Expect 50% off your first 3 months of GoHighLevel, on any plan, with no code. HighLevel has run that exact Black Friday deal every year since 2022, for new users only. It has not announced the 2026 sale yet, and I update this page the day the sale page goes live.
The likely window is November 23 to 29, based on when HighLevel's past sale pages went live. A Cyber Week rerun has followed every year, and in 2024 and 2025 a third run landed in Christmas week.
- Sale prices: Starter $48.50, Unlimited $148.50 and Agency Pro $248.50 a month for 3 months.
- Biggest saving: $745.50 on Agency Pro, $445.50 on Unlimited, $145.50 on Starter.
- The catch: no free trial, new accounts only, and texts and calls bill at full price.
- Full year: annual billing still beats the sale by half a month's fee.
Plan | Normal price | Expected sale price | You save over 3 months |
|---|---|---|---|
Starter | $97 a month | $48.50 a month | $145.50 |
Unlimited | $297 a month | $148.50 a month | $445.50 |
Agency Pro | $497 a month | $248.50 a month | $745.50 |
When Does the GoHighLevel Black Friday Sale Start?
HighLevel opens its Black Friday sale in Thanksgiving week. Its sale page was live by November 22 in 2022, November 25 in 2024 and November 26 in 2025. The 2025 sale then closed on the Sunday after Black Friday, November 30, at 11:59 PM Pacific.
I went through HighLevel's own archived sale pages from 2022 to 2025 to get those dates. If HighLevel keeps the same rhythm, expect the 2026 sale page between Monday, November 23 and Wednesday, November 25. Black Friday itself falls on November 27.
Sale | 2025 dates | Expected 2026 dates |
|---|---|---|
Black Friday week | Live by Nov 26, ended Sunday, Nov 30 | About Nov 23 to Sunday, Nov 29 |
Cyber Week | Cyber Monday to Sunday, Dec 7 | Nov 30 to Sunday, Dec 6 |
Holiday Week | Christmas week, ended Sunday, Dec 28 | Christmas week, ending around Dec 27 |
Every 2025 sale ended at 11:59 PM Pacific, which is 2:59 AM the next day on the US East Coast. HighLevel has not confirmed any 2026 date yet, so treat the right-hand column as a forecast from its track record, not a promise.
Every GoHighLevel Black Friday Deal Since 2022
The offer has not changed in four years. Each November, new users got 50% off their first 3 months on every plan, and a Cyber Week page repeated it. From 2023 on, that meant $48.50 a month for Starter, $148.50 for Unlimited and $248.50 for Agency Pro.
Year | Black Friday offer | Follow-up sales |
|---|---|---|
2022 | 50% off 3 months (older plan names) | Cyber Monday page |
2023 | 50% off 3 months | Cyber Week page, same deal |
2024 | 50% off 3 months | Cyber Week, then a Christmas offer |
2025 | 50% off 3 months | Cyber Week to Dec 7, Holiday Week to Dec 28 |
HighLevel also ran the same 50% deal in its Summer of AI sale from June to August 2026. The half-price offer is no longer a once-a-year event. Between November 2025 and August 2026 it appeared in four separate windows: Black Friday week, Cyber Week, Christmas week and the summer sale.
HighLevel's Black Friday 2025 page cut all three plans in half for the first 3 months. That sale ended on November 30 at 11:59 PM Pacific.
What Black Friday Saves on Each GoHighLevel Plan
Half off for 3 months is worth exactly 1.5 months of plan fees. That comes to $145.50 on Starter, $445.50 on Unlimited and $745.50 on Agency Pro. From month 4 the plan bills at its normal price, and usage charges have never been part of the discount.
Plan | First 3 months, normal | First 3 months, on sale | From month 4 |
|---|---|---|---|
Starter | $291 | $145.50 | $97 a month |
Unlimited | $891 | $445.50 | $297 a month |
Agency Pro | $1,491 | $745.50 | $497 a month |
The biggest dollar saving sits on Agency Pro, the only plan with SaaS Mode, where you resell HighLevel under your own brand. Operator scenario: say you want to test SaaS Mode before you pitch it to clients. Three sale months cost $745.50 instead of $1,491. If your first resold accounts don't cover the fee by month 3, you cancel after paying half the usual price for the experiment.
The Fine Print: Who Qualifies for the Sale
HighLevel's 2025 sale terms fit in one line: new users only, 50% off the first 3 months, standard rates after that, and you can cancel at any time. The same disclaimer ran on its Cyber Week and Holiday Week pages, and HighLevel kept the right to extend the offer.
- New users only. An account that already pays HighLevel cannot move onto the sale price.
- No free trial. Signup takes two steps, business details and then payment, and the sale price bills right away.
- No coupon code. The discount shows on the sale page itself. None of the codes on coupon sites ever appeared on a HighLevel sale page.
- Plan fee only. Texts, calls, emails and phone numbers bill from your wallet at normal rates.
- Monthly billing only. Every sale page priced the 3 months per month, with no discounted annual option.
You can read the full disclaimer on HighLevel's archived Cyber Week 2025 page. Business texting also needs A2P registration, a one-time $22.50 or $64 fee plus a monthly campaign fee, and the sale does not touch it.
Black Friday vs Annual Billing vs the 30-Day Trial
The sale is the cheapest way to test GoHighLevel for 3 months. It is not the cheapest way to pay for a year. Annual billing costs 10 months of fees up front, so over 12 months it beats the Black Friday deal by half a month's fee on every plan.
Starter, first 12 months | Total | Saving vs paying monthly |
|---|---|---|
Pay monthly from day one | $1,164 | None |
30-day trial, then monthly | $1,067 | $97 |
Black Friday, then monthly | $1,018.50 | $145.50 |
Annual billing | $970 up front | $194 |
The break-even point is month 11. If there's a real chance you'll cancel within 11 months, the sale wins. If you're sure about a full year, pay annually. On Unlimited, annual billing ($2,970) beats a sale start by $148.50 over the year. On Agency Pro ($4,970) the gap is $248.50.
