If you’re selling on Amazon, you’ve likely heard of Helium 10—the all-in-one tool trusted by over 2 million sellers.
But is it really worth the investment in 2025?
From my years as an Amazon seller, I can confidently say that Helium 10 still stands out.
Whether you’re just starting your journey or managing a multi-million dollar brand, Helium 10 offers everything you need to optimize your product listings, track keywords, and outsmart the competition.
In this review, I’ll dive deep into the key features, pros and cons, pricing, and updates for 2025 to help you decide if Helium 10 is the right tool to grow your Amazon business.
Plus, I’ll compare it with top alternatives and explore how its tools can make a real impact on your sales.
⭐ Rating: | 4.9 ★★★★★ |
💵 Price: | From $39 to $279 monthly |
🔍 Features: | Amazon research (keyword, product, market, and competitor), management (ads and inventory), alerts, etc. |
🎯 Accuracy: | Highly accurate |
👥 Support: | Responsive and knowledgeable |
🖥️ User Interface: | Clean and easy to navigate |
🔥 Discount: | Up to 20% off |
Helium 10 Pros & Cons
- Highly accurate data
- Easy-to-use interface
- Good customer support
- Over 30 quality tools
- Wide range of learning resources
- The number of tools may overwhelm beginners
- Pricing can be high
- The mobile app has fewer features than desktop version
What Is Helium 10 and What Does It Offer?
Helium 10 is an all-in-one software platform designed specifically for Amazon sellers. Launched in 2015, it has become one of the leading tools in eCommerce, processing over 2 billion data points every day to provide sellers with valuable insights.
It covers everything from product research to listing optimization, keyword tracking, and even advertising management.
It’s trusted by sellers of all sizes, from beginners to top brands, for streamlining their operations and driving sales.
Who's it For?
One of the best parts of Helium 10 is that it’s designed for a variety of sellers, whether you’re just starting out or managing a large-scale operation.
Here’s how different types of sellers can benefit:
- New Sellers: If you’re new to Amazon, Helium 10 gives you the tools you need to find products and optimize listings. Yes, it’s a bit complex, but with time and the platform’s helpful resources, you’ll get the hang of it.
- Experienced Sellers: For those who’ve been selling for a while, Helium 10 offers advanced features like ad management and competitor tracking, giving you the data you need to refine your strategy and grow your business.
- Brands and Agencies: If you’re managing multiple products or clients, Helium 10 offers custom plans to fit your specific needs, along with tools to automate tasks and scale efficiently.
- Multi-Market Sellers: Whether you sell on Amazon, Walmart, or both, Helium 10 makes it easy to manage everything in one place, helping you save time and stay organized.
Helium 10 Detailed Review: Features and Tools
Helium 10 is a full toolkit designed to help Amazon sellers at every stage—whether you’re researching products, optimizing listings, or managing ad campaigns.
Here’s how it can make your life easier:
Product Research Tools
Finding the right products to sell can feel overwhelming, but Helium 10 offers tools that take the guesswork out of it.
- Chrome Extension: Imagine browsing Amazon and instantly seeing if a product is profitable. With this tool, you’ll know sales estimates, fees, and competition in real time. Let’s say you’re considering selling reusable water bottles—you can use the extension to see how much similar products are earning and decide whether it’s a good market.
- Xray: Ever wondered how well a competitor’s product is doing? Xray gives you detailed data like sales history and revenue, so you can decide if entering a niche is worth it. Before you launch, use Xray to assess the competition and make data-driven decisions.
- Black Box: Instead of manually searching through endless products, Black Box helps you filter millions of listings based on what’s important to you, like low competition and high sales. For example, you can look for outdoor gear that sells at least 500 units a month—no more scrolling through irrelevant products.

Keyword Research Tools
Keywords are the backbone of your product’s visibility on Amazon, and Helium 10’s tools help you find the ones that will get your listing seen.
- Cerebro: Want to know what’s driving traffic to your competitors? With Cerebro, you can see the exact keywords that high-ranking products are using. If you’re selling yoga mats, this tool can show you what keywords the best-selling mats are targeting, helping you optimize your own listing.
- Magnet: Struggling to come up with keyword ideas? Magnet gives you high-traffic, relevant keywords for your product. If you’re selling noise-canceling headphones, you might discover phrases like “wireless headphones for travel,” helping you capture more search volume.
