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What Is Helium 10 Cerebro? How Can You Make It Work For You?

Helium 10 Cerebro is a reverse ASIN research tool that you can use to look up a product’s Amazon Standard Identification Number (ASIN) and then examine the keywords used for that product.

The tool can be extremely useful when studying your competitors’ products and the keywords they’re using.

Having that information allows you to strategize in terms of having your product compete on the same keywords they’re using, or identifying opportunities for keywords your competitors aren’t using.

Helium 10’s Cerebro is quite easy to learn, but we want to make things even easier for you with this guide to help you out.

How Does Helium 10 Cerebro Help You as an Amazon Seller?

Cerebro graphic

Helium 10 Cerebro is a handy tool to transform your Amazon business, boost sales, and increase revenue. As an Amazon seller, you can use it to:

  • Improve Your Product Listing by Studying Your Competitors’ Keyword Ranking
  • Identify High-Converting Keywords For Your Product on Amazon and Walmart
  • Strategize Your Product Launches
  • Compete on Pricing
  • Optimize Your Product Listing to Drive Up Sales
    • Rank Higher in Searches
    • Hook Your Visitors
    • Find Your Profitable Product

Improve Your Product Listing by Studying Your Competitors' Keyword Ranking

To gain an edge over your competition, you need to study their strategy to determine what keywords they’re using and beat them at their own game.

Helium 10 Cerebro, with its array of features, allows you to examine and pinpoint what makes a specific competitor’s product tick and then use that insight to outsmart the competition.

Identify High-Converting Keywords For Your Product on Amazon and Walmart

The Helium 10 Cerebro tool doesn’t only give you access to the specific keywords your competitors are using.

It also organizes and ranks those keywords to give you an idea of which keywords or keyword phrases will likely lead to high conversions for your product listing on Amazon and Walmart.

Strategize Your Product Launches

Fine-tune your product launch strategy by knowing in advance what keywords worked for your competitors and what didn’t.

When it’s time for you to launch your product on Amazon or Walmart, you can rest assured that you’re using only high-converting keywords or keyword phrases that can attract or engage your target audience, thanks to Helium 10 Cerebro.

Compete on Pricing

One of the cool things about the Cerebro reverse ASIN research tool is that it allows you to generate a list of the best-selling or most popular products competing with your brand.

You can then check your competitors’ pricing structure and set or adjust your own product’s pricing to directly compete with the best-sellers.

Optimize Your Product Listing to Drive Up Sales

Knowing what keywords are working for your competitors gives you a better idea of how to optimize your own product listing’s title and copy.

Incorporate only those keywords that can make your product more visible to shoppers browsing Amazon or Walmart. More visits can lead to more conversions, and ultimately, increased sales for your brand.

How to Rank Higher in Searches?

For an Amazon seller, ranking higher is the name of the game.

But how do you get there?

By choosing the right keywords for your listing so you can stand out from the competition.

You can leverage Cerebro’s reverse ASIN search capabilities to identify the keywords that will boost your product’s search ranking and take it to the top of the page.

How to Hook Your Visitors?

Combine high-converting keywords with engaging copy in your product listing.

Avoid unnecessary keywords, and use Cerebro to pinpoint keyword combinations that attract the most visitors.

How to Find Your Profitable Product?

Use the Cerebro IQ Score metric to look for the best-selling products with low competition.

Find out 2021’s top-selling products on Amazon now.

Keyword combinations

Features of Helium 10 Cerebro

Helium 10 Cerebro combines the best of both worlds by not only playing the role of a reverse ASIN research tool but also as a strategic Amazon or Walmart keyword research tool.

This is possible with the tool’s lineup of features that can be combined to great effect, depending on your specific requirements.

Total Keywords

The Total Keywords metric gives you a clear idea of the total number of keywords and keyword phrases associated with the ASIN you’ve inputted.

Helium 10 Cerebro takes it further by breaking down that total into three separate metrics: Sponsored Keywords, Organic Keywords, and Amazon — all summarized under the heading Keyword Distribution in the search results.

Word Frequency

word frequency

The Word Frequency feature summarizes how frequently each word associated with the product ASIN you searched for was used.

Since each word comes with a number, the summary gives you an idea of which associated keywords are used more frequently compared to others.

New Cerebro Data Columns

Helium 10 is continuously improving Cerebro’s features. Among the recent additions to the reverse ASIN research tool are these new data columns:

  • Match Type. This lets you know if a particular keyword is an Organic Keyword (letter O), Sponsored Keyword (letter S), or Amazon Recommended Keyword (letter A).
  • Amazon Suggested Rank. This column shows how high Amazon ranks the keyword in terms of keyword ranking and advertising.
  • Sponsored Rank. Tells you the position of the sponsored ad targeting the keyword in the search results.
  • Organic Rank. This shows you the ASIN’s position in regular organic search.