Should You Wait for Black Friday or Start Now?
Wait if you can start in late November and want the lowest price for a 3-month test. Start now if a client project can't wait. The two don't stack: the sale has no free trial, and HighLevel has never said whether a trial account still counts as a new user.
- Wait for the sale if: you want 3 months of runway at half price and can start the week of November 23.
- Start the trial now if: you need the platform this month. You get 30 days without the plan fee, then normal prices.
- Pay annually if: you already know you'll run GoHighLevel for a full year.
- Skip both if: you only send email. Texting, calls, funnels and client accounts are where GoHighLevel earns its price, and an email-first tool costs far less (I ran the numbers in my GoHighLevel vs HubSpot cost comparison).
If you go the trial route, the guide to getting 30 days instead of 14 shows how the longer trial works and what a real test month costs in usage.
What Existing HighLevel Customers Get on Black Friday
Existing customers don't get the 50% plan discount. Every HighLevel sale page carried a separate link for current users instead. In 2025 it opened an offers page inside the HighLevel app, where each logged-in account saw its own deals. The deal HighLevel documented in its help center was an add-on discount.
In 2024, HighLevel's help center described a Black Friday and Cyber Monday deal on Workflows Pro. Agencies paid $15 once per sub-account for 3 months of 10,000 premium workflow executions a month, against a normal $10 a month. It ran from November 25 to December 8, 2024, and was non-refundable.
HighLevel's summer 2026 sale went further for current customers. If you upgraded to a bigger plan during a 50% window, the new plan ran at half price for 3 months. Former customers who had canceled could also come back on the offer. Its Black Friday pages have never stated either rule. Check the offers link inside your account before you upgrade, and don't cancel an active account to chase the new-user price.
Missed Black Friday? The Cyber Week and Holiday Week Reruns
Missing Black Friday has not meant missing the price. In 2025, HighLevel's Cyber Week page repeated the 50% deal until December 7. A Holiday Week page then ran it again until December 28 at 11:59 PM Pacific. A similar Christmas offer ran in December 2024.
A month later, HighLevel's Holiday Week page offered the same 50% off for 3 months. That rerun ended on December 28 at 11:59 PM Pacific.
So if your first client goes live in January, you don't need to rush on Black Friday weekend. On HighLevel's record, the same price has come back twice before the year ends. The risk is that HighLevel changes the pattern, so if the price matters more than the timing, buy in Black Friday week.
How to Claim the GoHighLevel Black Friday Deal
Claiming the deal happens entirely on HighLevel's sale page. You pick a plan there and pay by card. There's no code to enter, and the half price shows on the plan card before you pay. I'll link the 2026 sale page here the day it appears.
- Open HighLevel's Black Friday page when it goes live, most likely the week of November 23.
- Check that the page still says 50% off your first 3 months, and note its end date.
- Pick Starter, Unlimited or Agency Pro on the sale page.
- Enter your business details, then your card. The sale price bills right away.
- Set a reminder for the end of month 3, when the normal price starts.
What GoHighLevel Costs Once the Discount Ends
The sale halves the plan fee, not the whole bill. A 3-client agency on Starter spends about $179.60 a month all-in once texts, calls and phone numbers are counted. Model your own volumes before Black Friday, so the half-price months show you what full price will feel like.
Our free GoHighLevel cost calculator turns your message and call volumes into a monthly bill. What $97 a month gets you on Starter covers the plan limits, and the full GoHighLevel pricing breakdown explains every add-on. For savings outside November, the GoHighLevel discount guide compares annual billing, the trial and the seasonal sales.
Frequently Asked Questions
When does the GoHighLevel Black Friday sale start in 2026?
Expect it during the week of November 23. In 2022, 2024 and 2025 the sale page was live by the Monday to Wednesday of Thanksgiving week. The 2025 sale ended on Sunday, November 30, at 11:59 PM Pacific.
How much does GoHighLevel cost on Black Friday?
Half price for your first 3 months. Starter drops to $48.50 a month, Unlimited to $148.50 and Agency Pro to $248.50. Month 4 bills at the normal $97, $297 or $497.
Is GoHighLevel cheaper on Black Friday or Cyber Monday?
Neither. Both sales use the same 50% deal. In 2025 the Cyber Week page repeated the Black Friday prices and ran until December 7.
Is there a GoHighLevel Black Friday coupon code?
No. You don't need a code. The sale price shows on HighLevel's sale page itself, and no HighLevel sale page from 2022 to 2025 used a code.
Can existing GoHighLevel customers get the Black Friday deal?
No. The 50% price is for new users only. Existing accounts get separate offers inside the HighLevel app, such as a $15 Workflows Pro pack in 2024.
Does the GoHighLevel Black Friday deal include a free trial?
No. Billing starts on day one at the sale price. HighLevel has not said whether a trial account still counts as a new user, so starting a trial first may rule you out of the sale price.
Is annual billing cheaper than the GoHighLevel Black Friday deal?
Over a full year, yes. Annual Starter costs $970, while 12 months that start with the sale cost $1,018.50. The sale only wins if you might cancel within 11 months.
Does the Black Friday discount cover texts and calls?
No. It covers the plan fee only. Texts, calls, emails and phone numbers bill from your HighLevel wallet at normal rates, and A2P registration fees still apply.
What if I miss the GoHighLevel Black Friday sale?
HighLevel has rerun the same deal in late December. Its Holiday Week page offered 50% off 3 months until December 28, 2025, and a similar Christmas offer ran in 2024.

