Helium 10 Ads is the platform’s AI-powered advertising solution that launched in February 2025, replacing the previous Adtomic tool. The biggest game-changer? It’s now included with Platinum and Diamond plans, eliminating the previous $199/month add-on cost.
This complete overhaul combines Helium 10’s keyword database with Pacvue’s enterprise-grade technology to automate Amazon PPC campaigns that actually deliver results.
Key Takeaways
- Helium 10 Ads launched in February 2025 with AI-powered Pacvue technology integration, replacing the previous Adtomic system.
- Available with Platinum plan (AI Ads only) and Diamond plan (AI Ads + Rules-based controls.)
- The tool eliminates the previous $199/month add-on cost, now included with subscriptions based on spending thresholds.
PPC management can be expensive, especially if you exceed tool thresholds. Get Platinum and Diamond plans cheaper with my exclusive discount codes. They apply automatically with my discount link and save you up to 20% off your subscription, reducing your overall advertising costs.
What is Helium 10 Ads?
In February 2025, Helium 10 completely transformed their advertising offering by partnering with Pacvue, the leading commerce acceleration platform. This isn’t your typical software update – it’s a fusion of Helium 10’s massive keyword database with enterprise-level advertising technology.
Here’s what changed with the relaunch:
Before vs. After Comparison
| Old System (Adtomic) | New System (Helium 10 Ads) |
|---|---|
| $199/month add-on fee | Included with Platinum plans |
| Limited automation | Full AI-powered automation |
| Basic PPC management | Enterprise-grade technology |
| Standalone tool | Integrated with H10 ecosystem |
The enhanced solution leverages the collected intelligence of Helium 10 and Pacvue’s advertising engine to unlock smarter advertising at scale.
Unlike the previous Adtomic system that required more manual oversight, you now simply set your target ACoS and daily budget, then let the AI handle everything else.
Helium 10 Ads Features & Capabilities
The 2025 version brings three distinct levels of advertising control, depending on your experience and needs.
AI-Powered Campaign Automation
This is where most sellers will start, especially if PPC feels overwhelming. AI-driven automation takes the complexity out of running ads across the top e-commerce marketplaces. Sellers can simply choose the product, advertising cost of sales (ACoS) target and daily budget, and AI Advertising handles the rest.
What the AI handles automatically:
- Keyword research and selection
- Bid optimization in real-time
- Budget allocation across campaigns
- Negative keyword management
- Performance monitoring and adjustments
Rules-Based Controls (Diamond & Supercharge Plans Only)
Rules-based advertising offers over a dozen criteria and actions to choose from and automate for experienced sellers looking for more control over their campaigns. This advanced feature is only available with Diamond and Supercharge Your Brand plans.
Available rule criteria include:
- ACoS thresholds
- Impression levels
- Click-through rates
- Search term performance
- Time-based triggers
- Conversion rates
Automated actions you can set:
- Pause underperforming keywords
- Increase bids on profitable terms
- Add high-performers to exact match
- Adjust budgets based on performance
- Schedule campaigns for specific hours
Enterprise-Grade Technology Integration
E-commerce Sellers and SMBs can now tap into the same advertising engine used by Fortune 100 brands, enabling access to the latest cutting-edge technology and APIs, robust automation, AI advancements, retailer expansion and future innovation.
This integration means you get:
- Advanced analytics with 2-year data retention (vs. Amazon’s 60-90 days)
- API-level optimizations that aren’t available through Seller Central
- Cross-platform insights for Amazon and Walmart advertising
- Predictive bidding based on massive data sets
Helium 10 Ads Pricing
The pricing model completely changed with the February 2025 relaunch. Instead of paying a flat monthly fee, you now get the tool included with your Helium 10 subscription.
Current Pricing Structure
| Plan Level | Plan Price | Features Available | Ads Fee Structure |
|---|---|---|---|
| Platinum | $99/mo ($79/mo annually) | AI Ads only | N/A |
| Diamond | $279/mo ($229/mo annually) | AI Ads + Rules-based controls | 2% on spend above $5K/month |
| Supercharge Your Brand | Contact Sales | AI Ads + Rules-based controls | 2% on spend above $10K/month |
For Helium 10 Diamond and Supercharge Plan customers, Helium 10 Ads is included at no extra cost. For Supercharge Plan customers, a 2% fee is assessed only on any PPC spend exceeding $10,000 each month. For Diamond Plan customers, a 2% fee is assessed on any PPC spend exceeding $5,000 each month.
Cost Comparison Examples
Diamond Plan – $3K monthly ad spend
- Old system: $199/month Adtomic + $229/month Diamond = $428 total cost
- New system: $229/month Diamond (includes AI Ads) = $229 total cost
- Savings: $199/month
Diamond Plan – $8K monthly ad spend
- Old system: $199/month Adtomic + $229/month Diamond = $428 total cost
- New system: $229/month Diamond + $60/month (2% on $3K over $5K threshold) = $289 total cost
- Savings: $139/month
How to Set Up Helium 10 Ads?