Frequently Bought Together

The Frequently Bought Together feature is useful to know what other products are frequently paired with the ASIN you searched.

By default, Helium 10 Cerebro only displays the top three products in the Frequently Bought Together box, but you can access the entire list by clicking the View Products Frequently Bought Together link.

Keywords for your PPC Ads

You can use the keyword list generated by the tool to optimize your Amazon or Walmart product listing. You can also utilize that same list to boost the visibility of your pay-per-click (PPC) campaigns.

How Much Does Helium 10 Cerebro Cost?

If you sign up for a free account, you can enjoy access to Helium 10 Cerebro, but with limited usage. Opt for a paid plan for fewer restrictions when using this reverse ASIN research tool.

Check out the table below for the options:

Plan Options

Helium 10 Cerebro Tool Usage

Free Plan

      2 uses daily of Cerebro

      2 uses daily of Cerebro for Walmart

Starter Plan at $39 Monthly

      2 uses daily of Cerebro

      2 uses daily of Cerebro for Walmart

Platinum Plan at $99 Monthly

      Unlimited use of Cerebro

      2 uses daily of Cerebro for Walmart

Diamond Plan at $249 Monthly

      Unlimited use of Cerebro

      Unlimited use of Cerebro for Walmart

Elite Plan at $399 Monthly

      Unlimited use of Cerebro

      Unlimited use of Cerebro for Walmart

To check out more details, go to Helium 10’s Pricing Information page now.

Ranking Differences in Cerebro vs. Keyword Tracker

The Organic Rank metric in Cerebro may differ compared to another Helium 10 tool, the Keyword Tracker.

The variation occurs because Cerebro generates its organic ranking based on a general time frame covering a period of 30 days, 7 days, or 1 day.

To check the time frame used, hover your mouse over the Organic Rank value, and the information should display.

As for the Keyword Tracker tool, the Organic Rank number is generated based on a 1-hour- or 1-day-long time frame (depending on your subscription plan).

To know more, check out this video:

How to Use Helium 10 Cerebro to Research Keywords?

Start By Conducting a Keyword Search

Helium 10 Cerebro is a reverse ASIN research tool, which means you can conduct an Amazon or Walmart keyword search by inputting a product’s ASIN and checking its associated keywords.

However, if you want to do a regular Amazon or Walmart keyword search without using a product’s ASIN, you can use another Helium 10 tool, the Magnet.

To know more about Magnet, check out our Helium 10 Magnet Guide.

Find the Product’s ASIN

Find a product’s ASIN by checking the Product Information section on its Amazon page.

Note that a product’s ASIN typically consists of both numerals and letters.

Pro Tip:

You can find the ASIN within the product’s URL. Look for it right after “dp/.” In the example below, the ASIN is in bold fonts:

https://www.amazon.com/AmazonBasics-Carry-On-Travel-Backpack-Black/dp/B01J24H2K0

Paste the Product’s ASIN in the Search Bar​

Make sure you have copied the right ASIN. Paste it in the search bar just below the text that reads, “Enter up to 10 product identifiers to find their top-performing keywords.”

Select the Marketplace According To Your Country

Select Amazon Marketplace

Select the correct Amazon marketplace by clicking the left-most portion of the search bar.

You should be able to see the US flag with an arrow-down graphic beside it.

Click the arrow to show the options. Select the required Amazon marketplace.

Get Keywords

Click the Get Keywords button located at the right side of the search bar.

You should be able to see initial search results immediately after.

Distribution of Keywords

One of the initial results displayed is the Keyword Distribution section.

This contains, first and foremost, the Total Keywords value of your search.

As mentioned before, this total is further broken down into three other values, also shown after the Total Keywords number. They are Sponsored Keywords, Organic Keywords, and Amazon Recommended.

Check Your Word Frequency

To the right of the Keyword Distribution data, you should see the Word Frequency information section.

This summarizes all the other words associated with your product ASIN search. Note that each word comes with its own number value to denote its frequency rate.

word frequency

Explore the Advanced Filter

You can make use of several advanced filters to further narrow down your search results when using Helium 10 Cerebro.

These advanced filters include Cerebro IQ Score, Word Count, Search Volume, Search Volume Trend, Title Density, Organic Rank, Sponsored Rank, Amazon Recommended Rank, Competing Products, Match Type, Amazon Choice, Phrases Containing, and Exclude Phrases Containing.

Pro Tip:

Never forget to click the Apply button after adjusting all filters.

Save Your Data For Future Use

Save Your Data For Future Use

Click the Export button to export the generated keyword list.

You’ll see a dropdown menu containing a couple of choices:

  • Export as a CSV file and save it locally on your computer
  • Export as an Excel file and save it locally on your computer

In the upper section of the Cerebro tool, you’ll find the History button. Clicking on this launches a record of your previous searches.