Cerebro and Magnet support Amazon and Walmart e-commerce platforms.
Listing Optimization Tools
Creating a high-converting product listing is crucial, and Helium 10 gives you the tools to make sure your listing stands out.
- Frankenstein: Got a long list of keywords? Frankenstein lets you clean it up by removing duplicates and irrelevant terms, leaving you with a refined set of keywords that can improve your product’s ranking.
- Listing Builder: Don’t love writing? Listing Builder uses AI to help you craft listings that are optimized and follow Amazon’s guidelines. Whether you’re writing a title or bullet points, this tool ensures you’re using your keywords in the most effective way.
- Scribbles: Ever worry that you missed a keyword? Scribbles tool ensures you’re using all your valuable keywords in your title, description, and bullet points. It’s like having a checklist to make sure your listing is fully optimized for search.
Analytics Tools
You can’t grow your business if you’re not tracking your performance, and Helium 10’s analytics tools give you the data you need to make smart decisions.
- Profits: Think of Profits as your financial dashboard. It tracks your sales, expenses, and profits, showing you where you’re making money and where you need to adjust. If you notice a product isn’t performing, you’ll know exactly why and can take action before it hurts your bottom line.
- Market Tracker 360: Ever wonder how you compare to competitors? Market Tracker 360 shows you how your niche is performing and where you stand. If a new player enters your market, you’ll be able to track their performance and adjust your strategy.
- Keyword Tracker: Once you’ve optimized your listing, Keyword Tracker lets you see how your product ranks for specific search terms over time. If a keyword starts slipping, you can make adjustments to your listing or PPC campaigns to recover your ranking.
Advertising Tools
When it comes to advertising, starting in 2025, Helium 10’s Adtomic—now part of the Diamond plan—makes managing Amazon PPC campaigns a breeze.
Instead of spending hours manually adjusting ads, Adtomic takes care of it for you. With its AI Advertising feature, all you have to do is set your target ACoS and daily budget, and the AI handles the rest—from finding the best keywords to adjusting bids and keeping you updated with detailed reports.
If you prefer to havemore control, Adtomic also offers rules-based advertising, where you can create your own custom strategies and let itrun automatically based on your preferences.
Other Features
Feature | What It Does |
---|---|
Alerts | 24/7 tracking for a range of prompts such as listing hijacking, Buy Box win/loss, etc. |
Inventory Management | Monitors inventory, alerts you to low stock, and predicts optimal stock levels while accounting for seasonality |
Refund Genie | Automates lost and damaged inventory tracking, ensuring you always file full refund claims |
Follow-Up | Helps you reach out to your customers via automated emails without breaking Amazon’s ToS |
Inventory Protector | Protects you against coupon abuse and other promotion-related risks |
Insights Dashboard | Delivers real-time Amazon business performance data |
Does Helium 10 Offer Free Tools?
Helium 10 offers free tools, which you can access on its web app or via the Chrome extension. These Helium 10 free tools can calculate product profit and revenue, estimate FBA fees, or audit your PPC campaign performance.
Here’s a list of free Helium 10 tools and their functions:
Free Tool | What It Does |
---|---|
PPC Audit | Evaluates your PPC campaigns to reveal insights to aid their effectiveness |
URL Builder (GEMs) | Helps you create unique URLs for your listings |
Best Selling Products on Amazon | Shows the top sellers in any Amazon category |
Amazon Keyword Tool | Uncovers competitive keywords to boost traffic and optimize Amazon SEO |
Anomaly Tracker | Identifies and troubleshoots indexing-related issues |
Chrome Extension | Allows you to access Helium 10's tools directly from the Amazon website |
Performance and Effectiveness
Helium 10 isn’t just another tool with a long list of features—it’s built to make a real impact on your business. What really sets it apart is how much time and effort it saves you in critical areas like research and listing creation.
Take Scribbles, for example. It lets you create and optimize your product listings directly in the dashboard and syncs them automatically with your Amazon account. This means no more wasting time manually copying data or jumping between different platforms. In fact, it saves hours of back-and-forth, freeing you up to focus on growing your business.
Then there’s the AI-powered Listing Builder. This tool doesn’t just help you create listings; it helps you do it faster and smarter. By using relevant keywords and staying within Amazon’s best practices, it removes the headache of keyword stuffing and the cost of hiring a copywriter—especially helpful if you’re running on a tight budget.

