Short answer – yes, Helium 10 remains one of the best Amazon seller tools thanks to its powerful all-in-one toolkit and steady stream of feature upgrades.
It’s one of the most widely used platforms for Amazon sellers, and with recent updates like AI-driven PPC, Search Query Analytics, and influencer research tools, it’s only getting stronger.
That said, with more tools entering the space and pricing getting tighter, it’s fair to wonder: is Helium 10 still worth it?
I’ve used Helium 10 across multiple FBA businesses, and in this hands-on review, I’ll walk you through everything – from features and pricing to real-world performance and smart alternatives.
Whether you’re just starting out or scaling a 7-figure store, this breakdown will help you figure out if Helium 10 is still the right fit.
| ⭐ Rating: | 4.9 ★★★★★ |
| 💵 Price: | From $39 to $279 monthly |
| 🔍 Features: | Amazon research (keyword, product, market, and competitor), management (ads and inventory), alerts, etc. |
| 🎯 Accuracy: | Highly accurate |
| 👥 Support: | Responsive and knowledgeable |
| 🖥️ User Interface: | Clean and easy to navigate |
| 🔥 Discount: | Up to 20% off |
Helium 10 Pros & Cons
- Highly accurate data
- Easy-to-use interface
- Good customer support
- Over 30 quality tools
- Wide range of learning resources
- The number of tools may overwhelm beginners
- Pricing can be high
- The mobile app has fewer features than desktop version
What Is Helium 10 and What Does It Offer?
Helium 10 is an all-in-one software for Amazon (and Walmart) sellers. It helps you find winning products, track competitors, run ads, and optimize listings – all from one dashboard.
Launched in 2015, it’s now trusted by over 2 million sellers and packs 30+ tools for every stage of your business. From product research to AI-powered PPC and listing creation, Helium 10 gives you everything you need to grow and stay competitive.
If you want to run your entire Amazon business without juggling five different tools, this platform is built for that.
Who Is Helium 10 Best For?
Helium 10 works for just about every type of Amazon seller – but some get more value than others. Here’s who it’s best for:
- New sellers – It helps you find your first winning product, write better listings, and learn what actually works. The tools can feel like a lot at first, but the built-in training gets you up to speed fast.
- Experienced sellers – With Helium 10, it’s easier to scale what’s already working. You get smarter keyword tracking, detailed profit dashboards, and automation features that save serious time.
- Agencies and brand managers – Managing a large catalog or multiple clients? Helium 10 helps you stay organized, automate the busywork, and keep your team aligned.
- Amazon influencers – The Influencer Xray tool makes product research quick and visual, showing real-time sales data right on Amazon. Great for finding what’s worth promoting.
- Multi-market sellers – Selling on both Amazon and Walmart? Helium 10 supports both platforms, letting you manage listings, research, and performance in one place.
What’s New in 2025: Helium 10 Keeps Evolving
One of the reasons I still consider Helium 10 one of the best Amazon seller tools out there is because it keeps evolving. This year alone, we’ve already seen a few big updates that make a real difference.
Advertising got a major upgrade – AI-powered PPC is now available on the Platinum plan, which means you don’t need the top-tier subscription to run smarter, automated campaigns.
For creators and affiliate marketers, Helium 10 Xray now includes a dedicated mode for Amazon influencers and it’s accessible even from the Starter plan.
And if you’re on the Diamond plan, the new Search Query Performance Analyzer lets you instantly pull and overlay Amazon search data with your own – no downloads, no digging.
These updates show that Helium 10 isn’t just adding features – it’s listening to what sellers actually need.
Helium 10 Features and Tools
Helium 10 covers every key area of running an Amazon business – from finding the right product to managing PPC and tracking profitability.
The best part? You don’t need five different apps. It’s all built into one smooth system that works together.
Product Research Tools
Finding a product that actually sells is one of the toughest parts of Amazon FBA. Helium 10 makes it a lot easier.
- Black Box helps you filter through millions of products using your own criteria – like monthly sales, price, or number of reviews – to find opportunities fast.
