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How to Find a Seller on Amazon?

Finding and engaging with a trusted seller on Amazon can be like reuniting with an old friend in a crowded marketplace.

Whether you’re looking for one due to excellent past experience or a friend’s recommendation, locating a specific seller on Amazon can significantly enhance your shopping experience.

In the following sections, I’ll show you how to find a seller on Amazon you already trust and prefer.

Key Takeaways

  • Knowing how to find a seller on Amazon can improve your shopping experience.
  • Dealing with a known seller on Amazon can save valuable time.
  • Not all sellers on Amazon have the same endorsement or visibility level in search results.

How to Find a Specific Seller on Amazon?

Amazon has 9.7 million registered sellers globally. Of these, 1.9 million actively sell on the platform. Pinpointing a particular seller amid millions can be challenging with these many sellers.

But locating a specific seller on Amazon doesn’t have to be overwhelming. 

Here are strategies to navigate the marketplace and find the seller you’re looking for.

Via the Search Bar

The Amazon search bar is an excellent place to start the hunt for a specific seller.

To find a seller on Amazon via the search bar:

  1. Go to
  2. Type in the product you want and click “Search.”
  1. Browse the product page to identify the seller or brand you’re looking for, and click on the item.
  1. Go to “Sold by” for the seller’s name.

You must click on the seller’s name to access their store, product lists, and customer feedback.

Via the Seller’s Store Name

You can search for an Amazon seller directly if you know their store’s name.

To find a specific seller on Amazon using a store name:

  1. Go to the Amazon shops/store portal —
  1. Search your preferred seller/brand.
  2. Browse the seller’s product page to find the product you’re looking for.

While this is the easiest method, you must have the correct and complete name of the store to use it effectively.

Via the Amazon Seller Directory

The Amazon Seller Directory allows you to browse sellers in various categories and regions.

To find a specific seller using the directory:

  1. Go to and click “All.”
  1. Scroll to “Shop By Department.” Click your preferred category depending on the seller you’re looking for, e.g., “Electronics,” “Food & Grocery,” “Pet Supplies,” etc.
  1. Click the item the seller you’re looking for also sells.
  1. Scroll down the product page to “Seller” on the left side of your screen and check your preferred seller’s box.

The Amazon Seller Directory is an excellent method when you’re unsure of the seller’s specific name but know other details like the categories they sell under.

How to Contact a Seller on Amazon?

As a savvy shopper, you may need to communicate with the seller to clarify product details, resolve issues with your orders, or seek post-purchase support.

Here’s how to contact a seller on Amazon pre or post-purchase.


In the following sections, I’ll assume you’ve already found the seller using the abovementioned methods.

Via the Product Listing Page

To contact a seller on Amazon through the product listing page:

  1. Go to the seller’s product page and click the blue hyperlink next to Sold by.”
  1. Click “Ask a question.”
  1. Click “An item for sale” to prompt the subsequent automated response.
  1. Click the topic you need help with.
  1. Type your question to the seller and attach any relevant files.

Amazon allows you to type a question up to 4,000 characters long. Also, do not share personal details, including credit card or phone numbers, physical addresses, and emails. The seller has 48 hours to respond to your message.

Via Order History

To contact a seller on Amazon through order history:

  1. Log into your buyer’s account and click “Returns & Orders.”
  1. Browse your order(s) and click the one you’d want to contact the seller for.
  1. Click the hyperlink next to “Sold by” on the product listing page.
  1. Click “Ask a question.”
  1.  Follow the rest of the prompts from above.

Contacting a seller on Amazon via order history is ideal for post-purchase support.

Via Amazon’s Buyer/Seller Message Center

To contact a seller through Amazon’s buyer/seller message center:

  1. Log into your buyer’s account and go to “Accounts & Lists.”
  1. Click “Your Messages.”
  1. Browse previous conversations with your seller and respond/continue with the discussion.

The Buyer/Seller Message Center is designed for post-purchase support.

Via Amazon’s Customer Service (for Prime Members)

As a Prime member, you have the privilege of comprehensive support from Amazon, including order tracking, logistics handling, and addressing post-purchase concerns.

To contact Amazon support for Prime orders:

  1. Go to Amazon Contact Page and click “A delivery, order or return.”
  1. Highlight the item you need help with, describe the problem, and wait for a reply from Amazon’s customer care support desk.
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Take Charge of Your Shopping

Shopping on Amazon goes beyond clicking “Add to Cart.” It’s also about knowing your way around the marketplace.

Finding and contacting sellers allows you to ask questions pre-purchase, clarify uncertainties, and resolve post-purchase issues seamlessly.

So, become a savvy shopper by using the strategies highlighted in this article to connect with sellers on Amazon.

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