SmartScout vs. Helium 10: Which Should You Get in 2026?

SmartScout offers a modern take on Amazon research, making it one of the most innovative software solutions available to sellers. On the other hand, Helium 10 uses a tested and trusted approach that centers around simplicity and performance.

To answer this question, I’ve tested both platforms and compared them based on criteria like features, pricing, user experience, and customer service.

Continue reading to know which is the better.

SmartScout vs. Helium 10 Comparison: Overview

Plans and Pricing

SmartScout and Helium 10 offer a 3-tiered pricing scheme. However, SmartScout’s pricing ranges from $49 to $187 monthly (lower the price with our promo code), while Helium 10 costs between $39 and $279 monthly.

Here is a breakdown of both software’s pricing:

Although Helium 10 offers the more budget-friendly starter plan of the two, its mid and premium plans are more expensive than SmartScout’s corresponding subscription packages. While this may indicate that SmartScout has overall budget-friendly pricing, it doesn’t tell the whole story, as Helium 10 offers better value for money.

For instance, Helium 10 has almost every feature available on SmartScout and even more. Hence, you can access premium Amazon research tools and an AI-powered listing feature and manage virtually all the critical daily operations of an Amazon business.

Furthermore, Helium 10 supports 20+ Amazon marketplaces, making it a bargain for sellers looking to sell their products in multiple regions. In contrast, SmartScout tracks 10 Amazon marketplaces.

Let’s not forget that Helium 10 offers multi-platform support, as some of its features can track and manage data from Walmart.

Check out our comprehensive Helium 10 plans and SmartScout pricing guides for more details.

Features

Since Helium 10 and SmartScout offer Amazon research-focused solutions, it is no surprise that they share some similarities. However, Helium 10’s services extend beyond research, as the software provides additional tools for optimizing other critical aspects of an e-commerce business, like inventory and advertising management.

As such, Helium 10 has a significant advantage over SmartScout when comparing functionality. That said, here’s an overview of the features available on both platforms.

While all-in-one platforms often sacrifice quality for dynamism, Helium 10 doesn’t.

Its features are some of the best in class, as revealed in our Helium 10 features guide.

Hence, Helium 10 is a favorable competitor to platforms that focus on a particular niche of an Amazon business. In most cases, it surpasses them in terms of performance and quality. As such, when you opt for Helium 10, you get functionality and performance in one platform.

While Helium 10 wins overall for its versatility and performance, SmartScout stands out with features like Subcategories, which help you drill down into niche markets, and AdSpy, a handy tool for tracking competitor ads.

Though SmartScout lacks the comprehensive range of tools Helium 10 offers, it makes up for it with sharp, data-focused features that are great for sellers focused specifically on research and competitor insights.

Data Accuracy

Both Helium 10 and SmartScout process billions of data from Amazon so that sellers can discover profitable opportunities and get granular insights into performance.

So, data accuracy is a big deal when choosing either of the two platforms.

This is especially true since both software solutions rely on proprietary algorithms to estimate datasets (like exact Amazon keyword volume) that aren’t readily available to third-party services.

With this in mind, we’ve tested SmartScout’s accuracy by comparing its 30-day sales estimates and BSR data against Amazon’s data. The result, which you can find on our SmartScout review page, shows that SmatScout has a high accuracy based on the low variations between its estimates and Amazon’s.

The same can be said of Helium 10, which has maintained high accuracy when tested against Amazon’s data on our Helium 10 tests report. We’ve also tested Helium 10 against platforms like Keepa, Zoof, Zonbase, and Jungle Scout. In each case, Helium 10 proved to be highly accurate.

Platforms, Interface, and Ease of Use

User experience is always a significant contributor to the overall quality of an online software solution. In light of this, I’ve compared SmartScout and Helium 10 based on ease of use.

Before diving into my findings, here are the platforms through which you can use SmartScout and Helium 10’s tools.

SmartScout is accessible via a web application and Chrome extension.

SmartScout has opted for a fun and modern layout for each software version to boost user experience. This is most notable when using Seller Map and Traffic Graph, which use stimulating visuals to present data. So, it’s unlikely you’ll get bored while using SmartScout.

However, from my experience, aesthetics sometimes adversely impact practicality.

So, while a tool like Traffic Graph is fun to view, it isn’t the easiest.