- Xray, part of the Chrome Extension, lets you analyze products and competitors right on Amazon. You can see estimated revenue, sales history, and more in just a few clicks.
- Trendster shows you how product demand changes over time, so you’re not stuck chasing a seasonal spike.
Together, these tools take a lot of the guesswork out of product research.
Keyword Research Tools
Good keywords are the difference between getting found and getting buried. Helium 10 gives you two of the best tools for this:
- Cerebro lets you reverse-engineer your competitor’s listings to see what keywords they’re ranking for – and how much traffic those keywords bring in.
- Magnet helps you build your own keyword list from scratch, using real Amazon search data.
- You also get Misspellinator, which finds common misspellings people use when searching – perfect for grabbing easy traffic most sellers miss.
These tools help you target the right keywords, boost visibility, and waste less money on irrelevant traffic.
Listing Optimization Tools
Once you’ve got the right keywords, Helium 10 helps you build high-converting listings that actually rank.
- Scribbles makes sure you’re using your top keywords across your title, bullets, and backend search terms – like a checklist for Amazon SEO.
- Frankenstein helps clean up messy keyword lists by removing duplicates and irrelevant terms.
- Listing Builder uses AI to help you write listings that follow Amazon’s guidelines and use your keywords effectively. It even syncs directly to Seller Central, so you can push updates live with a click.
Whether you’re writing from scratch or improving an existing listing, these Helium 10 tools save time and improve your chances of ranking.
Analytics Tools
You can’t improve what you don’t track – and Helium 10 makes tracking simple.
- Profits gives you a real-time dashboard of your sales, costs, and net profit, so you can see exactly how your business is performing.
- Keyword Tracker monitors your keyword rankings over time and alerts you if something drops.
- Market Tracker 360 helps you keep an eye on your niche – so you can track your competitors and spot new players before they become a threat.
Everything is visual, easy to read, and designed to help you make smarter decisions.
Advertising Tools
This year, Helium 10 seriously stepped up its ad game.
The newly updated Helium 10 Ads (formerly Adtomic) is now part of the Platinum plan – no more needing to upgrade just to run basic campaigns. Platinum users can now use AI-powered automation to manage PPC: just set a target ACoS and budget, and let the tool do the rest.
If you’re on the Diamond plan, you get even more:
- Rule-Based Automation to set custom bid strategies
- Keyword Recommendations for discovering new profitable terms
- Dayparting, which lets you control and spend by time of day
It’s the kind of control and automation that saves you hours every week – and a lot of wasted ad spend.
Other Features
Helium 10 includes several extras that fill in the gaps most other tools miss:
| Feature | What It Does |
|---|---|
| Alerts | 24/7 tracking for a range of prompts such as listing hijacking, Buy Box win/loss, etc. |
| Inventory Management | Monitors inventory, alerts you to low stock, and predicts optimal stock levels while accounting for seasonality |
| Refund Genie | Automates lost and damaged inventory tracking, ensuring you always file full refund claims |
| Follow-Up | Helps you reach out to your customers via automated emails without breaking Amazon’s ToS |
| Inventory Protector | Protects you against coupon abuse and other promotion-related risks |
| Insights Dashboard | Delivers real-time Amazon business performance data |
Does Helium 10 Offer Free Tools?
Helium 10 has a solid lineup of free tools you can use without a paid plan:
| Free Tool | What It Does |
|---|---|
| PPC Audit | Evaluates your PPC campaigns to reveal insights to aid their effectiveness |
| URL Builder (GEMs) | Helps you create unique URLs for your listings |
| Best Selling Products on Amazon | Shows the top sellers in any Amazon category |
| Amazon Keyword Tool | Uncovers competitive keywords to boost traffic and optimize Amazon SEO |
| Anomaly Tracker | Identifies and troubleshoots indexing-related issues |
| Chrome Extension | Allows you to access Helium 10's tools directly from the Amazon website |
Performance and Effectiveness
What really makes Helium 10 stand out is how much time it saves and how confidently you can move once the data starts working for you.
