Finding what to sell on Amazon FBA shouldn’t be challenging as Amazon has a catalog of over 12 million products. And if you add products from Amazon marketplace sellers, the number shoots to 350 million.
The only issue you might have is choosing that winning product with reasonable demand and less competition. This guide explores the different product options you can start with as a beginner.
Key Takeaways
- There are more than enough products to sell on Amazon.
- Refine your research by narrowing your searches to get products with less competition.
- The Kitchen and Home category is the easiest category to venture into due to its low barrier to entry requirements.
Criteria for Choosing Products for Amazon FBA
Product research is the most crucial step in your Amazon FBA journey because you want the right product that many customers need without falling into the mix with tough competition.
Here are five criteria to quicken your search.
Competition Analysis
Amazon is a fiercely contested platform with multiple products trying to attract the same audience’s attention. Therefore, you’d want to target a product with the least competition possible.
For example, if you search for “kitchen knives,” you get over 9,000 search results.
This shows that the niche is populated, so standing out from competitors will be challenging. However, you can find a niche within a large market, which narrows down the competition.
For instance, if you refine your search using the keyword “kitchen knives set with blocks,” you get 1,000 search results.
As you can see, the product belongs to the same niche but faces less competition.
Additionally, the individual searching for “kitchen knives” is not as specific in their intent.
They may be looking for a cooking knife set, holder, or cooking knife cuisine art.
Conversely, the second searcher is more inclined to buy the product due to their distinct preferences.
This means you’ll achieve a high ranking for the targeted keyword and generate sales by offering a product with stronger purchase intent.
In short, don’t cast your net too wide when doing competition analysis.
Refine your searches to reduce the number of competitors. Then, you can identify their product listing strategy, marketing tactics, fulfillment process, and pricing approach.
Demand and Market Research
Market research offers critical insights into the demand and seasonality of products.
There’s a notion most beginners have that they should trust their guts about a product.
Amazon FBA doesn’t work that way.
A product’s success depends on the target market – the higher the demand, the more it’s ready for selling.
You can start your market research by checking out products with many reviews and sales. This gives you an idea of the product’s popularity.
But you must go deeper to determine the product’s seasonality as some products record high sales in some parts of the year. For example, Christmas trees are only popular during the festive season. You can’t sell them mid-year.
Luckily, you can use Helium 10 to conduct product research. The tool makes it easy to get accurate product data to help you make insight-based decisions.
Profit Margins and Pricing
According to Study by ZonGuru, an excellent net profit margin for Amazon Sellers should be between 15% and 25% per product.
So, the product you choose should be flexible to meet the margin, even as prices fluctuate occasionally.
However, this doesn’t imply that you should focus solely on expensive products.
The optimal approach is refining your product sourcing strategy, which entails seeking budget-friendly suppliers and streamlining your inventory management processes.
A helpful strategy involves sourcing products directly from manufacturers or negotiating with suppliers to secure a price that enhances profit margins.
You can use tools like Helium 10’s Alibaba integration or AMZScout Supplier Check to find the best manufacturers/suppliers for your products.
Checking Best Seller Rank
The Amazon Best Seller Rank (BSR) measures hourly changes in how well a product is selling on the platform.
A product with a lower Best Sellers Rank (BSR) is preferable, as it indicates higher popularity with more sales than a product with a higher BSR.
Targeting products with a BSR of above 20,000 is recommended if you’re in a popular niche.
If you’re in a tight niche, a BSR of above 5,000 would do.
However, BSR only compares products in the same category and subcategories.
This means a product may have multiple BSRs depending on the categories and subcategories it belongs to.
For example, the product in the screenshot below has three BSRs in various categories:
- BSR of 672 in the Tools & Home Improvement
- BSR of 7 in the Outdoor String Lights
- BSR of 13 in the Indoor String Lights.
To check the BSR of a product, go to the product’s page and scroll down to the information section.
Product Size and Weight
Amazon FBA determines its fees according to the dimensions and weight of a product.
The larger and heavier the product, the more you’ll pay.
There are two sizes you must consider:
- the standard size, which weighs less than 20 pounds after packaging and typically costs less.
- oversized products, which weigh more than 20 pounds and cost more.
As a novice Amazon seller, it’s logical to begin with smaller and lighter products.
After all, attempting to sell larger items without establishing a solid foundation in Amazon FBA can lead to higher expenses.
Top Amazon FBA Beginner Category Ideas
Having learned how to identify the most suitable products for Amazon selling, let’s explore examples of products to consider within various categories.
Product Category #1: Home and Kitchen
44% of Americans meal-prep, according to a study by Myprotein. In short, almost half of all Americans use home and kitchen appliances.
This is good news for Amazon sellers as it signifies a growing demand for home and kitchen appliances. That’s why 35% of brands on Amazon are in the home and kitchen category.
So why do many brands find solace in this area?
- Low barrier to entry: Amazon has many restrictions on various product categories. On the other hand, the home and kitchen niche lacks restrictions, allowing you to begin immediately.
- Lots of product ideas: Numerous unresolved problems persist within the home and kitchen niche, with existing products often lacking efficacy. This creates an opportunity to introduce innovative solutions that captivate audiences facing similar challenges.
- Limited industry requirements: The home and kitchen category isn’t subjected to much scrutiny from government agencies and regulatory bodies. This is unlike other categories like food and health supplement, where you must get approved by the FDA.
Product Category #2: Baby and Child Care
More parents are becoming aware of their baby’s hygiene and health.