Cerebro and Magnet add even more efficiency by handling your keyword research. These tools work together to give you the data you need without juggling multiple platforms, cutting down research time and reducing the cost of external keyword tools.
The Chrome Extension adds another layer of convenience. It brings real-time insights straight to your Amazon browsing experience, helping you analyze competitors, niches, and products on the spot. With tools like the Alibaba integration, you can even find suppliers instantly, cutting down on the legwork that used to take hours or even days.
This is just the tip of the iceberg regarding how Helium 10 boosts your business’ operational efficiency. You don’t need to subscribe to the biggest plan to ensure such performance boosts. After all, there’s something for every price range!
Data Accuracy
Helium 10’s tools like Profits, Refund Genie, Follow-Up, Inventory Protector, and Alerts pull actual data directly from Amazon’s API, so you’re getting real-time, reliable information to work with.
However, when the data isn’t openly accessible, the software uses a proprietary algorithm to make reliable estimates. As such, there are bound to be discrepancies between Amazon data and third-party software like Helium 10.
We’ve put Helium 10 to the test in our own comparison articles, measuring its accuracy against other popular Amazon tools. In most cases, Helium 10 outperformed the competition, providing more precise and actionable insights.
Even though Helium 10 doesn’t disclose the exact details of its data-gathering methods, I’ve seen firsthand how sellers benefit from its accuracy. It’s a tool that helps you feel confident in your decisions, whether you’re tweaking listings, managing inventory, or planning your next move.
User Interface and Ease of Use
Helium 10 has a clean layout, making it easy to navigate the platform quickly.
A menu bar at the top of each page lets you easily switch between tools from anywhere in the app. You can even simplify navigation further by starring up to 7 of your most used tools.
That way, you don’t have to sift through the selection to find your most-used tools.
Helium 10 also allows you to access the core stats and data relating to your Amazon FBA and FBM business directly from your Insights Dashboard.
For those who are always on the move, the Helium 10 mobile app offers the convenience of managing your Amazon business on your smartphone. Helium 10 maintains a similar clean and elegant layout for its mobile app.
However, Helium 10’s mobile app doesn’t offer the features available on the desktop version. You’ll only get Misspellinator, URL Builder, Listing Optimization, Magnet, and Trendster. Read our Helium 10 mobile app guide for more information.
Support and Learning Resources
It’s easy to become overwhelmed by Helium 10’s sheer size. After all, there are 25+ tools on display, and it may take a while to learn how to utilize them fully.
Fortunately, Helium 10 has provided a wide range of educational resources to shorten your learning curve significantly.
Education Resource | Free or Paid? | What It Does |
---|---|---|
Amazon PPC Academy | Free on Diamond and Platinum plans | Contains all you need to know about Amazon PPC |
Exit Ticket | Paid; Free on Diamond Plan | Educates sellers on building an Amazon business they can sell for a huge profit |
Academy | Free | Gives you access to Helium 10's expert instructors and training material |
Freedom Ticket | Free on Paid Plans | Contains winning Amazon FBA strategies from leading Amazon seller, Kevin King |
Project X | Free | Case study on the selling journey of expert Amazon FBA sellers |
Project W | Free | Case studies to help you sell on Walmart |
Podcast | Free | A library of Helium 10 case studies, interviews, and other podcast episodes |
Besides the resources listed above, you can visit Helium 10’s Help Center to find articles answering most questions you may have about the software.
There’s also live chat support for almost instant response to inquiries and complaints. Alternatively, you can contact the customer support team by submitting a ticket on the “Contact Us” page.
From my experience, the customer support team responds to complaints quickly.
Also, the representatives are knowledgeable about Helium 10 and Amazon FBA. Therefore, issues are resolved quickly.
Helium 10’s Pricing Overview
Helium 10 offers a range of plans, starting with a free option and moving up to more advanced paid plans. Here’s a quick breakdown of the options:
Pricing Plan | Monthly Cost | Annual Cost | Who it’s for |
---|---|---|---|
Free | $0 | $0 | Great for trying out basic tools with limited features |
Starter | $39 | $29/month (billed annually) | A budget-friendly option, perfect for new sellers |
Platinum | $99 | $79/month (billed annually) | Great for growing businesses, with frequent deals available |
Diamond | $279 | $229/month (billed annually) | Ideal for larger operations needing more advanced tools |
Custom | Custom Pricing | Custom Pricing | Tailored for brands and agencies with specific needs |
The Free plan is a great way to test the waters with Helium 10, giving you a chance to try basic tools before committing to a paid plan.
