7 Best Amazon Profit Trackers 2026: True Net Profit, Compared

Sellerboard is the best Amazon profit tracker for most single-account sellers, and Nova Analytics is the best pick for multi-brand sellers and agencies. Sellerboard delivers real net profit after fees, refunds, ad spend, and COGS for $19 a month with a one-month trial. Nova costs $29, refreshes hourly, rolls profit up by brand or client, and puts the numbers inside Claude through an MCP server.

Why it matters: Seller Central spreads your costs across 15+ reports, and sellers who skip a profit tracker routinely miss 20% to 30% of their fees, according to Nova's own P&L documentation. A $19 tool that catches one storage fee pays for itself.

• Best value: Sellerboard, $19/mo, 3,000 orders, every feature on every plan.
• Best for multi-account and AI access: Nova Analytics, $29/mo per account, hourly refresh.
• Cheapest under 250 orders: Shopkeeper, $20/mo.
• Best ops bundle: Sellerise, $19.99/mo with alerts and reimbursements.

How I Ranked These Profit Trackers

I scored each tool on four things. First, whether it reconciles Amazon fees into true net profit rather than estimating it. Second, how fast the data refreshes. Third, what the entry price buys in orders and accounts. Fourth, how much operator workflow sits around the profit number. Every price comes from the vendor's pricing page in September 2026.

• Fee accuracy: settlement-report reconciliation beats browser-extension estimates.
• Refresh: hourly or real-time beats overnight.
• Entry price: what $19 to $49 buys in orders, accounts, and features.
• Workflow: alerts, inventory, PPC, reimbursements, and reporting around the number.

Sellerboard - Best Value Amazon Profit Tracker

Sellerboard has been the default Amazon profit tracker since 2017, and its pricing is the reason. Standard costs $19 a month, or $179 a year, and covers 3,000 orders, 4 extra seller accounts, and every feature. Professional is $29 for 6,000 orders, Business is $39 for 15,000, and Enterprise is $79 for 50,000.

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The profit dashboard is the home screen, and it breaks out gross revenue, net profit, payouts, and advertising costs with a forecast for the period. Around it sit the tools that make Sellerboard an operations stack: an inventory planner with purchase orders, PPC bid automation, review requests, and the Money Back module that files reimbursement claims for lost inventory.

• Fits: one Seller Central account under 3,000 orders that wants the most operations per dollar.
• Standout: every plan includes every feature; the tiers only change order and account limits.
• Trial: one month, no card, plus a demo account you can open without registering.

The Sellerboard review covers each dashboard, and the Sellerboard pricing page lists every order band.

Nova Analytics - Best for Multi-Brand Sellers and AI Access

Nova Analytics is a near real-time profit tracker from a French team founded in 2023. It rebuilds your P&L from 200+ Amazon cost lines and refreshes hourly across 21 marketplaces. Tags by brand, supplier, lifecycle, or manager roll profit up the way you run the business. Plans start at $29 a month per Seller Central account.

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The feature no other tracker on this list has is Nova MCP. You add one server URL as a custom connector in Claude, ChatGPT, or Gemini, and the assistant can query 520 live metrics with fees and returns already reconciled. Around the P&L, Nova adds a listing health scanner that ranks 12 listing problems by revenue at risk, keyword-level PPC reporting, BSR per marketplace, and an event tracker that measures the effect of a price or listing change.

• Fits: several brands or accounts, agencies reporting to clients, and sellers who work in Claude.
• Standout: custom breakdowns plus an MCP server, on a 14-day trial with no card.
• Watch-out: only the $29 entry price is published, and extra accounts cost $29 each.

My Nova Analytics review scores every module, and the Nova vs Sellerboard comparison settles the head-to-head.

Shopkeeper - Cheapest Profit Tracker Under 250 Orders

Shopkeeper prices by monthly order volume and includes every feature on every plan. Starter is $20 for up to 250 orders and Intermediate is $45 for 1,000. Master is $90 for 5,000 and Superseller is $250 for 10,000. The dashboard shows net profit, margin, ROI, and Amazon fees on one screen and tracks 50+ fee types.

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The two features that stand out are long-range inventory forecasts and accounting exports. Shopkeeper projects stock needs months ahead, where Helium 10's forecast stops at seven days, and it exports to QuickBooks and Sage. Alerts go to email, Slack, and the mobile app.

• Fits: a new or small FBA store that wants full features for $20.
• Standout: all-features access at every tier and a 15-day trial.
• Watch-out: $90 a month once you pass 1,000 orders, with no annual discount.

The Shopkeeper review has the full order-band table.

Sellerise - Best Profit Tracker With Alerts and Reimbursements

Sellerise bundles profit tracking with the alerts and recovery tools most sellers buy separately. Starter is $19.99 for one account and 1,000 orders. It includes the finance stack, smart alerts, a review dashboard, and a keyword tracker. Growing at $39.99 adds reimbursement claims and Search Query Performance insights for two accounts and 5,000 orders.

