All-in-one gets thrown around a lot. With Helium 10 features, it actually means one stack that covers product research, keyword intel, listing creation, PPC automation, analytics, inventory, and even TikTok + influencer outreach.
I’ve used Helium 10 for years, and the breadth matters – you can move from idea to launch to scale without switching tools. Below, I’ll show what I use, why it’s useful, and how to apply it fast.
Key Takeaways
- Helium 10 packs essential tools for research, keywords, listings, ads, and operations.
- New features keep rolling out – like AI listings, TikTok support, and upgraded analytics.
- It’s still one of the most complete and trusted tools for Amazon sellers.
Product Research Features
Product research tools help you avoid dead ends and spot real opportunities backed by data. Helium 10 offers several solid options to do just that.
Chrome Extension
The Chrome Extension is Helium 10’s in-browser companion. It gives you instant access to live product data – like sales estimates, revenue, reviews, and seller type – right from Amazon or Walmart pages. The key feature here is Xray, which I use constantly to scan niches, validate demand, and assess competition before diving deeper.
Black Box
Black Box is Helium 10’s advanced product research tool – it taps into a massive Amazon database to help you find product ideas based on real performance metrics. You can filter results by price, estimated sales, reviews, seasonality, and keyword relevance.
When I’m starting from scratch, this is my go-to. I usually set filters for low-review, high-sales products – it’s one of the fastest ways to uncover low-competition opportunities with solid demand.
Xray (Now Includes Influencer Xray)
Xray is built into the Chrome Extension and shows key data like estimated monthly sales, revenue, BSR, and fees right on product and search pages. It’s my go-to for sizing up a niche quickly.
The newer Influencer Xray shows which products influencers are featuring on Amazon, helping you spot trends before they hit the mainstream.
Product Launchpad
Once I’ve shortlisted a few product ideas, Launchpad helps turn them into an actual launch plan. It pulls together everything – demand, competition, profitability, keywords – so I can decide what’s worth sourcing. It doesn’t make the decision for you, but it removes a lot of guesswork.
Keyword Research Features
You can’t rank if you don’t target what people are actually searching for. These Helium 10 tools help with that.
Cerebro
Cerebro is a reverse-ASIN tool. I paste in a competitor’s product and get a full list of keywords they rank for – along with search volume, organic position, and ad placements. It’s how I figure out what’s actually driving their traffic, not just what’s in their title.
Magnet
Magnet helps build keyword lists from scratch. I start with one keyword, and it generates a massive list of related terms. You can sort by volume, competition, and relevance to find long-tail keywords you’d otherwise miss. It’s especially helpful when building out a listing or PPC campaign.
Keyword Tracker
This tool tracks your ranking for specific keywords over time – both organic and paid. I use it during product launches and promotions to monitor progress and catch any sudden drops. You can also set alerts to stay on top of changes without checking manually.
Product Listing Tools
Creating listings that both rank and convert isn’t easy – it takes strong keyword strategy, compelling content, and consistency across platforms. These Helium 10 tools help simplify and speed up the entire process.
Listing Analyzer
If a product isn’t converting, this is where I start. Listing Analyzer compares your listing against top competitors and highlights issues with title length, images, keyword usage, and backend data. It’s a solid checklist for quick optimization wins.
Listing Builder (AI-generated listings)
Listing Builder uses AI to create titles, bullets, and descriptions based on your chosen keywords. I don’t rely on it for final copy, but it’s great for structuring listings and syncing them directly to Seller Central – no copy/paste needed.
Product Listings Converter (Amazon → TikTok Shop)
If you’re launching on TikTok Shop, this tool saves serious time. It takes your Amazon listing and formats it for TikTok – adjusting layout, image sizing, and descriptions to match how buyers browse TikTok. It’s helped me repurpose listings without starting from scratch.
Backend Operations
Some of the most underrated Helium 10 features are the ones that help after launch – tracking profits, managing inventory, requesting reviews, and keeping your listings safe. These tools give you more control over your daily operations without needing extra software or spreadsheets.
Profits
Profits dashboard tracks your real profits – factoring in fees, refunds, ad spend, and more. It’s cleaner than Seller Central’s reports and updates in real time. I check it weekly to make sure I’m not wasting money on underperforming SKUs.
Follow-Up
Follow-Up automates Amazon-compliant review request emails and follow-ups. It runs quietly in the background, but I’ve seen a noticeable uptick in reviews since turning it on. You can customize templates and schedule them for key post-purchase moments.
Seller Assistant
A small but useful browser add-on. It gives you one-click access to review requests and other shortcuts inside Seller Central. When managing lots of orders, this adds up fast.
Inventory Management
This feature helps with stock forecasting and planning. You get restock suggestions, low-inventory alerts, and PO management tools. I don’t run my full inventory system through it, but it’s been reliable for avoiding stockouts and overordering.