I’ve used tools like Scribbles and Listing Builder to create listings in less than half the time it used to take – and with better results.
Scribbles helps me make sure I’m not leaving money keywords on the table, while Listing Builder’s AI gets things structured and ready to publish fast. That alone saves hours every week.
Same goes for product research. Black Box and Xray cut out 90% of the manual digging I used to do. I can filter by profit potential, track seasonality, and size up competition – without switching tabs or exporting spreadsheets.
Where Helium 10 really shows its value, though, is in the long run. It doesn’t just help you launch – it helps you stay competitive. Whether it’s tracking your keyword rankings, spotting trends in your niche, or automating PPC with AI, you’re always a few steps ahead of sellers who are still doing things manually.
Data Accuracy
When it comes to selling on Amazon, your decisions are only as good as the data behind them. And this is where Helium 10 does a solid job.
The platform pulls directly from Amazon’s API for tools like Profits, Refund Genie, Follow-Up, and Inventory Protector – so the numbers reflect real-time account data. For things Amazon doesn’t openly share (like competitor sales estimates), Helium 10 uses its own algorithms, refined over years of tracking billions of data points.
No third-party tool is 100% perfect, but in side-by-side tests I’ve run against actual Seller Central data, Helium 10’s estimates were consistently close – often more accurate than other tools I’ve used.
Helium 10 Pricing – What Does It Really Cost?
Helium 10 offers pricing that makes sense whether you’re launching your first product or running a multi-brand operation. And if you’re in it for the long haul, the yearly plans come with solid savings.
Here’s how the plans break down:
| Pricing Plan | Monthly Cost | Annual Cost | Who it’s for |
|---|---|---|---|
| Free | $0 | $0 | Great for trying out basic tools with limited features |
| Starter | $39 | $29/month (billed annually) | A budget-friendly option, perfect for new sellers |
| Platinum | $99 | $79/month (billed annually) | Great for growing businesses, with frequent deals available |
| Diamond | $279 | $229/month (billed annually) | Ideal for larger operations needing more advanced tools |
| Supercharge Your Brand | Custom Pricing | Custom Pricing | Best for brands and agencies with complex needs |
There’s also an Enterprise plan available for high-volume sellers who need more seats, deeper integrations, and tailored onboarding. If you’re running a big team or managing multiple marketplaces, it’s worth looking into.
For most sellers, the Platinum plan hits the sweet spot – it covers all the core tools and now includes AI-powered PPC without jumping to the highest tier.
User Interface and Ease of Use
One thing I’ve always appreciated about Helium 10 is how clean and organized the platform feels – especially considering how many tools are packed into it.
The main dashboard is easy to navigate, with quick access to everything from product research to keyword tracking and ad tools. You can even pin your most-used tools to the top for faster access, which makes a big difference once you’re in daily grind mode.
The learning curve depends on your experience. New sellers might feel overwhelmed at first, but the layout makes it easy to find your way around, and most tools come with built-in walkthroughs or video tutorials.
There’s also a mobile app – available for Android only. While it’s not as full-featured as the desktop version, it still gives you access to essentials like Profits, Keyword Tracker, Helium 10 Ads, and Alerts. It’s great for staying on top of your business when you’re away from your desk.
Overall, Helium 10 is powerful without feeling clunky – and that’s rare for a tool this deep.
Support and Learning Resources
Helium 10 does a great job of helping users get the most out of the platform. There’s built-in onboarding, walkthroughs inside most tools, and a massive knowledge base with guides and videos. But what really stands out is the range of full training programs available for free, depending on your plan.
Here’s a look at the main educational resources:
| Education Resource | Free or Paid? | What It Does |
|---|---|---|
| Amazon PPC Academy | Free on Diamond and Platinum plans | Contains all you need to know about Amazon PPC |
| Exit Ticket | Paid; Free on Diamond Plan | Educates sellers on building an Amazon business they can sell for a huge profit |
| Academy | Free | Gives you access to Helium 10's expert instructors and training material |
| Freedom Ticket | Free on Paid Plans | Contains winning Amazon FBA strategies from leading Amazon seller, Kevin King |
| Project X | Free | Case study on the selling journey of expert Amazon FBA sellers |
| Project W | Free | Case studies to help you sell on Walmart |
| Podcast | Free | A library of Helium 10 case studies, interviews, and other podcast episodes |
If you ever get stuck, live chat support is available, and responses are quick and helpful. For deeper issues, support tickets work well too.