Step 1: Connect Your Amazon Seller Central Account
The first step is connecting Helium 10 Ads to your Amazon MWS token. This integration is essential as it allows Helium 10 Ads to access your Amazon seller data, which is crucial for managing your PPC campaigns effectively.
- Navigate to your Helium 10 dashboard.
- Click on “Helium 10 Ads” in the top navigation bar.
- Follow the authorization prompts to connect your seller account.
- Grant permissions for campaign management and reporting.
Step 2: Choose Your Management Style
You’ll have different options depending on your Helium 10 plan:
AI Automation (Available on all plans with Helium 10 Ads):
- Set your target ACoS (typically 15-25% to start)
- Define daily budget limits
- Select products to advertise
- Let the AI handle everything else
Rules-Based Setup (Diamond & Supercharge plans only):
- Create custom rules for bid adjustments
- Set up dayparting schedules
- Define specific keyword strategies
- Configure advanced targeting options
Step 3: Launch Your First Campaign
The AI setup process takes literally minutes:
- Select products from your catalog.
- Set target ACoS (start conservative.)
- Define daily budget (recommend $20-50 for testing.)
- Choose campaign types (Auto, Manual, or both.)
- Launch and monitor.
Helium 10 Ads vs. Amazon Native PPC
The choice depends on your business size, advertising spend, and how much control versus automation you prefer. For a complete breakdown of all available PPC management options, check out our guide to the best Amazon PPC software tools.
Feature Comparison
| Capability | Amazon Seller Central | Helium 10 Ads |
|---|---|---|
| Data Retention | 60-90 days | 2+ years |
| Automation Level | Basic rules only | Full AI optimization |
| Keyword Research | Limited suggestions | 450M+ product database |
| Cross-Campaign Insights | Separate reporting | Unified dashboard |
| Bid Optimization | Manual only | AI-powered real-time |
| Bulk Management | Limited | Advanced bulk operations |
When to Use Each Platform?
The choice depends on your business size, advertising spend, and how much control versus automation you prefer.
Use Amazon Native PPC when:
- You’re spending under $1,000/month on ads
- You prefer complete manual control
- You’re testing very specific, niche campaigns
- Budget constraints require free tools only
Use Helium 10 Ads when:
- You want AI-powered automation or advanced rules-based controls
- Time is more valuable than the percentage fees
- You need deeper performance analytics
- You’re managing multiple product lines
- You want enterprise-level optimization without the enterprise cost
Who Should Use Helium 10 Ads?
The tool isn’t right for everyone. Here’s an honest breakdown of who benefits most.
Best For:
Established Sellers ($5K+ monthly ad spend):
- You’re already hitting the free threshold anyway
- Time savings justify the 2% fee
- Need sophisticated optimization to stay competitive
Scaling Operations:
- Managing multiple product lines
- Expanding to new marketplaces
- Growing team needs centralized control
Data-Driven Sellers:
- Want deeper insights than Seller Central provides
- Need historical data for trend analysis
- Prefer automated decision-making over gut feelings
Not Ideal For:
Budget-Conscious Beginners:
- Under $1K monthly ad spend makes the percentage fee feel expensive
- Learning PPC manually might be more educational initially
- Free Amazon tools sufficient for basic campaigns
Control Enthusiasts:
- Prefer making every bid adjustment personally
- Don’t trust automated systems with ad spend
- Want to understand every aspect of campaign management
Simple Operations:
- Selling one or two products only
- Minimal advertising needs
- Satisfied with basic Amazon PPC performance
Frequently Asked Questions
Is Helium 10 Ads Free with Platinum Plan?
The Helium 10 Platinum plan includes AI Ads as part of the standard subscription for $99/month ($79/month when billed annually) – with no additional fees or spend thresholds.
The Diamond and Supercharge plans include the full Helium 10 Ads suite and use different fee structures based on monthly ad spend.
Can I Use Helium 10 Ads for Walmart PPC?
Yes, the platform supports both Amazon and Walmart advertising campaigns from the same dashboard.
Do I Need PPC Experience to Use Helium 10 Ads?
No PPC experience is required for the AI automation features. Sellers can simply choose the product, advertising cost of sales (ACoS) target and daily budget, and AI Advertising handles the rest. The system is designed to work for complete beginners while offering advanced controls for experienced advertisers.
Is Helium 10 Ads Worth It for Your Business?
The recent relaunch transformed Helium 10 Ads from a premium add-on into standard functionality across all major plans. What once cost an extra $199/month now comes included, bringing enterprise-level PPC automation to sellers at every stage.
Whether you’re spending $500 or $50,000 monthly on ads, the platform scales with your business while handling the optimization work that typically requires dedicated specialists or countless hours of manual management.
Ready to let AI handle your PPC optimization? Start with Helium 10’s Platinum plan using our exclusive RevenueGeeks discount codes and see why thousands of sellers have already made the switch.