Managed Refund Service
Amazon makes mistakes – items get lost or damaged, and fees go unreturned. This service scans your account and files reimbursement claims for you. You only pay when they recover money. I’ve quietly gotten back hundreds I never would’ve caught manually.
Alerts
Helium 10 watches your listings 24/7 and alerts you when something changes – like a lost Buy Box, suppressed listing, hijacker, or negative review. It’s a safety net that gives me peace of mind, especially during peak sales seasons.
Analytics Tools
Helium 10 analytics tools help you analyze performance and spot trends across your keywords, listings, and competitors. They let you shift from reacting to problems to making smarter, data-backed moves before issues even start.
Insights Dashboard
Market Tracker
Market Tracker shows how your niche is shifting. It tracks your competitors, share of voice, and new entrants. I use it post-launch to see if my product is gaining traction – or if the niche is getting too crowded.
Search Query Analyzer
Ad Tools
Helium 10 features include a full suite for managing Amazon Ads – from campaign automation and bid rules to influencer targeting.
Helium 10 Ads (formerly Adtomic)
This is Helium 10’s PPC platform. You can automate bids, set rules, harvest keywords, and manage campaigns in one place. It gives me much better control and insight than Amazon’s native ads dashboard.
Influencer Finder (Amazon + TikTok)
Here’s where things get interesting. Instead of waiting for influencers to find you, Helium 10 lets you discover and connect with top creators already active in your niche. Filter by engagement, audience, or platform (Amazon or TikTok) and reach out directly.
It’s one of the fastest ways I’ve seen to boost visibility, increase sales, and improve organic ranking through creator content.
Helium 10 Features Compared to Jungle Scout and SmartScout
Here’s how Helium 10 features compare to top alternatives:
| Feature Area | Helium 10 | Jungle Scout | SmartScout |
|---|---|---|---|
| Product Research | Black Box + Xray (Amazon & Walmart) | Product Database + Opportunity Finder | Product Explorer + Subcategories + Seller Tools |
| Keyword Research | Cerebro + Magnet | Keyword Scout | Keyword Detective |
| Listing Optimization | Listing Builder (AI) + Listing Analyzer | Listing Builder with AI Assist | AI Listing Architect |
| Ads / PPC | Helium 10 Ads (automation, rules, dayparting) | Ad tools + Cobalt/Downstream stack | Ad Spy (competitive PPC analysis) |
| Supplier Discovery | Supplier Finder (via Alibaba integration in Xray) | Supplier Database (customs records & import data) | — |
| Inventory Management | Restock forecasts, POs, transfers, alerts | Inventory Manager (forecasting & reorder alerts) | — |
| Influencer Tools | Influencer Finder + Xray for Amazon Influencers | — | — |
| TikTok Shop Support | Product Listings Converter (Amazon → TikTok) | — | — |
| Walmart Support | Xray for Walmart + Walmart Ads support | — | — |
Helium 10 offers the most complete toolkit for product research, keyword tracking, listing optimization, ads, influencer outreach, and even TikTok Shop support.
Jungle Scout wins on supplier discovery and Amazon-only workflows.
SmartScout stands out for deep market intelligence and brand/seller mapping.
Frequently Asked Questions
What Features Are Included in Helium 10 Free?
Helium 10 offers several free tools that you can use without signing up for a paid plan. These are available as standalone features with limited usage:
- Amazon Keyword Tool
- Chrome Extension
- PPC Audit
- Amazon Anomaly Tracker
- Sales Estimator
- Trending Products Explorer
- URL Builder
What Are the Benefits of Helium 10?
Helium 10 helps you manage your entire ecommerce workflow in one place. You can:
- Find product ideas with data-backed tools
- Research keywords that drive real traffic
- Create and optimize listings for Amazon and TikTok
- Track keyword rankings and competitor changes
- Automate and manage Amazon PPC campaigns
- Monitor profits, inventory, and listing performance
It replaces multiple tools and keeps everything connected in a single dashboard.
Can Helium 10 Find Profitable Niches?
Yes. Start with Black Box, then validate with Xray and analyze keyword strength with Cerebro and Magnet. Add Market Tracker to see how that niche performs over time.
What Walmart Features Does Helium 10 Have?
Why Helium 10 Features Still Lead the Pack
With so many tools out there, it’s easy to get overwhelmed. But when it comes to all-in-one platforms, Helium 10 features still set the standard. From advanced product research and keyword tracking to influencer outreach and TikTok Shop integration, its toolset is a big reason why Helium 10 remains one of the most trusted choices for Amazon sellers.
If you’re focused on finding better products, ranking faster, and scaling smarter – Helium 10 is worth it for the features alone.
Use our RevenueGeeks discount link to save up to 20% on your subscription.
Start using the tools that help real sellers grow – without overpaying for multiple platforms.