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You should also know that the SmartScout Chrome extension is highly focused on product and competitor research, but not as suitable for niche research. In other words, you can’t launch the extension on an Amazon search page, like you can do for Helium 10, to gain overall niche insights.

And unfortunately, SmartScout hasn’t launched a dedicated mobile app.

Hence, the only way to access the software is via your browser.

Like SmartScout, Helium 10 is accessible via a web application and extension.

It also has a mobile app version, so there are more ways to access its suite of tools.

The extension, in particular, offers robust analytics and sales estimation tools that are accessible directly from the Amazon product or search page. The fact that you can do almost all your research without logging into the web or mobile application gives Helium 10 an added advantage over SmartScout.

Conversely, Helium 10 has a simple and conventional design, making it easier to navigate than SmartScout. Furthermore, its data presentation technique isn’t as flashy as SmartScout’s. Therefore, it isn’t as challenging to figure out.

However, Helium 10 still comes with a steep learning curve, which is to be expected of a platform that packs over 30 unique features.

Support and Resources

Customer service contributes to online software solutions’ overall user experience.

As such, I’ve compared the support level of Helium 10 and SmartScout by:

• Testing the support channels they provide.
• Rating their learning resources.

SmartScout Support and Resources

SmartScout uses live chat and email support as its main feedback mechanisms.

The live chat is bot-powered but can connect you to a human agent for more personalized responses.

I tested the live chat feature by sending a question to which the bot replied with a waiting time and suggested an article.

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Although my estimated wait time was 30 minutes, I got a response in less than 10 minutes. Hence, proving that SmartScout has a proactive support team.

Besides offering prompt responses, SmartScout’s live chat delivers quality, detailed, and knowledgeable replies.

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In addition to the live chat channel, you can contact SmartScout’s support staff via support@smartscout.com. Like the live chat, the email channel offers professional and quality answers to your complaints. That said, it may take longer, usually less than 24 hours, to get a response via email.

Moreover, SmartScout offers a wide range of learning resources, including SmartScout University, with several tutorial videos on how to use the platform’s features.

Helium 10 Support and Resources

You can contact Helium 10’s support via email or live chat.

Helium 10 has combined automated messages and human support for its live chat to cater to user traffic. So, the live chat instantly searches Helium 10’s knowledge base for the best solution to any complaint or question you throw at it. If that still doesn’t help, it can connect you to a human agent.

Interestingly, switching from automated responses to human-to-human support is seamless and fast.

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More importantly, the responses are professional and satisfactory, proving that Helium 10 has a top-tier customer support team.

Alternatively, you can send your complaint via an email ticket. Although this support channel provides depth and quality responses, it isn’t as fast as the live chat option. Nonetheless, expect to get a response less than 24 hours after you send in your request.

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In addition to the support channels available on Helium 10, the platform offers a wide range of free and paid learning resources. For instance, the help center has free guides explaining Helium 10’s vast array of tools and services.

Furthermore, you can take special Helium 10 courses, watch tutorials, and listen to podcasts.

What Amazon Marketplaces Do SmartScout and Helium 10 Support?

SmartScout supports 10 Amazon marketplaces, while Helium 10 lets you use its tools in 21 Amazon-present countries. Here are the marketplaces available on SmartScout and Helium 10.

Like most online solutions, SmartScout and Helium 10 restrict some of their features to certain supported marketplaces. For instance, SmartScout’s Supplier Database and AI Listing Architect are unavailable in the Canada marketplace.

However, Helium 10 fares better as it offers ALL its tools to about 10 marketplaces while offering decent tool support to the remainder. However, on SmartScout, some tools can only be used on Amazon US or Amazon UK (or both) alone.

Want to know which Helium 10 services you can access from your preferred marketplace? Check out our Helium 10 marketplace guide.

Which Amazon Seller Tool Is Better: SmartScout or Helium 10?

After exploring the workings of Helium 10 and SmartScout, one thing is clear: they’re both powerful tools for Amazon FBA sellers.

However, when compared, Helium 10 has a significant advantage over SmartScout.

It offers more features, delivers the best value for money, and supports more Amazon marketplaces.

Nonetheless, this doesn’t diminish SmartScout’s efficacy, as it scored above average in all the most important metrics, especially data accuracy and support level.

Do you agree with this verdict? Then, sign up for Helium 10 and enjoy a 20% discount on your subscription.