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The profit view covers sales, profit, margin, and orders by product and marketplace. What sells the tool is the alert engine, which watches listing changes, Buy Box losses, and hijackers, and the reimbursement module on Growing that files claims for lost or damaged inventory. The trial is 7 days with no card, backed by a 30-day money-back guarantee.

• Fits: a seller who wants profit, alerts, reviews, and reimbursements under one login.
• Standout: reimbursements and SQP insights from $39.99.
• Watch-out: one seller account on Starter, and a steep jump to $299.99 above Advanced.

The Sellerise review maps every feature to its tier.

SellerLegend - Best for Order Volume That Changes Month to Month

SellerLegend recalculates your plan every month from your average orders over the last two months. Starter is $49.99 for 2,500 orders, Advanced is $59.99 for 5,000, Professional is $69.99 for 15,000, and Enterprise is $99.99 for 50,000. Every plan allows unlimited Seller Central accounts, and the trial runs 21 days.

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That auto-tiering is rare and useful. A Q4-heavy seller pays for December's volume in December and drops back in February without touching the plan. The dashboards cover sales, orders, inventory, and PPC per marketplace and per product, and paid onboarding imports up to 18 months of history.

• Fits: seasonal sellers and multi-account operators who want one predictable bill.
• Standout: unlimited accounts on every plan.
• Watch-out: the $49.99 entry is $30 above Sellerboard, and the interface looks dated.

The SellerLegend review explains the auto-tiering rules.

Tool4Seller - Best Profit Tracker With a Mobile App

Tool4Seller starts at $19.99 a month for 1,000 orders, 5 marketplace slots, and 5 seats. Standard at $79.99 covers 10,000 orders and carries the 14-day free trial. Professional is $159.99 and Premium is $299.99 with unlimited orders, and annual billing runs $199 to $2,999 by plan.

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Tool4Seller wraps profit analytics in an operator stack: PPC optimization with bidding controls, inventory restock planning, product and keyword research, and a mobile app that pushes live sales and alert notifications. The multi-store dashboard lists every marketplace with a to-do list of inventory, Buy Box, and review alerts.

• Fits: sellers who check their numbers from a phone and run several stores.
• Standout: PPC optimization and a mobile app at the $19.99 entry.
• Watch-out: the free trial only applies to the $79.99 Standard plan, and add-ons raise the real fee.

The Tool4Seller review walks through the effective-fee examples.

Helium 10 Profits - Best Profit Tracker Inside an All-in-One Suite

Helium 10 Profits tracks sales, fees, refunds, and inventory inside the same subscription as Black Box and Cerebro. The free plan covers light research. Platinum costs $129 a month, or $99 billed annually, and includes Profits and the AI-powered ads tool. Diamond is $359, or $279 annually, for rule-based ad automation.

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Profits is lighter than a dedicated tracker. It does not tag products by lifecycle and its fee lines are less granular than Sellerboard's or Nova's. The case for it is arithmetic: a seller who still needs research pays less for Platinum than for Sellerboard plus a research suite, and Helium 10 ships its own MCP server too.

• Fits: sellers who are still launching products and want one subscription.
• Standout: research, keywords, listings, PPC, and profit on one plan.
• Watch-out: $129 on monthly billing, and Profits stops short of fee-level reconciliation.

The Helium 10 review covers Platinum versus Diamond and the coupon that takes up to 30% off.

Full Comparison of Amazon Profit Trackers

The table below puts every tool on the same seven variables. Read the order and account columns first, because they decide the real monthly price more often than the entry figure does. Bid automation and MCP access are the two columns that separate reporting tools from operating tools.

How to Choose an Amazon Profit Tracker

Start with account count and order volume, because they set the price. Then decide whether you want the tool to do things or only to report. A single account under 3,000 orders points to Sellerboard, while several accounts, brands, or a reporting team point to Nova. Under 250 orders points to Shopkeeper, and research needs point to Helium 10.

1. Count your Seller Central accounts and your monthly orders.
2. Decide if you need bid automation, purchase orders, or reimbursement claims, or only accurate reporting.
3. Check whether the vendor publishes the tier above the entry price.
4. Run the trial against a real settlement statement before you cancel your current tool.

For the wider category, my best Amazon analytics tools roundup covers research and market intelligence tools alongside these trackers, and the best Sellerboard alternatives list is the place to start if you are leaving Sellerboard specifically.

The Verdict

Sellerboard is the best Amazon profit tracker for most sellers. Its $19 plan buys accurate net profit, 3,000 orders, four extra accounts, and a full operations stack. Nova Analytics is the upgrade once your business has structure Sellerboard cannot express. It is also the only tracker here that answers questions inside Claude. Both trials need no card.