They need more utility-driven, high-quality, and premium baby products to meet their needs.
That’s why the industry has been on a growth trajectory for several years.
Amazon has listed over 40,000 products in that niche to keep up with demand.
So, it’s a viable niche to focus on as a newbie in Amazon FBA.
An important point to note is that the baby and healthcare category is sensitive as it targets a hyper-sensitive market.
Parents of a newborn typically experience a mix of excitement, curiosity, and a strong desire to ensure the best care and comfort for their baby. In addition, they’re looking for affordable, high-quality, and robust customer service.
But their main concern is the product’s safety. No one wants to use a product that would harm their child.
Hence, your product research should extend beyond profitability.
The paramount factor to verify is whether the product you intend to sell complies with the regulations and requirements established by these regulatory agencies:
- Consumer Product Safety Commission (CPSC), which protects the public from unreasonable risks from consumer products.
- The National Highway Traffic Safety Administration (NHTSA) that regulates baby car seats.
- Food and Drug Administration (FDA), which protects the public by ensuring the safety, efficacy, and security of a wide range of products related to food, drugs, medical devices, vaccines, biological products, cosmetics, and tobacco.
Product Category #3: Health and Wellness
Health and wellness is a vast industry worth USD 4,332 Billion globally.
Since Amazon is the largest retailer, many Amazon FBA sellers specialize in this category to sell millions of health products.
Nevertheless, health and wellness products don’t necessarily require you to sell medications.
The niche is broad, with numerous subcategories boasting a low barrier to entry.
Some of these include:
- Weight loss products
- Sports Nutrition
- Nutritional supplements
- Make-up and beauty products
- Baby and childcare,
- Skin and hair care
The only challenge with the health and wellness category is the presence of many branded products that don’t give room to third-party Amazon FBA sellers.
So, beginners must put in twice the effort to find the perfect product without stiff competition.
But if you’re a medical professional with no Amazon selling history, you can leverage your expertise to get products that target a unique audience. This will also open doors to select manufacturers and suppliers.
For example, a pharma tech company developing a new medicine is more likely to collaborate with an experienced healthcare professional who is new on Amazon than an experienced Amazon seller who isn’t a medical expert.
Product Category #4: Pet Supplies
You’re in luck if you’re a pet owner interested in entering the Amazon FBA business, as it’ll be easier to sell products you have experience with.
The best part? The pet supplies niche on Amazon is huge.
Studies show that Americans spend $124 billion a year on pet care.
That’s equivalent to buying 1,258,883 Tesla Model X cars!
The pet supply is another industry with many subcategories that you can target.
Here’s a brief breakdown.
- Health Supplies: Pet parents want their furry friends to be healthy and are willing to spend significant amounts on pet health care products.
- Toys and Accessories: 24% of pet parents buy toys for their puppies and kittens several times monthly. Whether you’re considering puppy rings, plastic rolling balls, ping-pong balls, or dog treat toy balls, there’ll always be a market for them.
- Pet food: Premium and high-quality pet foods are critical for maintaining pets’ health. Likewise, manufacturers are developing a broad range of products to cater to different breeds.
The table below gives you product ideas for each sub-category in the pet supply niche.
| Category | Product Ideas |
|---|---|
| Dog Supplies | Grooming, carriers and travel products, health supplies, feeding supplies, diapers and potty training, dog collars, and leashes. |
| Cat Supplies | Toys, treats, apparel, grooming supplies, health supplies, collars, leashes and harnesses, carriers and strollers, memorials, and funeral supplies. |
| Pet Bird Supplies | Cages, health supplies, carriers, and toys. |
| Horse Supplies | Grooming, pest control, blankets, health supplies, boots, toys, and farrier supplies. |
| Fish and Aquatic Pet Supplies | Automatic feeders, aquarium, health supplies, and aquarium supplies. |
Product Category #5: Electronics and Gadgets
Amazon’s electronics and gadgets category was launched two decades ago, just four years after the eCommerce platform started.
Over time, the category has dramatically shifted due to technological advancement.
Even Amazon introduced its electronic tools like Amazon Astro, Kindle readers, and Alexa.
So why focus on electronics and gadgets? Two things:
- People will always want devices like smartphones, electronic toothbrushes, or headphones to improve their quality of life.
- Electronics and gadgets have a wide profit margin if you get the best products with considerable sales volume.
While choosing gadgets to sell on Amazon, don’t start with large products like TVs or printers. Remember that size and weight affect your Amazon fees. Start with small gadgets like cell phones, audio devices, watches, cameras, etc.
Another essential thing to remember is the product’s compliance with Amazon policies.
The platform prohibits the selling of gadgets that can enable illegal activities.
For example, you shouldn’t sell gadgets blocking radio signals, like WiFi jammers, GPS, or radar jammers. Similarly, steer clear of digital music players that encourage music pirating.
Frequently Asked Questions
What Product Categories Should Amazon FBA Beginners Avoid?
Amazon FBA beginners should avoid complex electronics, hazardous items, and restricted categories.
Should You Start an Amazon FBA Business?
Amazon FBA allows you to make passive income that may even scale into a full-time income.
The only catch is getting a winning product with good profit margins.
As a beginner, you’ll likely try multiple products before you get that winner, even though some people are lucky on their first try. But the rule of the game is to keep researching, testing and optimizing till you crack the code.
And don’t forget to check out premium tools like Helium 10 (get free trial here) to aid your product research, listing, inventory management, and other aspects of your Amazon FBA business.