The Starter plan is one of the most affordable options on the market, making it a great choice for new sellers.
The Platinum plan, though priced higher, is by far the most popular and often comes with discounts—check out our coupon page for the latest deals on this and other plans.
Each plan gives you access to essential tools like product research, keyword tracking, and listing optimization. However, the more advanced features, Keyword Tracker for keyword monitoring and Market Tracker 360 for deeper insights, are available as optional add-ons at an extra cost.
If you’re unsure which plan suits your needs, check out our Helium 10 Pricing Guide for a full breakdown of what each one offers.
Which Amazon Marketplace Does Helium 10 Support?
Helium 10 supports 21 Amazon marketplaces, including major regions such as the US, UK, Canada, and Australia. This wide coverage makes it an ideal tool for sellers looking to scale their businesses globally.
However, keep in mind that some features may not be available in specific marketplaces—for example, the Chrome extension is not supported in Egypt.
For a detailed breakdown of supported features in each marketplace, visit our Helium 10 Marketplace Guide.
Best Helium 10 Alternatives for Amazon Sellers
Helium 10 provides most tools an Amazon seller would need.
However, if you’re seeking a more budget-friendly solution or need certain advanced features that Helium 10 doesn’t offer, explore the alternatives below.
Jungle Scout
It’s no surprise that Jungle Scout is a top alternative to Helium 10—both are all-in-one platforms that constantly go head-to-head in the Amazon seller space.
While they offer similar powerful features, they each have their unique strengths.
Jungle Scout stands out when it comes to product research and supplier sourcing. Its Supplier Database gives you access to global manufacturers and detailed shipment data, offering deeper insights compared to Helium 10’s Alibaba-focused Supplier Finder. Tools like Opportunity Finder and Niche Hunter make it easy to find high-demand, low-competition niches, helping sellers quickly identify profitable opportunities.
Although Helium 10’s product search tools offer more detailed filters, Jungle Scout’s intuitive design simplifies the process, making it perfect for sellers who want to move fast and make data-driven decisions.
For a deeper dive into the differences, check out our Helium 10 vs Jungle Scout guide for a full comparison.
SmartScout
SmartScout is quickly becoming a standout alternative to Helium 10, thanks to its innovative and evolving approach to Amazon selling. While it may not offer as many tools as Helium 10, SmartScout shines when it comes to competitor analysis and category insights, giving sellers a clearer understanding of how their rivals are performing and where they can find opportunities.
One of the most exciting recent additions is SmartScout’s Google Chrome extension, which has earned praise from experienced Amazon sellers for its simplicity and practical, real-time data. While it’s not as detailed as Helium 10’s extension yet, SmartScout is known for rolling out constant updates and improvements, so it wouldn’t be a surprise to see more features added soon.
What also sets SmartScout apart is its 7-day free trial, allowing sellers to explore its features risk-free before committing.
With its focus on continuous growth, SmartScout is an excellent choice for sellers who want to stay ahead in the ever-changing Amazon landscape.
Curious how SmartScout stacks up against Helium 10? Check out our Helium 10 vs. SmartScout comparison article for a detailed breakdown.
Frequently Asked Questions (FAQs)
Is Helium 10 Worth It for a New Seller?
Helium 10 is worth it for a new seller since it’s beginner-friendly and offers relevant tools to start an Amazon business. New sellers can quickly get up to speed by utilizing the platform’s wide array of learning resources.
Is Helium 10 Better Than Jungle Scout?
Helium 10 is not better than Jungle Scout for beginner sellers since they’re highly accurate and perform effectively. Therefore, it boils down to personal preference and budget.
However, Helium 10 is slightly better than Jungle Scout for intermediate and advanced sellers, given its robust inventory management, high data accuracy, and ad management support.
Closing Thoughts: Why Helium 10 is Worth the Hype
From my reviews of Helium 10 operations, one thing is clear: it has mastered the e-commerce space and built a dynamic solution for experienced and new Amazon or Walmart sellers.
As such, it’s no surprise that Helium 10 has over 2 million users globally.
Want to join? Get our exclusive Helium 10 discount code for up to 20% off your first subscription.