User Reviews and Real Feedback
Helium 10 has built a solid reputation over the years – and it’s not just hype. The platform consistently pulls in strong ratings across multiple review sites.
On Trustpilot, Helium 10’s rating has hovered around 3 to 4 stars, with users praising its accuracy, wide range of tools, and the value it provides for serious sellers. Over on Capterra, Helium 10 also scores high, especially for ease of use and the depth of its product research features.
What’s more telling, though, is what sellers say in less polished places – like Reddit. Scroll through Amazon FBA threads and you’ll find plenty of users who rely on Helium 10 daily. They often mention tools like Keyword Tracker, Scribbles, and Seller Assistant as essential, while also calling out the learning curve and price tag as things to consider.
The overall sentiment is clear: if you’re actively selling on Amazon and ready to grow, Helium 10 gives you a serious edge. It’s not the cheapest, but most users agree it delivers value well beyond the price tag.
Which Amazon Marketplace Does Helium 10 Support?
Helium 10 currently supports 21 Amazon marketplaces, along with Walmart.com.
Most tools work across all supported regions, but a few features (like the Chrome Extension) may be limited depending on the marketplace.
For a full breakdown of supported marketplaces and tool availability, check out my Helium 10 Marketplace Guide.
Best Helium 10 Alternatives for Amazon Sellers
Helium 10 is still the leader when it comes to all-in-one Amazon seller tools – but it’s not the only serious player in the game.
The biggest competitor by far is Jungle Scout. It takes a similar approach and, in many cases, offers just as much value. While Helium 10 tends to lead on advanced features and data depth, Jungle Scout wins points for being slightly more beginner-friendly, especially in product research and supplier sourcing. If you’re early in your FBA journey, it’s a great alternative that doesn’t feel overwhelming.
Another tool worth watching is SmartScout. It’s not quite as advanced as Helium 10 or Jungle Scout just yet, but it’s evolving quickly. SmartScout brings a fresh, innovative take on niche and competitor analysis – especially useful if you’re in wholesale or want category-level insights that go beyond surface data. It’s already packed with features, and new ones keep coming.
Frequently Asked Questions (FAQs)
Is Helium 10 Worth It for a New Seller?
Helium 10 is worth it for a new seller since it’s beginner-friendly and offers relevant tools to start an Amazon business. New sellers can quickly get up to speed by utilizing the platform’s wide array of learning resources.
Is Helium 10 Better Than Jungle Scout?
Helium 10 is not better than Jungle Scout for beginner sellers since they’re highly accurate and perform effectively. Therefore, it boils down to personal preference and budget.
However, Helium 10 is slightly better than Jungle Scout for intermediate and advanced sellers, given its robust inventory management, high data accuracy, and ad management support.
Can I Use Helium 10 Without an Amazon Account?
You can sign up and use some of Helium 10’s tools without connecting your Amazon Seller Central account – especially for research and listing optimization. But if you want access to serious tools like Profits, Alerts, Refund Genie, Inventory Protector, or Follow-Up, you’ll need to connect your account and authorize access through a seller token.
Final Thoughts
Helium 10 might seem like a big, complicated platform – especially if you’re just starting out. And sure, the price tag can feel like a lot at first. But after years of using it myself, I can say the value is there.
What really justifies the cost is how much the team keeps improving the software. They’re constantly rolling out new features, refining existing tools, and making it easier to run a serious Amazon business. Plus, the amount of free training, case studies, and expert content they provide is unmatched.
If you’re ready to take your Amazon FBA business seriously, Helium 10 is still one of the best tools out there – and you can try it for free to see the difference for yourself.