How To Analyze the Keyword List For Helium 10 Cerebro?

There are several ways to analyze the keyword list generated by the Helium 10 Cerebro tool.

One way to do it is to analyze the list using the different data columns. The Search Volume column will tell you which keywords were used more frequently by Amazon customers. The Search Volume Trend column will show whether the volume has increased or decreased in the last 30 days.

The Cerebro IQ Score column highlights popular keywords that do not have too much competition. You can take advantage of those keywords, especially if you’re introducing a product and want to avoid the competition.

You can use the Common Words feature to remove words that may be irrelevant to your product listing. This fine-tunes your optimization strategy, letting you focus only on those keywords necessary for your listing.

If you’re hungry for more tips, read this tutorial on analyzing keyword lists now.

What Do the Individual Columns Say?

The individual columns give you insight into the characteristics of the keywords generated in your list.

Read on to know how these columns can help your product listing strategy.

  • Search Volume. The higher the search volume, the more popular the keyword among customers
  • Cerebro IQ Score. Indicates how good an opportunity a product has and is calculated as the ratio of search volume to competing products
  • Organic Rank. Refers to the position of the ASIN on Amazon during a specific time frame
  • Match Type. Classifies keywords as Organic, Sponsored, or Amazon Recommended
  • Amazon Choice. Displays products tagged with an Amazon Choice Badge

Multi ASIN search

With Helium 10 Cerebro, you can input more than one ASIN in your search session.

Multi-ASIN searches will throw up additional columns to help you compare the additional secondary ASINs from your primary ASIN. Cerebro also shows data pertaining to the products under the competing ASINs.

Note that some of the data will appear on your dashboard, or you can export it to your spreadsheet.

Get more tips on finding top keywords for your new product by watching this video:

How to Find Keywords Related to a Listing?

You can find keywords that are related to an Amazon listing by using Helium 10’s Cerebro.

The Cerebro tool tracks keywords or keyword combinations associated with a specific product listing through a reverse ASIN search.

To do that, follow these steps:

  1. Retrieve the ASIN associated with the listing. You can find it in the listing’s Product Information section. You can also copy it from the product’s URL. For example, the ASIN is in bold in the URL below:
				
					https://www.amazon.com/AmazonBasics-Carry-On-Travel-Backpack-Black/dp/B01J24H2K0
				
			
  1. Input that ASIN in Cerebro’s search bar.
  2. Click the Get Keywords button to generate search results. Those displayed are the keywords related to that listing.
  1. You can narrow the search results using the Search Volume and Organic Rank filters.
  2. Click the Apply button to generate results again.
  1. We recommend that you look for keywords that have a high search volume score and a low organic rank number (1 is ideal).
  2. Save your keyword list.

Get more tips for finding related keywords for product listings by watching this video:

Frequently Asked Questions

What Is the Cerebro IQ Score?

The Cerebro IQ Score is the ratio between Search Volume and Competing Products in reverse ASIN searches. A high Cerebro IQ Score indicates that many customers use those keywords when searching on Amazon, but the number of Competing Products is not that high.

What Is the Helium 10 Cerebro Advanced Rank Filter?

The Advanced Rank Filter is a Cerebro feature to identify less popular keywords. These keywords may include those that a few of your competitors are using, but not all. Only Cerebro’s Advanced Rank Filter can help you take advantage of the opportunities offered by those keywords.

Does Helium 10 Cerebro Actually Look at Backend Keywords?

Yes, Helium 10 Cerebro looks at backend keywords. It doesn’t matter if the keyword is used on the frontend or backend of your listing. The Helium 10 Cerebro algorithm will be able to find that keyword.

Is Helium 10 Cerebro Worth It?

Yes, Helium 10 Cerebro is worth it. If your objective is to get an edge over your competition. A capable reverse ASIN research tool, it will help you refine your product listing or product launch strategy. Any boost to your product’s visibility can always translate to more sales for your brand.

Transforming Your Amazon Business with Helium 10 Cerebro

Helium 10 Cerebro is a useful reverse ASIN research tool for studying your competitor’s product listing category.

With features like Cerebro IQ Score, Total Keywords, Word Frequency, Frequently Bought Together, and many more, Cerebro helps you find out which keywords work for your competitors.

Use that information to fine-tune your product listing strategy. Also, identifying keyword opportunities they may have missed will help you outsmart the competition.

Check out how Helium 10 Cerebro can boost your Amazon business by signing up for FREE.

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Keren Dinkin
Keren Dinkin
Keren Dinkin had seven years of work experience in digital marketing and e-commerce before shifting gears and becoming a full-time content writer. She loves words and the power they hold, which explains her passion for writing. Keren is based in California. When she is not at her desk whipping up compelling narratives and sipping on endless cups of coffee, you can find her curled up with a book, playing with her dog, or pottering about in the garden.
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