppers prefer the marketplace for its low shipping fees.
44. For Black Friday and Cyber Monday 2023, COSRX Snail Mucin 96% Power Repairing Essence emerged as the top-selling item from independent Amazon sellers based on units sold.
45. Jeff Bezos considered Relentless.com as an alternative name for Amazon!
He even mulled over calling the retailer “Cadabra,” short for “abracadabra.”
46. You can donate to charity (at no extra cost) whenever you buy on Amazon.
This is possible via the AmazonSmile Foundation, which donates 0.5% of the purchase price of items eligible for the program.
47. Amazon runs a high-tech supermarket, Amazon Go, where customers can purchase groceries without waiting for the cashier.
The supermarket uses the same technology as self-driving cars, allowing customers to shop virtually.
48. Amazon is working on a drone delivery system to drop customers their purchases within 30 minutes as a pilot project for the US market.
49. Amazon is the most preferred company for employment seekers in the United States.
The company pays a starting salary of $19 per hour.
50. In 2023, Amazon was the top choice for U.S. shoppers on Black Friday, preferred even over in-store options.
Six out of ten U.S. consumers and a comparable proportion in the UK identified Amazon as the best place to find Black Friday deals.
Numbers Don’t Lie
The statistics, trends, and facts above collectively showcase Amazon as a retail giant and a brilliant business idea.
As a stakeholder or a consumer, these numbers offer insights into Amazon’s transformative effects on our buying habits, business operations, and even emerging market trends.
These statistics also testify to the company’s innovation and influence that will likely continue disrupting the eCommerce space for the next decade.
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